15 Brands Like Tommy Bahama for Relaxed Island Style
Three linen shirts hang in your closet and all three carry the same label. That's what happens with Tommy Bahama. It does island-casual well, so it ends up doing your entire holiday wardrobe, and at $130 for the Paradise Breezer Linen Long-Sleeve Shirt the habit adds up fast.
Below are 15 brands covering the same ground, from Honolulu shirt makers to swim labels charging four times as much. Every price came off the brand's own site in US dollars in August 2026. Where a site blocked our check, we say so instead of guessing.
| Brand | What we checked | Price (USD) | Best for |
|---|---|---|---|
| L.L.Bean | Men's linen shirts | $64.95 to $79.95 list | Linen on a budget |
| Ralph Lauren | Site blocked our check | Not quoted | Nautical preppy |
| Southern Tide | Linen-rayon sport shirts | $118 to $148 list | Colour and print |
| Loro Piana | Site blocked our check | Luxury tier | The top end |
| J.Crew | Baird McNutt Irish linen shirt | $118 | Fit options |
| Vilebrequin | Stretch swim trunks | $275 to $375 | Swim you wear to dinner |
| Brooks Brothers | Classic Fit Linen Stripe Shirt | $128 | Seersucker and madras |
| Seafolly | Crinkle Gauze Kaftan | $90 | Women's swim and cover-ups |
| Vince | Linen Short-Sleeve Shirt | $198 | Island style without prints |
| Lands' End | Site blocked our check | Mid-range tier | Family beach trips |
| Faherty | Miramar Linen Short-Sleeve Polo | $168 | The closest overall match |
| J.McLaughlin | Amalfi Short Sleeve Polo | $119.90 | Palm Beach polish |
| Reyn Spooner | Spooner Kloth aloha shirts | $128 | A real Hawaiian shirt |
| Tori Richard | Men's short-sleeve shirts | $128 to $142 | Prints with no logos |
| Marine Layer | Stretch Selvage Short Sleeve Shirt | $118 | Soft, cheap, everyday |
L.L.Bean
The cheapest route into a decent linen shirt on this list runs through L.L.Bean. Its men's linen shirts list between $64.95 and $79.95, and every style on the collection page carried a markdown when we looked, dropping the range to $38.99 to $54.99. The Signature Wharfside Linen Blend Shirt sits at the top of that page, with Stonecoast Hemp Shirts in short and long sleeve alongside it.
What you give up is print. L.L.Bean's warm-weather shirts run to solids, stripes and small checks, so if the tropical scene on the back of a Tommy Bahama shirt is the point, this isn't your swap. What you get instead is Maine coastal dressing at roughly half the money. We dug into the sale pattern in does L.L.Bean have sales.
Best for: linen shirts under $60 during a promotion.
Ralph Lauren
Ralph Lauren covers the resort register through Polo, trading the tropical print for boat stripes, cricket knits and washed chino shorts. It's the East Coast reading of the same holiday: the same linen, the same relaxed tailoring, a different set of references on the label.
We can't quote you a price. ralphlauren.com answers automated requests with an access-denied page, so nothing on that site was readable to us, and we'd sooner leave the column blank than fill it from memory. Our editors would send most Tommy Bahama shoppers to the Polo line rather than the Purple Label end of the house, and the comparison in Polo vs Ralph Lauren explains where the line falls.
Best for: readers who want the nautical version of resort dressing.
Southern Tide
Southern Tide is the closest thing here to Tommy Bahama's print sensibility at a lower list price. Its linen-rayon sport shirts list at $118 to $148, and the whole category was marked down to $59.50 to $79.50 when we checked. The names tell you the register on their own: Kokomo Row, Sea Voyage Stripe, Cedar Island Plaid, Beach Palms.
The womenswear runs lighter and shorter than Tommy Bahama's. The Laken Linen Wide Leg Pant sits at $128 and the Emilia Linen Woven Short at $98 list. Roughly 40% of the apparel we sampled was discounted, so the sticker price and the checkout price part company often here. Buy on a markdown and Southern Tide undercuts almost everything else on this page.
Best for: tropical prints without the premium sticker.
Loro Piana
Loro Piana is where relaxed luxury stops being a marketing phrase and starts being a fabric bill. The house mills its own cashmere and linen in Italy, and its summer shirting and knitwear read as the same silhouettes Tommy Bahama sells with the materials swapped for the best available versions.
No price from us. loropiana.com returns a 403 from its edge network to anything that isn't a browser, so we couldn't read a single figure, and our records put it in the luxury tier without a number attached. Expect a multiple of everything else on this page rather than a step up.
Best for: one shirt you'll own for a decade.
J.Crew
J.Crew sells the single most useful linen shirt on this list. The Baird McNutt Irish linen shirt runs $118 and comes in Classic, Slim, Slim Untucked, Tall and Relaxed fits, which is more shapes than most of these brands offer across their whole shirt range. The short-sleeve version lists at $110 and was sitting at $66.50 when we looked.
Print is where the two brands separate. J.Crew leans on solids and stripes in colours like Amalfi Blue and Flax, so the vacation signal comes from the fabric and the fit rather than the pattern. Its wider shirt range prices in the same neighbourhood, with the 1983 oxford at $148 and the broken-in organic cotton oxford at $98. Our brands like J.Crew guide covers the rest of the catalogue.
Best for: getting the linen shirt to fit properly first time.
Vilebrequin
Vilebrequin prices swim shorts like outerwear and gets away with it. Stretch swim trunks run $285 for a plain navy and $275 to $375 for the prints on the US site, with turtles, jellyfish and coral reefs doing the work that palm fronds do at Tommy Bahama. The catalogue reaches well past swim into polos, linen tees, kimonos, pareos and beach bags.
Two practical notes. Prices differ by market, so check you're on the /us/en path before you add anything to a bag, since the same shorts read in pounds from a European address. And Vilebrequin cuts a boys' range in matching prints, which is either the selling point or the reason to look elsewhere. We line it up against cheaper swim in brands like Vilebrequin.
Best for: swim shorts that pass as shorts at dinner.
Brooks Brothers
Brooks Brothers runs a dedicated Linen, Seersucker and Madras collection, which is the most direct answer to a Tommy Bahama shirt from a brand better known for suiting. The Classic Fit Linen Stripe Shirt sits at $128, the Relaxed Cotton Madras Shirt lists at $128 and was marked to $69.99 when we checked, and the womenswear stretches to a Linen Blend Floral Print Dress at $258.
The cut is the difference. Brooks Brothers shirts sit closer to the body and read as tailoring gone on holiday, where a Tommy Bahama camp shirt is built to hang loose. If you want to keep a collar stand and a proper placket while still wearing madras, this is the one.
Best for: seersucker and madras with a tailored line.
Seafolly
Seafolly is the Australian half of this list and the strongest womenswear pick on it. The US store prices in dollars, with the Crinkle Gauze Kaftan at $90, the Seafolly Collective DD One Piece at $200 and the Jetset Lines Belted V-Neck One Piece at $240. Cover-ups sit in their own Overswim category, so the kaftans and beach dresses aren't buried under the bikinis.
Where Tommy Bahama's swim reads as poolside, Seafolly's reads as actual beach: bandeau cuts, ring fronts, DD-specific fits and a rash-vest range. The bulk of the catalogue is swimwear rather than clothing, so this is a supplement to a resort wardrobe instead of a replacement for one. More options in brands like Seafolly.
Best for: women's swim with cover-ups that match.
Vince
Vince makes the version of this wardrobe with the volume turned down. Its Linen Short-Sleeve Shirt lists at $198 and drops to $99 in some colours, the Linen Long-Sleeve Shirt runs $228, and the Linen Utility Shirt comes in at $124. Everything arrives in sand, black, white and the odd washed blue.
You're paying for fabric weight and drape instead of pattern. That suits a reader who likes how Tommy Bahama feels in linen and finds the prints a step too loud for a work trip. Vince also sells women's and men's alongside each other, which several brands here don't.
Best for: resort dressing with no print at all.
Lands' End
Lands' End is the family-holiday option, covering men's, women's and kids' swim plus the linen and cotton pieces that go over the top of it. Our records put it in the mid-range tier, below Tommy Bahama and below most of this list.
We couldn't verify a single price. landsend.com returns a 403 to automated requests, and its category pages render client-side, so even a reader-mode proxy came back with the wrong page title and no products. Treat the tier as a guide and check the site yourself, because a sitewide promotion was running across the header when we looked and that moves the numbers a long way.
Best for: kitting out more than one person for the same trip.
Faherty
Faherty is the closest overall match on this page. The Miramar Linen Short-Sleeve Polo runs $168, the Miramar Linen Relaxed Polo $188, the Laidback Linen Pant $168 and the Linen Milo Dress $248. Nothing in the sample we pulled carried a markdown, so those are the numbers you pay.
The signature piece is the Legend Sweater Shirt at $178, a brushed knit button-up that behaves like a shirt and feels like a sweatshirt. Faherty also runs a real womenswear line rather than a token one, which matters if you and a partner are shopping the same brand. Its surf-town register lands somewhere between Tommy Bahama's resort and Marine Layer's weekend. More picks in men's brands like Faherty.
Best for: replacing the whole Tommy Bahama wardrobe with one label.
J.McLaughlin
J.McLaughlin dresses the Palm Beach version of this life, and it's stronger on womenswear than most of the men's-led brands here. The Amalfi Short Sleeve Polo sits at $119.90, and the range runs through shirtdresses, wicker bags, linen-blend polos and the kind of shorts you'd wear to a club lunch.
Prints exist but stay small: geometrics and stripes rather than scenes. That makes it the pick for a reader who likes Tommy Bahama's occasions and finds its shirts too literal about the tropics. A summer sale banner was running at up to 50% off across the site when we checked, so the $119.90 polo is a ceiling in July and August rather than a floor.
Best for: resort dressing that reads as smart rather than beachy.
Reyn Spooner
Reyn Spooner makes the actual Hawaiian shirt, and if the print is what you're buying at Tommy Bahama then this is the swap to make first. Its Spooner Kloth shirts list at $128, with Forest Foliage and Molokai Channel at that price and the Hawaiian Christmas 1983 print at $148 as a limited Made in Hawaii release. Spooner Kloth is 55% cotton and 45% polyester, cut with a side vent, a back box pleat and a four-button pullover placket.
The licensed side is enormous. Reyn Spooner cuts MLB, NFL and college prints at $138, so a single search throws up Dodgers shirts next to Waikiki scenes. About 70 of the 250 products we sampled were discounted, some by half, and the women's line and youth shirts price at $128 and $68.
Best for: a genuine reverse-print aloha shirt.
Tori Richard
Tori Richard is the Honolulu label to reach for when you want the prints without a team logo on them. Men's short-sleeve shirts run $128 to $142, with Festivaloha at $128 and Inter-Island and Fresh Cut at $142 in the big and tall cuts. None of the 250 products we read carried a markdown, which is unusual on this page.
The catalogue is built the way Tommy Bahama's is. Sixty-six men's short-sleeve shirts sit alongside 62 women's dresses in short, midi and long lengths, plus women's pants and boys' shirts at $68. Prints run to botanicals and hand-drawn island scenes rather than photographic sunsets. If you've ever wanted the Tommy Bahama silhouette from a house that only does this, here it is.
Best for: island prints for two people from one catalogue.
Marine Layer
Marine Layer undercuts nearly everything here and trades sharpness for softness. The Stretch Selvage Short Sleeve Shirt sits at $118, the Jane Relaxed Double Cloth Shirt at $108, the 5-inch Vintage Swim Trunk at $94 and the Laguna One Piece at $134. Only 23 of the 250 products we read were discounted, so the sticker price is close to what you pay.
This is the least dressy brand on the list. Marine Layer builds around washed cotton basics and organic fabrics, so the pieces work for a beach weekend and look underdressed at a resort dinner. Pair it with one Reyn Spooner or Faherty shirt and the trip is covered. Marine Layer vs Faherty settles which of the two to start with.
Best for: soft coastal basics at the lowest prices here.
Which One Replaces the Shirt You Keep Wearing
Start with what you're buying the shirt for. If it's the print, go to Reyn Spooner or Tori Richard, both of which cost about the same as a Tommy Bahama shirt and do the pattern with more history behind it. If it's the linen and you want to spend less, L.L.Bean and Southern Tide both land under $80 on a markdown. If it's the drape and the prints were the compromise, Vince and Loro Piana take you the other way.
For a wardrobe rather than a shirt, Faherty is the one we'd pick, and Seafolly or J.McLaughlin fill the womenswear gap that most of these men's-led brands leave open. Three of the sites here refused to show us a price, so budget from the tier and confirm at checkout. More coastal picks live in our articles archive.
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Written by
Spencer Lanoue
