If your closet is full of laid-back graphic tees, comfy hoodies, and perfect-fit denim, you're probably already a fan of PacSun. It’s the go-to spot for capturing that effortlessly cool, sun-soaked California vibe without trying too hard.
But if you're looking to broaden your horizons and discover other spots with that same West Coast feel, you're in luck. There are plenty of other brands that serve up similar styles, from classic surfwear to trendy streetwear. Here are 29 brands like PacSun to check out for your next shopping spree.
Known for its one-size-fits-most approach, Brandy Melville is the queen of laid-back, minimalist staples that feel straight out of a California teenager's dream closet. Think soft crop tops, oversized sweatshirts, and simple, flowy basics that are perfect for layering. With most pieces in the $20-$50 range, it’s just as affordable as PacSun.
While PacSun often carries a mix of surf and skate brands, Brandy Melville has a more distinct, self-contained aesthetic that’s a little more soft and subtly preppy. It's a great choice if you love PacSun's casual feel but want to build a wardrobe of effortless, coordinated basics.
Shop now at brandymelvilleusa.com
Urban Outfitters is like PacSun’s older, artsier cousin. It carries a ton of on-trend clothing, including graphic tees, vintage-inspired denim, and festival-ready wear, along with home decor and records. The price point is similar, sitting between $20 and $80 for most items, but the vibe is more eclectic and bohemian.
You'll find that same youthful, street-style energy here, but UO also incorporates more vintage aesthetics, indie brand collaborations, and a slightly edgier, urban feel you won't always find at PacSun.
Shop now at urbanoutfitters.com
Tillys shares almost identical DNA with PacSun, focusing heavily on surf, skate, and streetwear for teens and young adults. They stock many of the same brands like Vans, RVCA, and O'Neill, alongside a massive selection of graphic tees, shorts, swimwear, and accessories. Prices are comparable, too, typically falling in the $20-$70 range.
Tillys often feels like a direct competitor, offering a slightly broader focus that includes more mainstream streetwear and skate-centric apparel. If you can’t find a particular style or size at PacSun, Tillys is almost guaranteed to have a similar option waiting for you.
Shop now at tillys.com
If you lean more towards the skate/streetwear side of PacSun's offerings, Zumiez is your spot. While they share the California-cool spirit, Zumiez is more dedicated to core skate culture, stocking brands like Thrasher, Obey, and RipNDip alongside a huge selection of skate decks and shoes. Their clothing - hoodies, tees, and cargo pants - is all about that skater lifestyle.
Prices are in the same ballpark as PacSun, but the vibe is grittier and more authentic to the skate scene. It’s where you go when you want brands that are directly connected to the parks and the streets.
Shop now at zumiez.com
Rooted deep in Australian surf culture with a heavy California presence, Billabong is all about the beach. This brand specializes in high-quality boardshorts, swimwear, and laid-back apparel like sundresses and hoodies that are perfect for a post-surf bonfire. Prices generally range from $30 to $70.
While PacSun curates a variety of brands, Billabong is purely focused on the surf lifestyle. If you love PacSun for its beachy pieces, you'll love Billabong for its functional yet fashionable designs that are authentically a part of the scene.
Shop now at billabong.com
As the female-focused counterpart to Quiksilver, Roxy has been defining women's surf style for decades. The brand is built on functional swimwear, wetsuits, and super cozy beach apparel that perfectly captures a carefree, adventurous spirit. Expect things like boardshorts, vibrant bikinis, and casual beach dresses.
Roxy’s price point is similar to the surf brands carried at PacSun. While PacSun offers a mixed vibe, Roxy is committed to providing stylish, practical gear for surf and snow lovers, carrying an undeniable authenticity that fans of the Cali lifestyle will appreciate.
Shop now at roxy.com
Another titan of surf culture, Rip Curl is for those who are genuinely out there to catch waves. They're legendary for their innovative wetsuits and technical surf gear, but their lifestyle apparel is equally noteworthy. Expect functional boardshorts, graphic tees, hoodies, and watches that all embody a "search" for adventure.
Compared to PacSun, Rip Curl’s apparel is more technically driven and performance-oriented, but the underlying relaxed, coastal aesthetic is exactly the same. It's a brand for true beach adventurers.
Shop now at ripcurl.com
An original staple of the surf and skate scene, Quiksilver offers the essential uniform for the California lifestyle: boardshorts, graphic tees, hoodies, and flannels. With prices typically ranging from $25 to $70, it’s an affordable way to get authentic surf-inspired gear.
Quiksilver helped define the very look that PacSun now champions. The brand feels a bit more classic and less trend-chasing than PacSun's overall selection, making it a reliable choice for timeless surf style.
Shop now at quiksilver.com
Considered by many to be the original California surf brand, O'Neill started with the invention of the wetsuit. Today, their offerings include functional swimwear, hybrid shorts, and casual coastal wear like sun dresses and fleece pullovers. Their style is all about blending high-performance tech with classic beachside comfort.
Like PacSun, O'Neill has that quintessential youthful, West Coast energy. But with a history deeply rooted in surf innovation, their products offer an authenticity and durability perfect for those who actually spend their time in the water.
Shop now at us.oneill.com
Volcom stands at the intersection of surf, skate, and snow cultures. Famous for its iconic stone logo, the brand offers durable boardshorts, edgy graphic tees, outdoor-ready jackets, and quality denim. It’s got a slightly artsier and more rebellious vibe than some of the other surf brands.
If you appreciate the creative and counter-culture roots of PacSun's aesthetic, Volcom will be right up your alley. It blends an action-sports focus with a distinctly creative, "True to This" spirit.
Shop now at volcom.com
Often set up right next to PacSun in the mall, Hollister is famous for its Southern California-inspired style. They specialize in super-soft hoodies, everyday basics, and exceptionally comfortable jeans, all with a youthful, "endless summer" vibe. Prices are very accessible, usually between $20-$70.
Hollister feels like a slightly more preppy and polished take on PacSun's relaxed cool. While PacSun embraces more skate and street influences, Hollister keeps things firmly on the beach with a clean, classic feel.
Shop now at hollisterco.com
Abercrombie & Fitch has evolved from its logo-heavy past into a go-to for elevated, casual staples for young adults. You’ll find high-quality denim, stylish basics like bodysuits, cozy sweaters, and effortless dresses that fit a relaxed, California-cool aesthetic. Pieces typically cost from $30-$80.
Think of it as the adult version of PacSun’s style. It offers a similar laid-back vibe but uses better materials and more sophisticated cuts, making it perfect for those who want that coastal feel in a more grown-up way.
Shop now at abercrombie.com
American Eagle is a powerhouse when it comes to comfy, casual clothing, especially denim. They are masters of creating accessible clothes for young people, offering everything from jeans in an inclusive range of sizes to soft graphic tees and fleece shorts. It fully embraces that laid-back, youthful energy PacSun is known for.
While PacSun tilts toward skate and surf culture, American Eagle has a classic, all-American feel. It’s great for affordable, easy-to-wear closet staples that still feel trendy and fit effortlessly into the Cali aesthetic.
Shop now at ae.com
As a fast-fashion leader, H&M is an amazing resource for picking up trend-driven pieces at a super low price ($10-$50). While their range is massive, you can easily find casual items like graphic tees, shorts, and swimwear that tap into the surf-casual vibe seen at PacSun.
H&M is great for experimenting with trends without making a big investment. It may not have the authentic surf brand cred of PacSun's curated collections, but for sheer variety and affordability, it’s hard to beat.
Shop now at hm.com
Zara brings a European, high-fashion twist to everyday wear. While not strictly a California-style brand, its affordable and trendy pieces like relaxed-fit denim, essential tanks, and breezy tops cater to the same youthful audience. With prices generally landing between $20 and $70 for casualwear, it’s a comparable find.
Compared to PacSun, Zara's styles are more polished and trend-focused, pulling inspiration directly from the runway. It’s perfect when you want to mix PacSun’s laid-back vibe with more elevated, fashion-forward items.
Shop now at zara.com
If you're looking for ultra-trendy styles on a tight budget, Forever 21 is unmatched. Their stores are filled with fun graphic tees, inexpensive jeans, cute dresses, and a huge selection of accessories, all in the $10-$50 range. Much like PacSun, they cater directly to young shoppers chasing current trends.
Forever 21 leans more into fast fashion and offers a broader array of styles, from clubwear to casual staples. You can easily find pieces with a Cali-inspired feel, especially in their festival collections and graphic tee sections.
Shop now at forever21.com
This online boutique is a favorite for Gen Z shoppers looking for the latest "It Girl" trends. Princess Polly offers a huge selection of cute mini dresses, trendy tops, platform shoes, and festival-ready looks that tap into a west coast party aesthetic. The style is bold and playful, with that Cali-girl energy.
While PacSun is more surf and skate, Princess Polly channels a different side of California style - think a day in West Hollywood or a festival in the desert. They’re faster with micro-trends and perfect for creating a statement look.
Shop now at princesspolly.com
Hailing from Australia, Cotton On brings a global, laid-back vibe to its trendy affordable clothing. They’re fantastic for basics, oversized graphic tees, lounge sets, and relaxed-fit pants, often in the $15-$60 price range. The whole brand feels comfy, casual, and in line with a youthful, everyday style.
Both Cotton On and PacSun nail that effortless, cool look, though Cotton On often has a more boho-chic or minimalist take. They also put a big focus on comfy fabrics that you’ll want to live in.
Shop now at cottonon.com
Pronounced "rue-ka," RVCA is all about "the balance of opposites," blending art, music, street culture, and surf/skate life into one cohesive brand. They're known for their collaboration-heavy graphic tees, quality boardshorts, and casual-cool basics, often priced from $30-$80.
Unlike some of the purely surf-focused brands, RVCA has a distinct artistic and urban edge that feels similar to the street-style side of PacSun's offerings. It’s great for people who appreciate the culture behind the clothes.
Shop now at rvca.com
Vans is more than just a shoe brand, it's a pillar of California skate culture. While famous for iconic sneakers like the Old Skool and Slip-Ons ($50-$80 a pair), their apparel line - including graphic tees, durable pants, and cozy hoodies - perfectly captures that skater aesthetic.
Often sold within PacSun itself, Vans stands on its own as the authentic choice for skate-inspired looks. While PacSun offers a wider view of Cali-style, Vans is a deep dive into one of its most important subcultures.
Shop now at vans.com
Originating from SoCal surf culture and blossoming into a global streetwear powerhouse, Stüssy is pure aesthetic. The brand is known for its iconic graffiti-style logo on high-quality graphic tees, hats, and hoodies. With prices hovering between $40-$80, it offers premium street cred.
If you shop at PacSun for its streetwear collaborations and brands like Essentials, Stüssy is a natural next step up. It's more cult-classic and fashion-forward than mainstream surf brands and is respected by hypebeasts and skaters alike.
Shop now at stussy.com
Founded by street artist Shepard Fairey, Obey is a clothing brand rooted in art, social commentary, and skate culture. It’s known for politically charged graphic tees, utilitarian outerwear, and classic workwear silhouettes like cargo pants and beanies. The vibe is decidedly punk and counter-culture, with a strong dose of streetwear cool.
Obey shares shelf space with other brands at PacSun, but stands out for its bold, art-driven messaging. It’s for those who like their California style with a side of substance and a little bit of edge.
Shop now at obeyclothing.com
Element is a skate-centric brand with a heavy emphasis on an outdoorsy, nature-forward perspective. They offer durable skate shoes, logo hoodies, and tees with an earthy, rugged feel. Their apparel, often in the $30-$80 range, is built for an active lifestyle, balancing streetwear styles with functional design.
Sharing PacSun’s focus on California skate culture, Element sets itself apart with a more eco-conscious and grounded aesthetic. If you're a skater who also loves hiking, Element bridges that gap perfectly.
Shop now at elementbrand.com
Aéropostale is another mall classic famous for its budget-friendly casualwear that appeals primarily to younger teens. With a focus on logo hoodies, colorful tees, and affordable denim shorts, it offers simple, easy-to-wear pieces typically under $50.
Like PacSun, it’s a go-to for casual, everyday looks, but Aéropostale's style is generally more straightforward, bright, and sporty-preppy. It nails the basics without leaning heavily into specific surf or skate aesthetics.
Shop now at aeropostale.com
If you love the sun-drenched, free-spirited part of the California aesthetic, Free People is the place for you. Specializing in bohemian silhouettes, you'll find flowy maxi dresses, high-quality knitwear, and unique, feminine tops. It is pricier than PacSun, but its distinct boho look is iconic for a reason.
Free People captures the more 'Laurel Canyon' side of California style, whereas PacSun is more geared towards the beach and skate parks. It’s an ideal aspirational brand for those who admire the more wandering, romantic part of the West Coast vibe.
Shop now at freepeople.com
Madewell has mastered the art of "effortless cool." They are best known for high-quality, amazing-fitting denim, timeless leather totes, and versatile basics like striped tees and simple sweaters. With most pieces in the $40-$80 range, it’s a step-up investment for everyday staples.
If you shop at PacSun for relaxed denim and classic hoodies, Madewell offers a more refined, durable, and sophisticated version of those same pieces. It’s a great fit for someone looking to build a lasting casual wardrobe based on that Cali-cool foundation.
Shop now at madewell.com
Famous for their slogan, "Being naked is the #1 most sustainable option. We're #2," Reformation blends feminine, viral-worthy pieces with a serious commitment to eco-friendly practices. They are known for their floral sundresses and perfect-fitting tops ideal for warm L.A. days.
Price-wise, they're much more premium ($80-$200), but Reformation embodies a certain type of modern California ethos: stylish, conscious, and effortlessly chic. Think of it as the sustainable 'It Girl's alternative to beach-bum casual.
Shop now at thereformation.com
Alo Yoga has become the unofficial uniform for the healthy, style-conscious L.A. girl. They create premium activewear that seamlessly transitions from a workout class to running errands while looking incredibly put-together. This luxury comes at a higher price ($50-$120 per piece).
While PacSun captures casual beach style, Alo captures California's influential wellness culture. Both brands represent core parts of the L.A. lifestyle, making Alo perfect for anyone who wants to lean into the sporty-chic side of West Coast fashion.
Shop now at aloyoga.com
Founded by pro surfer Kelly Slater, Outerknown is a sustainable menswear and womenswear brand that makes super high-quality, comfort-focused clothes. Their Blanket Shirts are legendary, and their entire line of durable basics - from henleys to crewnecks - is built to last. It’s a pricier choice, reflecting its focus on premium, eco-friendly materials.
Think of Outerknown as the grown-up, environmentally-conscious evolution of the surf style seen at PacSun. It offers that same laid-back vibe but for a shopper who invests in timeless, sustainable pieces.
Shop now at outerknown.com
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