If you're a fan of elegant Pakistani fashion, you're undoubtedly familiar with the gorgeous, timeless designs of Zara Shahjahan. The brand is a go-to for its intricate embroidery and sophisticated silhouettes that perfectly blend tradition with modern grace, especially for bridal and formal events.
For those who love Zara Shahjahan's regal aesthetic and are looking for other labels that share a similar passion for quality and elegance, we've found 18 amazing brands that should be on your radar.
Sana Safinaz is a powerhouse of luxurious formal and bridal couture. Much like Zara Shahjahan, they focus on high-end craftsmanship, rich fabrics, and elaborate embroidery. Their aesthetic is sophisticated and glamorous, often with a more modern feel, incorporating bold prints and contemporary cuts that make their pieces stand out. If you love classic elegance with a modern twist, Sana Safinaz is a must-see.
Shop now at sanasafinaz.com
HSY is a premier name in Pakistani fashion, renowned for its luxurious bridal and couture collections. Aligning with Zara Shahjahan's elegant vibe, HSY's designs feature a regal aesthetic with intricate details and opulent fabrics. Where HSY differs is its lean towards haute couture, offering show-stopping, statement pieces perfect for when you want to make an unforgettable entrance at a high-profile event or wedding.
Shop now at hsyonline.com
Nida Azwer is celebrated for designs that walk the line between contemporary and traditional. Known for delicate hand embroidery and soft, pastel color palettes, her collections offer a similar sense of sophistication to Zara Shahjahan's but with a quieter, more minimalist feel. It's the perfect brand for those who appreciate understated luxury and subtle elegance over heavily embellished statement pieces.
Shop now at nidaazwer.com/
A beloved name in Pakistan, Khaadi offers everything from everyday wear to semi-formal collections. While it’s definitely more accessible and casual than Zara Shahjahan, Khaadi's semi-formal and formal lines feature beautiful embroidery and timeless silhouettes that don't break the bank. It's a fantastic option when you want an elegant, well-made outfit that’s both beautiful and wearable for various occasions.
Shop now at khaadi.com
As one of Pakistan’s leading fashion houses, Maria B. offers a wide array of ready-to-wear, formal, and bridal collections. Her strength lies in blending high-quality fabrics with exquisite embroidery in styles that feel both modern and traditional. The luxury collections from Maria B. are a direct parallel to Zara Shahjahan's focus on intricate craftsmanship, making it a great alternative for weddings and special events.
Shop now at mariab.com
Specializing in luxury bridal and formal wear, Saira Rizwan creates stunning pieces that combine detailed embroidery with lush fabrics. Her designs often incorporate traditional motifs but are given a contemporary spin, appealing to modern brides and fashion lovers. Like Zara Shahjahan, the focus is on incredible attention to detail, but you’ll find that Saira Rizwan’s collections often carry a slightly bolder, more contemporary edge.
Shop now at sairarizwan.com
Elan is synonymous with luxury, with designs that feel both timeless and incredibly current. The brand’s formal and bridal collections align closely with Zara Shahjahan’s aesthetic, thanks to their focus on intricate embroidery, luxurious fabrics, and elegant silhouettes. What makes Élan a favorite is its ability to perfectly blend old-world charm with modern trends, creating pieces that are unforgettable.
Shop now at elan.com.pk/
If you're looking for something with a bit more drama, Fahad Hussayn delivers. His designs are bold, artistic, and often couture-level. While more avant-garde than Zara Shahjahan’s brand of refined elegance, Fahad Hussayn’s bridal and formal wear still prioritizes detail and craftsmanship. This brand is for the woman who wants a high-fashion, artistic statement piece that feels one-of-a-kind.
Shop now at fahadhussayn.com/
Previously known as Behnaz Farooqi, Rozina Munib is known for her graceful and elegant formalwear. The designs often feature delicate embellishments, sophisticated silhouettes, and soft pastels, echoing Zara Shahjahan's aesthetic. The brand is set apart by its focus on timeless grace with a modern touch, making it ideal for anyone seeking understated luxury for weddings and events.
Shop now at rozinamunib.com/
J. offers elegant fashion that is rooted in Pakistani tradition but designed for a modern lifestyle. While more mainstream and affordable than Zara Shahjahan, its formal collections are beautifully refined and reliable. It’s the perfect place to find elegant occasion wear that captures a traditional spirit without the luxury price tag.
Shop now at junaidjamshed.com/
Sapphire is a super versatile brand with everything from casual clothing to stunning formalwear. Their pieces frequently feature detailed embroidery and vibrant colors on high-quality fabrics. The formal collections give you a look similar to Zara Shahjahan's elegant aesthetic but at a much more accessible price point, bringing a touch of luxury to a wider audience.
Shop now at sapphireonline.pk
Sobia Nazir (whose previous brand was Maria Karim) creates intricate bridal and formal pieces with a strong focus on fine embroidery and luxurious fabrics. Her designs often blend traditional motifs with a modern sensibility, making them perfect for those who want culturally rich outfits with a contemporary feel. This brand excels at creating timeless, heirloom-quality pieces for life's most special moments.
Shop now at sobianazir.net/
Misha Lakhani’s designs are an effortless fusion of contemporary style and traditional beauty. Much like Zara Shahjahan, her collections are known for exquisite embroidery and luxe fabrics. However, Misha's silhouettes are often more experimental and fashion-forward, appealing to women who want to make a chic, modern statement at weddings and other upscale events.
Shop now at mishalakhani.com
If you're searching for affordable yet elegant fashion, Zellbury is a fantastic discovery. Their semi-formal and formal collections offer intricate embroidery and vibrant colors perfect for parties and festivals. While much more budget-friendly, Zellbury's attention to detail and traditional feel make it a brilliant alternative for achieving an elegant look for everyday events and gatherings.
Shop now at zellbury.com
Sanam Chaudhri is known for her thoughtfully constructed pieces that range from minimalist chic to intricately detailed ensembles. She specializes in pret and formal wear that emphasizes clean lines and subtle craftsmanship. This makes her brand a wonderful alternative for those who admire Zara Shahjahan’s elegance but prefer a silhouette that feels a bit more structured and contemporary.
Shop now at sanamchaudhri.com
A celebrated name in Pakistani fashion, Deepak Perwani is known for sophisticated formal wear. His collections mirror Zara Shahjahan's high standards for luxury and craftsmanship but often feature more contemporary cuts and flair. If you want an elegant outfit that feels very current without sacrificing traditional quality, his designs are an excellent choice.
Shop now at deepakperwani.com
Asim Jofa's designs are the definition of opulence. His formal and bridal wear is jam-packed with elaborate embroidery, ritzy fabrics, and regal silhouettes. The aesthetic aligns perfectly with Zara Shahjahan's high-end feel, delivering timeless glamour mixed with a modern edge. His pieces are particularly favored for grand celebrations where you want to feel like royalty.
Shop now at asimjofa.com
Ego takes a more youthful and trendy approach to Pakistani fashion, focusing on semi-formal and casual outfits. While it is more affordable and laid-back than Zara Shahjahan, its festive collections are filled with playful designs and detailed embroidery. Ego is a great place to find a more accessible and fun outfit for smaller family gatherings or parties.
Shop now at egofashion.pk
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