15 Brands to Shop if You Love the Aritzia Aesthetic
Walking into Aritzia feels like entering a perfectly curated world. The Canadian brand has that mastered "everyday luxury," that coveted space between fleeting trends and sterile basics. You go there for the perfect blazer, the wear-everywhere trousers, and the knitwear that just feels expensive.
But as any savvy shopper knows, your wardrobe’s strength lies in its diversity. You might be looking for a different price point, a more sustainable option, or simply a new take on that minimalist, high-quality vibe.
As a content strategist, I’ve spent years analyzing what makes a brand stick. Aritzia’s magic is its ecosystem of in-house labels, all funneling into a singular, sleek aesthetic. The brands on this list are the ones I recommend to my most style-conscious friends when they want to capture that same "put-together" energy. This is your definitive guide to the best alternatives.
COS
The Aesthetic: If Aritzia is the cool older sister, COS is the chic, artistic aunt. Owned by the H&M Group, COS (Collection of Style) focuses on modern, functional, and considered design. Expect architectural shapes, minimalist designs, and high-quality essentials that feel more runway-inspired.
Price Point: Trousers: $120-$190; Knitwear: $99-$250; Coats: $250-$450.
Sizing & Buying Advice: COS is known for its oversized and relaxed silhouettes. In almost all cases, especially for dresses, coats, and tops, you should size down—sometimes even two sizes if you prefer a less voluminous look. Trousers tend to be more true to size in the waist.
& Other Stories
The Aesthetic: Also under the H&M umbrella, & Other Stories is Aritzia’s more playful, feminine counterpart. Its design ateliers in Paris, Stockholm, and Los Angeles mean you get three aesthetics in one: romantic French-girl staples, Scandi-minimalist knits, and laid-back LA cool.
Price Point: Blazers: $149-$249; Sweaters: $99-$179; Dresses: $119-$219.
Sizing & Buying Advice: & Other Stories generally runs true to size. However, pay attention to the atelier. I’ve found the Parisian-designed pieces (especially tops) can be cut narrower, so you may want to size up if you have a larger bust. Coats are true to size, but I’d still take one size up for layering chunky knits.
Everlane
The Aesthetic: Everlane is the go-to for Aritzia shoppers who prioritize sustainability and "Radical Transparency." The vibe is less about seasonal trends and more about a uniform of high-quality, timeless basics: perfect cotton tees, modern denim, and streamlined cashmere.
Price Point: 'The Way-High' Denim: $98-$118; Cashmere Sweaters: $145-$198; Tees: $30-$50.
Sizing & Buying Advice: Everlane is generally true to size and aligns with US sizing, which can feel a bit roomier than Aritzia’s sometimes-slim fit. Their denim, particularly rigid styles like the 'Cheeky' fit, can be snug in the waist and hips, so be sure to check the size chart.
Oak + Fort
The Aesthetic: This Vancouver-based brand is perhaps Aritzia’s most direct Canadian competitor. The aesthetic is minimalist, modern, and built on a palette of black, white, and neutrals. They excel at sculptural basics, relaxed-fit trousers, and simple accessories that look far more expensive than they are.
Price Point: Trousers: $88-$108; Knitwear: $78-$118; Bags: $68-$88.
Sizing & Buying Advice: Oak + Fort generally runs true to size to loose. Many of their pieces are intentionally designed with an oversized or relaxed fit, so if you’re in between sizes or prefer a more tailored look, I recommend sizing down.
Reformation
The Aesthetic: If you love Aritzia’s Wilfred line for its feminine dresses, Reformation is your next stop. Ref built its cult following on sustainable, flirty dresses with a vintage-cool vibe. It’s the perfect blend of "effortless" and "making an effort."
Price Point: Dresses: $248-$348; Tops: $128-$198.
Sizing & Buying Advice: Be warned: Reformation sizing can be inconsistent. The consensus is that many items run small, especially in the bust and ribcage. For any fitted dress or top (especially those with zero stretch), I strongly suggest sizing up one, and sometimes two, sizes from your Aritzia standard.
Sézane
The Aesthetic: This Parisian brand is for those who love the romantic side of Aritzia. Sézane offers perfectly crafted, vintage-inspired pieces with a distinctly French sensibility. Think victorian-style blouses, perfectly cut trousers, and the iconic Gaspard cardigan.
Price Point: Knitwear: $125-$170; Blouses: $95-$140; Leather Bags: $380-$450.
Sizing & Buying Advice: Sézane uses French sizing, which typically runs smaller than US/Aritzia sizing. The brand does a great job of providing sizing advice on each product page, but a good rule of thumb is to size up, especially in tops, blouses, and jeans. I’ve found their outerwear, however, often runs large.
Mango
The Aesthetic: A Spanish high-street giant, Mango offers a chic, European-inflected take on modern staples at a highly competitive price. It’s an excellent place to find trend-forward items (like a great tweed jacket or a bold-colored coat) that still feel sophisticated and office-ready.
Price Point: Coats: $150-$300; Blazers: $100-$170; Dresses: $80-$150.
Sizing & Buying Advice: Mango is known for running small, a common trait for many Spanish brands. This is especially true for tailored pieces, non-stretch trousers (which can be slim in the waist and thighs), and fitted dresses. For these items, I almost always size up. For knitwear and more relaxed-fit items, you can stick to your true size.
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Club Monaco
The Aesthetic: As Aritzia’s fellow Canadian-born competitor, Club Monaco shares a similar DNA of "better basics." The aesthetic leans slightly more preppy and traditional—less about the trend-driven "It" item and more about timeless staples like cashmere crewnecks, silk blouses, and classic trench coats.
Price Point: Blazers: $249-$329; Cashmere: $150-$298; Pants: $129-$179.
Sizing & Buying Advice: Club Monaco generally runs true to size, but some shoppers find it fits slightly large compared to other brands. One reviewer noted that while they are an XXS at Aritzia, a 00P at Club Monaco fits perfectly, suggesting the sizing is comparable but offers petite options Aritzia lacks.
Madewell
The Aesthetic: While known primarily for denim, Madewell has evolved into a full-fledged lifestyle brand that mirrors Aritzia’s casual, effortless side (think TNA or Wilfred Free). It’s the perfect spot for laid-back essentials: great jeans, leather jackets, flowy dresses, and perfectly broken-in tees.
Price Point: Denim: $128-$148; Tees: $25-$45; Leather Jackets: $498-$548.
Sizing & Buying Advice: Madewell’s sizing is notoriously inconsistent and almost always runs large, especially in denim. It's very common to size down one, or even two, full sizes from your normal pant size. Their tops and dresses are more relaxed but still generous, so checking reviews for each item is key.
Uniqlo
The Aesthetic: Uniqlo is the undisputed global champion of high-quality, affordable basics. While Aritzia focuses on fashion, Uniqlo focuses on textile innovation—think HEATTECH, AIRism, and Ultra Light Down. It’s the ultimate resource for building the "base layers" of your Aritzia-inspired wardrobe.
Price Point: Outerwear: $79-$180; HEATTECH Basics: $19-$50; Cashmere: $99-$110.
Sizing & Buying Advice: Uniqlo sizing is generally very consistent and true to size. Their quality-to-price ratio for basics like cotton tees and cashmere sweaters is often cited as being on par with, or even better than, more expensive brands. It’s the perfect place to stock up on the building blocks.
Quince
The Aesthetic: Quince is a direct-to-consumer brand built on the Aritzia-Everlane promise: luxury-quality essentials without the markup. Their model is all about affordable staples in premium materials, most notably $50 Mongolian cashmere, washable silk, and organic cotton.
Price Point: Cashmere Sweaters: $50-$99; Washable Silk Blouses: $60-$80.
Sizing & Buying Advice: Quince appears to run slightly larger or more relaxed than Aritzia. One reviewer noted that while she wears a 2XS in an Aritzia tee, the XS in a Quince cashmere sweater fits perfectly. This suggests you can likely take your true size for a comfortable fit or size down for a slimmer one.
Kotn
The Aesthetic: Another Canadian brand, Kotn built its reputation on ethically made, traceable Egyptian cotton basics. It’s the ideal stop for perfect-fit t-shirts, ribbed tanks, and minimalist loungewear that feel incredible on the skin. The vibe is clean, conscious, and timeless.
Price Point: T-Shirts: $40-$50; Ribbed Tanks: $35; Sweatshirts: $88.
Sizing & Buying Advice: Kotn’s sizing can be inconsistent from piece to piece. One reviewer mentioned a size Small mock tank fit perfectly, but the "90s Tee" in the same size was too tight, requiring a Medium or Large. Read the reviews for each specific item and note that their bottoms often have a wider size range than their tops.
Modern Citizen
The Aesthetic: citizen.com">Modern Citizen targets the same minimalist, professional woman as Aritzia’s Babaton line. Their collection is full of neutral, sophisticated, and versatile pieces designed to be a "modern uniform." Expect smartblazers, elegant knit dresses, and asymmetrical tops.
Price Point: Dresses: $120-$160; Blazers: $150-$190; Knitwear: $90-$140.
Sizing & Buying Advice: This is a "buyer beware" recommendation. While the aesthetic is a perfect match, online reviews frequently criticize the brand for inconsistent sizing and, more importantly, poor quality for the price point. Many note that items feel like fast fashion (H&M, Zara) but with a much higher price tag.
Pixie Market
The Aesthetic: Pixie Market is a cult-favorite online boutique known for being one step ahead of the trends. If you love Aritzia for its unique, trend-led pieces, you’ll find them here first. They excel at "trends you keep"—think bustier-style knit tops, asymmetrical trousers, and clever layering pieces.
Price Point: Tops: $90-$150; Trousers: $120-$170; Blazers: $180-$250.
Sizing & Buying Advice: Pixie Market states on its own website that "most garments are sized on the small side unless they are described as oversized." Because many items are manufactured in South Korea, they often align with smaller Asian sizing. I recommend sizing up in almost everything.
Final Thoughts
Building a wardrobe that feels both personal and polished is about strategic curation. Aritzia is a brilliant one-stop shop, but knowing its alternatives allows you to be a more discerning shopper. You can go to Uniqlo or Kotn for better-priced basics, The Frankie Shop for a statement blazer, Reformation for a perfect event dress, and COS for a sculptural, architectural piece.
The key is to mix these brands to create a look that is layered, intelligent, and uniquely yours.
Written by
Ash Read
