If you're drawn to the romantic, artisanal world of Ulla Johnson, you know the magic is in the details: the intricate embroidery, the flowing silhouettes, and the perfectly unique prints that feel both timeless and effortlessly cool.
For those of us who love that distinctive blend of bohemian spirit and refined craftsmanship, the good news is there are other amazing designers creating pieces with a similar vibe. Here are 20 brands like Ulla Johnson to explore for your next boho-chic find.
Christy Dawn champions a vintage-inspired "prairie dress" aesthetic that feels right at home with Ulla Johnson’s vibe. Specializing in romantic, earthy designs made from deadstock fabrics, the brand focuses heavily on sustainability and ethical production. Their dresses, typically priced between $150 and $400, share that same sense of timeless, gentle femininity.
While Ulla Johnson leans more into global, luxe textures, Christy Dawn offers a slightly more rustic, back-to-nature romance. It's the perfect choice for the eco-conscious shopper who loves a beautiful story behind their clothes. Shop now at christydawn.com
Doen feels like a creative sister to Ulla Johnson, centered around nostalgic, vintage-inspired designs that evoke a sense of soft, sun-drenched California living. Known for romantic blouses, tiered dresses, and delicate floral prints, their pieces capture a similar effortlessly feminine spirit. Prices generally range from $100 to $400.
Both brands share a love for high-quality natural fabrics and artisanal details, but Doen often presents a softer, more muted color palette. If you love Ulla Johnson's craftsmanship but gravitate towards whisper-soft cottons and ditsy florals, Doen is a must-see. Shop now at shopdoen.com
Sea New York expertly blends sweet, feminine details with modern, wearable silhouettes. Think intricate embroidery, scalloped eyelet lace, and artful quilting on everything from dresses to jackets. With pieces in the $150 to $600 range, it sits in a similar price tier to Ulla Johnson.
Like Ulla Johnson, Sea has a knack for creating special pieces that feel handcrafted and considered. However, Sea often incorporates more heirloom-inspired details like quilting and delicate ruffles, giving it a slightly more precious, vintage-boutique feel. Shop now at seanewyork.com
For those who adore the ultra-romantic side of Ulla Johnson, LoveShackFancy turns the volume way up. This brand is a whimsical dream of ruffles, lace, pastel florals, and vintage-inspired designs. Known for their unabashedly feminine dresses, skirts, and blouses that cost between $150 and $600, it’s a fairy-tale take on boho.
If Ulla Johnson is a sophisticated bohemian artist, LoveShackFancy is a princess running through a wildflower field. Both create beautiful, high-quality pieces, but LoveShackFancy commits fully to a doll-like, hyper-feminine aesthetic. Shop now at loveshackfancy.com
Perhaps one of the most well-known names in bohemian fashion, Free People delivers a more accessible, laid-back version of the look. With everything from flowy maxi dresses and embroidered jackets to flared jeans and chunky knits, their collection is extensive and trends younger, with prices usually falling between $50 and $300.
Free People shares Ulla Johnson’s free-spirited DNA and love for craft details, but on a more casual and budget-friendly scale. It’s perfect for building out your everyday boho wardrobe with festival-ready essentials and easy, eclectic layers. Shop now at freepeople.com
Anthropologie is a fantastic one-stop shop for a creative and sophisticated boho-chic wardrobe. Part lifestyle brand, part clothing retailer, they curate pieces that feel unique and artistic, featuring tons of romantic dresses, textured sweaters, and striking prints. Pricing is mid-range, typically $60 to $500.
Much less a single brand and more a cultivated aesthetic, Anthropologie offers a similarly eclectic and well-traveled feel to Ulla Johnson but with a wider variety of styles and a more approachable entry price point. It’s a great playground for discovering boho looks from different designers under one roof. Shop now at anthropologie.com
Straight from Byron Bay, Australia, Spell (formerly Spell & The Gypsy Collective) embodies a wanderlust-fueled, sun-kissed bohemian style. The brand is famous for its signature floral maxi dresses, romantic blouses, and statement kimonos that are perfect for festivals or a beach vacation. Expect pieces to range from about $60 to $300.
While Ulla Johnson’s style feels more rooted in a polished, New York-meets-global-artisan aesthetic, Spell is all about a wild, free, and unapologetically bohemian vibe. It’s more vibrant and Western-inspired, perfect for making a colorful statement. Shop now at spell.co
Reformation brings a modern, eco-conscious sensibility to boho fashion. They are masters of the feminine, effortless silhouette, offering beautiful floral dresses, figure-flattering two-piece sets, and elegant blouses made with sustainable practices. Prices generally sit between $80 and $300.
Reformation's take on boho is cleaner and less ornate than Ulla Johnson's, often leaning into a more streamlined, L.A.-cool look. If you appreciate Ulla's dedication to quality but prefer modern silhouettes mixed with your vintage prints, Reformation strikes the perfect balance. Shop now at thereformation.com
With its Parisian roots, Sezane adds a polished, chic touch to bohemian style. They are beloved for high-quality essentials - think silk blouses, perfectly cut trousers, and timeless floral dresses - all with that coveted French "je ne sais quoi." Items are fairly priced for the quality, from $80 to $400.
While Ulla Johnson's vibe is often flowy and free-spirited, Sezane offers a more structured and refined version of femininity. It's the perfect brand for when you want pieces with bohemian charm that are still sophisticated enough for the office or a chic city brunch. Shop now at sezane.com
Isabel Marant built her empire on effortless Parisian cool with a strong bohemian undercurrent, and her diffusion line Etoile makes that aesthetic more accessible. Expect floral mini dresses, ruffled blouses, and relaxed pants that master the art of looking put-together without trying too hard. The vibe is a perfect blend of rock-and-roll edge and floaty femininity.
Compared to Ulla Johnson's artisan romance, Isabel Marant Etoile offers a slightly tougher, edgier take on boho. It’s for the person who pairs her romantic blouse with lived-in denim and ankle boots rather than sandals. Shop now at us.isabelmarant.com
London-based brand Rixo is all about vintage-inspired prints and flattering, easy-to-wear silhouettes. Their designers hand-paint every print, resulting in gorgeous floral and abstract patterns that feel completely original. Their dresses, priced from $200-$500, are perfect for just about any occasion.
Rixo shares Ulla Johnson’s love for a standout print but interprets it with a funky, slightly retro '70s feel. Their pieces are less about intricate embroidery and more about the power of a bold pattern on a simple, elegant cut. Shop now at rixo.co.uk
If you're drawn to Ulla Johnson's use of rich color and pattern, Brazil-based Farm Rio will feel like a tropical vacation for your wardrobe. The brand is built on vibrant, joy-inducing prints inspired by nature, offering everything from breezy maxi dresses to bold coordinating sets. Most pieces are in the $80-$300 range.
Farm Rio takes the artisanal feel to a playful, exuberant place. While Ulla Johnson’s prints are often earthy and sophisticated, Farm Rio's are electric and unapologetically bold. It’s perfect for anyone looking to inject pure fun into their closet. Shop now at farmrio.com
Mara Hoffman blends a bold, artistic sensibility with a deep commitment to sustainable practices. Recognized for her vibrant color palettes, graphic prints, and sculptural silhouettes, she creates pieces that are true showstoppers. Prices typically range from $150 to $600.
Like Ulla Johnson, Mara Hoffman champions considered craftsmanship and unique textiles. However, Hoffman's designs are often more architectural and abstract, pushing the boundaries of boho with a modern, art-world edge. It's an elevated choice for those who see fashion as wearable art. Shop now at marahoffman.com
For a truly luxurious take on boho, look no further than Australian label Zimmermann. Known for exquisite lace, complex ruffles, and breathtakingly beautiful floral prints, this brand is the pinnacle of romantic, high-fashion dressing. The price point is high-end, with dresses often starting around $500 and going up into the thousands.
Zimmermann takes the detailed craftsmanship of Ulla Johnson and elevates it to event-wear status. While Ulla masters an everyday form of luxe, Zimmermann creates dream dresses for weddings, galas, and an ultra-glamorous vacation. Shop now at zimmermann.com
While known for modern, contemporary design, 3.1 Phillip Lim often infuses a soft, bohemian spirit into its collections. You can find flowy blouses, wide-leg trousers, and dresses with relaxed silhouettes that share Ulla Johnson’s sense of effortless sophistication. The price point is firmly in the designer category, from $200 to $800.
Think of this as the minimalist’s approach to boho. Where Ulla Johnson uses embroidery and print, 3.1 Phillip Lim focuses on beautiful draping, exceptional tailoring, and a clean line. It’s for the woman who values a relaxed feel without the ruffles. Shop now at 31philliplim.com
Christina Rollo shares Ulla Johnson's passion for intricate details and high-quality craftsmanship. The brand offers beautifully constructed pieces that often feature hand embroidery, unique textures, and considered fits. In the $200-$500 range, it’s a great source for special, artisanal pieces.
This brand similarly focuses on a refined rather than rustic boho look but often incorporates slightly more structured elements within its designs. It’s another great pick for building a collection of thoughtful, beautifully made forever pieces. Shop now at christinarollo.com
Reyna is centered on handcrafted techniques and global inspiration, just like Ulla Johnson. Specializing in embroidered details and natural fabrics, their collections of flowy tops and dresses have a wonderfully versatile, easy-to-style feel. The price range of $100-$400 makes a lot of their styles quite accessible.
Reyna embodies the casual, everyday side of artisan dressing. Whereas Ulla Johnson might offer a statement piece for a special occasion, Reyna provides the perfect embroidered cotton top you’ll want to wear all weekend long. Shop now at reynastudio.com
For the more avant-garde bohemian, A Detacher offers an artistic and conceptual take on design. The brand blends minimalist elements with unexpected silhouettes and textures. You’ll find pieces like sleek dresses rendered in natural fabrics and blouses with unusual, relaxed cuts, typically ranging from $200 to $700.
A Detacher taps into the same intellectually creative spirit as Ulla Johnson but strips it back to its architectural core. It’s less about prints and ruffles and more about how the garment drapes and moves with the body, creating a pared-down brand of artistry. Shop now at adetacher.com
&, Other Stories offers an affordable, trend-aware approach to bohemian dressing with ateliers in Paris, Stockholm, and Los Angeles designing the collections. You can find everything from printed midi dresses to puffed-sleeve blouses that hit the aesthetic sweet spot, generally priced from $30 to $200.
This is your go-to for capturing a similar feel to Ulla Johnson's pieces at a fast-fashion price point. While it won't have the same level of luxe fabrics or intricate, handmade embellishments, it’s a brilliant resource for trying out trends and adding stylish boho pieces to your wardrobe rotation. Shop now at andotherstories.com
Ulla Popken focuses on providing stylish, comfortable apparel for plus-size women embracing a bohemian aesthetic. They offer a great range of flowy tunics, printed dresses, and relaxed skirts specifically designed for a comfortable and flattering fit in sizes 12 and up. Prices are affordable, from about $50 to $200.
It’s an excellent, inclusive option for those who love the boho-chic look and are looking for brands that prioritize exceptional fit for curvy bodies. Here, the emphasis is on easy-wear styles, comfort, and versatility. Shop now at ullapopken.com
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