If you're a fan of the relaxed, authentic surf aesthetic of O'Neill, you know the brand is a legend for a reason. They perfectly blend functional, high-quality surfwear like wetsuits and boardshorts with the kind of casual everyday apparel that makes you feel like you've just stepped off the beach.
For those who live in that laid-back, sun-soaked style, the good news is there are plenty of other brands that capture a similar vibe. Whether you’re looking for high-performance gear or just some stylish beachwear, here are 18 brands like O'Neill to check out.
As one of the original Aussie surf brands, Billabong is a direct competitor to O'Neill in style, price, and quality. They offer a huge range of wetsuits, boardshorts, and beachwear known for vibrant, tropical prints and a youthful energy. Billabong is particularly great if you're looking for gear with a strong focus on sustainability, as they put a lot of effort into using eco-friendly materials.
Shop now at billabong.com
The original women-focused surf brand, Roxy is Quiksilver's iconic sister company. While O'Neill has a great women's line, Roxy is entirely dedicated to it, offering an incredible selection of bikinis, surf-ready dresses, and activewear. They blend performance with a distinctly feminine, sporty aesthetic that’s fun and empowering. If you love O'Neill's vibe but want pieces designed specifically for women who are active in and out of the water, Roxy is a must-shop.
Shop now at roxy.com
Another titan of the surf industry, Quiksilver shares deep roots in surf culture with O'Neill. Famous for its edgy mountain-and-wave logo, Quiksilver offers high-performance boardshorts and wetsuits that stand the test of time. Their style often leans a bit more into skate and streetwear culture, giving their apparel a slightly more urban, rebellious feel compared to O'Neill’s classic beach look.
Shop now at quiksilver.com
Volcom's "True to This" mantra covers a mix of surf, skate, and snow cultures. Their clothing has an edgy, artistic vibe - think bold, sometimes alternative prints and a focus on relaxed fits. While O'Neill is classic surf through and through, Volcom offers a rebellious, trend-driven alternative for someone who wants their beachwear to double as streetwear.
Shop now at volcom.com
Known for being run by and for serious surfers, Rip Curl is a brand for those who prioritize performance. They're legendary for their innovative wetsuit technology and surf watches, making them a go-to for dedicated wave riders. While their casual wear is awesome, their technical gear is what makes them stand out. If you love O'Neill for its performance DNA, Rip Curl takes that to the next level.
Shop now at ripcurl.com
Hurley embodies a modern, somewhat minimalist surf style. Known for their ridiculously comfortable and innovative Phantom boardshorts, they blend top-tier performance with a clean, contemporary aesthetic. Their vibe is a bit more polished and less print-heavy than O'Neill in recent years, making them perfect for someone who wants functional surf gear with a subtle, cool look.
Shop now at hurley.com
Vissla is a newer surf brand that speaks to the creatives, shapers, and eco-minded surfers. With a heavy focus on using sustainable materials, their designs feel both modern and retro. They offer wetsuits, boardshorts, and graphic tees that strike a perfect balance between performance and artistic style. If O'Neill's heritage appeals to you, Vissla represents the forward-thinking future of surf culture.
Shop now at vissla.com
While primarily famous for revolutionizing surfboard fins, FCS (Fin Control Systems) has a solid lineup of surf apparel and travel gear for serious surfers. Their apparel, which includes things like board bags, rash guards, and traction pads, is designed with performance in mind. For the surfer who loves O'Neill for its authenticity, FCS offers the essential hardgoods and accessories from a brand deeply embedded in the sport's technical side.
Shop now at fcs.com
It sounds strange to list an O'Neill line as an alternative, but the Hyperfreak collection is next level. This is O'Neill's high-performance tier, focusing on absurdly light, flexible, and comfortable wetsuits using cutting-edge "Technobutter" neoprene. If you love O'Neill’s standard gear but are ready to invest in top-of-the-line performance for serious surfing, exploring the Hyperfreak line is your best move.
Shop now at us.oneill.com/hyperfreak
Looking for the O'Neill vibe for your little ones? Billieblush offers vibrant, playful swimwear and summer apparel for kids. Their collections are filled with color, fun prints, and cheerful designs that are perfect for a family beach day. While it's exclusively a kids' brand, it embodies the same youthful, sun-loving spirit that makes O'Neill a family favorite at the shore.
Shop now at billieblush.com
Coming from Australia, Seafolly specializes in swimwear with a more sophisticated, fashionable edge. Their bikinis, one-pieces, and cover-ups often feature elevated prints, luxurious fabrics, and incredible fits, bringing a touch of elegance to beachside dressing. If you like O'Neill's swimwear but are looking for something a bit more chic and polished, Seafolly is the perfect upgrade.
Shop now at seafolly.com
L*Space is all about creating that quintessential California cool girl look with a focus on buttery soft fabrics and flattering fits. Their swimwear and resortwear collections feel trendy and often have a chic, boho vibe. While O'Neill trends toward sporty functionality, L*Space delivers high-fashion swimwear that makes a statement without sacrificing comfort.
Shop now at lspace.com
Tavik brings a modern, youthful perspective to beach culture. The California-based brand offers swimwear and coastal apparel known for bold prints, modern cuts, and an effortlessly trendy feel. Think of Tavik as O'Neill's more fashion-forward younger sibling, perfect for beach parties and city adventures alike.
Shop now at tavik.com
Built for the outdoors and committed to saving the planet, Patagonia offers high-quality, durable surfwear, including wetsuits, boardshorts, and bikinis. Their style is more function-forward and utilitarian - with an emphasis on Fair Trade Certified and recycled materials. If the quality and performance of O'Neill appeal to you but you prioritize environmental ethos above all, Patagonia is your brand.
Shop now at patagonia.com
Acacia is a luxury swimwear brand known for its Hawaiian-inspired prints, intricate detailing, and beautiful, buttery fabrics. The cuts are often a bit cheeky and fashion-forward, creating statement swimwear pieces. Compared to O'Neill’s more sporty swimwear silhouettes, Acacia offers a luxe, beautifully crafted alternative for a-list vacation vibes.
Shop now at acaciaswimwear.com
Mara Hoffman elevates beachwear into wearable art, powered by a massive commitment to sustainability. Her collections are known for vibrant, unique prints and sophisticated silhouettes made from eco-friendly fabrics. While the price point is much higher than O'Neill, Mara Hoffman is the brand to seek out if you're looking for high-fashion, planet-friendly swimwear that truly stands out.
Shop now at marahoffman.com
Co-founded by surfing legend Kelly Slater, Outerknown is completely built on sustainability. The brand offers timeless, well-made men's and women's apparel - from boardshorts to cozy flannels - using premium recycled and organic materials. While O'Neill represents surf history, Outerknown embodies the eco-conscious evolution of the coastal lifestyle, perfect for those who want their purchases to have a positive impact.
Shop now at outerknown.com
Inspired by the "balance of opposites," RVCA (pronounced roo-ka) blends surf and skate culture with art and music. They offer everything from wetsuits and boardshorts to everyday wear like graphic tees and jackets. Compared to O'Neill's classic surf focus, RVCA has a grittier, more creative edge, often featuring collaborations with underground artists that give it a unique street-style credibility.
Shop now at rvca.com
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