If you're a fan of classic coastal style, chances are you already have some Southern Tide in your closet. Known for its blend of preppy polish and relaxed Southern charm, the brand is a go-to for everything from high-quality polos to perfectly cut button-downs that feel just right for a day on the water or a casual weekend brunch.
For those times you want to expand your coastal wardrobe, here are 19 similar brands that serve up that same effortlessly cool, seaside-ready vibe.
Lilly Pulitzer trades Southern Tide's more subdued palette for vibrant, tropical prints that scream "resort vacation." Known for their iconic shift dresses, colorful separates, and cheerful accessories, this brand is pure fun. While both share a love for coastal and preppy themes, Lilly is the one you turn to when you want your outfit to be the life of the party. Prices for dresses hover around $200, but accessories start closer to $50, making it easy to add a pop of color to any look.
Shop now at lillypulitzer.com
Perhaps Southern Tide's closest relative, Vineyard Vines is synonymous with a laid-back, all-American coastal lifestyle. Famous for their smiling whale logo, they master the art of effortless preppy style with their signature polos, Shep Shirts, and swim trunks. Their vibe is a bit more playful and whimsical compared to Southern Tide's classic elegance, but both brands share a dedication to quality materials perfect for any seaside adventure. Expect to find pieces mostly in the $50 to $150 range.
Shop now at vineyardvines.com
J. Crew is a master of versatile, preppy staples with a modern twist. You'll find timeless linen shirts, classic chinos, and casual dresses that slide perfectly into a coastal wardrobe. They offer a slightly more polished and city-friendly aesthetic than Southern Tide, but share a passion for quality fabrics and effortless style. Plus, their frequent sales mean you can often snag classic pieces for anywhere between $30 and $80.
Shop now at jcrew.com
For the adventurer who loves the coast, Patagonia delivers high-performance gear with a focus on sustainability. While its look is more utilitarian and outdoorsy than Southern Tide's preppy polish, its swimwear, shorts, and light layers are perfect for an active coastal lifestyle. If you value eco-friendly materials and gear that can keep up with hiking, swimming, and exploring, Patagonia is a fantastic, durable alternative. Prices typically range from $50 up to $250 for technical outerwear.
Shop now at patagonia.com
Peter Millar takes coastal style into luxury territory. Known for its refined resort wear and premium golf apparel, this brand specializes in sophisticated polos, tailored shorts, and luxe sweaters. Compared to Southern Tide, the aesthetic is more upscale and the fabrics are even more indulgent. Think of it as Southern Tide’s older brother who belongs to the yacht club. Prices typically start around $100 for a polo and go up from there.
Shop now at petermillar.com
Ralph Lauren is the original architect of the American preppy aesthetic. The Polo Ralph Lauren line offers an array of timeless pieces - from iconic polos to crisp chinos and nautical sweaters - that embody coastal elegance. While both brands champion classic preppy style, Ralph Lauren brings a touch of high-end, designer credibility. It's a premium alternative for those who want that timeless look with a legendary name attached, with polos starting around $75.
Shop now at ralphlauren.com
If your version of coastal living leans more towards palm trees and tropical drinks, Tommy Bahama is your brand. It captures a relaxed, island-luxury vibe with its lightweight linen shirts, vibrant swimwear, and easygoing resort dresses. While Southern Tide feels more East Coast preppy, Tommy Bahama is all about that "living on island time" mindset. Prices range from about $60 for basics to over $250 for statement pieces.
Shop now at tommybahama.com
A heritage brand with deep roots in American style, Brooks Brothers delivers classic, refined menswear. Their polos, button-downs, and chinos are flawlessly constructed and exude an air of timelessness. Their aesthetic is more traditional and sometimes more formal than Southern Tide, but for foundational preppy pieces that never go out of style, they are a must-shop destination. Prices for their casual wear often fall between $50 and $150.
Shop now at brooksbrothers.com
Orlebar Brown elevates men's swimwear from a simple beach essential to a tailored style statement. They are famous for their perfectly cut "shorts you can swim in," which feature clean lines and adjustable side-fasteners. Their modern, sophisticated resort wear is a perfect fit for a high-end beach club or a Mediterranean holiday. It’s a sleeker, more European alternative to Southern Tide, with shorts typically priced from $150 to $300.
Shop now at orlebarbrown.com
You can't talk about coastal style without mentioning Sperry. While famed for their iconic boat shoes, the brand also offers a collection of casual, nautical-inspired clothing and accessories. Their pieces are practical, comfortable, and soaked in maritime heritage, making them a natural complement to a Southern Tide wardrobe. It's an affordable way to complete your coastal look, with most items priced between $30-$100.
Shop now at sperry.com
With its signature crocodile logo, Lacoste delivers classic preppy style with a French and sporty twist. They are legends in the world of polo shirts, offering a clean, athletic aesthetic that works just as well on the tennis court as it does on a sailboat. Lacoste's vibe is a bit more refined and internationally recognized than Southern Tide's relaxed American charm, making it a great alternative for a slightly more polished look. Expect polos to be in the $80-$200 range.
Shop now at lacoste.com
Gant fuses American prep with sophisticated European sensibilities. The result is a collection of high-quality button-downs, chinos, and sweaters that feel both timeless and modern. Like Southern Tide, Gant nails the classic relaxed look, but their execution feels a bit more worldly and polished. It's the perfect brand for anyone looking to build a versatile, smart-casual coastal wardrobe. Prices generally sit between $70 and $150.
Shop now at gant.com
When it comes to luxury swimwear, Vilebrequin is a standout. Famous for its playful, conversational prints and exceptional quality, their swim trunks are a vibrant statement piece for any beach or pool day. If you love Southern Tide's swimwear but are looking for something with more personality and a higher-end feel, Vilebrequin is the answer. Be prepared for a premium price point, with most trunks ranging from $200-$400.
Shop now at vilebrequin.com
Drawing inspiration from decades of British youth culture, Ben Sherman offers preppy staples with a sharp, modern edge. Their polos and button-down shirts are classics, but with a trimmer fit and a bit more attitude than what you might find at Southern Tide. It’s where quintessential British mod style meets casual American ease. You can find their timeless pieces in the $50 to $120 price range.
Shop now at bensherman.com
Based in Amsterdam, Scotch & Soda is known for its free-spirited aesthetic, combining unexpected prints and rich textures. Their clothing captures a relaxed, globally inspired coastal vibe that's more fashion-forward and eclectic than Southern Tide's classic prep. If you like well-made casual wear but crave more unique patterns and details, this is the brand for you. Prices often range from $80-$200.
Shop now at scotch-soda.com
Frank And Oak delivers stylish, minimalist essentials with a serious commitment to sustainability. Their collection of linen shirts, clean basics, and relaxed trousers fits perfectly with a modern coastal aesthetic. Compared to Southern Tide, their look is more understated and contemporary. It’s the ideal pick for shoppers who prioritize eco-conscious materials and a cleaner, more streamlined silhouette. You’ll find pieces priced between $50 and $150.
Shop now at frankandoak.com
Huckberry is less a single brand and more a perfectly curated online shop for guys who love adventure and style. Their selection features rugged yet refined apparel perfect for an active coastal lifestyle, from durable shorts and moisture-wicking polos to stylish beach gear. It’s like the adventurous, well-traveled cousin to Southern Tide. Many of the brands they carry fall within the $40 to $150 price range.
Shop now at huckberry.com
Rooted in fly-fishing and outdoor tradition, Orvis provides high-quality, durable apparel with a classic touch. Their pieces are designed to withstand the elements while still looking sharp, making them perfect for rugged coastal pursuits. While their focus is more on performance and practicality than Southern Tide's leisurely polish, they share a dedication to timeless style. It’s a great option for functional pieces that are built to last, often priced between $50 and $200.
Shop now at orvis.com
For a sleek, French take on coastal style, look to Sandro. This Parisian label offers sophisticated casual pieces that are perfect for a dressier beachside dinner or yacht party. Think impeccably cut linen trousers, chic shirting, and elevated knit polos. The style is more clean and refined than Southern Tide's Southern prep, making it a great high-end choice for more polished occasions, with pieces typically starting around $150.
Shop now at sandro-paris.com
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