If you love the trendy, boho-chic vibe of VRG Girl, you know the magic of finding pieces that feel both free-spirited and totally of-the-moment. Their mix of flowy dresses, cute sets, and festival-ready looks makes it a go-to for anyone chasing that effortless, sun-drenched style.
But when you're ready to expand your closet, there are so many other amazing brands that capture a similar aesthetic. Whether you're looking for something a bit more luxe, eco-conscious, or edgy, here are 17 brands like VRG Girl to check out for your next fashion find.
Free People is the original queen of bohemian style. Known for high-quality fabrics and intricate, vintage-inspired details, the brand offers everything from flowy maxi dresses and embroidered tops to chunky knits and wide-leg pants. It shares VRG Girl's free-spirited vibe but operates at a slightly more premium price point, making it perfect for finding those special, long-lasting investment pieces that anchor your boho wardrobe.
Shop now at freepeople.com
If you're drawn to the romantic side of boho, you'll fall in love with Spell. This Australian brand is famous for its whimsical, artistic prints and dreamy, flowing silhouettes that feel like they belong in a fairytale. Tapping into a similar vintage vibe as VRG Girl, Spell dials up the romance and luxury, often using sustainable fabrics for its statement-making dresses and kimonos.
Shop now at spell.co
For the eco-conscious shopper who loves a feminine, on-trend look, Reformation is a perfect match. Known for its sustainable practices and obsession with fit, the brand offers breezy dresses, chic tops, and flattering jeans that blend effortlessly into a boho-chic closet. While VRG Girl nails festival style, Reformation provides a slightly more polished, city-ready version with an unwavering commitment to the planet.
Shop now at reformation.com
Lulus is a go-to for affordable, on-trend pieces that hit all the right style notes. You'll find a massive selection of flowy dresses, cute tops, and essential accessories that are perfect for everything from brunch to a beach vacation. It shares VRG Girl's accessible price point and trendy aesthetic but often presents a slightly more modern and polished take on boho fashion - an ideal place to find a dress for a specific event without breaking the bank.
Shop now at lulus.com
Anthropologie offers an eclectic and artistic mix of clothing, accessories, and home goods with a distinct boho-chic feel. Here, you'll find embroidered dresses, unique printed blouses, and artisan-made jewelry that feel curated and special. Compared to VRG Girl's youthful energy, Anthropologie caters to a style that’s a bit more refined and worldly, blending bohemian elements with timeless elegance.
Shop now at anthropologie.com
A hub for all things trendy and youthful, Urban Outfitters is a great spot to find boho styles with an edgier, urban twist. Alongside its flowy dresses and graphic tees, you'll discover crochet tops, parachute pants, and layered jewelry that fit the festival aesthetic perfectly. UO captures a similar fun-loving vibe as VRG Girl but often injects more grunge and street-style influences into its collections.
Shop now at urbanoutfitters.com
Show Me Your Mumu is all about fun, carefree style designed for good times. It's known for vibrant, playful prints, breezy silhouettes, and pieces that look just as good at a wedding as they do at a music festival. If you love VRG Girl's laid-back attitude, you'll appreciate Mumu's offering of bold maxi dresses, cozy knits, and statement sets built for making memories.
Shop now at showmeyourmumu.com
Rooted in surf culture, Billabong offers a laid-back, sun-kissed style that easily aligns with a boho wardrobe. Think relaxed graphic tees, comfy beach pants, flowy cover-ups, and printed dresses that are perfect for a coastal lifestyle. The vibe is casual and easygoing, just like VRG Girl, but with a distinctively sporty, surf-centric foundation.
Shop now at billabong.com
Another brand born from the surf, O'Neill delivers on effortless, beach-ready fashion. You'll find casual maxi dresses, lightweight knits, and practical swimwear that embodies a free-spirited, adventurous lifestyle. O’Neill shares VRG Girl's relaxed aesthetic but channels it through a more active, outdoor lens that values both comfort and style.
Shop now at oneill.com
ASTR The Label strikes a beautiful balance between sophisticated and trendy, with a strong dose of romantic, bohemian inspiration. Their collections are filled with dresses featuring delicate floral prints, subtle ruffles, and chic cutouts, alongside stylish bodysuits and tops. It’s like VRG Girl’s slightly more polished and contemporary older sister, perfect for date nights or dressier daytime events.
Shop now at astrthelabel.com
Amuse Society brings together rock-and-roll edge with beachy, bohemian cool. Its style is for the girl who is equal parts wanderer and rebel, offering graphic tees, flowy dresses, printed bikinis, and cozy sweaters. The brand nails the West Coast vibe, sharing VRG Girl’s vacation-ready feel but with a bit more of a tough, independent spirit.
Shop now at amusesociety.com
While primarily known for its incredible designer swimwear, L*Space also excels at chic resortwear that perfectly complements a boho lifestyle. Their collection of breezy cover-ups, wide-leg lounge pants, and effortless dresses is designed for life by the water. If you love VRG Girl for its vacation aesthetic, you'll appreciate L*Space's luxe, high-quality take on elevated beach style.
Shop now at lspace.com
Dreaming of a permanent vacation? Faithfull the Brand creates vintage-inspired, travel-ready pieces that feel both timeless and chic. Handmade in Bali, their linen dresses, floral-print sets, and retro-cut swimwear are loved by influencers and fashion lovers alike. The brand shares VRG Girl’s wanderlust spirit but with a focus on high-quality, sustainable fabrics and classic silhouettes.
Shop now at faithfullthebrand.com
If you're drawn to VRG Girl's fun, festival-centric side, Motel Rocks is for you. This brand is known for its bold, playful, and often provocative pieces, including statement prints, body-con mini dresses, and unique cutouts. While VRG Girl leans more into a relaxed, earthy boho vibe, Motel serves up an edgier, trend-driven, and party-ready take on youthful fashion.
Shop now at motelrocks.com
Revolve isn't a single brand but a powerhouse retailer that curates hundreds of the best contemporary labels, many of which specialize in boho-chic. By browsing brands like Tularosa, For Love & Lemons, and lovers + friends, you can easily find dresses, tops, and sets that match the VRG Girl aesthetic across various price points. It's a one-stop-shop for discovering your next favorite boho-inspired designer.
Shop now at revolve.com
Available on Revolve, Tularosa is dedicated to romantic, vintage-inspired pieces with strong bohemian influences. The collection is full of feminine details like ruffles, lace, intricate embroidery, and delicate floral prints. While VRG Girl captures a broader trend-focused boho style, Tularosa hones in on the soft, pretty, and romantic side of the aesthetic.
Shop now at tularosa.com
For those who value comfort just as much as style, Z Supply offers laid-back essentials with a touch of California cool. The brand specializes in super-soft fabrics and easy-to-wear silhouettes like casual dresses, everyday tops, and cozy lounge sets. It provides a more minimalist and understated alternative to VRG Girl, focusing on effortless staples you'll want to live in.
Shop now at zsupplyclothing.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
