If you're anything like us, a good chunk of your wardrobe probably has a Zara tag on it. The brand is a global powerhouse for a reason - it delivers runway-inspired, on-trend pieces at prices that don't make you want to cry. Whether you need a sharp blazer for work, a cool dress for the weekend, or the perfect pair of jeans, Zara almost always has you covered.
But sometimes you want to mix things up and discover a new go-to. If you love Zara's blend of trend-focused styles and affordability, you're in luck. Australia is home to plenty of amazing brands that scratch that same itch. Here are 18 brands like Zara to add to your shopping list.
As another global fast-fashion giant, H&M is an obvious first stop. It offers a massive range of trendy and affordable styles for women, men, and kids, with most pieces falling between the AUD $20-$80 mark. H&M nails everything from streetwear and casual basics to chic minimalist looks.
Compared to Zara, H&M's collections often feel a bit more casual and playful, and they're well known for their hot-ticket designer collaborations and eco-conscious collections. If you love Zara's quick trend turnarounds but want to add some wallet-friendly sustainability to your wardrobe, H&M is a must.
Shop now at hm.com/au
Target is your go-to for fashion-forward pieces that fit seamlessly into your everyday life, typically ranging from AUD $20-$70. The focus here is on versatile, modern, and fresh designs that tap into the latest trends without being over-the-top. Think stylish basics, great denim, and easy-to-wear dresses.
While Zara often leans more towards high-fashion, Eurocentric styles, Target excels at offering stylish essentials perfect for the Australian lifestyle. It's a convenient one-stop shop when you need both a trendy top and some reliable basics.
Shop now at target.com.au
For laid-back, effortlessly cool fashion, Cotton On is an Aussie institution. Their pieces, mostly priced between AUD $15-$80, capture a relaxed and youthful vibe. This brand is a goldmine for great denim, comfy basics, graphic tees, and on-trend seasonal items with a slight streetwear edge.
Where Zara might offer structured blazers and sleek tailoring, Cotton On delivers the casual side of your wardrobe. It shares Zara's knack for keeping on top of trends but translates them into more relaxed, weekend-ready styles.
Shop now at cottonon.com/au
If you're looking for fun, youthful, and seriously on-trend pieces, Glassons should be on your radar. With most items priced between AUD $20-$70, it’s a favorite among younger shoppers who want statement dresses, cool tops, and perfect-fitting pants without the big spend.
Glassons is incredibly fast at getting trends to market, much like Zara. However, Glassons often embraces bolder prints, vibrant colors, and more playful designs. It's the perfect place to find a standout outfit for a party or a day out with friends.
Shop now at glassons.com/au
As an online-only powerhouse, Boohoo delivers ultra-fast, ultra-affordable fashion straight to your door, with prices typically in the AUD $15-$70 range. Known for its edgy, party-ready looks and frequent influencer collaborations, Boohoo's style is daring and made for making a statement.
Boohoo is even faster than Zara at turning trends around, often launching hundreds of new styles daily. If you're after a showstopping outfit for a night out or want to experiment with a bold trend you saw on social media, Boohoo is your spot.
Shop now at au.boohoo.com
For high-quality basics that last, look no further than UNIQLO. This Japanese brand champions a minimalist, clean, and functional aesthetic with surprisingly great quality for its AUD $20-$100 price point. They are masters of innovative fabrics like their famous Heattech and AIRism ranges.
While Zara chases fleeting runway trends, UNIQLO focuses on creating a timeless capsule wardrobe. It's the perfect alternative when you want stylish, practical pieces that offer incredible value and won't go out of style next season.
Shop now at uniqlo.com/au
Sussan offers contemporary womenswear with a polished, sophisticated edge, sitting in the AUD $50-$150 price range. The brand is known for its quality fabrics, elegant separates, and classic silhouettes that are perfect for work or smart-casual occasions.
If you've aged out of Zara's more youth-focused trends and are looking for something more timeless and refined, Sussan delivers. It's a great choice for reliable wardrobe staples that still feel modern and stylish, but with an emphasis on longevity over fast fashion.
Shop now at sussan.com.au
With its chic, Parisian-inspired aesthetic, Kookai is like Zara's more sophisticated older sister. Their dresses, tops, and signature basics generally fall between AUD $80-$200, offering quality fabrics and beautiful, tailored fits that feel more like investment pieces.
Kookai is perfect when you love Zara's trend-driven approach but want something a bit more elevated that will stand the test of time. Their pieces exude a timeless elegance while still feeling fresh and modern, perfect for special events or elevating your daily style.
Shop now at kookai.com.au
Forever New is known for its distinctly feminine and elegant fashion, with prices typically between AUD $60-$150. If you love romantic silhouettes, delicate fabrics, and polished pieces, this is the brand for you. Their collections are perfect for weddings, work events, or any time you want to feel put-together.
While Zara captures a broader range of styles from edgy to minimalist, Forever New stays true to its feminine, romantic core. It's the place to go for timeless dresses and blouses that have a beautiful, sophisticated touch.
Shop now at forevernew.com.au
Decjuba blends versatile basics with edgy, on-trend statement pieces. With a price range of AUD $50-$200, you can find everything from leather-look pants and bold graphic tees to sleek blazers and essential denim. The aesthetic is modern, effortlessly cool, and always stylish.
Like Zara, Decjuba keeps a close eye on trends, but its signature style leans slightly more polished and edgy. It’s a fantastic choice for building a versatile wardrobe that easily takes you from the office to a night out.
Shop now at decjuba.com.au
Jay Jays caters to a younger audience with its fun, vibrant, and incredibly affordable streetwear and casual staples, mostly priced between AUD $15-$60. They're a go-to for graphic tees, trendy denim, hoodies, and playful accessories.
Think of Jay Jays as the fun-loving teen alternative to Zara's broader, more sophisticated demographic. If you're looking for bright, budget-friendly fashion that doesn't take itself too seriously, Jay Jays has you covered.
Shop now at jayjays.com.au
For those who like their fashion with a bit of personality, Minkpink offers quirky, retro-influenced pieces with bold prints and playful, eclectic designs. Priced in the AUD $60-$180 range, their styles are fun, a little bit boho, and always designed to stand out.
While Zara delivers trends everyone is wearing, Minkpink helps you create a look that’s uniquely yours. It’s perfect if you gravitate towards vintage-inspired aesthetics and distinctive pieces with a creative edge.
Shop now at minkpink.com
Sportsgirl captures the energetic, street-inspired style of Australian youth culture, with most items falling between AUD $20-$80. The vibe is sporty, casual, and always trendy, with great clothing, beauty, and accessories to discover.
Where Zara can feel more globally focused, Sportsgirl has a distinctively local feel, even collaborating with local artists. They nail youthful, energetic fashion and athleisure essentials while staying totally current, just like Zara.
Shop now at sportsgirl.com.au
CUE is an expert in contemporary, polished fashion with a modern aesthetic, perfect for the office or an elegant evening out. With its higher price point (AUD $80-$250), it focuses on high-quality fabrics and sharp, tailored designs that are made to last right here in Australia.
If you've graduated from Zara's workwear and want investment pieces with a fashionable twist, CUE is an excellent next step. Think of it as a more premium, design-led alternative that prioritizes timelessness and quality construction.
Shop now at cue.com.au
Rivers offers a wide selection of casual, versatile apparel for men and women, primarily priced between AUD $20-$70. The focus is on relaxed, everyday styles that are both comfortable and on-trend, covering basics, seasonal items, and even footwear.
Like Zara, Rivers aims to bring stylish pieces to the masses at an affordable price point. However, Rivers leans far more into comfortable, everyday wear and essentials rather than Zara's more high-fashion, statement-making pieces.
Shop now at rivers.com.au
Witchery delivers sophisticated, elegant, and trend-aware fashion at a more premium price point, with pieces typically ranging from AUD $80-$300. Their aesthetic is modern and perfectly suited for creating a polished and professional wardrobe.
Much like Kookai or CUE, Witchery is a destination for investment-worthy staples. It offers the same trend-awareness as Zara but elevates it with higher-quality fabrics, refined tailoring, and timeless designs - a great brand to grow into.
Shop now at witchery.com.au
Portmans excels at stylish and affordable workwear and smart casual outfits, with most of its collections priced between AUD $50-$150. Its vibe is modern, feminine, and always polished, making it a go-to for women building out a professional wardrobe.
While Zara provides on-trend pieces for every part of your life, Portmans has carved out a niche for dependable, stylish workwear that doesn't break the bank. It's the place to go for great blazers, blouses, and trousers that feel both current and office-appropriate.
Shop now at portmans.com.au
An icon for budget-conscious shoppers, Kmart provides an extensive range of fashion and basics where most items come in under AUD $30. Their offerings are casual, practical, and unbeatable on price, making it easy to pad out your wardrobe or grab an everyday essential.
Kmart and Zara exist at opposite ends of the trend spectrum, while Zara is all about capturing the latest high-fashion moment, Kmart focuses on providing extremely accessible everyday staples. If you simply need a cheap-and-cheerful basic, you can't go past Kmart.
Shop now at kmart.com.au
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