If you're a fan of durable staples, eco-conscious materials, and that effortlessly cool surf-inspired style, you probably have a few pieces from Outerknown in your closet. Founded by pro surfer Kelly Slater, the brand perfectly balances a laid-back beach vibe with a serious commitment to sustainability and ethical production.
But when you're looking to expand your wardrobe with that same earth-friendly, coastal feel, it’s great to have options. For those who love everything Outerknown stands for, here are 19 similar brands that blend sustainable practices with covetable surf style.
Patagonia is the OG of environmentally responsible outdoor and casual wear. From their iconic fleeces to technical jackets and everyday tees, every piece is built to last and backed by a strong commitment to fair labor and recycled materials. While their focus is broader than just surf, their board shorts and casual wear share Outerknown's function-first, eco-conscious DNA.
Think of Patagonia as Outerknown's slightly more adventurous cousin who loves hiking and climbing just as much as hitting the waves. They are masters of durability and transparency, making them a go-to for anyone who wants their purchases to support planetary health. If you appreciate Outerknown's quality, you'll love Patagonia's "buy less, demand more" philosophy.
Shop now at patagonia.com
Inspired by the active coastal California lifestyle, Vuori creates performance-ready apparel that looks just as good on the street as it does in the gym. They are famous for their unbelievably soft joggers and shorts, blending high-performance fabrics with a clean, modern aesthetic. The brand uses sustainable materials like recycled polyester and organic cotton in its collections.
While Outerknown's style is rooted in surf culture, Vuori leans more into a versatile, athleisure-first approach. It’s perfect for someone who loves Outerknown’s comfort but wants pieces that feel purpose-built for workouts, yoga, and everyday movement. If you live your life in casual, comfortable basics, Vuori is a must-try.
Shop now at vuori.com
Amor Surf is a smaller indie brand with a massive passion for the ocean and sustainability. Focusing on stylish boardshorts, bikinis, and graphic tees, everything is made from organic, recycled, and eco-friendly materials. Their vibe is bright, playful, and deeply connected to surf culture, much like Outerknown but with a more boutique, locally-produced feel.
This is the brand for surfers who want to support a company that truly lives and breathes the eco-conscious lifestyle. Their commitment to transparency and small-batch production gives them a unique edge for shoppers looking to discover something new and authentic.
Shop now at amorsurf.com
Run by a family of lifelong surfers, Faherty nails the perfect blend of timeless style, incredible comfort, and sustainable design. They are masters of creating super-soft flannel shirts, sun-faded hoodies, perfectly broken-in tees, and swimwear, all crafted from high-quality, eco-friendly materials like organic cotton and recycled polyester.
Faherty shares Outerknown’s relaxed, beach-ready vibe but often has a slightly more rustic, preppy feel. If you're looking for premium, versatile pieces that feel like you've owned them for years right off the rack, Faherty's endless summer aesthetic is for you.
Shop now at fahertybrand.com
Banks Journal is the result of a creative collaboration between Australian and Japanese designers, and this unique perspective shines through in their clean, modern, and coastal style. They offer boardshorts, organic cotton tees, and laid-back button-downs that combine a minimalist aesthetic with a strong commitment to sustainability.
Where Outerknown perfectly mixes surf and casual wear, Banks Journal offers a slightly more curated and refined take on beachside style. Their designs are understated yet sophisticated, with a huge focus on subtle details and responsible craftsmanship. It's the perfect choice for the guy who wants his surf style to feel elevated and modern.
Shop now at banksjournal.com
Famous for its motto, "Being naked is the #1 most sustainable option. We're #2," Reformation makes effortless silhouettes that celebrate the female form. While not a surf brand, their extensive use of sustainable fabrics, linen dresses, simple tees, and relaxed denim makes them a great sibling-in-spirit to Outerknown's casual, eco-driven mission.
Think of Reformation as the place to find the perfect casual weekend dress or flattering jeans to pair with your favorite surf tee. They share a deep commitment to environmental transparency and create stylish, low-impact pieces you'll wear everywhere.
Shop now at thereformation.com
Toad&Co creates sustainable and comfortable outdoor clothing designed to inspire you to live an active, adventurous life. Their collections include casual essentials like chinos, tops, and dresses, all made from eco-friendly materials like organic cotton, TENCEL™, and recycled fabrics. The brand is dedicated to clean manufacturing and partnering with people who are good environmental stewards.
Compared to Outerknown's surf-centric style, Toad&Co leans a bit more toward a general "outdoorsy" and travel-friendly vibe. It's a fantastic fit if you appreciate practical, eco-conscious clothing that’s just as ready for a coastal hike as it is for a casual bonfire.
Shop now at toadandco.com
Rhythm draws inspiration from the art, music, and board-riding cultures that make coastal life so unique. Their collections of boardshorts, tees, swimwear, and casual wear feature a distinctively laid-back, vintage-inspired aesthetic. The brand focuses on timeless designs and uses durable materials designed for a life lived outdoors.
While sharing Outerknown’s surf roots, Rhythm has a slightly more "throwback" style, often featuring retro prints and sun-faded colors. If your personal style leans more towards classic 70s surf culture, you’ll feel right at home with Rhythm's authentic, easygoing vibe.
Shop now at rhythm-jp.com
Prana creates versatile, stylish clothing for yoga, travel, and outdoor adventures, all rooted in a deep commitment to sustainability. Using materials like organic cotton, recycled wool, and Fair Trade Certified™ fabrics, they produce everything from climbing pants to relaxed dresses and casual tops. Their focus is on positive change and creating clothing for purpose-driven people.
Prana shares Outerknown's dedication to sustainability but brings a more bohemian, yoga-inspired twist to the table. Their pieces are designed for ultimate comfort and freedom of movement, making them a great choice for anyone with an active, eco-conscious lifestyle that extends beyond just the beach.
Shop now at prana.com
Deus Ex Machina isn't just a clothing brand, it's a culture that celebrates the creativity of surf, motorcycle, and skate communities. Their apparel includes bold graphic tees, rugged workwear shirts, and vintage-style boardshorts. It's less about a clean, minimalist aesthetic and more about expressing a passion for custom-built machines and beautifully simple pleasures.
This brand is Outerknown's more rebellious, eclectic cousin. While both are rooted in surf culture, Deus brings a grittier, moto-inspired edge to its designs. It's the perfect choice when you want your casual wear to have a bit more attitude and personality.
Shop now at deuscustoms.com
Saltwater Collective is a Canadian brand making seriously stylish swimwear from recycled and regenerated materials like fishing nets and industrial plastic waste. They offer beautifully fitting one-pieces and bikinis designed to flatter every body shape, all while helping clean up the oceans. Their vibe is modern, minimal, and ethically produced.
While Outerknown's swim offering is part of a broader clothing collection, Saltwater Collective is a dedicated swimwear specialist. They are a perfect pick for when you need a high-quality, sustainable swimsuit with a modern, sophisticated cut, sharing the same mission of protecting the waters we love to swim in.
Shop now at saltwatercollective.com
Founded by supermodel Candice Swanepoel, Tropic of C creates influential, eco-conscious swimwear with a high-fashion edge. The line features bold colors, unique cutouts, and supportive fits, all crafted from sustainable fabrics like regenerated nylon. Their collections extend to chic resort wear perfect for a luxe beach getaway.
Tropic of C is the high-end, fashion-forward version of the sustainable surf lifestyle. If you love Outerknown's eco-ethos but are looking for statement swimwear that feels luxurious and straight from the runway, this is your brand. It's sensual, sophisticated, and planet-aware all at once.
Shop now at tropicofc.com
Seea blends the elegance of retro design with modern, functional cuts to create swim and surfwear designed for women who ride waves. Made in California from recycled and sustainable fabrics, their pieces range from full-coverage surf suits to playful bikinis and rashguards. The brand’s aesthetic is both stylish and practical, celebrating a joy for surfing with grace.
Seea is laser-focused on creating highly functional, fashionable surfwear for women. In contrast to Outerknown's broad casual wear, Seea specializes in pieces you can actually surf in, offering more support and coverage where it counts without sacrificing an ounce of style.
Shop now at theseea.com
L*Space is known for creating chic swimwear and apparel that epitomizes the California beach lifestyle. Famous for their impeccable fits, buttery-soft fabrics, and on-trend designs, the brand has also embraced sustainability through their Eco Chic collection, made with regenerated nylon fibers. Their offering includes mix-and-match bikinis, one-pieces, and breezy cover-ups.
While Outerknown vibes more utilitarian and unisex, L*Space offers a more trend-driven, feminine take on beach style. It’s an ideal choice for someone looking for sustainable swimwear options with a more fashion-forward and polished aesthetic.
Shop now at www.lspace.com
Vissla is a brand that truly represents the creative spirit of modern surf culture. Their motto is "Surf Everything and Ride Anything," and their gear reflects this innovative mindset. They champion a "forward-thinking" approach to design and materials, creating high-performance boardshorts, wetsuits, and apparel from sustainable materials like upcycled coconut husks and recycled polyester.
Vissla shares Outerknown's commitment to sustainability and surf roots but with a younger, more performance-oriented edge. Their styles are often more vibrant and technically focused, appealing to the surfer who values eco-conscious innovation as much as style.
Shop now at vissla.com
Bureo takes sustainable innovation to the next level by creating products from discarded fishing nets, one of the most harmful forms of ocean plastic pollution. While best known for their skateboards and sunglasses, they also offer apparel like hats and tees made from recycled materials. Their entire brand is built around providing positive solutions to the plastic crisis.
Unlike clothing-first brands, Bureo is a mission-driven company that makes amazing hard goods and apparel a key part of their story. If you're inspired by Outerknown's environmental work, you'll love Bureo's direct-impact model for cleaning up our coastlines.
Shop now at bureo.co
Patagonia makes the list twice for a reason. Worn Wear is their hub for buying, trading in, and repairing used Patagonia gear. This program is the ultimate expression of circular fashion - keeping high-quality clothing in use for as long as possible and out of landfills. You can find everything from vintage surf trunks to secondhand fleeces at a fraction of the original price.
Supporting Worn Wear aligns perfectly with Outerknown's ethos of sustainability and mindful consumption. It’s the most eco-friendly way to shop, giving you access to incredibly durable surf and outdoor essentials while creating zero new waste. It's a win-win for your wallet and the planet.
Shop now at wornwear.patagonia.com
Born in the 1950s in a small shop in Surfside, California, Katin is one of the original boardshort companies. They are legendary for their insanely durable "Kanoa" surf trunks but now offer a full range of apparel, including graphic tees, fleece, and hats. Over the years, they’ve maintained their quality-first heritage while embracing more sustainable materials.
Katin is for the surfer who appreciates authenticity and a real story. While Outerknown was built on a modern vision of sustainability, Katin is a heritage brand that carries the history of California surf culture in its seams. It’s a great choice for timeless pieces with a genuine, sun-baked feel.
Shop now at www.katinusa.com
Born from the needs of hardy British cold-water surfers, Finisterre builds functional and sustainable products for coastal adventures. As a certified B-Corp, their commitment to environmental and social responsibility is legendary. They design insulated jackets, merino wool base layers, and rugged trousers that are built to withstand the elements, all using innovative, recycled materials.
Finisterre is essentially Outerknown's cold-water-surfing counterpart. If your "surf style" involves windy bluffs and chilly waters instead of tropical beaches, their hard-wearing, thoughtfully designed gear is an absolute must. They are masters of creating purposeful apparel for those who love the sea in all its forms.
Shop now at finisterre.com
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