Does Blue Nile Have Sales? Everything You Need To Know

Discover Blue Nile's seasonal sales and exclusive offers. Find great discounts during major shopping holidays and explore deals in their clearance section.
Written by: 
Ash Read
Last updated: 

Yes, Blue Nile has sales, but they are typically seasonal and event-based rather than year-round. You can find the biggest discounts during major shopping holidays like Black Friday, Cyber Monday, Valentine’s Day, and Mother's Day. They also offer ongoing deals in their website's clearance section and sometimes provide exclusive offers to their email subscribers.

Shop now at www.bluenile.com

Types of Blue Nile Sales & Promotions

Black Friday & Cyber Monday Sales

This is Blue Nile's biggest sale of the year, running in late November. Shoppers can typically expect 5% to 15% off sitewide on most jewelry, rings, and loose stones. This is the best time to look for a discount on a high-value item like an engagement ring.

Valentine’s Day & Mother’s Day Promotions

Around February and May, Blue Nile runs promotions geared toward gift-giving. These sales often include percentage discounts on popular categories, free gifts with purchase, and special shipping offers to ensure your items arrive on time for the holiday.

End-of-Season Clearances

Blue Nile occasionally holds clearance events, usually in the late winter and summer, to make room for new inventory. These sales can offer discounts of up to 20-25% off on select items, including overstocked styles and discontinued collections.

Ongoing Website Deals

You don't always have to wait for a major holiday to find a deal. The dedicated "Sale" section on the Blue Nile website features discounted pieces year-round. Discounts here usually range from 10% to 30% off.

First-Time Shopper Discount

If you're new to Blue Nile, you can often get a welcome discount of 5% to 10% off your first purchase just by signing up for their email newsletter. Look for a pop-up on their homepage when you first visit the site.

Where to Find Blue Nile Sales

The Official Website

The most reliable place to find deals is directly on their site.

  • The Sale Section: The best place for year-round deals is the official Sale section, which is updated regularly with new markdowns.
  • Homepage Banners: During major shopping events, a banner and link to the current promotion will be featured prominently on the homepage.

Email Newsletter

Signing up for the Blue Nile email list is one of the smartest ways to stay informed. Subscribers get early announcements for big sales, exclusive promo codes, and a welcome discount for their first order. You can sign up on the Blue Nile website.

The Blue Nile Mobile App

If you prefer to shop on your phone, the Blue Nile app sometimes offers app-exclusive discounts or early access to sales. Turn on push notifications to get instant alerts for flash sales and limited-time offers.

Social Media Channels

Follow Blue Nile on Instagram and Facebook to see their latest campaigns and sale announcements. They sometimes share special codes or run contests that aren't advertised elsewhere.

Tips for Maximizing Your Savings at Blue Nile

Shop During Major Holidays

The deepest and most widespread discounts happen during Black Friday and Cyber Monday. If you can wait, this is usually the best time to buy, especially for high-value purchases. Valentine's Day and Mother's Day are also excellent times for gift shopping.

Always Check the Sale Section

Make it a habit to browse the clearance section, even outside of holiday periods. You might discover the perfect piece at a significant discount, as inventory for discontinued or overstocked items is always changing.

Use A Cashback Service

Before checking out, open your purchase through a cashback service like Rakuten or use a browser extension like Honey. These tools can automatically apply coupon codes or give you a percentage of your purchase back, adding an extra layer of savings onto existing sale prices.

What You Should Know About Blue Nile Sales

  • Exclusions Apply: Most promotions exclude custom orders, made-to-order pieces, and certain designer collections. Always read the fine print of a sale to see what's included.
  • Return Policies: Items purchased on sale typically follow the standard return policy. However, look for "final sale" markings, as those items usually cannot be returned or exchanged.
  • Be Careful with Third-Party Coupons: It's best to stick to discount codes provided directly by Blue Nile through their website or email list. Many codes found on general coupon sites are invalid or expired.
  • Shipping Times: During busy sales events, shipping might take slightly longer than usual due to high order volume. Plan ahead if you're buying for a specific date.