Yes, David's Bridal has sales regularly throughout the year. You can almost always find discounts in the dedicated "Sale" and "Clearance" sections on their website, but the biggest savings pop up during seasonal events like Black Friday, Cyber Monday, and their highly anticipated Sample Sales.
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These are easily the most popular events for scoring a major-label dress for less. During a Sample Sale, you can find floor-model wedding dresses and gowns heavily discounted, with savings often reaching up to 70% off the original price. Keep in mind that these dresses are sold as-is and sizes are limited, so it's a "first come, first served" situation.
David's Bridal runs significant promotions around major shopping holidays. Look out for big deals during:
You don't always have to wait for a big event to find a deal. The David's Bridal website has permanent "Sale" and "Clearance" sections where you can find discounted dresses, shoes, and accessories year-round. They also run occasional online flash sales, so it's worth checking back often.
When you first sign up for the David's Bridal email newsletter, you will often receive a welcome discount, typically around 10-15% off your first purchase. Subscribers are also the first to hear about sales and sometimes get exclusive promo codes.
Joining the free loyalty program allows you to earn points on purchases that you can redeem for future discounts. Members often get early access to sales events and exclusive offers.
Active military members and first responders can often receive a 10% discount on their purchases. Be sure to ask an in-store stylist or check online for how to apply this offer.
This is the most direct way to find current deals. The main navigation menu always has a link to the "Sale" area, where items are conveniently sorted by category. Make sure to bookmark the David's Bridal Sale Page and check it regularly.
Signing up for emails is the best way to get a heads-up before a big sale starts. You'll get notifications about Sample Sales, Black Friday deals, and exclusive coupons sent directly to your inbox. You can subscribe right on their website homepage.
Follow David's Bridal on Instagram (@davidsbridal) and Facebook for real-time announcements of flash sales, new markdowns, and special in-store events. Sometimes they even share influencer promo codes you won't find anywhere else.
Many of the best deals, especially on sample dresses, are found in person. Call your local store to ask about upcoming sample or clearance events. If you're near a David's Bridal outlet store, you'll find discounted dresses available all year long, typically at 40-60% off original prices.
Timing your shopping around Black Friday, the end of summer, or the end of winter will give you the best chance at a huge selection of marked-down gowns. Sign up for those email alerts so you don't miss the exact dates.
If you're comfortable with a dress that's been tried on before, you can't beat the prices at a Sample Sale. The deals are incredible, but be prepared to act fast. Book an appointment early and go in knowing what kind of style you're looking for, as the best options get snagged quickly.
Look for opportunities to combine offers. For example, during a big sale, you might be able to apply your 10% welcome coupon or rewards points on top of an already-discounted item. Always read the fine print to see what's allowed.
If you can, try shopping for your dress during less popular times. Demand is lower in the late fall and mid-winter (outside of holiday sales), which can sometimes lead to better clearance finds.
Before you buy, here are a few key things to remember:
