If you love the sun-faded, endlessly comfortable clothes from Faherty, you know the power of a perfect weekend wardrobe. The brand nails that relaxed, preppy-surfer vibe with high-quality, sustainable fabrics that just feel good to wear. Their pieces are the definition of easygoing coastal style, perfect for everything from beach bonfires to casual city strolls.
For those looking to expand their collection of laid-back, quality essentials, you’re in luck. We’ve found 20 other brands that capture a similar coastal and comfortable aesthetic. Here are some amazing alternatives to check out for your next closet refresh.
Co-founded by surfer Kelly Slater, Outerknown is built on a foundation of sustainability and transparent production. They offer a ton of relaxed coastal staples like plaid shirts, rugged chinos, and their iconic Blanket Shirts, all made from organic or recycled materials. Similar to Faherty, they are committed to eco-friendly practices, but Outerknown takes it a step further by making it the very core of their brand story.
Think of them as Faherty's slightly more eco-activist cousin - perfect for someone who wants chill, surf-inspired style backed by serious environmental commitment. Price points are comparable, with tees around $50 and their famous shirts around $150. Expect exceptional quality and pieces designed to last for years.
Shop now at outerknown.com
While known for its hardcore outdoor and performance gear, Patagonia also makes some of the best casual coastal wear around. Their Pataloha shirts, organic cotton tees, Baggies shorts, and cozy fleece layers are perfect for a laid-back, adventure-ready lifestyle. Like Faherty, they have deep roots in environmentalism and use sustainable materials.
Patagonia leans more towards functional, outdoorsy designs, but if your idea of coastal living involves hiking trails just as much as sandy beaches, you'll find plenty to love here. Their stuff is built to withstand anything, blending durability with that same effortless vibe Faherty fans appreciate.
Shop now at patagonia.com
Vilebrequin is the choice for a luxury, St. Tropez-inspired beach day. The brand is famous for its bright, playful swim trunks that often feature whimsical prints of turtles, elephants, and marine life. While their price point is significantly higher than Faherty's, they share a dedication to quality and a pure love for coastal living.
Beyond swimwear, they offer linen shirts, polos, and beach towels that feel incredibly high-end. If you want Faherty’s relaxed vibe but dialed up for a five-star resort, Vilebrequin delivers that energetic, upscale vacation look.
Shop now at vilebrequin.com
Orlebar Brown famously created the swim short you can also wear to lunch. Their styles are more "tailored swim short" than "baggy boardshort," bridging the gap between swimwear and casual shorts with a sharp, sophisticated fit. They share Faherty's emphasis on great fits and high-quality materials, but with a polished, James Bond-on-vacation aesthetic.
Their collections also include clean, modern polos, tees, and light Henleys that are perfect for a refined coastal wardrobe. Think of them as Faherty's more sartorial-minded, British counterpart for elegant seaside style.
Shop now at orlebarbrown.com
Banks Journal is an Australian-Japanese brand that merges coastal style with a modern, minimalist design approach. Their collection is full of boardshorts, walk shorts, tees, and woven shirts crafted with a focus on sustainable materials and a perfectly understated aesthetic. It's the kind of cool, casual gear perfect for the guy who appreciates both surf culture and good design.
If you're drawn to Faherty's comfort but prefer a look that's a bit more subdued and contemporary, Banks Journal is a fantastic choice. The vibe is less preppy and more low-key, creative cool.
Shop now at banksjournal.com
For those who love smaller, artisanal brands, Mermoo is a hidden gem. This niche brand specializes in eco-friendly linen and cotton apparel that perfectly captures the essence of a tranquil coastal lifestyle. Expect breezy shirts, relaxed-fit shorts, and beach-perfect Henleys made with care and attention to detail.
Mermoo shares Faherty's commitment to quality materials and a timeless, effortless style. It's an excellent option for building a sustainable wardrobe with pieces that feel incredibly soft and well-made from the very first wear.
Shop now at mermoo.com
You might know them for their famous tanning lotion, but Maui Babe also offers a line of apparel that's all about Hawaiian surf culture. This brand delivers a very authentic, sun-soaked feel with graphic tees, comfy hoodies, and easygoing shorts that look right at home on the beaches of the North Shore.
While Faherty has a more refined East Coast prep meets West Coast surf style, Maui Babe goes all-in on the tropical vacation vibe. It's a great choice if you lean more towards the purely surf-inspired side of coastal fashion.
Shop now at mauibabe.com
Rhone seamlessly blends performance wear with everyday style, making it ideal for the active guy who still wants to look put-together. Their clothes are made with technical fabrics that are moisture-wicking, stretchy, and seriously comfortable. You'll find great-fitting polos, shorts, and casual pants that can handle a day on the boat or an afternoon barbecue with equal ease.
Rhone is like a more athletic, tech-focused version of Faherty. If you appreciate Faherty's focus on feel and fit but wish your clothes had a bit more performance built-in, Rhone is the perfect hybrid.
Shop now at rhone.com
As one of California's original surfwear brands, Katin offers an authentic, vintage-inspired coastal look. They started by making ultra-durable boardshorts for surfers back in the 50s and have stayed true to their roots. Today, you'll find classic graphic tees, easygoing volley shorts, and simple hats that all carry a sense of nostalgic surf history.
Katin offers Faherty’s coastal vibe but with a stronger lean into heritage and a slightly more rugged, sun-and-saltwater-tested feel. Their prices are also very accessible, making it easy to grab a few timeless pieces.
Shop now at katin.com
If your coastal style leans more towards the tennis court or yacht club, Lacoste is a classic choice. Famous for its iconic crocodile polo, the brand embodies a sporty sense of elegance. Their offerings include clean-cut chinos, lightweight jackets, and swimwear that all have a preppy, polished finish.
Lacoste captures a more buttoned-up version of seaside living compared to Faherty's rugged surf style. It's the perfect brand for when you want simple, high-quality pieces that feel timeless and sophisticatedly relaxed.
Shop now at lacoste.com
Seager mixes Old West grit with California coastal cool, creating a unique style they call the "Western Aloha." Their focus is on durable hats, graphic tees, and workwear-inspired shirts that feel like they belong on a vintage surfboard strapped to the top of a dusty pickup truck. It's a rugged, adventurous take on beach culture.
It's for the guy who likes the laid-back element of Faherty but wants something with a little more Western personality and edge. Seager is less about preppy plaids and more about timeless Americana.
Shop now at seager.com
Saturdays NYC brings a dose of minimalist, urban cool to surf style. Born out of a real desire to create a space for downtown NYC surfers, the brand offers clean, refined closet staples. Think perfectly cut chinos, modern oxford shirts, quality knitwear, and simple boardshorts that transition effortlessly from the beach to the city streets.
If Faherty is the warm, inviting beach house, Saturdays is the sleek, modern surf-themed apartment nearby. It's a great fit for anyone who loves Faherty's vibe but prefers a simpler, more minimal aesthetic.
Shop now at saturdaysnyc.com
Tropicfeel is made for the modern traveler who packs light and is ready for anything. Their clothes are hyper-functional - lightweight, quick-drying, odor-resistant, and versatile enough for hiking, swimming, or exploring a new city. They specialize in multi-purpose pants, water-friendly sneakers, and easy-to-pack layers.
Unlike Faherty's focus on everyday casual comfort, Tropicfeel is all about practical performance for an adventurous lifestyle. It’s an ideal brand if your coastal plans involve more than just relaxing on the sand.
Shop now at tropicfeel.com
J.Crew is a definitive source for classic, American preppy style, and their coastal-inspired pieces have been a wardrobe staple for decades. From broken-in chinos and Garment Dyes t-shirts to linen-cotton blend shirts, their collections are full of timeless pieces perfect for a weekend by the water.
Think of J.Crew as a more accessible, mainstream alternative to Faherty. They offer a similarly breezy, well-put-together aesthetic, but with a slightly more traditional and preppy focus that's easy to mix and match.
Shop now at jcrew.com
Richer Poorer excels at creating elevated basics that are ridiculously comfortable. While less overtly "coastal," they make the perfect foundational pieces for a relaxed wardrobe: exceptionally soft tees, fleece sweatpants, and simple hoodies in understated colors. Their focus is on buttery fabrics and perfect cuts that feel great against the skin.
The vibe is more laid-back LA than East Coast beach town, but their high-quality, minimalist essentials are exactly what you want to pair with Faherty-style shorts or beach pants. They are the masters of the perfect cozy basics.
Shop now at richerpoorer.com
VISSLA speaks to the modern surfer who cares about performance and the planet. This brand is deeply rooted in surf culture, offering a huge range of boardshorts, wetsuits, and flannel shirts - all made with an eco-first mindset. They frequently use recycled and sustainable materials to create gear that is meant to be used in the water.
Compared to Faherty, VISSLA is much more focused on functional surf apparel, with brighter colors and bolder graphics. If your coastal days are spent chasing waves, VISSLA has the authentic gear you need.
Shop now at vissla.com
Everlane is the place to go for modern, high-quality essentials without the traditional retail markup. Though not a designated "coastal" brand, their collection of streamlined chinos, casual linen shirts, and Grade-A cashmere sweaters fits the clean, comfortable aesthetic that Faherty fans love. They share a similar mission of transparency in ethical production and pricing.
Choose Everlane when you want that put-together, casual look with a more minimalist and versatile appeal. Their foundation pieces are the building blocks of a smart, timeless wardrobe.
Shop now at everlane.com
Inspired by the vibrant, stylish spirit of Rio de Janeiro, Frescobol Carioca brings a touch of Brazilian cool to its luxury resort wear. They specialize in tailored swim shorts with geometric prints, airy linen shirts in beautiful colors, and casual trousers perfect for warm evenings. Like Faherty, they celebrate a life lived by the water - but with a distinctly sophisticated, tropical energy.
This is your brand if you love Faherty's quality but want a more refined, international feel. Their premium fabrics and effortless silhouettes are perfect for a fashion-forward beach vacation.
Shop now at frescobolcarioca.com
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