If you're a fan of the bold, edgy looks from South St, you know the power of a good graphic tee or an oversized hoodie. They perfectly nail that trendy, urban streetwear vibe that's both statement-making and comfortable enough for everyday wear.
For those who love South St's blend of street art, hip-hop culture, and rebellious spirit, finding other brands with a similar feel is key to building a standout wardrobe. Here are 17 other brands that capture a similar urban aesthetic, from streetwear legends to fresh designers you need to know.
A true streetwear OG, Stussy brings a surf-and-skate-inspired attitude to urban fashion. The brand is famous for its iconic logo tees, relaxed-fit hoodies, and casual headwear that have defined street style for decades. With prices for tees and hoodies ranging from $50 to $150, their pieces are staples for anyone building a solid streetwear collection.
While South St has a modern, graffiti-heavy feel, Stussy channels a more timeless, laid-back California vibe. If you love South St's cultural roots but want something with a classic, rebellious skate-ready feel, Stussy is a must-have. Their brand has an effortless cool that never goes out of style.
Shop now at stussy.com
You can't talk about streetwear without mentioning Supreme. This brand is the king of hype, known for its extremely limited Thursday drops, iconic box logo, and high-profile collaborations with everyone from luxury fashion houses to artists. Their gritty, edgy style comes with a high price tag, with tees starting around $40 and hoodies easily hitting $300+ on the retail and resale markets.
Where South St is accessibly cool, Supreme offers exclusivity and collector status. It's for the dedicated streetwear fan who views their wardrobe as a collection of wearable art. If you're ready to invest in iconic, hard-to-get pieces, chasing a Supreme drop is a rite of passage.
Shop now at supremenewyork.com
Founded by artist Shepard Fairey, Obey uses clothing as a canvas for social and political commentary. The brand is packed with graphic tees, hoodies, and hats featuring provocative, artistic prints that invite a second look. With pieces generally priced between $30 and $80, it's an affordable way to wear your values on your sleeve.
Obey shares South St's gritty, urban DNA but adds a layer of activism and artistic expression. It's the perfect brand for anyone who appreciates clothing with a message and wants their style to reflect more than just a trend.
Shop now at obeyclothing.com
Kith perfectly bridges the gap between premium fashion and street style. Founded by Ronnie Fieg, the brand is known for its high-quality fabrics, sharp silhouettes, and blockbuster collaborations with brands like Nike, Coca-Cola, and Versace. Prices are higher, ranging from $60 for tees to over $200 for outerwear, reflecting their elevated quality.
If you love South St's urban cool but are looking for a more refined, sleek aesthetic, Kith delivers. It's streetwear for the modern tastemaker who appreciates sharp design and premium materials without sacrificing that effortless city feel.
Shop now at kith.com
Hailing from London, Palace Skateboards serves up a witty, irreverent take on streetwear with a distinctly British accent. The brand is known for its playful graphics, retro 90s sportswear influences, and the iconic "Tri-Ferg" logo. Their limited drops of tees, hoodies, and tracksuits, usually costing $50-$150, sell out in seconds.
Palace shares South St's connection to youth culture but leans heavily into a skate-focused, humorous vibe. If you prefer streetwear that doesn't take itself too seriously and loves a good B-movie or vintage computer graphic reference, Palace's quirky designs are for you.
Shop now at palaceskateboards.com
Nike's skateboarding division, Nike SB, masterfully combines athletic performance with street credibility. They're best known for their ridiculously popular sneaker collaborations and repurposed basketball shoes like the Dunk Low, but their apparel line of graphic hoodies, t-shirts, and hats is just as cool. Pieces range from about $60 to $200.
While South St's focus is on lifestyle and graphic expression, Nike SB brings a performance-driven, sporty edge to the streetwear scene. It's the ideal choice for skaters and fans who want their street style to have a functional, athletic foundation.
Shop now at sneakers.nike.com/collections/sb
HUF started as a small boutique in San Francisco and grew into a global streetwear staple rooted in skateboarding and street culture. They are known for their clean graphics, durable essentials, and skate-ready footwear. Famous for their "Plantlife" socks and straightforward branding, HUF offers reliable pieces from around $20 to $80.
HUF shares South St's genuine connection to the streets but offers a more simplified, classic skate aesthetic. If you're looking for well-made streetwear basics without too much noise, HUF is your go-to for quality, everyday essentials with authentic cred.
Shop now at hufworldwide.com
A Bathing Ape, or Bape, is a titan of Japanese streetwear famous for its loud, vibrant style. The brand's signature "Cloud Camo" print, ape head logo, and full-zip shark hoodies are instantly recognizable symbols of hype culture. As a luxury streetwear icon, prices are steep, with tees starting around $100 and hoodies pushing past $300.
Bape operates in a more high-end, collector-focused world than the more accessible South St. It's for the streetwear connoisseur who wants to make a loud, colorful, and unmistakable statement that screams "I know my streetwear."
Shop now at bape.com
Kappa is an Italian sportswear brand that has enjoyed a massive resurgence thanks to the streetwear world's love for all things retro. Famous for its tracksuits with the "Omini" logo taping down the sleeves and legs, Kappa offers a nostalgic, athletic vibe. Ranging from $30 to $80, it's a great brand for sporty, vintage-inspired looks.
Like South St, Kappa provides casual, comfortable streetwear, but it pulls its inspiration from 90s European sportswear instead of modern street art. It's perfect for anyone who loves a good tracksuit or wants to add a throwback athletic touch to their closet.
Shop now at kappa.com
Born from punk rock and skate culture, Famous Stars and Straps delivers an unapologetically rebellious attitude. The brand is known for its gritty graphics, bold logo hits, and edgy designs across tees, hoodies, and accessories. Pieces typically range from $40-$100.
FSAS shares South St's defiant spirit but dials it up with a darker, punk-inspired aesthetic. If your style leans more toward the mosh pit than the skate park, this brand's attitude-driven graphics are a perfect match.
Shop now at famousstreets.com
Anti Social Social Club built its entire brand on moody, minimalist branding and feelings of alienation. Known for their simple-yet-provocative wavy logo on hoodies, tees, and caps, ASSC drops are notoriously hard to get your hands on. Prices at retail fall between $40-$150, but sell out immediately.
Like South St, ASSC has significant street cred, but where South St uses bold graphics, ASSC opts for stark, melancholic simplicity. It's for the person who loves the exclusivity of hype brands but prefers a more understated, mysterious vibe.
Shop now at shopantisocialsocialclub.com
The Hundreds is a community-first streetwear brand that captures the spirit of Southern California's skate, punk, surf, and hip-hop cultures from the late 80s and 90s. Their graphic tees, hoodies, and headwear often feature the "Adam Bomb" logo and references to nostalgic pop culture. It's fairly affordable, with most items priced between $30 and $90.
The Hundreds' deep connection to subcultures mirrors South St's community focus, but with a distinct West Coast, vintage flavor. If you're looking for streetwear with heart and a story, The Hundreds always deliver.
Shop now at thehundreds.com
Starting as a skateboard hardware company, Diamond Supply Co. blew up into a streetwear giant, thanks in large part to the legendary "Diamond Tiffany" Nike SB Dunk. They offer premium skate-inspired apparel - hoodies, tees, and snapbacks - often featuring their iconic diamond logo. Prices run from $50 up to $150.
Diamond Supply shares a skate-culture foundation with many brands on this list, but positions itself with a slightly more polished, premium feel. It's like South St's slightly older, sleeker cousin who has a great sneaker collection.
Shop now at diamondsupplyco.com
Pleasures is for the bold. This LA-based brand is known for its provocative, controversial, and nostalgia-fueled graphics that pull from grunge, metal, and underground culture. Their boundary-pushing designs on tees and hoodies are priced from $40 to $120.
This brand takes the edgy spirit of South St and pushes it to the absolute limit. For anyone who thinks most streetwear is too safe and wants pieces that are guaranteed to start conversations (or debates), Pleasures is the perfect choice.
Shop now at pleasuresla.com
While not a traditional streetwear brand that offers a full collection, Naked & Famous specializes in one thing: incredible, raw Japanese selvedge denim. They focus on unique, innovative fabrics - from glow-in-the-dark to scratch-and-sniff raspberry scents - and exceptional fits. A pair of their jeans will cost you between $150 and $250.
Unlike South St, which offers head-to-toe looks, Naked & Famous provides the perfect high-quality denim foundation for your streetwear tops and sneakers. It's for the enthusiast who understands that a great outfit starts with a perfect pair of jeans.
Shop now at nakedandfamousdenim.com
Carhartt's "Work in Progress" (WIP) line takes the brand's rugged, durable workwear DNA and re-engineers it for a fashion-forward audience. They offer iconic pieces like the Chore Coat and Detroit Jacket in more contemporary fits and colors. Ranging from $50 up to $150, these pieces are built to last.
Like South St, Carhartt WIP is beloved by the urban crowd, but it swaps graphic-heavy designs for utilitarian toughness. It's the perfect brand for building a layered, functional street style look that's both on-trend and ridiculously durable.
Shop now at carhartt-wip.com
Reese Cooper creates story-driven collections that blend streetwear silhouettes with utilitarian and outdoorsy details inspired by his own journeys. Expect high-end cargo pants, technical jackets, and graphic tees with impeccable craftsmanship and unique details. It's a luxury brand, with prices for jackets at around $100 up to $300.
Reese Cooper offers a more elevated and narrative-focused take on the urban aesthetic compared to South St. It's streetwear for the modern explorer who values high-quality materials and clothes that look just as good on a city street as they do by a campfire.
Shop now at reesecooper.com
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