If you're obsessed with the dreamy, free-spirited vibe of Australian brand Spell, you're in good company. Known for its gorgeous floral prints, flowy silhouettes, and effortless bohemian charm, Spell makes pieces that feel like they're straight out of a '70s wanderlust fantasy. Their signature style is perfect for everything from festivals to beachside brunches.
But if you’ve already explored every corner of their collection and are looking for similar styles, you're in the right place. From sustainable stunners to wallet-friendly finds, here are 17 brands that capture that same effortless boho-chic magic you love.
As one of the original and biggest names in boho fashion, Free People is an obvious must-shop if you love Spell. They're masters of the romantic, free-spirited aesthetic, offering everything from floaty maxi dresses and embroidered tops to chunky knits and wide-leg pants. Their vibe is eclectic and artsy, perfect for building a layered, vintage-inspired wardrobe.
While some pieces can be pricey, plenty of their collection lands under $200, putting it in a similar ballpark as Spell. Think of Free People as Spell’s slightly more eclectic American cousin, equally equipped for a festival or a casual-cool weekend. It's for the person who wants that effortless, creative look dialed up to ten.
Shop now at freepeople.com
Anthropologie offers a slightly more sophisticated and polished take on bohemian style. While you’ll still find plenty of flowy silhouettes and relaxed fits, the brand incorporates artisanal details, unique textures, and refined prints that feel both worldly and chic. It's the perfect brand for when you want a boho look that easily transitions from a weekend outing to a creative office.
With dresses and blouses often priced between $100 and $300, Anthro is a direct competitor to Spell in terms of quality and price. If you love Spell's prints but are looking for pieces with a curated, artistic touch that feels a little more grown-up, Anthropologie is the place to check out.
Shop now at anthropologie.com
Hailing from Byron Bay, just like Spell, Arnhem Clothing is its kindred spirit. The brand is deeply rooted in a love for nature and a sustainable ethos, creating beautiful, vintage-inspired pieces that are timeless. You’ll find signature floral prints, romantic silhouettes, and airy fabrics that are practically interchangeable with Spell's core aesthetic.
Arnhem is perfect for anyone seeking authentic, Aussie-boho style. With dresses in the $200-$300 range, it aligns directly with Spell's pricing and quality, offering that specific brand of sun-drenched, carefree fashion that both brands do so well. It’s an easy and natural next stop for any Spell devotee.
Shop now at us.arnhem.co
Faithfull The Brand channels a vacation-ready, jet-setter version of boho-chic. Think vibrant floral prints on lightweight linen dresses, cute crop tops, and breezy two-piece sets designed for soaking up the sun. The style is feminine, youthful, and full of bold colors, making it a go-to for your next getaway.
Compared to Spell's often earthy and vintage-leaning palette, Faithfull leans a bit more bright and tropical. Most prices are in the $80 to $200 range, offering great value for pieces that feel both on-trend and timeless. It's the perfect brand for capturing that 'girl on holiday' energy.
Shop now at faithfullthebrand.com
Christy Dawn creates dreamy, nostalgic dresses that look like they were pulled from a vintage romance novel. The brand is focused on sustainability, using deadstock fabric to create limited-run pieces with a deep sense of story. Their designs feature high necks, puffed sleeves, and prairie-inspired silhouettes that appeal to the romantic side of boho.
While Spell is more classic '70s rock-and-roll bohemian, Christy Dawn is softer and more whimsical, with an old-world charm. Price points are higher, often ranging from $250-$400, reflecting their commitment to ethical U.S. production and high-quality materials. It's an investment-worthy choice for beautifully crafted, eco-conscious romance.
Shop now at christydawn.com
Doen exudes a soft, nostalgic, and incredibly romantic version of bohemian style, inspired by the California landscapes of the past. Their collections are filled with delicate floral-print dresses, vintage-style blouses, and cozy knitwear that feel both timeless and comfortable. The vibe is less festival-ready and more about effortless, everyday elegance.
With prices mostly in the $200 to $400 range, Doen is a more premium alternative, investing heavily in beautiful fabrics and intricate details. While Spell has a bit more of a sun-kissed, surf-adjacent feel, Doen offers a more refined, heirloom-quality take on dreamy, vintage-inspired dressing.
Shop now at shopdoen.com
Reformation brings a cool-girl, slightly edgy vibe to eco-friendly fashion. While not strictly boho, many of their most popular styles feature floaty fabrics, ditsy floral prints, and flattering wrap silhouettes that will definitely appeal to a Spell fan. The aesthetic is modern, feminine, and effortlessly stylish, proving sustainability can be seriously chic.
Reformation’s key differentiator is its commitment to green practices, from fabrics to production. With prices mainly between $80 and $250, it is both accessible and aspirational. If you love Spell's dresses but want a slightly more urban, streamlined look, Reformation should be your next click.
Shop now at thereformation.com
For Love & Lemons is Spell’s more flirtatious and romantic counterpart. This brand is a master of intricate details, specializing in delicate lace, whimsical embroidery, and sheer fabrics. Their collections often include hyper-feminine dresses and lingerie that blend a sweet-yet-sultry vibe with bohemian influences.
The aesthetic is dressier and more detailed than Spell's laid-back comfort. Think garden parties and romantic date nights rather than beach days. Falling into a higher price range of $150 to $400, For Love & Lemons delivers stunning, high-impact pieces that make you feel truly special.
Shop now at forloveandlemons.com
Famed for her bold, artistic prints and vibrant use of color, Mara Hoffman offers a high-fashion, statement-making take on boho style. Her flowing dresses, unique swimwear, and sophisticated separates feel like wearable art. This is a brand for the confident bohemian who isn't afraid to stand out from the crowd.
Sustainability is central to Mara Hoffman, with a focus on responsible fabrics and ethical production. Compared to Spell's softer aesthetic, Mara Hoffman is decidedly more daring and colorful. A higher price point ($200-$500+) reflects the brand’s designer quality and commitment to consciousness.
Shop now at marahoffman.com
Amuse Society embodies the ultimate "beach goddess" vibes. Their style is a blend of rock-and-roll edge and sun-kissed beachy ease, which ties in perfectly with Spell's more coastal-inspired collections. Here you’ll find breezy dresses, comfy graphic tees, and killer swimwear that transition easily from sand to street.
The price point is more accessible than Spell, with most items falling between $40 and $150. If you love the laid-back, surf-culture side of Spell and want easy, California-cool pieces to mix into your rotation, Amuse Society is a great, budget-friendly choice.
Shop now at amusesociety.com
Tularosa delivers a youthful and on-trend spin on laid-back, bohemian fashion. You can expect plenty of playful rompers, frilly mini dresses, and cute matching sets perfect for warm weather adventures. Their vibe is flirty and fun, making it an ideal choice for festival season or a sunny day out with friends.
While sharing Spell's carefree spirit, Tularosa injects more contemporary trends into its designs. It’s also much more affordable, with most pieces falling in the $50 to $150 range. It's a great brand for grabbing trendy, fun boho styles without a huge financial commitment.
Shop now at tularosa.com
Another brand born from the creative hub of Byron Bay, ROWIE The Label offers a minimalist and refined take on coastal bohemian style. The designs are beautifully understated, focusing on high-quality natural fabrics like linen and organic cotton, effortless silhouettes, and a neutral, earthy palette. It’s the brand for sophisticated, pared-back boho dressing.
Where Spell uses bold prints, ROWIE leans on texture and timeless cuts. Price-wise, it's very comparable, with dresses and separates sitting in the $150-$250 pocket. For those who adore Spell's dedication to quality but prefer a quieter, more versatile aesthetic, ROWIE is an absolute gem.
Shop now at rowiethelabel.com
Lulus is a fantastic destination for affordable, trend-forward fashion, including an impressive selection of boho-inspired pieces. Their collection is packed with flowy maxi dresses, crochet tops, and embroidered details that capture the free-spirited aesthetic you love, but for a fraction of the cost. It’s great for building out a full wardrobe on a budget.
While the quality and fabrics may not be on par with Spell, the style more than makes up for it, especially with most dresses ringing in at under $100. If you want to experiment with the boho trend or need a cute, wallet-friendly option for an event, Lulus has you covered.
Shop now at lulus.com
First famous for its viral Ark bag, Cult Gaia creates artistic, sculptural pieces that are like wearable art. While definitely a luxury brand, their resort-ready collections often feature natural textures, earthy tones, and unique, fluid silhouettes that play on bohemian themes. It’s a very high-fashion, architectural interpretation of effortless style.
This is boho for the It-girl who loves making a statement. Cult Gaia’s look is far more structural and daring than Spell’s soft look, and with prices starting at around $300 and going up, it is a significant investment. Opt for Cult Gaia when you want an unforgettable, high-impact piece that stands out.
Shop now at cultgaia.com
Staud offers a modern, chic, and playful take on style that sometimes dips into bohemian territory. Picture breezy poplin dresses in bold colors, sets with fun cut-outs, and cool, conversational prints. While their overall aesthetic is more contemporary and polished, you'll find plenty of free-flowing silhouettes perfect for a Spell lover seeking a more urban feel.
Staud is for the person who pairs their floaty maxi dress with modern, sculptural accessories and a city-ready mindset. With prices mostly between $150-$400, it's an excellent choice for when you want a versatile piece that blends bohemian ease with clean, contemporary design.
Shop now at staud.clothing
billy T delivers a blend of relaxed bohemian staples and timeless essentials that focus on comfort and high-quality fabrics, especially super-soft Tencel denim. The brand excels at embroidery, offering beautifully detailed denim jackets, easy-wearing blouses, and flowy dresses with an understated, artisan feel.
The vibe is more everyday and casual than Spell, focusing on foundational pieces you can wear constantly. It's less about statement prints and more about soft textures and wearable silhouettes. Prices between $100 and $250 make it a great mid-range option for well-made, easy-to-love boho closet heroes.
Shop now at www.billytshop.com
LNA is the master of laid-back Los Angeles cool, specializing in luxe basics with an edgy twist. While not overtly bohemian, their collection of super-soft dresses, tops, and loungewear in neutral tones provides the perfect building blocks for a boho wardrobe. Think minimalist-cool meets effortless comfort.
Rather than intricate prints, LNA focuses on interesting cut-outs, simple silhouettes, and high-quality, comfortable fabrics. These are the versatile pieces you'd layer under a statement kimono or pair with flare jeans. Prices from $100-$250 make LNA ideal for rounding out your boho style with modern, elevated basics.
Shop now at lnaclothing.com
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