Does Diamonds Direct Have Sales? Everything You Need To Know

Discover when Diamonds Direct holds sales and promotions. Learn how to find the best deals on stunning jewelry around major holidays and more.
Written by: 
Ash Read
Last updated: 

Yes, Diamonds Direct regularly offers sales and promotions throughout the year, especially around major holidays. While they don't have a constant clearance rack like a department store, you can definitely find deals if you know when and where to look.

You'll find discounts during seasonal events like Black Friday and Valentine's Day, and it's always worth checking their website for special offers and signing up for emails to get first dibs on promotions. Shop now at diamondsdirect.com

Types of Diamonds Direct Sales & Promotions

Major Sales Events

Diamonds Direct structures its biggest sales around key gift-giving holidays. These are the best times to find site-wide or category-specific discounts, usually between 10-20% off.

  • Valentine’s Day Sale: Happens in late January through February with up to 15% off select engagement rings and fine jewelry.
  • Mother’s Day Sale: Expect about 10% off certain collections and popular gift styles right before Mother's Day in April or May.
  • Black Friday & Cyber Monday: This is a big one. In late November, you can find some of the steepest discounts, sometimes up to 20% off select pieces, with flash deals popping up.
  • End-of-Year & Holiday Sale: Throughout December, look for promotions of 10-15% off to close out the year.

Clearance & Ongoing Deals

For savvy shoppers, the best deals can often be found in the ongoing sales section of the website. Look for pages labeled "Clearance" or "Last Chance" where you might find discontinued items or past-season collections for up to 50% off.

First-Time Shopper Perks

If you're a new customer, one of the easiest ways to save is by signing up for the email newsletter on their website. You'll often receive a promo code for 10% off your first purchase.

Loyalty & VIP Offers

For returning customers, joining the Diamonds Direct loyalty program can unlock extra perks. Members often get early access to sales, exclusive promo codes, and birthday discounts. Keep an eye out for invitations to private, in-store shopping events as well.

Where to Find Diamonds Direct Sales

The Official Website

This should be your first stop. Major promotions are featured on homepage banners, but the real deals are often tucked away in sale-specific sections. Look for "Sale," "Clearance," or "Special Offers" in the site's navigation menu. You're most likely to find these deals at www.diamondsdirect.com/sale.

Email Newsletter

Signing up for emails is crucial for staying ahead of the game. Subscribers are usually the first to know about upcoming sales, get early access, and receive exclusive coupon codes that aren't available to the general public. You can typically sign up via a pop-up or a link in the website footer.

Social Media

Follow Diamonds Direct on Instagram (@diamondsdirect) and Facebook. They use these channels to announce flash sales, share limited-time promo codes, and give a behind-the-scenes look at their new collections and promotions.

Physical Store Locations

Don't forget about their brick-and-mortar stores. Sometimes, a local store will run its own promotion for an anniversary or special in-store event that isn't advertised online. If you have a store nearby, it's worth a call to see if they have any upcoming deals.

Tips for Maximizing Your Savings at Diamonds Direct

Shop Around Key Holidays

Time your purchase strategically. Black Friday, Cyber Monday, and Valentine's Day consistently offer the most significant and widespread discounts. If you can wait for one of these events, you'll likely save on your purchase.

Always Check the Clearance Section

The "Clearance" or "Last Chance" section on their website is a goldmine for discounts. While the selection can be limited, this is where you'll find some of the steepest markdowns, sometimes up to 50% off on overstock or out-of-season styles.

Sign Up for Emails Immediately

Even if you're just browsing, sign up for their emails. The 10% off welcome code for your first purchase is an easy win, and you'll get invaluable alerts for sales down the line.

What You Should Know About Diamonds Direct Sales

Before you shop a sale, here are a few important things to keep in mind:

  • Exclusions often apply. Brand-new collections, custom-designed jewelry, and certain high-value diamonds are often excluded from promotions.
  • Sale items may be final sale. Always double-check the return policy for discounted items. Many are considered final sale, meaning no returns or exchanges.
  • Be wary of third-party codes. Only use promo codes you receive directly from Diamonds Direct (via email or social media). Codes found on coupon aggregator sites may not be valid.

While Diamonds Direct isn't constantly on sale, shopping smart around key holidays and keeping an eye on their clearance section can lead to significant savings. Sign up for emails to stay informed, and you'll be ready to score a great deal when their next event kicks off.