There's something irresistibly fun about Truly Beauty. With its vibrant colors, bold formulas, and Gen-Z-friendly vibe, it turns an ordinary skincare routine into an exciting, Instagram-worthy ritual. The brand's playful approach makes taking care of your skin feel less like a chore and more like a treat.
If you're a fan of their energetic aesthetic and effective products, you're in luck. There are plenty of other brands that mix powerful ingredients with a fun, popular culture-infused twist. Here are 20 brands like Truly Beauty to add a little more sparkle to your top shelf.
An icon of drugstore skincare, Bioré focuses on deep cleansing and pore care with cult classics like their famous pore strips and charcoal masks. Their products are made to deliver clear, shine-free skin in vibrant, fun packaging that feels youthful and energetic. Everything is super affordable, with most items in the $5-$20 range.
While Bioré takes a more straightforward, functional approach to skincare compared to Truly Beauty's whimsical style, both brands share a fun, accessible, and youthful vibe that makes your routine more enjoyable.
Shop now at biore.com
The Inkey List brings ingredient-focused, science-backed skincare to the masses without the confusing jargon or high price tags. Known for its potent vitamin C serums, exfoliants, and gentle hydrators, this brand is all about results. Their branding is minimalist and simple, a direct contrast to Truly Beauty's colorful look.
However, both brands make exciting skincare accessible, with prices from $5 to $20. If you love discovering powerful single-ingredient formulas but prefer a no-fuss design, The Inkey List is the perfect minimalist counterpart to your vibrant routine.
Shop now at theinkeylist.com
Known for its delightful fruit-powered formulas, Glow Recipe creates effective, clean skincare in irresistibly cute packaging. Their products, from the viral Watermelon Glow Niacinamide Dew Drops to their Blueberry Bounce Gentle Cleanser, are designed to give you a bright, juicy glow. The brand feels playful and wellness-focused at the same time.
Priced between $20 and $50, Glow Recipe is a bit more polished than Truly Beauty but shares the same passion for making skincare an indulgent experience. It’s perfect for anyone who wants their routine to be as effective as it is Instagrammable.
Shop now at glowrecipe.com
Founded on a "less is more" philosophy, Crave Beauty aims to simplify your skincare routine with gentle, no-nonsense essentials. Their lineup, including the beloved Matcha Hemp Hydrating Cleanser, focuses on nourishing ingredients like niacinamide and hyaluronic acid to help restore skin health. The packaging is sleek, modern, and minimal.
Crave Beauty’s understated style is the opposite of Truly Beauty's flashy aesthetic, but both brands share a goal of achieving vibrant, healthy skin. Priced at $10-$30, it’s a great choice for those who want effective results without a 10-step routine.
Shop now at cravebeauty.com
Milk Makeup effortlessly blends skincare and makeup with its trendy, cruelty-free products designed for an on-the-go lifestyle. Their skincare offerings, such as hydrating sprays and brightening serums, come in sleek, minimalist packaging with an edgy, urban feel. They are all about multi-use products and a less-is-more effect.
Like Truly Beauty, Milk attracts a young, social media-savvy crowd that wants products with style and substance. While Milk has a cooler, more minimalist vibe, its commitment to fun, vibrant beauty makes it a brilliant alternative for skincare lovers.
Shop now at milkmakeup.com
Focused on tackling breakouts, wrinkles, and dullness, this brand makes targeted treatments fun. Its acne-healing dots and pore strips come in playful, colorful packaging that turns problem-solving into a satisfying part of your routine.
Peace Out products, priced around $12-$40, are more about quick fixes than broad daily regimens. Even so, it shares Truly Beauty’s love for colorful, engaging solutions that make skincare feel lively and effective.
Shop now at peaceoutskincare.com
Glow Studio is all about achieving radiant, bright skin with its collection of glow-boosting serums, fun masks, and effective exfoliants. The brand’s aesthetic is youthful, vibrant, and incredibly playful, making it a perfect match for anyone who believes skincare shouldn't be boring.
Like Truly Beauty, Glow Studio puts bold, eye-catching packaging and brightening results at the center of its brand. Products typically range from $15 to $35, offering an affordable way to add a pop of fun and energy to your skincare routine.
Shop now at glowstudio.com
Fusing superfoods with science, Youth to the People is a clean, vegan brand that promotes youthful, healthy skin. Their bestsellers, like the Superfood Cleanser and Guava Vitamin C Dark Spot Serum, come in modern, apothecary-style glass bottles. The brand feels more polished and wellness-focused but still energetic.
It's pricier than Truly Beauty, typically hovering between $30 and $60, and its aesthetic is more understated and minimalist. Still, both brands channel vibrant energy through effective, benefit-driven formulas for anyone passionate about high-quality skincare.
Shop now at youthtothepeople.com
A drugstore gem, Pixi is famous for its "Glow" collection, which leaves your skin looking bright, refreshed, and healthy. With its iconic Glow Tonic and line of brightening skincare, Pixi has built a loyal following for delivering that sought-after radiant finish. The packaging is cheerful and lighthearted in its signature mint green.
Priced accessibly from $10-$30, Pixi shares Truly Beauty's ambition to make effective, glow-boosting skincare fun for everyone. While Pixi's look is a bit more polished and pretty, its energy is just as vibrant.
Shop now at pixibeauty.com
Versed offers clean, results-driven skincare that's good for your skin and the planet. With a lineup focused on brightening, exfoliating, and smoothing, the brand is celebrated for its transparent formulas and minimalist, shelfie-worthy packaging. They make shopping easy by labeling products by concern.
While visually more understated than Truly Beauty, Versed shares a strong commitment to effective, modern skincare for a youthful audience. For eco-conscious shoppers who want vibrant skin at an affordable price ($10-$25), Versed is a fantastic choice.
Shop now at versedskin.com
Good Molecules is stripping skincare back to what matters: high-quality ingredients at shockingly low prices. With clear labeling and science-backed formulas, the brand focuses on creating products that brighten, hydrate, and improve skin texture. Most of the line is priced between $6 and $20.
Their simple, clinical-style packaging is a world away from Truly Beauty's look, but their goal is the same - to provide vibrant, healthy skin through results-driven formulas. If efficacy is your main priority, Good Molecules is a fantastic budget-friendly option.
Shop now at goodmolecules.com
Walking into the skincare aisle and seeing Bliss's cheerful blue packaging is an instant mood-booster. Famous for their brightening masks, gentle cleansers, and rich body butters, Bliss brings a feel-good, spa-inspired vibe to your bathroom counter. The brand aims to make skincare exciting and accessible for everyone.
Its price point ($10-$30) and colorful energy are right in line with Truly Beauty. The main difference is that Bliss leans into an uplifting, spa-day feel, while Truly focuses more on bold, viral-worthy trends.
Shop now at blissworld.com
Herbivore Botanicals delivers luxurious, plant-based skincare that looks as good as it feels. Known for its effective brightening serums, clarifying masks, and nourishing oils, the brand excels at creating products with high-quality natural ingredients. The minimalist-chic packaging is perfect for a curated, aesthetic vibe.
Priced from $24 to $80, it's a more upscale option than Truly Beauty. But if you're seeking a natural, refined approach to achieving that vibrant, healthy glow, Herbivore strikes the perfect balance between beautiful design and effective formulas.
Shop now at herbivorebotanicals.com
Inspired by ancient Japanese beauty rituals, Tatcha offers exceptionally luxurious products designed to give you luminous, healthy skin. Their elegant formulations, like The Dewy Skin Cream and Luminous Dewy Skin Mist, deliver radiant results with a touch of sensorial bliss. The packaging is absolutely exquisite and feels like a true indulgence.
Tatcha's high-end price point ($50-$150) and sophisticated aesthetic position it as a luxury brand. While it differs greatly from Truly Beauty’s playful vibe, both brands ultimately share a passion for creating skincare that delivers a visible, brilliant glow.
Shop now at tatcha.com
As the name suggests, Glow Up is all about getting your skin to its most radiant state. This brand focuses on youthful, vibrant skincare with products like glow-enhancing serums, fun face masks, and gentle scrubs. With colorful packaging and lively formulas, Glow Up is perfect for someone who wants their routine to be fun.
Like Truly Beauty, the brand has a playful energy targeting a younger audience that craves visual appeal along with results. It hits a similar price point too, ranging from about $15 to $35.
Shop now at glowup.com
Farmacy Beauty uses potent, nature-derived ingredients to create clean and conscious skincare. Known for bestsellers like Green Clean cleansing balm and Honey Halo moisturizer, the brand excels at making powerful, brightening products that are gentle on the skin. Its aesthetic is natural and understated.
While its look is more earthy and muted than Truly Beauty's, both brands deliver vibrant skin results with high-quality ingredients. For eco-conscious consumers looking for effective skincare in the $30-$60 range, Farmacy is an ideal pick.
Shop now at farmacybeauty.com
The Ordinary revolutionized the beauty industry with its clinical-grade, single-ingredient formulas at impossibly low prices ($5-$20). Known for powerhouses like its Niacinamide and Hyaluronic Acid serums, the brand lets you build a highly personalized - and effective - routine without guesswork.
Its spare, science lab aesthetic is the complete opposite of Truly Beauty's colorful world. However, if you're motivated by results and want vibrant, healthy skin on a budget, The Ordinary delivers a different but equally compelling kind of magic.
Shop now at theordinary.com
A heritage brand with apothecary roots, Kiehl's is known for its effective, dermatologist-tested formulas for all skin types. From the hydrating Ultra Facial Cream to the potent Vitamin C eye serum, their products are trusted by skincare lovers everywhere. The brand’s packaging is simple, classic, and has stayed consistent for decades.
Although Kiehl’s does not have the playful aesthetic of Truly Beauty, it absolutely delivers on the promise of bright, vibrant, and healthy skin. Consider it a more classic, upscale option in the $20-$70 range.
Shop now at kiehls.com
Created by influencers Marianna Hewitt and Lauren Ireland, Summer Fridays brings that effortless, cool-girl vibe to clean skincare. The brand is famous for its chic, minimalist tubes filled with good-for-you formulas like the Jet Lag Mask and dreamy Lip Butter Balms. Their vibe is a masterclass in modern, aesthetic-driven beauty.
Priced a bit higher ($24-$65), Summer Fridays’ look is more refined than Truly Beauty’s. But it captures the same energy of must-have products that are not just effective but incredibly fun to own and share online.
Shop now at summerfridays.com
Starface single-handedly made pimple patches cool. By turning acne treatments into a fun accessory with their star-shaped hydrocolloid stickers, the brand has created a movement around positive, celebratory skincare. Their vibrant yellow packaging is pure dopamine and instantly recognizable.
Much like Truly Beauty, Starface excels at making skincare into a form of entertainment. If you love addressing skin concerns with a dose of personality and fun, the affordable line ($10-$20) from Starface is a perfect addition to your vibrant routine.
Shop now at starface.world
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