If your closet is full of high-performance gear that takes you from the waves to the street, you’re probably a fan of Ripcurl. They have mastered the blend of technical innovation for serious surfers and a laid-back coastal vibe for everyday wear.
But whether you're looking for a fresh aesthetic, a different take on sustainability, or a wetsuit with unique tech, there are plenty of other brands that capture that same spirit of adventure. Here are 18 brands like Ripcurl perfect for your next surf session or beach day.
A true classic in surf culture, Quiksilver is like Ripcurl's equally famous sibling. They offer everything a surfer needs, from durable wetsuits and iconic boardshorts to laid-back tees and hoodies. Their price point is very similar, making them a direct competitor for those wanting reliable surf gear.
The main difference is in the details of their style. While Ripcurl often focuses on technical features, Quiksilver has a slightly more preppy, skate-influenced look that easily transitions into streetwear. If you want gear that performs in the water but has a bit more everyday style, Quiksilver is a great pick.
Shop now at quiksilver.com
Billabong embodies the laid-back, boho side of surf life. They're well-known for their quality wetsuits and boardshorts, but they also offer a huge range of casual clothing with a relaxed, festival-ready vibe. With most items priced between $40 and $150, they're right in line with what you'd expect to pay at Ripcurl.
While both brands are rooted in authentic surf culture, Billabong often features more artistic prints and a softer aesthetic compared to Ripcurl's performance-driven edge. It's a fantastic choice for those who want their gear to feel as good at a bonfire on the beach as it does on a board.
Shop now at billabong.com
As the inventor of the modern wetsuit, O’Neill is a legend in the surf world. Their main focus is on technical innovation, especially with their super-flexible TechnoButter neoprene that serious surfers rave about. Their wetsuits start around $80, and they also have a full line of classic boardshorts, tees, and hoodies.
Compared to Ripcurl, O’Neill doubles down on the wetsuit technology. If your top priority is getting the absolute best warmth and flexibility for cold-water sessions, O'Neill is a must-see. Their casual clothing has a timeless, clean look that complements their technical expertise.
Shop now at us.oneill.com
Volcom brings a dose of rebellious energy by blending skate, surf, and even snow culture. Expect edgy graphics, unique prints, and a looser streetwear fit in their boardshorts, shirts, and outerwear, with prices generally running from $30 to $150.
Where Ripcurl feels like a core surf brand, Volcom has a younger, more fashion-forward vibe that appeals to a broader board-sports audience. If you love surf heritage but want something with a bit more of an artistic, punk-rock attitude, Volcom delivers.
Shop now at volcom.com
RVCA (pronounced ROO-kah) sits at the balance of opposites: art and industry, chaos and order. This philosophy plays out in their apparel, which often features collaborations with underground artists and musicians. You'll find great boardshorts and activewear, but also streetwear-inspired hoodies and curated collections.
Unlike Ripcurl’s straight-ahead surf focus, RVCA feels more like a creative collective that also happens to love surfing. It’s perfect for the surfer who appreciates art and underground culture and wants their clothing to reflect a more eclectic taste. Prices typically range from $40 to $120.
Shop now at rvca.com
Hurley combines high-level athletic performance with a clean, modern surf aesthetic. They are particularly famous for their innovative Phantom boardshorts, which are incredibly lightweight and flexible. Their gear feels sporty and technical, with a price range of about $30 to $130.
While very similar to Ripcurl in its commitment to function, Hurley often leans into a more sleek, athletic look that wouldn't seem out of place in a gym. It's a great brand for active people who want their surf gear to pull double duty for other sports and outdoor adventures.
Shop now at hurley.com
Best known as the world's leading surfboard fin company, FCS also offers a capsule collection of lean, performance-focused apparel. Think technical ponchos for changing on the beach, durable board bags, and essential accessories that are built for dedicated surfers.
While Ripcurl offers a full lifestyle collection, FCS is laser-focused on the high-performance hardware and gear you need in the water. It's less about the everyday tee and more about the tough, functional equipment that supports your surf sessions. For the die-hard surfer, their gear is essential.
Shop now at fcs.com
As Quiksilver's sister brand, Roxy delivers the same surf-ready performance but with a vibrant, youthful, and distinctly feminine style. They are a one-stop-shop for women’s surf culture, offering bikinis, wetsuits, boardshorts, and cozy post-surf apparel priced between $30 and $120.
Ripcurl has a fantastic women's line, but Roxy is entirely dedicated to it. Their designs often feature bold colors, flattering fits, and fun, energetic prints. If you love Ripcurl but want that same energy in a brand that focuses exclusively on women's styles, Roxy is the obvious choice.
Shop now at roxy.com
Patagonia is famous for building incredibly durable outdoor gear with a deep commitment to environmental activism. Their surf line, including their Yulex natural rubber wetsuits, boardshorts, and swimwear, is designed for function and repairability, often using recycled materials. It's a premium brand, with apparel usually falling in the $50 to $250 range.
Compared to Ripcurl’s surf-centric branding, Patagonia has a broader, more utilitarian outdoor focus. If you not only surf but also climb, hike, and camp, and value sustainability above all else, Patagonia's environmentally-conscious and high-performing gear is an excellent investment.
Shop now at patagonia.com
Vissla represents a modern, creative take on surf culture with a strong emphasis on eco-friendly practices. They make wetsuits, boardshorts, and casual wear using materials like recycled coconut husks and upcycled plastic bottles. Their style mixes clean lines with bold, artistic graphics.
While Ripcurl has embraced environmental initiatives, it's at the core of Vissla's identity. This brand resonates with the environmentally-conscious surfer who appreciates craftsmanship and a more minimalist, art-house vibe. Prices are accessible, from around $30 to $150.
Shop now at vissla.com
Deus Ex Machina is not just a surf brand, it's a culture that celebrates the creativity behind surfing, motorcycling, and vintage style. Their gear, priced from $40-$200, includes everything from graphic tees and boardshorts to custom motorcycles and surfboards with a rugged, throwback appeal.
If Ripcurl is a purebred surf athlete, Deus is the rebellious, multi-talented artist. It blends surf culture with a vintage moto aesthetic, making it perfect for anyone who loves the freedom of the open road as much as they love the open ocean.
Shop now at deuscustoms.com
As one of California's original surfwear brands, Katin offers timeless style rooted in the golden age of surfing. They're praised for their exceptionally durable sewn-in-the-USA canvas surf trunks, alongside a collection of vintage-inspired graphic tees and fleece. Most pieces are in the $40 to $80 range.
While Ripcurl pushes the boundaries of new tech, Katin honors the classics. It's the go-to brand for someone who loves the heritage of surfing and wants simple, tough-as-nails gear with a heavy dose of retro cool. It’s less about bells and whistles and more about classic surf soul.
Shop now at katin.com
Element is a brand that built its reputation in skate culture but shares deep roots with the outdoors and an active lifestyle. Their collection of apparel, accessories, and skateboards has a nature-inspired, streetwear feel, with pieces typically priced between $30 and $100.
While not a dedicated surf brand like Ripcurl, Element's vibe overlaps significantly. It's perfect for someone whose interests span both skate and surf scenes, offering durable, everyday clothing that can handle an active day whether you're at the beach or a skate park.
Shop now at elementbrand.com
More than just a brand, Mollusk is a San Francisco-based surf institution with a unique, laid-back cultural vibe. They produce their own line of clothing, including ultra-soft graphic tees, comfortable corduroys, and simple swimwear that channels a '60s and '70s California aesthetic. Expect boutique pricing from $20 for accessories to $150 for key pieces.
If Ripcurl is about performance, Mollusk is all about the feel and the community. Their clothing prioritizes craftsmanship and a specific mellow, artistic mood. It's for the surfer who loves the art, music, and film scene that surrounds the sport.
Shop now at molluskco.com
Co-founded by surf legend Kelly Slater, Outerknown is built on the promise of supreme sustainability and modern style. They use premium, eco-friendly materials to create understated swimwear, their famous brushed organic cotton "blanket shirts," and versatile coastal apparel. Prices are premium, from $50 up to $200+ for outerwear.
Outerknown is the grown-up, environmentally-focused evolution of surfwear. While it shares Ripcurl's passion for the ocean, its aesthetic is more minimalist and fashion-forward. It is designed for those who want pieces that look just as good in the city as they do on a surf trip and who are willing to invest in sustainability.
Shop now at outerknown.com
Banks Journal merges Japanese design principles with a laid-back Australian coastal vibe. The result is modern, minimalist surf and resort wear made with quality fabrics and tailored fits. You'll find sleek boardshorts, refined button-up shirts, and understated casual wear usually priced from $70-$200.
Think of Banks Journal as a more sophisticated and sartorial alternative to Ripcurl. It's designed for someone who wants to take their love for the beach and translate it into a sharp, understated wardrobe that works for almost any casual occasion, not just hanging by the water.
Shop now at banksjournal.com
For those who love fishing almost as much as surfing, Salty Crew is the perfect fit. Their brand motto is “Find refuge in the sea,” and their gear - from technical fishing shorts and UPF shirts to graphic tees and hoodies - is built for hard work and long days on the water. The vibe is gritty, functional, and deeply authentic.
While Ripcurl focuses on the performance of surfing, Salty Crew embraces a broader maritime culture of surfing, fishing, and diving. It's a great option if your adventures often involve a fishing rod and you want practical, durable apparel that celebrates a rugged life at sea.
Shop now at salty-crew.com
Roark crafts its clothing based on stories of adventure and travel around the world. Each season's collection is inspired by an expedition to a place like Iceland, Vietnam, or an Argentinean jungle. They create purpose-built boardshorts, outerwear, and versatile casual apparel perfect for the modern explorer.
If Ripcurl is about scoring the perfect wave at your local break, Roark is about packing a single bag to chase waves in a remote, undiscovered corner of the globe. It's the ultimate apparel for the storyteller and adventurer who sees surfing as just one part of a much larger journey.
Shop now at roark.com
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