16 Brands Like Oxknit for Cozy, Stylish Knitwear
Cheap retro knitwear is a hard thing to find twice. You buy one printed knit polo, you wear it constantly, and then you go looking for a second in another colour and the trail goes cold. Oxknit is where a lot of people find the first one. It's a Hong Kong label selling 1960s and 1970s-inspired polos, cardigans and knit sets from $9.90 to $59.90, shipped on a 7 to 16 day clock.
Where else does this stuff live? The honest answer splits two ways. A few small labels build their entire range around knitted polos and crochet shirts. The rest are large minimalist houses whose jumpers happen to be excellent. Here are 16 of them, closest matches first.
What is Oxknit? Oxknit is a Hong Kong-registered knitwear label selling its own OXKNIT-branded polos, cardigans, sweaters and knit sets styled on 1960s and 1970s design, with more than 250 products priced between $9.90 and $59.90. Everything ships internationally on a 2 to 5 day processing window and a 7 to 16 day delivery window, and the company address on its about page is in Wan Chai, Hong Kong. It's a genuine own-label brand rather than a storefront reselling other people's stock, which matters because it means the pieces are specified rather than picked off a wholesale catalogue.
| Brand | Knitwear price | Best for |
|---|---|---|
| Percival | £100 to £170 | Patterned knitted polos, menswear only |
| Wax London | £110 to £145 | Crochet and textured knit shirts, menswear only |
| Dandy Del Mar | $89 to $199 | 1970s Riviera knits |
| Naadam | $49 to $299 | Cashmere and cotton at a working price |
| Everlane | Mid-range | Plain crews you'll wear to death |
| Sézane | Mid-range | Knitwear with a French accent |
| Arket | Mid-range | Nordic wool basics |
| Vince | Premium | Knitwear that reads as tailoring |
| J.Crew | Mid-range | Classic shapes and colour |
| Madewell | Mid-range | Slouchy weekend knits |
| COS | Mid-range | Architectural shapes |
| & Other Stories | Mid-range | Pattern and texture |
| Uniqlo | $29.90 to $129.90 | The closest match on price |
| Mango | Mid-range | Seasonal shapes, fast turnover |
| Aritzia | Mid-range | Polished knits for the office |
| Marine Layer | $128 to $148 | Soft, roomy, American |
Percival
Percival is a London menswear label whose knitwear catalogue is the closest thing we found to what Oxknit sells. The Laurence Knitted Polo (£100), the Dixon Knitted Shirt (£120) and the Gardner Knitted Zip Cardigan (£170) all sit in the same territory of collared knits with the pattern doing the talking.
Percival's own line is "Subverting The Classics", which in practice means a familiar shape carrying an unexpected pattern. If you buy Oxknit for the graphics rather than the fabric, this is the upgrade path. Two things to know before you click: prices are in pounds, and Percival is menswear only, so there's no women's range at all.
Wax London
Wax London stocks 35 knitwear styles, and a good third of them are knitted shirts rather than jumpers. The Naples Retro Diamond Knitted Polo (£110) is the most direct Oxknit analogue on this page. The Porto crochet knitted shirts (£125 to £145) take the open-weave 1970s idea further than most brands dare.
Where Oxknit prints a pattern, Wax London knits it in, so the texture is doing the work. That costs more and it survives more washes. Prices are in pounds, and this is another menswear-only range, which rules it out if you're shopping Oxknit's women's side.
Dandy Del Mar
Dandy Del Mar builds an entire 1970s Riviera wardrobe in knit, priced in US dollars. The Sebastian Knit Polo lists at $199, the Palamos Knit Polo at $169, the Algiers Knit Sweater at $149 and the Montego Knit Vest at $129. A small women's knit line of five pieces includes the Canela Cardigan at $159.
This is the same decade Oxknit mines, played straight rather than ironically. One thing worth knowing: the site runs deep markdowns most of the time, so the figures above are list prices and you'll rarely pay them. Check the strikethrough before you decide anything is out of reach.
Naadam
Naadam sells cashmere and cotton knitwear from $49 to $299, with 130 sweater and cardigan styles in stock when we last checked. The Cotton Fisherman Crewneck Sweater ($148) and the Cotton High Neck Cardigan ($148) are representative, and the cotton line is where the value sits rather than the cashmere.
Nothing here looks like Oxknit. The shapes are plain, the palette is quiet, and the appeal is fibre quality at a price that doesn't require a flinch. A $19 knit polo can't offer that. We go deeper on the category in our guide to brands like Naadam.
Everlane
Everlane is a San Francisco basics label whose sweater range spans cashmere, cotton, wool and alpaca, in crew, v-neck, turtleneck and cardigan shapes. Prices sit mid-range. The collection is filtered by neckline rather than by trend, which tells you most of what you need to know about the design brief.
Oxknit gives you a piece with a point of view. Everlane makes the jumper underneath it disappear, and both jobs are real. A wardrobe built entirely from statement knits gets exhausting by November. Our Everlane alternatives guide covers the wider field.
Sézane
Sézane is a Paris label selling mid-range knitwear, and its cardigans lean on buttons, collars and small trims for personality. That's a different route to the destination Oxknit reaches with pattern, and it ages better in photographs.
The pieces skew feminine and the sizing runs French, so read the chart rather than trusting your usual size. If Parisian dressing is the pull here, our roundup of brands like Sézane has more of it.
One practical note. Sézane sells in drops and the popular knits go quickly, so the site rewards checking often rather than saving a wishlist. We'd point a first-time buyer at a cardigan rather than a jumper, because that's where the detailing shows.
Arket
Arket is the Stockholm label listed in H&M Group's brand portfolio alongside COS, and its knitwear leans on wool weight rather than decoration. Mid-range pricing, cut generously enough to layer over a shirt.
Arket is what you reach for when the Oxknit polo needs something over it. The colours are muted by design, which makes them a useful backdrop for a louder piece underneath. We cover this end of the market properly in our piece on brands like COS and Arket.
Vince
Vince makes premium men's and women's clothing with knitwear at the centre of it. The house look is Los Angeles quiet, all soft shoulders and neutral colour, and the knits are cut close enough to wear under a jacket.
This sits at the far end of the price range from Oxknit and the far end of the aesthetic. You're paying for yarn weight and finishing rather than for a print. Our list of brands like Vince maps out that whole tier.
The useful test is how long the piece has to last. Vince is for a knit that gets seen at work every week for five years, while an Oxknit polo only has to hold your interest for one summer. Those are separate budgets, and it's worth deciding which one you're spending before you open either site.
J.Crew
J.Crew is an American label built on classic preppy shapes, and colour is the thing it does that most minimalist brands won't. Mid-range pricing, with one of the deeper sweater sections in US retail.
Oxknit gives you a pattern. J.Crew gives you a shade, and a bright lambswool crew does the same social work as a printed knit polo. Read our J.Crew alternatives guide for the rest of the classic American field.
The thing to watch at J.Crew is the sale calendar, which runs deep and often enough that paying list price feels like bad timing. Wait for it if you can, and buy the colour you'd never risk at full price.
Madewell
Madewell is an American denim-led label whose knits run slouchy and lived-in, the kind of thing you'd pair with straight-leg jeans and not think about again. Mid-range pricing throughout.
The overlap with Oxknit is the vintage feeling rather than the vintage decade. Madewell reaches for 1990s American casual where Oxknit reaches for 1960s knitwear, and both land somewhere comfortable. There's a men's-side rundown in our Madewell for men piece.
Size down if you want a knit that keeps its shape, because the house fit already has room built in and a size up ends up looking borrowed. Our pick from the range is a cable vest, which layers over an Oxknit polo without swallowing the pattern.
COS
COS is H&M Group's design-led line, and its knitwear is where the architectural instinct shows most clearly. Mid-range pricing, with the interest coming from the cut of a sleeve or the fall of a hem.
No shopper would confuse a COS jumper with an Oxknit one. The shape carries everything and the surface stays quiet, which is the opposite design decision. If your Oxknit pieces are already loud, a COS knit is what lets them be loud on their own.
Fit is the thing to check before you buy. COS cuts wide and long by default, and a jumper that looks sculptural on the model can read as oversized on a shorter frame, so the in-store try-on is worth the trip if you have one nearby.
& Other Stories
& Other Stories sits in the same H&M Group family and is the one most willing to put a pattern on a jumper. Mid-range prices, with the range turning over faster than its sibling brands.
Of the big minimalist houses, this is the closest to Oxknit's appetite for noise. The trade-off is that the good pieces sell through fast and rarely come back, so hesitating costs you. More options in our & Other Stories roundup.
If you're coming from Oxknit and want one piece to test the water, make it a patterned knit rather than a plain one. The plain pieces here compete with COS and Arket and usually lose. The patterned ones are the reason to shop the brand at all.
Uniqlo
Uniqlo is the only brand here that matches Oxknit on price. The Merino Sweater and the Merino Polo Sweater are both $49.90, the Merino Blend Polo Cardigan in argyle is $39.90, the Ribbed V-Neck Cardigan is $29.90, and cashmere starts at $99.90 for a crew.
That argyle polo cardigan is a genuine 1960s shape sold at supermarket prices, and it's the best value substitution on this list. Uniqlo won't give you an animal print. What it gives you is the knit polo silhouette in a colour range, from a shop you can walk into. Our Uniqlo alternatives piece covers the value tier.
Mango
Mango is a Barcelona brand with a fast seasonal turnover, priced mid-range. Its knitwear tracks whatever the current silhouette happens to be rather than holding a fixed house shape.
You go to Mango for the shape of the moment, not for something you'll keep for a decade. That makes it the natural stop when an Oxknit piece needs a trouser or a coat to sit against. See our brands like Mango list for European alternatives.
Prices differ by country because Mango runs regional storefronts, so check which market you've landed in before comparing anything. The UK site and the US site don't always carry the same range either.
Aritzia
Aritzia is a Canadian brand whose knitwear comes from its own in-house labels at mid-range prices. The cut is closer and more considered than most of this list, built for a wardrobe that has to work in an office.
Aritzia knits are the polished counterweight to an Oxknit piece. Wear the printed polo at the weekend and the sculpted crewneck on Tuesday. Our guide to the Aritzia aesthetic covers the rest of that territory.
Because the knitwear sits under in-house labels rather than the Aritzia name, the quality varies by label rather than by price, so read the fabric composition on each product page instead of assuming the dearer piece is the better one.
Marine Layer
Marine Layer is a San Francisco brand selling roomy, soft knitwear in US dollars. The Valerie Polo Sweater and the Parker Collared Cardigan are both $148, the Suki Rollneck and the Hadley Crewneck are $128, and the Lena Cardigan is $138.
That Valerie Polo Sweater is the women's-side answer to the knit polo that Percival and Wax London only make for men. Marine Layer's whole register is soft rather than sharp, so nothing here has an edge to it, which is either the appeal or the reason to skip.
Picking Between Character and Fibre
The choice here comes down to which half of Oxknit you're buying. If it's the 1960s character, go to Percival, Wax London or Dandy Del Mar, accept the higher price, and get a knit that holds its shape past the third wash. If it's the price, Uniqlo is the only brand on this page that competes, and the argyle merino polo cardigan at $39.90 is where we'd start.
The rest of this list solves a different problem. They make the plain, well-cut knitwear that a loud piece needs to sit beside, which is the half of a wardrobe that never gets photographed. Browse more of what we've been wearing over on Apart Style.
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Written by
Spencer Lanoue
