If you're looking for stylish, high-quality beachwear, you probably already have a few pieces from Seafolly in your rotation. The Australian brand is a go-to for its vibrant prints, supportive fits, and pieces that just make you feel good whether you're by the pool or on the sand.
But when you're ready to expand your swimwear collection, there are so many amazing brands with a similar vibe. For everyone who loves Seafolly's blend of fashion and function, here are 17 other brands worth checking out.
L*Space brings a chic, contemporary vibe to swimwear with its modern cuts and luxe-feeling fabrics. While Seafolly is known for bold, eye-catching prints, L*Space leans into a slightly more sleek and minimalist aesthetic. They excel at mix-and-match bikinis and versatile cover-ups that look incredible at both beach clubs and backyard pools.
Shop now at lspace.com
If your beach days are more about surfing than sunbathing, Billabong is your brand. It shares Seafolly's Australian roots but has a much more laid-back, surf-inspired energy. Expect youthful graphic prints, functional cuts perfect for movement, and durable fabrics that can handle an active day in the water. It's the perfect choice for a casual, sporty beach look.
Shop now at www.billabong.com
As the sister brand to Quiksilver, Roxy is all about fun, energetic, and sporty beachwear. It caters to an active, youthful crowd with bright colors and playful prints across its range of bikinis, one-pieces, and board shorts. Like Seafolly, it offers a huge selection, but with a distinct focus on performance and comfort for activities like surfing and paddleboarding.
Shop now at www.roxy.com
For those who want stylish swimwear with a sustainable twist, Vitamin A is the perfect fit. This premium brand is known for its sleek, modern designs crafted from eco-friendly materials. While you'll find gorgeous prints similar to Seafolly, Vitamin A's collections often have a sexier, more minimalist feel, making them a favorite for shoppers who value both ethics and aesthetics.
Shop now at www.vitaminaswim.com
Mara Hoffman elevates swimwear into wearable art. Known for her bold, artistic prints and commitment to sustainability, this brand is for someone who wants to make a serious fashion statement on the sand. While Seafolly has fun patterns, Mara Hoffman's are more intricate and unique. It's a higher price point, but you're investing in a piece that is truly special and designed with eco-consciousness in mind.
Shop now at www.marahoffman.com
If you prefer timeless elegance over trendy prints, Solid &, Striped is your destination. They focus on clean lines, classic silhouettes, and high-quality fabrics that create a look of effortless sophistication. Compared to Seafolly's vibrant energy, Solid &, Striped is more understated and polished, offering timeless one-pieces and bikinis you'll wear for years to come.
Shop now at solidandstriped.com
For preppy, classic, and always-in-style beachwear, look no further than J.Crew. They offer a huge variety of well-made bikinis, one-pieces, and cover-ups in cheerful colors and classic patterns like gingham and stripes. Like Seafolly, they prioritize great fits and durable quality, but with a more all-American, polished vibe that is perfect for family vacations and Memorial Day weekend.
Shop now at www.jcrew.com
Frankies Bikinis is for the trend-driven beachgoer who isn't afraid to stand out. This youthful brand specializes in sexy, daring swimsuits with unique cuts, cheeky fits, and bold, Instagram-ready designs. While Seafolly offers more versatile and classic styles, Frankies is all about making a splash with the latest trends and head-turning silhouettes.
Shop now at frankiesbikinis.com
Known for its focus on body positivity and inclusivity, Aerie is a fantastic option for affordable, comfortable, and cute swimwear. Their collections come in a wide range of sizes and feature soft fabrics and supportive cuts that make you feel truly confident. Where Seafolly shines in fashion-forward design, Aerie’s strength is in creating accessible, reliable essentials for every body type.
Shop now at www.ae.com
Instantly recognizable by its signature crinkle-stretch fabric, Hunza G offers one-size-fits-most swimwear that hugs the body in all the right places. The brand focuses on simple, minimalist silhouettes in a rainbow of vibrant colors. Unlike Seafolly’s print-heavy collections, Hunza G is all about texture and an incredibly flattering, comfortable fit that feels custom-made.
Shop now at hunzag.com
If you view swimsuits as architectural masterpieces, Karla Colletto is for you. This luxury brand creates sculptural swimwear with innovative cuts, high-tech fabrics, and unique details like zippers and intricate straps. It's a significant step up in price and design from Seafolly, catering to a fashion-forward audience that wants a sophisticated, high-end pool look.
Shop now at karlacolletto.com
Mott 50 seamlessly blends fashion with function by specializing in UPF 50+ sun-protective swimwear. Their collections offer chic rash guards, stylish one-pieces, and versatile swim leggings in modern prints and solids. While Seafolly also has great style, Mott 50’s core mission is to keep you safe in the sun, making it the perfect choice for anyone who prioritizes skin health without sacrificing style.
Shop now at mott50.com
Vix Swimwear brings a touch of Brazilian glamour to the beach with its bohemian-luxe designs and upscale detailing. Expect rich prints, luxe hardware, and incredibly flattering cuts that are perfect for a resort vacation. While Seafolly provides a great everyday stylish look, Vix elevates beachwear to be more of a sophisticated, high-fashion statement.
Shop now at vixpaulahermannswim.com
Onia is an expert in creating minimalist, luxury swimwear focused on superior fit and high-quality fabrics. Their collections are filled with sleek, timeless silhouettes in muted colors and subtle patterns designed for versatility. It's a great alternative to Seafolly if you're looking for something more understated and refined, with a focus on clean design and construction.
Shop now at oniaswim.com
Brazilian brand PatBO is synonymous with opulent, hand-embellished resortwear. Their swimwear is no exception, featuring intricate beadwork, cut-outs, and dramatic floral prints that are pure artistry. While you might wear Seafolly for a casual beach trip, PatBO is what you wear when you want your swimsuit to be the star of your vacation wardrobe.
Shop now at patbo.com
For the ultimate in understated luxury, there's Eres. This French brand is renowned for its impeccably crafted swimwear made from innovative fabrics that sculpt and support the body. The aesthetic is minimalist and timeless, with zero focus on flashy prints or logos. It's a departure from Seafolly's playful vibe, appealing instead to those who appreciate pure, high-end elegance.
Shop now at www.eresparis.com
Marysia is instantly recognizable for its signature scalloped edging, a detail that adds a touch of feminine, modern charm to every piece. The brand focuses on minimalist silhouettes in beautiful fabrics, letting the unique design speak for itself. It has a more chic, boutique feel compared to Seafolly's bolder prints, perfect for someone who appreciates unique details and understated style.
Shop now at marysia.com
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