If you love curating an eclectic mix of vintage-inspired graphic tees, flowy boho dresses, and quirky home decor, you're likely a fan of Urban Outfitters. UO is the go-to spot for expressing a creative, youthful, and trend-forward aesthetic without looking like everyone else.
But part of the fun of personal style is discovering new places to shop. If you’re ready to expand your rotation and find more stores that nail that playful, free-spirited vibe, here are 20 amazing brands like Urban Outfitters to check out.
As Urban Outfitters' sister brand, Free People serves up a heaping dose of bohemian-chic. Think flowy maxi dresses, oversized cozy knits, intricate embroidery, and vintage-inspired silhouettes. While UO offers a broader range of styles, Free People focuses specifically on a romantic, wanderlust-filled aesthetic for the ultimate free spirit.
Prices are a bit higher, but you're paying for detailed craftsmanship and higher-quality fabrics. If you love the boho section of Urban Outfitters and want to lean into it fully, Free People is your dream closet. It's less about fast trends and more about timeless, artsy pieces you’ll cherish season after season.
Shop now at freepeople.com
For those who gravitate toward Urban Outfitters' edgier side, Nasty Gal dials up the 'tude. This brand is all about bold, statement-making pieces with a rock-and-roll vibe. You'll find faux leather, vibrant prints, cutout details, and concert-ready graphics.
It carries a more provocative and overtly sexy energy than UO, appealing to a customer who isn’t afraid to turn heads. If you're building a wardrobe for a night out, Nasty Gal is where you find daring crop tops and bodycon dresses that still feel cool and non-conformist.
Shop now at nastygal.com
Australian favorite Princess Polly delivers on-trend, youthful styles that live on TikTok and Instagram. It's a goldmine for cute mini dresses, trendy corset tops, and playful matching sets. The vibe is flirty, fun, and fast-paced, capturing the latest micro-trends almost instantly.
Compared to UO's eclectic mix, Princess Polly leans more into a "cool girl" aesthetic that blends sweet with street. It's a perfect destination for festival outfits, vacation looks, and pieces that feel incredibly current without a huge price tag.
Shop now at us.princesspolly.com
If your favorite thing about Urban Outfitters is the thrill of finding a one-of-a-kind vintage piece, you'll love ASOS Marketplace. It’s a curated hub of independent boutiques and vintage sellers from around the world. Here, you can score everything from 90s band tees and retro sportswear to reworked denim and unique handmade accessories.
This is where you find the *truly* eclectic pieces that UO emulates. It's less about a cohesive brand aesthetic and more about unearthing individual treasures, making it perfect for anyone who wants their style to be truly unique.
Shop now at asos.com/marketplace
Anthropologie is like Urban Outfitters’ more mature, sophisticated older sister. They share a love for boho flair, quirky prints, and artisanal details, but Anthropologie presents it in a more refined and polished way. It’s the perfect place to shop for beautifully printed blouses, elegant midi dresses, and statement home decor that feels collected and worldly.
The price point is higher, reflecting a focus on unique textures, elevated fabrics, and exclusive artist collaborations. If you're looking to graduate your eclectic style into something more sophisticated but equally creative, Anthropologie nails that balance.
Shop now at anthropologie.com
While Urban Outfitters' trends are often filtered through a vintage or bohemian lens, Zara takes its cues directly from the runway. Zara is the master of providing sharp, contemporary, and high-fashion pieces at an accessible price. You’ll find sleek blazers, modern silhouettes, and the season's hottest colors.
It's less eclectic and more a one-stop-shop for looking polished and "on-trend" in a more European, minimalist way. Shop Zara when you need a chic item to balance out your more whimsical UO pieces.
Shop now at zara.com
H&M offers a vast array of styles, but its trendy casualwear directly competes with Urban Outfitters for the youth market. They excel at affordable basics, fashion-forward tops, and great denim. You can find everything from printed band tees that feel very UO to simple, minimalist staples.
Their conscious and designer collaborations often bring an extra layer of eclecticism to their offerings. It's a great spot to replicate trendy looks you’ve seen at UO for a slightly lower price point, making it easy to experiment with new styles.
Shop now at hm.com
It doesn't get more similar than this: Urban Renewal is Urban Outfitters' own in-house line of sustainable, upcycled, and vintage clothing. Each piece is one-of-a-kind, sourced from around the world and often remade into something fresh and modern. This is where you'll find gorgeously worn-in flannel shirts, perfectly faded denim, and unique dresses made from deadstock fabrics.
This collection truly embodies the vintage, eco-conscious heart of the UO brand. It's the ideal choice for shoppers who love the UO aesthetic but want authentic vintage that no one else will have.
Shop now at urbanoutfitters.com/urban-renewal
If you're drawn to Urban Outfitters for its quirky graphics and humorous approach to fashion, Lazy Oaf will be your new obsession. This London-based brand is famous for its bold colors, oversized fits, and weirdly wonderful cartoon-inspired designs. Their style is playful, irreverent, and doesn't take itself too seriously.
Lazy Oaf pushes the eclectic vibe even further into the realm of art and illustration. It’s perfect for anyone who wants their clothing to be a conversation starter and a true expression of their fun-loving personality.
Shop now at lazyoaf.com
At first glance, Madewell might seem too classic, but it shares UO’s appreciation for timeless style with a cool, artsy twist. Best known for their amazing denim, they also offer effortlessly chic leather totes, simple gold jewelry, and minimalist-friendly staples like striped tees and cozy sweaters. Madewell’s aesthetic is relaxed, thoughtful, and high-quality.
Think of it as the brand you go to for the perfect "forever" pieces to anchor all your trendy Urban Outfitters finds. It's where cool-girl effortlessness meets wearability.
Shop now at madewell.com
Dolls Kill serves a wide range of alternative subcultures, from goth and punk to rave and egirl. It’s an explosion of platform boots, vinyl sets, Harajuku-inspired pastels, and edgy graphic prints. While Urban Outfitters dips its toes into alternative aesthetics, Dolls Kill dives in headfirst.
It’s the perfect brand for anyone whose personal style is a little darker, more rebellious, and more niche. If you’re building a look for a specific music festival or just expressing a very specific mood, Dolls Kill provides all the necessary components.
Shop now at dollskill.com
ASOS is an online fashion giant with an endless closet of products from hundreds of different brands, including their own in-house lines. You can find nearly any style, trend, or aesthetic imaginable, making it an excellent resource for eclectic dressers. Their mix of streetwear, vintage-inspired pieces, and ultra-trendy new arrivals feels very similar to UO's curated vibe, but on a much larger scale.
The pricing and style range is enormous, from budget-friendly basics to high-end designer collaborations. If you enjoy the variety at Urban Outfitters, you’ll appreciate the sheer volume of options at ASOS.
Shop now at asos.com
Known for its sustainably-made, effortlessly chic pieces, Reformation is where you find the perfect "cool girl" dress. Their aesthetic blends modern femininity with vintage silhouettes, resulting in beautiful floral midi dresses, silky tops, and flattering jeans. They prove that you don’t have to sacrifice style to shop sustainably.
While Reformation is pricier and more focused on classic femininity than Urban Outfitters, it appeals to a similar customer who values vintage inspiration and wants to look stylish without trying too hard.
Shop now at thereformation.com
Wildfox captures the dreamy, laid-back essence of California cool. The brand is famous for its incredibly soft, oversized sweaters and cheeky graphic tees with a vintage, lived-in feel. Their aesthetic is nostalgic, fun, and all about comfort without sacrificing cuteness.
If you love the graphic loungewear and cozy casual pieces at Urban Outfitters, Wildfox is an elevated alternative. It’s perfect for adding a touch of playful, romantic comfort to your wardrobe.
Shop now at wildfox.com
Owned by the same parent company as Zara, Bershka targets an even younger, trendier demographic. It delivers edgy streetwear, bold colors, and party-ready looks at super affordable prices. You'll find cargo pants, bright puffer jackets, and eye-catching prints that align with the very latest Gen-Z trends.
Like Urban Outfitters, it has a rebellious, energetic spirit, but Bershka doubles down on fast-fashion newness. It's fantastic for experimenting with fleeting trends without a big investment.
Shop now at bershka.com
Lulus is a go-to for affordable dresses for literally any occasion, from casual Sunday brunch to being a bridesmaid. Their vibe is feminine, trendy, and incredibly versatile. While Urban Outfitters masters casual eclecticism, Lulus excels at offering pretty, easy-to-wear pieces that feel of-the-moment and flattering.
Beyond dresses, you can also find chic jumpsuits, cute tops, and a great selection of shoes and accessories. It's a lifesaver when you need a complete, stylish outfit on a budget.
Shop now at lulus.com
Another Australian gem, Showpo offers vibrant, trendy, and youthful fashion perfect for life's fun moments. It's a top destination for festival wear, vacation dresses, swimwear, and glamorous party looks. Their style is unapologetically bold and bright, focusing on fun prints, flattering silhouettes, and accessible price points.
If you shop at Urban Outfitters for items that will stand out in a crowd or look amazing in photos, Showpo delivers that same high-energy vibe with a slightly more polished, feminine touch.
Shop now at showpo.com
Pacsun perfectly captures the laid-back, sun-soaked California aesthetic. It's a hub for sought-after streetwear brands, essential denim, and casual basics that feel effortlessly cool. Like UO, it keeps a close pulse on youth culture, stocking everything from baggy jeans and graphic hoodies to trendy swimsuits.
The vibe at Pacsun is more skate and surf-centric than Urban's eclectic art-student feel, but it serves the same customer looking for comfortable, on-trend style that reflects a carefree lifestyle.
Shop now at pacsun.com
Revolve offers a curated selection of emerging and established contemporary brands for the ultimate trendsetter. It’s where you go to discover "the next big thing" in fashion. The aesthetic is luxe, polished, and sexy - think GNO dresses, statement tops, and designer denim.
While UO is for everyday cool, Revolve is for when you want to elevate your look into something more glamorous. It shares a trend-focused approach but targets a customer with a bigger budget who is building an aspirational, blogger-worthy wardrobe.
Shop now at revolve.com
Sandro offers Parisian chic with a modern twist. The brand is known for its sharp tailoring, luxe fabrics, and effortlessly pulled-together pieces. You'll find tailored tweed jackets, elegant slip dresses, and sophisticated knitwear that exude quiet confidence.
If you're looking for an upscale alternative to Urban Outfitters that still feels cool and contemporary, Sandro is it. It trades UO's casual, vintage vibe for a polished, high-fashion aesthetic, perfect for building an impeccable wardrobe with a trendy-yet-timeless edge.
Shop now at us.sandro-paris.com
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