21 Brands Like Stetson for Iconic Western Headwear

Discover brands like Stetson offering iconic Western hats with heritage, quality craftsmanship, and timeless Americana style for any occasion.
Written by: 
Ash Read
Last updated: 

Nothing says timeless, rugged Americana quite like a classic Western hat, and Stetson has been the gold standard for over 150 years. Their hats are more than just an accessory, they're a symbol of heritage and quality craftsmanship, perfect for everything from a country concert to a city street style moment.

If you love the iconic spirit of Stetson but want to explore other brands offering a similar vibe or a unique spin on Western headwear, you're in the right place. Here are 21 great brands like Stetson that are definitely worth tipping your hat to.

1. Resistol

If Stetson is the quintessential Western hat for looking the part, Resistol is the hat for living it. A staple brand among professional cowboys and ranchers, Resistol specializes in high-quality felt and straw hats built for durability and function. They share Stetson's commitment to classic silhouettes like the cattleman crown.

The main difference is Resistol’s slightly more rugged, utilitarian edge. These hats are designed to withstand the elements and the rigors of ranch life, making them a go-to for anyone who needs their Western wear to be as tough as it looks. If authentic Western function is your main priority, Resistol is your match.

Shop now at resistol.com

2. Resinell

Consider Resinell the fashion-forward sibling in the Western headwear family. This brand takes traditional cowboy hat shapes and gives them a contemporary makeover with vibrant colors, embossed patterns, and unique embellishments. It’s where classic style meets modern festival energy.

While Stetson is rooted in timeless heritage, Resinell is all about making a statement here and now. Perfect for a younger, trend-conscious crowd, they offer that iconic Western silhouette but with a playful, bold aesthetic and a more accessible price point.

Shop now at resinell.com

3. Dobbs

For a more refined and polished take on classic Americana headwear, Dobbs is a top contender. This historic brand crafts beautiful felt cowboy and dress hats with an emphasis on traditional methods and elegant finishing. Think of it as the sharp, well-dressed version of the rugged cowboy look.

Dobbs shares Stetson's heritage but skews more towards upscale, sophisticated styles. With their finer details and impeccably polished feel, these hats are perfect for elevating a Western-inspired outfit for a more formal occasion or city-centric look.

Shop now at dobbs.com

4. Bailey of Hollywood

Bailey of Hollywood strikes the perfect balance between classic design and modern style. The brand offers a versatile range of Western and fedora hats known for their sleek lines, quality materials, and subtle, stylish details. They easily bridge the gap between country cool and urban chic.

Compared to Stetson's more traditional focus, Bailey offers a slightly more contemporary aesthetic. Their hats often feel a bit more fashion-forward, making them a fantastic choice for someone who wants classic craftsmanship that fits a modern wardrobe.

Shop now at baileyofhollywood.com

5. Greeley Hat Works

For the true hat aficionado seeking something one-of-a-kind, Greeley Hat Works is the ultimate destination. This shop specializes in custom-made Western hats, allowing you to tailor everything from the felt to the brim to your exact specifications. Every piece is a unique work of art.

While Stetson provides iconic ready-to-wear classics, Greeley offers a bespoke experience. It's for the collector or enthusiast who sees their hat as a personal statement and values handcrafted exclusivity above all else.

Shop now at greeleyhatworks.com

6. American Hat Co.

American Hat Co. is another legend in the Western world, renowned for its tough and stylish cowboy hats made for real life. Using top-quality fur felts and straws, they produce classic styles that prioritize comfort and durability for long days outdoors.

They are very similar to Stetson in their commitment to authentic American craftsmanship but stand out by incorporating modern fit and sizing technology. This focus on comfort makes their hats a favorite among active wearers who demand performance without sacrificing style.

Shop now at americanhatco.com

7. Akubra

Coming straight from the Australian outback, Akubra hats carry a distinctive rugged spirit that will feel familiar to any Stetson fan. Famous for their wide-brimmed felt hats, Akubra is celebrated for exceptional durability and weather resistance, ready for any adventure.

While the style is technically "Australian bushwear," the aesthetic overlaps heavily with the American West. If you love Stetson for its tough, no-nonsense heritage and long-lasting quality, an Akubra offers that same promise with a cool, down-under twist.

Shop now at akubra.com

8. Outback Trading Company

As the name suggests, Outback Trading Company focuses on gear built for the great outdoors, and their hats are no exception. They offer Western-style hats with weather-resistant materials and wide brims, designed for practicality and comfort on the ranch or trail.

Outback Trading shares Stetson's Western purpose but leans more heavily into functional, rugged outdoor gear. Their hats have a straightforward, hard-working aesthetic for those who prioritize toughness and utility above all else.

Shop now at outbacktrading.com

9. Filson

Known for its premium, incredibly durable outdoor goods, Filson also crafts exceptional Western-inspired headwear. Using materials like high-quality fur felt and their famous waxed canvas, Filson's hats are designed to handle harsh conditions while maintaining a timeless style.

Like Stetson, Filson is committed to heritage craftsmanship and classic American aesthetics. However, Filson’s pieces often feel more utilitarian and workwear-focused, built to be a reliable part of your gear for decades to come.

Shop now at filson.com

10. Hats.com (Hatco)

Instead of just one brand, Hats.com is a one-stop-shop destination for headwear enthusiasts. They carry a massive selection of Western hats from the best brands in the business, including Stetson, Resistol, Bailey, and more. It’s the perfect place to compare all your options at once.

This is less of an alternative and more of an all-in-one resource. If you're looking to explore a wide range of styles and prices from trusted names in the Western world, Hats.com offers the variety and scope to help you find your perfect fit.

Shop now at hats.com

11. Brixton

Brixton seamlessly blends vintage inspiration with a modern, urban edge, and their Western-style hats are a perfect example of this fusion. They offer relaxed silhouettes, contemporary details, and a casual vibe that makes the cowboy look feel fresh and totally wearable for everyday city life.

Where Stetson is classic and traditional, Brixton is cool and streetwear-adjacent. It's the perfect brand for someone who loves the shape of a Western hat but wants a trendy, laid-back version to pair with jeans and a band tee.

Shop now at brixton.com

12. Vans x Tumbleweed

This collaboration between skate culture giant Vans and Western tastemaker Tumbleweed created a unique lineup of headwear. Merging street style with traditional Western shapes, these hats featured bold logos and a relaxed fit perfect for a younger, more rebellious crowd.

This entry is for fans of Western style who don't take themselves too seriously. It’s a complete departure from Stetson's traditional vibe, offering a fun, casual twist that feels both edgy and laid-back.

Shop now at vans.com

13. Chapéu de Cowboy (Brazilian Western Hats)

For an authentic, global take on the cowboy look, this Brazilian brand crafting traditional hats is an amazing find. Made with natural fibers, their hats are lightweight and breathable, often featuring colorful bands and unique regional touches that set them apart.

While the style is distinctly Brazilian, the cultural spirit is the same. These hats share Stetson’s functional roots but offer a handcrafted, tropical twist that is perfect for anyone seeking a truly unique piece of Western-inspired headwear.

Shop now at chapeudecowboy.com.br

14. Tilley

Tilley is a name synonymous with high-performance outdoor and travel hats. Although primarily known for their adventure-ready designs packed with features like sun protection and secret pockets, many of their classic styles are right at home in a Western context.

Their focus is more heavily on pure function than Stetson's, but fans of rugged, durable, wide-brimmed felt and straw hats will find a lot to love. Tilley offers impeccable quality with an emphasis on lifelong usability.

Shop now at tilley.com

15. Goorin Bros.

Goorin Bros. brings a playful, artistic spirit to the world of classic hats. Their selection includes vintage-inspired cowboy styles that are often updated with fun prints, bold details, and unique embellishments that feel more fashion-forward.

If you find Stetson a bit too traditional, Goorin Bros. is the perfect place to find headwear with more personality. Their pieces are designed to be statement-makers, blending quality craftsmanship with an eye-catching, creative energy.

Shop now at goorin.com

16. Cavanaugh

Offering beautifully handcrafted Western hats, Cavanaugh is a dream for lovers of traditional craftsmanship. Their felt and straw hats are made with a keen focus on timeless silhouettes and authentic, heritage-inspired details that feel pure and classic.

Cavanaugh's specialty lies in its artisan, often bespoke-feeling approach. While Stetson excels at creating the quintessential ready-to-wear hat, Cavanaugh caters to collectors who appreciate meticulous custom-style craftsmanship.

Shop now at cavanaughhat.com

17. Panhandle Slim

Panhandle Slim has been outfitting the Western world for decades, offering stylish apparel and hats that are both authentic and affordable. Their collection of felt and straw cowboy hats delivers the classic look without the premium price tag.

Similar to Stetson in core style, Panhandle Slim makes legendary Western fashion more accessible. It’s an ideal brand for rodeo-goers or casual fans who want a durable, stylish hat that looks the part and is easy on the wallet.

Shop now at panhandleslim.com

18. Charlie 1 Horse

For a cowboy hat with rock 'n' roll star energy, look no further than Charlie 1 Horse. This brand is known for its bold, edgy designs featuring one-of-a-kind embellishments like feathers, conchos, studs, and decorative stitching.

Move over traditional - Charlie 1 Horse is here to make a scene. A favorite of country musicians and fashionistas, their hats are perfect for anyone who finds Stetson's classics a little too quiet and wants their headwear to be the standout piece of their outfit.

Shop now at charlie1horse.com

19. Justin Hats

Coming from another iconic name in Western wear, Justin Boots, Justin Hats delivers the same high-quality craftsmanship to headwear. They specialize in cowboy hats made from premium materials, with a strong focus on durability and timeless, authentic style.

Justin measures up very well against Stetson in terms of heritage and quality. They appeal to the serious Western enthusiast who values reliable, traditional designs that honor the true spirit of the cowboy.

Shop now at justinhats.com

20. Liberty Hat Co.

Liberty Hat Co. brings an artisan touch and modern sensibility to the Western hat world. They craft their pieces from premium materials but often incorporate contemporary details, creating versatile hats that feel both classic and current.

This brand is ideal for those who admire Stetson's quality but want a fresh take on the silhouette. By blending traditional craftsmanship with innovative style, they offer an exciting alternative that honors heritage while looking toward the future of Western fashion.

Shop now at libertyhatco.com

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