If you're a fan of premium cycling gear that looks as good as it performs, chances are you already know and love Velo. The brand has perfected the sweet spot between high-performance functionality and a sleek, modern aesthetic that feels just as right on a city commute as it does on a century ride.
Velo's focus on premium materials and thoughtful design makes its gear a go-to for riders who don’t want to compromise on style or comfort. For those who love that blend of quality and aesthetic, here are 17 similar brands worth checking out for your next kit upgrade.
Rapha is the gold standard for luxury cycling apparel, celebrated for its stylish, performance-driven kits with a sleek and minimalist aesthetic. They offer everything from jerseys and bib shorts to jackets and accessories, all crafted with premium fabrics that are built to last season after season.
While prices are a bit higher than Velo's - jerseys typically run $150–$250 - Rapha emphasizes a fashion-forward, club-inspired look. If you love Velo's commitment to quality but want something with a bit more of a luxury, community-focused feel, Rapha is your next stop.
Shop now at rapha.com
With deep Italian roots, Castelli is legendary for its high-performance cycling apparel built for speed. They're masters of innovative design, using materials like Gore-Tex to create aerodynamic jerseys, bibs, and jackets for serious and competitive riders.
Falling in a similar price range to Velo ($80–$200), Castelli is less about urban style and more about pure racing performance. It's the go-to brand when technical features, advanced fabrics, and an aerodynamic fit are at the top of your list.
Shop now at castelli-cycling.com
Pearl Izumi strikes a fantastic balance between performance, comfort, and affordability. It's a brand known for making durable, reliable gear - think moisture-wicking jerseys and ergonomic shorts that hold up ride after ride without the ultra-premium price tag, with most pieces falling between $50 and $150.
Here, the focus is less on a high-fashion aesthetic and more on creating incredibly comfortable and versatile gear for everyday cyclists. If you appreciate Velo's quality but are looking for something a bit more practical and value-driven for daily training, Pearl Izumi nails it.
Shop now at pearlizumi.com
Coming straight from Switzerland, Assos is revered for its almost obsessive focus on creating the perfect fit. This is ultra-premium cycling apparel that prioritizes comfort through meticulous tailoring and advanced fabric technology, making it a favorite among dedicated cyclists and pros.
Assos is definitely an investment, with prices ranging from $200 to $500, but the payoff is gear that feels custom-made. While Velo offers style and performance, Assos takes comfort and fabric innovation to another level, perfect for riders logging serious hours in the saddle.
Shop now at assos.com
While primarily famous for its top-tier helmets, Giro also produces excellent cycling apparel and accessories. Their gear perfectly blends safety, style, and comfort, using innovative materials and ergonomic designs for both competitive and casual riders.
With products between $60 and $250, Giro is a great complement to Velo. While Velo covers your kit, Giro has protection covered with a modern, sporty aesthetic that matches perfectly. It’s an easy choice for anyone who wants their helmet and gloves to match the contemporary vibe of their apparel.
Shop now at giro.com
Santini brings iconic Italian craftsmanship and a dose of European elegance to the world of cycling. The brand's collections of jerseys, bibs, and jackets are known for their technical fabrics and a classic, refined aesthetic you won't find anywhere else.
Priced similarly to Velo at around $100–$250, Santini delivers professional-grade performance with a more traditional sense of style. If you love high-quality gear but lean toward timeless looks rather than modern minimalism, Santini offers the best of both worlds.
Shop now at santinicustom.com
Harnessing its massive racing pedigree, Trek offers a wide range of cycling apparel designed for both competitive riding and casual weekend spins. The gear often features moisture-wicking fabrics, aerodynamic cuts, and bold designs inspired by its professional teams.
In a comparable price range to Velo ($80-$200), Trek apparel is perfect for fans of the brand who want durable, comfortable gear that carries a mark of speed. The aesthetic is sportier and more team-driven than Velo's clean look, but the commitment to quality performance is the same.
Shop now at trekbikes.com
Born in the UK, Endura is the brand for cyclists who don't let a little bad weather stop them. They specialize in creating rugged, dependable clothing - including best-in-class waterproof jackets, thermal layers, and tough shorts - built to withstand any condition.
Endura's gear, priced similarly to Velo at $70–$200, is all about durability and utility. While Velo’s gear shines in fair weather and urban settings, Endura’s focus on weatherproofing and toughness makes it the perfect choice for hardcore commuters and all-season adventurers.
Shop now at endurasport.com
Rudy Project is a leader in high-performance sunglasses, helmets, and protective gear for cyclists. Their products are synonymous with cutting-edge optics, lightweight designs, and aerodynamic innovation, making them a favorite among professionals.
Though not strictly an apparel brand, Rudy Project is the ideal Velo companion for upping your tech game. Their helmets and sunglasses ($80–$400) offer best-in-class protection and features that appeal to the tech-savvy rider who appreciates Velo's modern design.
Shop now at rudyprojectusa.com
Sportful is another top-tier Italian brand that designs its clothing for intense training and racing. Think aerodynamic cuts, advanced technical fabrics, and excellent moisture management that keeps you comfortable when you’re pushing your limits.
Similar to Velo in its price point ($80–$250) and focus on technical innovation, Sportful turns up the dial on the race-ready aesthetic. If you're looking for gear that feels streamlined, aggressive, and built exclusively for speed, Sportful delivers.
Shop now at sportful.com
Louis Garneau offers a vast selection of cycling apparel, shoes, and accessories known for being practical, comfortable, and accessible. You can find everything from casual jerseys for a weekend ride to high-performance bibs for more serious training, mostly in the $50–$200 range.
This brand is great for cyclists who want reliable, quality gear without overthinking it. It shares a versatile sensibility with Velo but offers a wider product range with a focus on straightforward, functional style that appeals to cyclists of all levels.
Shop now at louisgarneau.com
Founded by a pro cyclist, Le Col is a UK-based brand that creates high-end performance apparel guided by one principle: making you faster. With a focus on premium fabrics and a second-skin fit tested by the pros, their kits are all about performance.
Le Col's sleek, minimalist design is dialed in for speed, priced from $150 to $300. Compared to Velo, it feels a bit more boutique and is uncompromisingly focused on pure racing performance. It's the perfect brand for the rider who wants every little advantage on the road, with an undeniably luxurious feel.
Shop now at lecol.cc
If you're tired of muted colors, Zero RH+ is here to shake things up. This brand offers bold, vibrant, and fashion-forward cycling gear that isn't afraid to stand out. Their collections blend streetwear-inspired looks with quality performance fabrics.
At an accessible price point of $80–$200, this brand contrasts Velo's sleek minimalism with its loud, eye-catching prints and youthful energy. It's the perfect choice for cyclists who ride with personality and want their kit to make a statement.
Shop now at zerorhplus.com
Bioracer specializes in custom and race-grade cycling wear, prized by professional teams and dedicated amateurs alike for its perfect fits and advanced material science. They are obsessed with ergonomics and technology, using innovations to improve speed and comfort.
Where Velo offers an all-around premium experience, Bioracer provides a highly technical, race-specific focus with an equally premium feel. If you're ready to get fitted like a pro or just want gear engineered for maximum performance, Bioracer has you covered.
Shop now at bioracer.com
Sometimes you just need a great pair of sunglasses that you won't cry about if they get dropped. Tifosi fills that need perfectly, offering unbelievably durable and high-quality cycling eyewear at prices that feel like a steal, typically from $30 to $80.
Though focused on eyewear, Tifosi is an excellent "add-on" brand for Velo fans. They deliver serious performance - like polarized and photochromic lenses - with a sporty look that’s accessible to every rider. It’s hard to beat their blend of function, style, and value.
Shop now at tifosioptics.com
Straight out of Melbourne, MAAP has taken the cycling world by storm with its bold, contemporary aesthetic and uncompromising commitment to technical performance. The brand is known for forward-thinking design, buzzy collabs, and a commitment to sustainable materials.
Sitting in a similar premium category as Rapha and Velo, MAAP brings a fresh, energetic, and progressive vibe. If Velo is defined by its sleek minimalism, MAAP is its extroverted cousin who loves bright colors and graphic flair without sacrificing quality or fit.
Shop now at maap.cc
Velocio is celebrated for its exceptional gear with an incredibly inclusive approach to fit and design. With a focus on sustainable sourcing and beautiful, understated aesthetics, the brand produces bibs, jerseys, and jackets that are renowned for their comfort and quality.
Falling squarely in the premium camp, Velocio stands out by designing for a huge range of body types - a mission that has earned it a loyal following. It's the ideal choice for cyclists who want Velo's level of quality but with a greater focus on community, sustainability, and finding gear that feels truly made for them.
Shop now at velocio.cc
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