If you love scrolling through Rihoas for chic, polished pieces that look way more expensive than they actually are, you already know the magic. The brand nails that sweet spot of trendy but wearable fashion, offering stylish dresses, tops, and knitwear that can take you from brunch to the office without missing a beat.
But when you find a style you love, it’s always great to have more options. For those looking to expand their go-to list for affordable and sophisticated fashion, here are 18 similar brands worth adding to your bookmarks.
Zaful is your destination for ultra-trendy and youthful clothing at bargain prices, with most items hovering in the $20-$50 range. They specialize in bold styles that capture the moment, like cutout dresses, vibrant swimwear, and oversized fits that make a statement.
While Rihoas offers more versatile, everyday-chic pieces, Zaful pushes the envelope with more daring and edgy designs. It’s the perfect place to experiment with a new trend without making a big investment. Think of it as the bold, look-at-me alternative for your wardrobe.
Shop now at zaful.com
Shein is the undisputed giant of fast fashion, offering an immense and constantly updated catalog of clothing, accessories, and shoes. With prices often falling between $5 and $50, it’s one of the most accessible options for trying out a huge variety of styles, from cottagecore aesthetics to sleek streetwear.
Both brands deliver on-trend looks for less, but Shein's selection is far broader and more experimental compared to the more curated and polished collections at Rihoas. If you want maximum choice and the absolute lowest prices, Shein is impossible to ignore.
Shop now at shein.com
Hailing from the UK, Boohoo is known for its undeniably cool and trend-led fashion for a young, fun audience. You'll find everything from date-night dresses to casual weekend outfits, mostly priced between $20 and $60. Their vibe is energetic and often leans into partywear and statement looks.
Like Rihoas, Boohoo keeps its prices low and styles current. The main difference is the aesthetic - Boohoo has a more provocative, edgy vibe designed for going out, whereas Rihoas focuses on everyday polished comfort.
Shop now at boohoo.com
Nasty Gal serves up confident, edgy fashion with a vintage-inspired kick. It's the spot for cool-girl essentials like leather jackets, graphic tees, and bold mini dresses that refuse to blend in. The price point, typically $30-$80, sits in a similar range to Rihoas.
While Rihoas gives you chic and approachable styles, Nasty Gal embraces a more rebellious and unapologetic attitude. It’s for the shopper who wants their clothes to have as much personality as they do.
Shop now at nastygal.com
PrettyLittleThing is all about bringing glamour and confidence to your wardrobe. They are famous for their party-ready, figure-hugging pieces, including bodycon dresses, bold co-ords, and trendy accessories, with most finds between $20 and $60.
Both brands are budget-friendly, but they serve different style moments. Rihoas is your go-to for effortlessly chic daytime looks, while PrettyLittleThing is where you go to find a standout outfit for a special occasion or a night out with friends.
Shop now at prettylittlething.com
Part of the same family as Shein, Romwe offers trendy, alternative fashion at incredibly low prices, usually from $15-$40. It’s got a slightly quirkier edge, featuring everything from e-girl aesthetics and punk-inspired pieces to cute, kitschy accessories.
Compared to the laid-back polish of Rihoas, Romwe’s vibe is much more experimental and niche. If you’re looking to play with different subcultures and stand-out aesthetics on a tight budget, Romwe is a fun and affordable playground.
Shop now at romwe.com
Fashion Nova is famous for its curve-hugging silhouettes and sexy, statement-making styles that dominate Instagram feeds. Focusing on body-positive fits, their collection of jeans, dresses, and matching sets typically ranges from $20-$70. There is truly nothing subtle about the Fashion Nova look.
While Rihoas projects an air of casual sophistication, Fashion Nova is centered on bold, eye-catching fashion built for nightlife and creating viral moments. If you want clothes that accentuate your curves and get you noticed, this is your brand.
Shop now at fashionnova.com
Lulus has built a loyal following for its feminine, chic, and romantic apparel, especially its incredible selection of dresses. Their pieces, often priced between $50-$100, are perfect for looking elegant at weddings, parties, or any special event on your calendar.
If Rihoas is your source for casual, Monday-to-Sunday style, Lulus is where you turn for those moments that require a little more polish and grace. They offer a more sophisticated, occasion-focused alternative with a strong emphasis on flattering fits.
Shop now at lulus.com
Missguided caters to the trendy, empowered shopper with a blend of streetwear, party looks, and elevated basics. With prices often in the $20-$60 range, they deliver edgy and bold styles that channel confidence, including crop tops, modern tailoring, and oversized jackets.
Both brands aim for a young, fashion-conscious audience, but their style languages differ. Missguided is often louder and more rebellious, designed for making a statement, while Rihoas maintains a softer, more versatile appeal.
Shop now at missguidedus.com
Cider is a social-first brand that feels like shopping directly from your mood board. They offer a playful and youthful edit of trendy pieces, from groovy prints to sweet knitwear, all at super affordable prices, with most items under $40.
Cider shares an affordable price point with Rihoas but dials up the fun, flirty, Gen-Z vibe. Where Rihoas is more classic and laid-back, Cider leans into more quirky and cute aesthetics perfect for expressing your current mood.
Shop now at shop.cidergang.com
SheIn Curve takes the fast-fashion giant’s massive trend selection and applies it to inclusive, plus-size designs. You can find everything from casual day dresses to activewear and trendy tops, typically priced between $20 and $50, designed for a body-positive fit.
While both offer on-trend looks, SheIn Curve is dedicated specifically to making fast fashion accessible for plus-size shoppers who want to participate in the latest styles without compromising on fit.
Shop now at us.shein.com/plus
OASAP offers a fashion-forward lineup with a unique, eclectic touch, combining vintage inspiration with modern trends. Look here for statement items like puff-sleeve blouses and unique floral dresses, mostly in the $30-$70 range, that help you stand out.
Compared to Rihoas's more streamlined and universally versatile style, OASAP caters to a shopper who enjoys finding slightly more distinct and unconventional pieces to add a bit of flair to their wardrobe.
Shop now at www.oasap.com
Mango strikes the perfect balance between high-street accessibility and a high-end European aesthetic. The brand offers modern, minimalist pieces that feel timeless yet current, from structured blazers to flowy dresses, with prices mostly falling between $30 and $80.
Mango's vibe feels a bit more refined and mature than Rihoas, offering sophisticated basics and contemporary designs that work beautifully for a polished work wardrobe or an elegant casual look.
Shop now at shop.mango.com/us/women
Zara is a global tastemaker, famous for bringing runway-inspired trends to the masses at lightning speed. It's the place to find chic blazers, stylish trousers, and of-the-moment dresses that feel fashionable and elevated, with most popular items costing $30-$100.
If you love Rihoas for its wearable trends, think of Zara as its slightly more fashion-forward, polished older sister. Zara’s collections are often edgier and more structured, offering a sleek, contemporary alternative.
Shop now at zara.com
A true pioneer in accessible fashion, Forever 21 continues to offer a huge selection of trendy staples at rock-bottom prices, often between $10 and $50. It’s always been the place to find fun, youthful styles like graphic tees, mini skirts, and casual basics.
Both brands appeal to young shoppers hungry for trends, but Forever 21 leans heavier into playful, casual, and sometimes festival-inspired looks, while Rihoas maintains a slightly more grown-up, polished finish.
Shop now at forever21.com
A fantastic destination for affordable elegance, Lulus provides a curated selection of dreamy dresses, chic separates, and lovely accessories. With pieces mostly ranging from $50-$100, the brand is beloved for its romantic and sophisticated styles that work for countless occasions.
Like Rihoas, Lulus provides trendy pieces with a feminine touch. However, Lulus orients itself more toward special events and dressier moments, offering a quality look and flattering fit that feels more expensive than it is.
Shop now at lulus.com
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