If you love clean, accessible, and high-performing beauty, you're probably already a fan of Pacifica. Known for its 100% vegan and cruelty-free skincare, makeup, and hair products, the brand makes it easy to stick to your values without sacrificing results (or your budget).
For those who adore Pacifica's eco-conscious ethos and high-quality formulas, there's a whole world of like-minded brands waiting for you. Here are 18 incredible brands that channel that same natural, ethical vibe.
Acure is a go-to for anyone who wants seriously effective, plant-based skincare that's a great value. They deliver high-quality moisturizers, cleansers, and serums packed with organic ingredients like argan oil and sea kelp, minus all the parabens and sulfates. While both brands are vegan and cruelty-free, Acure tends to lean even more heavily into certified organic ingredients, making it perfect for skincare purists looking for affordable options.
Shop now at acure.com
Founded by Jessica Alba, Honest Beauty focuses on clean, cruelty-free makeup and skincare that’s transparent about its ingredients. Their foundations, tinted moisturizers, and gentle cleansers are a dream for those with sensitive skin. Honest Beauty is priced slightly higher than Pacifica but shares the same commitment to ethical, eco-conscious formulas that really work.
Shop now at honest.com/beauty
A true classic in natural beauty, Burt’s Bees offers so much more than its iconic lip balm. With everything from skincare to body care made from ingredients like beeswax and botanical oils, their products are simple, effective, and widely accessible. Priced from just $4 to $20, it’s a direct competitor to Pacifica, sharing a deep commitment to natural ingredients and eco-friendly packaging.
Shop now at burtsbees.com
Lush is famous for its handmade, fresh, and vibrant approach to beauty. From show-stopping bath bombs to solid shampoo bars, their products are cruelty-free, creative, and centered on natural ingredients. While Pacifica covers a wider range of traditional makeup, Lush excels in the bath and body category with an artisanal, DIY feel. Both brands share a fierce dedication to ethical and sustainable practices.
Shop now at lush.com
The Body Shop has been championing ethically sourced, cruelty-free beauty for decades. Their range of skincare, body care, and makeup uses fair-trade ingredients and is packed with activism at its core. Like Pacifica, it offers effective, nature-inspired products at a mid-range price point, making it a stellar choice for anyone who wants their beauty buys to support social responsibility.
Shop now at thebodyshop.com
If you're looking for a more luxurious take on clean skincare, meet Herbivore. With minimalist packaging and stunning formulations made from plant oils and botanicals, their products are worth the splurge ($30-$80+). While more premium than Pacifica, Herbivore shares the same commitment to highly effective, natural ingredients that look as good on your vanity as they feel on your skin.
Shop now at herbivorebotanicals.com
Vapour specializes in high-performance, organic makeup that leaves your skin looking radiant and feeling nourished. Their foundations, blushes, and highlighters are crafted with beautiful botanical ingredients. Vapour has a high-end, eco-luxe feel that sets it apart from Pacifica's more playful vibe, but both are perfect for anyone wanting clean formulas that don't compromise on performance.
Shop now at vapourbeauty.com
Juice Beauty is all about organic, antioxidant-rich ingredients. Using a base of juices instead of water, their skincare and makeup are packed with fruit stem cells and vitamins to deliver powerful results. It’s a bit more premium than Pacifica, but remains a fantastic option for those who want clinically-validated, plant-based formulas that are both vegan and cruelty-free.
Shop now at juicebeauty.com
Emani offers clean, vegan makeup that's a go-to for sensitive and acne-prone skin. Their non-toxic, mineral-based products like foundations and primers are free from talc and synthetic fragrances. While Pacifica has a broader product range including hair and fragrance, Emani's focus is on creating gentle, high-performance makeup that enhances your natural beauty.
Shop now at emani.com
With an edgy vibe and sleek, sustainable bamboo packaging, Antonym proves that green beauty can be incredibly chic. They offer certified organic makeup that delivers professional-quality results, from baked foundations to vibrant eyeshadow palettes. Antonym has a more modern, urban aesthetic compared to Pacifica's beachy feel, but the core values of cruelty-free products and clean formulas are absolutely a match.
Shop now at antonymcosmetics.com
Kosas makes clean makeup that feels as good as it looks. Fusing skincare with color, their products - like the iconic tinted face oil foundation and cushy lip oils - are packed with skin-loving ingredients. Kosas feels a bit more luxe and modern than Pacifica but appeals to the same person who demands their makeup be clean, comfortable, and effective.
Shop now at kosas.com
For the mineral makeup devotees, Alima Pure should be on your list. Based in Portland, this brand creates high-quality, pure mineral foundations, blushes, and eyeshadows with minimal ingredients. They focus on simple, clean formulas that are perfect for sensitive skin. Where Pacifica offers a broader range of product types, Alima Pure excels at perfecting the pure, minimalist mineral look.
Shop now at alimapure.com
Hailing from Australia, Inika Organic offers luxurious, certified organic makeup that doesn't shy away from color. Their vegan and cruelty-free range includes everything from vibrant foundations to long-lasting liquid lipsticks. Think of them as a great Pacifica alternative if you’re looking for high-performance makeup with rich pigments and a slightly more elevated feel.
Shop now at inika.com
The name says it all. 100% Pure uses pigments from fruits and vegetables to color its makeup and sources potent antioxidants for its skincare. This commitment to purely natural ingredients is their standout feature. They operate at a slightly higher price point than Pacifica but are perfect for anyone seeking vibrant, ingredient-driven beauty products powered by plant-based goodness.
Shop now at 100percentpure.com
Ilia lives at the intersection of skincare and makeup. With chic packaging and formulas powered by skin-conscious ingredients, their products like the Super Serum Skin Tint are cult cool. Ilia has a definite luxury feel, setting it apart from Pacifica's accessible approach, but both share a core mission to create clean cosmetics that perform exceptionally well and feel amazing on your skin.
Shop now at iliabeauty.com
Rooted Beauty offers incredibly affordable, plant-based cosmetics and skincare that are always vegan and cruelty-free. With products often priced under $15, they are a fantastic, budget-friendly alternative to Pacifica. You’ll find accessible basics like concealers, foundations, and cleansers that prioritize simple, effective ingredients like aloe and jojoba.
Shop now at rootedbeauty.com
While not a traditional makeup or skincare brand, Vida Glow is for the person who approaches beauty from the inside out. They specialize in marine collagen and other ingestible supplements designed to support healthy skin, hair, and nails. If you love Pacifica for its holistic approach to wellness and beauty, Vida Glow is a perfect addition to your routine to boost your glow from within.
Shop now at vidaglow.com
Byroe delivers a unique "salad-inspired" skincare experience, creating high-performance, clean products packed with nutrient-rich botanical extracts. Each of their serums and creams feels like giving your skin a superfood-packed meal. Byroe offers consumers a more luxe spa-like experience, but appeals to the same Pacifica fan who loves effective, plant-based, and ethically made skincare.
Shop now at byroebeauty.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
