Does La Perla Have Sales? Everything You Need To Know

Discover La Perla's rare luxury sales. Learn when to find limited promotions, from end-of-season events to Black Friday, and save on exquisite pieces.
Written by: 
Ash Read
Last updated: 

Yes, La Perla does have sales, but they are infrequent compared to many other brands. True to its luxury positioning, promotions are typically limited and happen during specific end-of-season periods or major holidays like Black Friday, with discounts often ranging from 10% to 30% off.

Your best bet for finding a deal is to keep a close eye on the official "Sale" section of their website and sign up for their email newsletter for early announcements. Shop now at laperla.com.

Types of La Perla Sales & Promotions

End-of-Season & Holiday Sales

The most predictable time to find La Perla on sale is during their end-of-season clearances. These typically happen in the winter (January-February) and summer (June-July). You can also expect modest sales, often 10-30% off select items, around major shopping holidays like Black Friday, Cyber Monday, and Christmas.

Website "Sale" Section

The "Sale" section on the official La Perla website is your year-round resource for discounts. This is where you'll find marked-down items from past seasons, discontinued styles, and other overstock. It's updated periodically, so checking it regularly is a good strategy.

First-Time Customer Offers

While La Perla doesn't advertise a standard welcome discount, subscribing to their email newsletter is highly recommended. Subscribers are sometimes sent exclusive promo codes for 10-15% off a purchase or receive early access to upcoming sales before the general public.

Bundle Deals & Gift with Purchase

Around holidays like Valentine's Day or Christmas, La Perla will occasionally offer special gift sets or pre-selected bundles at a better value than buying the items separately. Now and then, they may also run a "gift with purchase" promotion where you receive a small accessory or sample with a qualifying order.

Outlet Stores & Sample Sales

For more significant savings, La Perla outlet locations are your best option, offering discounts of 30-50% off year-round. The brand also occasionally participates in private or sample sales, though these are often by invitation only or through luxury-focused partners.

Where to Find La Perla Sales

The Official Website

Your first stop should always be the official La Perla website. Look for a "Sale" or "Clearance" link in the main navigation menu. During major sale events, promotional banners on the homepage will direct you to the deals.

The Email Newsletter

Signing up for the La Perla newsletter is one of the smartest ways to stay informed. Subscribers get direct notifications about sales, early access opportunities, and sometimes exclusive discount codes that aren't advertised elsewhere.

Luxury Department Stores

Retailers like Neiman Marcus, Saks Fifth Avenue, and Harrods that carry La Perla often include the brand in their own seasonal sales. If you have a favorite luxury department store, check their clearance events for La Perla items at a reduced price.

La Perla Outlet Stores

If you live near a La Perla outlet, it's the most reliable place to find significant discounts year-round. These stores are filled with past-season merchandise that is heavily marked down compared to mainline boutiques.

Social Media Channels

Follow La Perla's official accounts, especially Instagram (@laperlalingerie), for sales announcements. The brand may use social media to announce flash sales or share reminders about ongoing clearances. Turn on post notifications so you don't miss an update.

Tips for Maximizing Your Savings at La Perla

Shop During End-of-Season Windows

The best and most predictable markdowns happen in January-February and June-July. If you have your eye on a specific piece from the current season's collection, timing your purchase for the end of that season could lead to major savings.

Sign Up for the Newsletter Before You Buy

Always subscribe to the email list before making a purchase. You might receive a first-time purchase offer or, at the very least, you’ll be the first to know when the next sale drops, giving you a head start on the best styles and sizes.

Be Ready to Act Fast

Because La Perla sales are rare, popular sizes and iconic styles sell out quickly once they're marked down. If you see something you love in your size, don't wait too long to purchase it, as it likely won't be there for long.

What You Should Know About La Perla Sales

  • Exclusions Are Common: Brand new collections, special collaborations, and high-end bridal pieces are almost always excluded from sales and promotions.
  • Deep Discounts Are Rare: Don't expect 70% off sitewide sales. A discount of 10-30% is standard for La Perla. For deeper markdowns, you'll need to visit an outlet store.
  • Check the Return Policy: Some discounted items, especially those from an outlet or final clearance event, may be marked as "final sale." Always double-check the return policy before buying a sale item.
  • Beware of Fake Coupons: Be cautious of coupon codes found on third-party sites. La Perla rarely offers discount codes, so most of these are not legitimate. Stick to official promotions announced on their website or email newsletter.