Let's be real, when you're looking for cool, trendy men's clothes that don't destroy your bank account, Urban Outfitters is probably one of the first places you look. It's mastered that perfect mix of skate-inspired graphics, relaxed denim, and must-have hoodies that just work.
But if you're ready to expand your wardrobe and find some fresh alternatives with a similar vibe, you're in luck. Whether you want something more minimalist, more affordable, or just a little different, here are 21 great brands like Urban Outfitters to check out for your next style upgrade.
ASOS is like Urban Outfitters’ bigger, UK-based older sibling with an absolutely massive closet. They have everything from casual graphic tees and joggers to statement jackets and smart-casual looks, making their selection incredibly diverse. Prices range from about $15 to $150, but they're always running a sale, making it super easy to score a deal.
While UO has a curated, specific aesthetic, ASOS offers a much broader mix of international trends and emerging brands. It's the perfect one-stop-shop if you love discovering new styles alongside your go-to basics.
Shop now at https://www.asos.com
If you appreciate Urban Outfitters' trend-focused approach but want something a bit sharper and more modern, Zara Man is your answer. They deliver a clean, European-inspired aesthetic with everything from sleek basics to tailored pieces that feel very polished. You can expect to find clothes in the $30-$150 range.
Where UO feels more casual and vintage-inspired, Zara offers a refined and contemporary feel. It’s the brand you turn to when you want trendy pieces that are sharp enough to wear on a night out or even to a smart-casual office.
Shop now at https://www.zara.com/us/
H&M Divided is the retailer's younger, more trend-heavy line that directly competes with Urban Outfitters’ vibe. It’s loaded with casual, streetwear-style staples like hoodies, graphic tees, and trendy shirts, all at highly accessible prices, usually sitting between $10 and $80.
Like UO, Divided is all about providing current fashion for a young audience. It's a great spot to try out a new trend or stock up on minimalist, versatile basics that you can easily mix and match without breaking the bank.
Shop now at https://www.hm.com/us/
Now housed within ASOS, Topman continues to deliver edgy, fashion-forward menswear that always feels ahead of the curve. Known for pushing the envelope with patterns, unique cuts, and modern streetwear, it’s a go-to for guys who aren't afraid to stand out. Pieces typically cost between $30 and $120.
Topman shares UO's youthful spirit but often leans into more daring, runway-inspired trends. If you're looking for that statement piece to anchor your wardrobe, whether it's an oversized printed jacket or perfectly cut slim jeans, Topman has you covered.
Shop now at https://www.topman.com
Hailing from California, PacSun is the epitome of laid-back, West Coast style. Centered around skate and surf culture, their lineup is full of graphic tees, boardshorts, casual hoodies, and of-the-moment sneakers. Prices mostly fall between $20 and $100.
PacSun shares Urban Outfitters' commitment to a youthful, relaxed aesthetic but filters it through a distinctively chill, coastal lens. It's the ultimate destination for building a comfortable, effortlessly cool wardrobe perfect for everyday wear.
Shop now at https://www.pacsun.com
BoohooMAN is the king of ultra-affordable fast fashion, offering an endless rotation of the latest streetwear trends. With most items priced between $10 and $50, it is one of the most budget-friendly options for guys who love to experiment with their look. Think oversized tees, printed tracksuits, and bold statement jackets.
Like Urban Outfitters, BoohooMAN is all about bold and trendy styles, but they take it to another level with their low prices and daring designs. It's the perfect store for jumping on a micro-trend without the financial commitment.
Shop now at https://www.boohooman.com
Forever 21 Men offers on-trend, casual fashion at prices that are hard to beat, with most items falling between $10 and $50. Their collection is perfect for building a foundation of casual basics, from graphic tees and comfy hoodies to essential denim and accessories.
Similar to UO, Forever 21 targets a young, style-conscious shopper who wants to stay current. It’s an ideal place for anyone on a strict budget who doesn’t want to sacrifice style and wants to play around with different looks.
Shop now at https://www.forever21.com
Leaning into wearability and comfort, Cotton On Men delivers relaxed and accessible everyday style. Their offerings range from laid-back hoodies and versatile chinos to effortless graphic tees, with prices typically between $20 and $70. The vibe is uncomplicated, casual, and ready for the weekend.
While still offering trendy pieces, Cotton On's core strength lies in its simple, minimalist staples. If you love UO's casual approach but prefer a more straightforward and comfort-focused wardrobe, Cotton On is an excellent choice.
Shop now at https://cottonon.com/us/
Part of the same family as Zara, Pull & Bear channels a youthful, vibrant energy inspired by global streetwear trends. For $20 to $80, you can find racks of dynamic graphic tees, fun denim washes, and statement outerwear. The vibe is a little rebellious, slightly playful, and always on-trend.
Pull & Bear hits that same streetwear sweet spot as Urban Outfitters but often with brighter colors and bolder graphics. It's fantastic for finding those eye-catching pieces that add personality to your everyday looks.
Shop now at https://www.pullandbear.com/us/
ASOS DESIGN is the retailer's in-house label, and it's where you'll find the most trend-forward pieces on their site. From oversized fits and bold prints to of-the-moment silhouettes, this line provides direct access to what's new and exciting in menswear, with prices ranging from $20 to $150.
It's a close match to Urban Outfitters’ eclectic and youthful feel but often features more experimental designs. If you want to dive straight into the latest trends without scrolling through thousands of other brands, ASOS DESIGN is a great starting point.
Shop now at https://www.asos.com/us/men/
River Island offers contemporary, stylish fashion that feels accessible and fresh. With prices floating between $30 and $100, their collections include everything from patterned button-downs and well-fitting trousers to cool jackets and essential t-shirts. Their aesthetic is smart yet edgy - perfect for style-conscious guys.
While Urban Outfitters often leans into a more relaxed, eclectic vibe, River Island brings a slightly more polished streetwear sensibility. It’s a great option for finding sharp pieces that still feel current and youthful.
Shop now at https://www.riverisland.com/us
Nudie Jeans pivots from fast fashion to focus on something else: premium, sustainable denim designed to last a lifetime. Jeans run from $100 to $200, representing an investment in quality and eco-conscious production. They round out their collections with organic tees and timeless casualwear.
Unlike UO's trend cycle, Nudie Jeans is all about longevity. Although pricier, it appeals to the same fashion-aware guy who cares about a great fit and making more ethical choices. It’s the brand you choose when you want your new favorite pair of jeans to last for years, not just a season.
Shop now at https://www.nudiejeans.com
Frank And Oak excels at modern, eco-conscious essentials with a refined, minimalist aesthetic. Their pieces, costing between $50 and $200, focus on timeless design and sustainable materials. They deliver everything from durable outerwear and sharp shirts to essential everyday basics.
Like Urban Outfitters, Frank And Oak is tuned into what today's shoppers want, but their focus is squarely on creating a versatile, polished wardrobe with an eco-friendly twist. If you need staples that look good and are made responsibly, this brand is for you.
Shop now at https://www.frankandoak.com
Bershka is another youth-focused gem that brings energetic and affordable streetwear to the forefront. Priced from $20 to $80, their men's section is packed with bold graphic tees, sporty co-ords, oversized hoodies, and other runway-inspired pieces perfect for a young crowd.
This brand shares UO’s rebellious spirit but cranks up the volume with more vibrant colors and pop culture-heavy graphics. It's the place to go when you want your clothes to be loud, fun, and unmistakably current.
Shop now at https://www.bershka.com/us
Uniqlo is the undisputed master of high-quality, minimalist basics. Famous for its versatile tees, perfectly-cut chinos, and innovative outerwear, their pieces range from $10 to $60 and are built to be the reliable foundation of any wardrobe. The aesthetic is clean, simple, and incredibly practical.
Though Uniqlo is more understated than Urban Outfitters, it serves the same purpose of providing essential, stylish everyday wear. Their key advantage is their focus on fabric tech, like HEATTECH and AIRism, that makes their clothing both fashionable and powerfully functional.
Shop now at https://www.uniqlo.com/us/en/
Emerging from the UK scene, SikSilk offers a unique blend of sleek streetwear and sporty aesthetics. For about $40 to $150, you'll find embroidered tees, stylish tracksuits, and slim-fit joggers that carry a luxe, athletic vibe. It's the kind of cool, contemporary sportswear you can wear far beyond the gym.
SikSilk echoes UO's knack for streetwear but with a specific focus on signature branding and figure-flattering modern silhouettes. It’s perfect for the guy who likes an athletic but sharp off-duty look.
Shop now at https://www.siksilk.com
Axel Arigato is your destination for premium, minimalist sneakers and elevated streetwear essentials. Priced mostly between $100 and $300, their focus is on luxury-inspired designs made with high-quality materials. Their clean, Scandinavian aesthetic makes their shoes, hoodies, and accessories effortlessly cool.
While priced significantly higher than Urban Outfitters, this brand is for the guy who loves the UO aesthetic but is ready to invest in minimalist, luxury-quality pieces. Their sneakers, in particular, are perfect for elevating any casual outfit.
Shop now at https://axelarigato.com
Stüssy isn't just a brand, it's a foundational pillar of streetwear culture. Stemming from Southern California's surf scene, it offers iconic graphic tees, hoodies, and hats that carry decades of legacy. Prices typically hover between $30 and $200 for these coveted essentials.
Stüssy embodies the authentic, edgy spirit that Urban Outfitters often taps into. Wearing Stüssy is less about following a fleeting trend and more about buying into a genuine piece of street-style history. It’s an essential brand for anyone serious about streetwear.
Shop now at https://us.stussy.com
Reigning Champ specializes in premium, flawlessly crafted athleticwear. Priced from $80 to $200, their focus is on durable, minimalist hoodies, joggers, and tees made from high-quality, custom-developed fabrics. The look is simple, utilitarian, and built to last.
Instead of chasing trends like UO, Reigning Champ is obsessed with perfecting the basics. It appeals to men who value superior comfort, fit, and timeless design in their casualwear. These are investment pieces that anchor a wardrobe with quiet confidence.
Shop now at https://reigningchamp.com/
A Bathing Ape, or BAPE, is a Japanese streetwear legend known for its bold camouflage prints, signature shark hoodies, and highly exclusive drops. As a high-end brand, prices range from $100 for tees to over $500 for hyped outerwear, making it a collector's dream.
BAPE represents the luxury, high-hype extreme of the streetwear world that influences retailers like Urban Outfitters. While UO makes these styles accessible, BAPE offers the original, iconic statement pieces for those ready to invest in true streetwear grails.
Shop now at https://bape.com/
John Elliott sits at the intersection of luxury and everyday wear, creating elevated basics with meticulous attention to fabric and fit. With prices from $150 to $400, this brand focuses on sleek sweatpants, perfectly-cut hoodies, and beautifully draped tees in muted, sophisticated tones.
Like a grown-up version of the UO look, John Elliott takes casual, streetwear-inspired silhouettes and refines them with premium textiles and a modern, minimalist vision. It’s for the guy who still wants to be comfortable but demands a higher level of quality and sophistication.
Shop now at https://www.johnelliott.com/
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