If you're obsessed with scrolling new arrivals for of-the-moment tops, eye-catching dresses, and fun accessories, you probably already have Vici Dolls saved as a favorite. The brand masters that effortlessly trendy and feminine look, making it a go-to for cute outfits that don't break the bank.
But part of the fun of fashion is discovering a new source for that perfect little something. If you love Vici's style and are looking to expand your rotation of online boutiques, here are 19 similar brands that serve up equally chic and trendy pieces.
A powerhouse in fast fashion, Fashion Nova is known for its undeniably sexy, body-hugging styles and an endless stream of new arrivals. With most pieces priced between $20 and $60, it's a budget-friendly destination for anyone seeking a bold, confident look. Like Vici, it delivers on-trend pieces to a young, fashion-forward audience, but Fashion Nova often amps up the glamour with more daring, club-ready designs that are made to be seen.
Shop now at fashionnova.com
PrettyLittleThing captures runway and influencer trends at lightning speed, offering a huge collection of playful and chic styles. Prices generally fall in the $20 to $70 range, making it easy to experiment with new looks. While Vici offers chic everyday staples, PLT often leans into bolder statement pieces perfect for a night out or a special event. If you want variety and headline-grabbing styles, PLT is a must-visit.
Shop now at prettylittlething.com
Lulus strikes a beautiful balance between sophisticated femininity and on-trend style, making it a fan favorite for event dressing. With prices often between $40 and $100, they are particularly known for their incredible selection of wedding guest dresses and romantic date-night outfits. Where Vici shines in trendy casual wear, Lulus is the go-to for those slightly more formal moments when you want to look polished and chic without being boring.
Shop now at lulus.com
If you love the Southern charm and bright, bubbly side of fashion, you will adore Red Dress Boutique. The site is filled with vibrant dresses, whimsical tops, and standout seasonal pieces that feel optimistic and fun. Price-wise, it's very comparable to Vici, focusing on accessible style under $100. While both have trendy pieces, Red Dress has a sweeter, more playful vibe with a great selection for game days, holidays, and vacations.
Shop now at reddress.com
Shein is a global fast-fashion giant offering a staggering selection of clothing at incredibly low prices, with most items falling between $10 and $50. If you have a specific trend in mind, chances are Shein has dozens of options. Vici offers a more curated boutique experience, while Shein provides unmatched variety and affordability. It's the perfect place to try out a new micro-trend without a major financial commitment.
Shop now at shein.com
Zaful is a go-to for trendy styles at wallet-friendly prices, especially shining when it comes to swimwear and festival-inspired fashion. With most items under $50, it caters to a youthful audience looking for vibrant, eye-catching pieces. Like Vici, Zaful stays on top of current trends, but it's particularly strong in summer essentials, offering a huge array of bold bikinis, cover-ups, and fun dresses perfect for warm weather.
Shop now at zaful.com
Born from vintage style, Nasty Gal delivers fashion with an edge. Expect retro-inspired graphics, faux leather, and rock-and-roll details mixed with modern trends. Typically priced between $40 and $100, it caters to someone who isn't afraid to stand out. While Vici’s aesthetic is more feminine and pretty, Nasty Gal serves up a rebellious, cool-girl vibe. If Vici is sunshine and brunch, Nasty Gal is spotlights and the afterparty.
Shop now at nastygal.com
For ultra-affordable and trendy fashion, Boohoo is a top contender. With a huge catalog of styles often priced between $15 and $50, it’s an essential stop for a quick fashion fix. Both Boohoo and Vici appeal to trend-lovers, but Boohoo carries a distinct streetwear influence and keeps prices consistently lower across the board, making it easy to completely refresh your wardrobe each season.
Shop now at boohoo.com
This Australian-based boutique is a favorite for trendy pieces with a cool, It-Girl feel. Princess Polly offers a curated selection of party dresses, mini skirts, and cute crop tops that dominate social media feeds, with prices generally sitting in the $40 to $80 range. It shares a youthful, feminine vibe with Vici but feels slightly more focused on the festival and L.A. style aesthetic.
Shop now at us.princesspolly.com
Another Aussie export, Showpo is bursting with color, playfulness, and feminine energy. Focused on flirty dresses, fun separates, and chic co-ords, its pieces range from $40 to $100. Showpo and Vici share a target audience of young women who love to dress up, though Showpo’s collections often feature brighter colors and more casual, daytime-friendly silhouettes perfect for vacation or a sunny day out.
Shop now at showpo.com
Fashion Nova Curve brings the same sexy, trend-driven energy of the mainline collection to plus-size women. Emphasizing figure-flattering fits with no compromise on style, prices mirror the main collection at $30-$70. While Vici offers expanded sizing, Fashion Nova Curve is dedicated exclusively to the curvy market, ensuring every piece from bodycon dresses to high-waist jeans is designed with confidence in mind.
Shop now at fashionnova.com/collections/curve
Hello Molly is your destination for the perfect party dress. The brand is brimming with feminine, fun, and flirty styles - think lots of ruffles, silky fabrics, and body-hugging silhouettes perfect for a night out. Prices are generally in the $60 to $90 range. It has that same energetic, trendy vibe as Vici but focuses more heavily on statement-making dresses and occasion wear rather than everyday casual looks.
Shop now at hellomolly.com
ASOS is less a single brand and more a massive fashion universe. With its hugely popular in-house labels and a curated selection from hundreds of other brands, you can find literally any style here. It mirrors Vici's dedication to trends but on a much larger scale, offering everything from edgy streetwear to formal gowns at a wide range of price points. It's the ultimate one-stop shop for building a trendy wardrobe from head to toe.
Shop now at asos.com
With its L.A.-inspired roots, Tobi delivers trendy and often sexy styles perfect for soaking up the sun or hitting the town. The online boutique is a great source for bodysuits, cut-out mini dresses, and chic two-piece sets that are right on trend. The prices are comparable to Vici, and what’s more, Tobi is famous for almost always having a major sale going on, making their stylish pieces even more accessible.
Shop now at tobi.com
While best known for an incredible selection of formal wear for things like prom and homecoming, Windsor is also a treasure trove of trendy, going-out fashion. You'll find a massive collection of club dresses, sultry jumpsuits, and rhinestone-covered tops. It shares Vici’s love for feminine style but is dedicated to high-glam looks for nights and special events, offering a more dramatic flair.
Shop now at windsorstore.com
Think of Revolve as Vici's aspirational older sister. It's a highly curated destination for hundreds of emerging and established designer brands that define the "cool girl," influencer-approved look. The price point is significantly higher ($100-$300+), but the aesthetic is spot-on if you love trendy, statement-making fashion. It’s perfect for finding that special-occasion splurge or an investment piece that still feels forward.
Shop now at revolve.com
The original fast-fashion destination, Forever 21 still delivers an incredible variety of trendy pieces inspired by the latest runway looks at super-low prices. It's fantastic for finding graphic tees, fun accessories, and of-the-moment trend items for usually under $40. Like Vici, it caters to a younger crowd, but it focuses on providing high-velocity trends for those who want to experiment with their style constantly.
Shop now at forever21.com
If you love Vici's trend-forward approach but are looking for pieces with a more mature, polished feel, look no further than MANGO. This Spanish retailer excels at creating chic, sophisticated essentials that still feel current. It's the perfect place to find a stylish blazer, elevated denim, or a timeless dress. The price point is slightly above Vici, but the quality and refined European aesthetic make it worth a look.
Shop now at shop.mango.com/us
Pink Lily offers a sweet, feminine, and approachable take on trendy fashion. It’s great for finding colorful knit sweaters, cute graphic tees, and darling seasonal dresses. The style feels very wearable and fun, with a similar accessible price point to Vici. If you gravitate towards Vici’s more casual pieces and love bright, happy designs, Pink Lily will be your new favorite place to browse.
Shop now at thepinklily.com
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