With its sleek, minimalist packaging and scents that smell ridiculously A-list, it's no surprise Ouai has become a staple for anyone who wants chic, effortless hair. The brand perfectly blends luxe aesthetics with salon-quality formulas that truly work, all at a price that feels accessible.
If you're obsessed with Ouai's vibe of approachable luxury and are looking to expand your hair care wardrobe, you're in luck. Here are 16 amazing brands that deliver a similar in-shower experience, from eco-conscious formulas to high-glam styling essentials.
If Ouai is minimalist chic, Oribe is pure opulence. Known for its elegant FKA-jeweler-designed packaging and its signature Côte d'Azur scent, Oribe is all about indulging your senses. Their shampoos, conditioners, and styling products are packed with premium ingredients, delivering professional-grade performance that feels incredibly glamorous.
Oribe is a step up in price, typically ranging from $50-$70, making it more of a special-occasion splurge compared to Ouai's daily luxury. If you love feeling pampered and want a rich, high-end experience, Oribe is your go-to.
Shop now at oribe.com
R+Co is the cool, artistic cousin to Ouai's laid-back LA vibe. Developed by a collective of top editorial stylists, this brand focuses on high-performance, innovative formulas that are always cruelty-free, vegan, and packaged in edgy, photo-worthy designs. They offer a huge range of products targeting specific needs, from volume to color protection.
While R+Co shares Ouai's modern, trend-aware audience, its rebellious, creative spirit sets it apart. It’s perfect for anyone who views hairstyling as a form of self-expression and wants products that are as effective as they are cool-looking.
Shop now at randco.com
Born from a collaboration between scientists and beauty experts, Living Proof is all about solving real-world hair problems with smart technology. Their products are backed by patents and designed to deliver tangible results, whether you’re fighting frizz or seeking a long-lasting style. Their vibe is clean, clinical, and all about hair health.
Think of Living Proof as the science-focused alternative to Ouai. While Ouai focuses on effortless style and luxurious scents, Living Proof prioritizes long-term improvement at a similar price point ($28-$45). It's the perfect choice for the hair care user who wants results they can see and measure.
Shop now at livingproof.com
A long-time salon and backstage fixture, Bumble and Bumble is known for its legendary styling products that cater to every hair type and imaginable look. From the famous Surf Spray for beachy waves to the mega-hydrating Hairdresser's Invisible Oil, their products are reliable, versatile, and trusted by professionals.
Compared to Ouai’s minimalist aesthetic, Bumble and Bumble has a more fashion-forward, editorial edge. With prices generally landing between $30-$50, it offers accessible luxury for those who love to experiment with their hair and want salon-standard tools to do it.
Shop now at bumbleandbumble.com
With its vibrant, playful packaging and positive attitude, Amika makes hair care feel fun. The brand offers a full line of vegan and cruelty-free shampoos, masks, and styling tools that are as nourishing as they are effective. Their famous Perk Up Dry Shampoo and deep conditioning masks are fan favorites for a reason.
If Ouai is sleek and sophisticated, Amika is bold, bright, and full of energy. The vibes are different, but the commitment to high-quality results at a similar price point ($20-$30) is the same. It’s a great fit for anyone who wants their bathroom shelf to pop with color.
Shop now at amika.com
Davines is an Italian family brand that blends high-performance hair care with a serious commitment to sustainability. Their products are made with natural, high-quality ingredients and housed in charmingly minimalist, eco-conscious packaging. The OI All in One Milk and Nounou shampoo are cult classics for transforming hair.
Where Ouai delivers a chic, modern luxury, Davines offers a more earthy, mindful version. The price range ($20-$40) is comparable, making it an excellent choice for the eco-aware consumer who wants salon-level results without compromising on their values.
Shop now at davines.com
Step into the world of classic French luxury with Leonor Greyl. This family-owned brand specializes in hair care powered by high concentrations of natural and botanical ingredients. From their famous nourishing oils to gentle, rejuvenating shampoos, their products offer a spa-like treatment experience designed to restore hair to its best state.
Leonor Greyl feels more timeless and traditionally elegant than Ouai's modern brand. With a higher price point of $50-$80, it caters to those seeking a truly sophisticated, ingredient-focused hair care ritual.
Shop now at leongreyl.com
Think of Kérastase as your personal hair care prescription. This iconic Parisian superbrand formulates high-end, tailored solutions for virtually every hair concern, from thinning and dryness to damage and scalp issues. Often found in elite salons, their products pair advanced science with a luxurious in-shower feel.
While Ouai provides a more casual, one-size-fits-most approach to luxury, Kérastase offers a professional, diagnostic experience with prices ranging from $30-$70. If you need to tackle a specific issue and want salon-level potency, it's the brand you call.
Shop now at kerastase.com
Innersense is for the person who wants luxury to be synonymous with purity. This clean, organic hair care brand is dedicated to using nourishing, plant-based ingredients formulated without any synthetics. This focus on “from the earth” has created beloved shampoos, conditioners, and stylers perfect for anyone with sensitivities or who prefers a clean diet when it comes to haircare.
Innersense's aesthetic leans more towards earthy wellness and bohemian luxury compared to Ouai's modern chic. With prices sitting squarely in the $20-$40 range, it’s an ideal switch if you're looking for clean yet eminently effective beauty that won't compromise on performance.
Shop now at innersensebeauty.com
Orchidée offers boutique luxury with a focus on refined botanical ingredients and stunningly elegant packaging. Their carefully crafted shampoos, conditioners, and hair serums are designed to be as beautiful on your vanity as they are effective. It's an instant elevation for any countertop, with all the performance to match.
Orchidée feels more classically refined than Ouai, leaning into a timeless sense of beauty. The $40-$60 price point positions it as a premium step-up from Ouai, but more in line with its other competitors for those who appreciate small-batch, elegant hair care.
Shop now at orchidee.com
At the center of Rahua and its whole ethos are its rare, sustainably sourced ingredients found right from the Amazonian rainforest itself. Renowned for potent, nourishing oils that strengthen and protect hair, this eco-luxury line of shampoos, conditioners, and treatments will appeal to any eco-conscious customer.
If Ouai embodies West Coast cool, Rahua channels pure eco-consciousness and indigenous craftsmanship. Their $30-$50 price range makes Rahua not just desirable to consumers looking for quality, but also environmentally conscious luxury hair care.
Shop now at rahua.com
Philip B is the definition of botanical hair indulgence. Famed for using pure plant extracts and essential oils in potent concentrations, Philip B is sought after by famous stylists and celebrities alike. His shampoos will instantly give you shine and health.
This luxurious haircare line gives more of a classically opulent vibe than Ouai, its higher price reflects its premium boutique formulation, making it perfect for those who want professional-grade results at home.
Shop now at philipb.com
Created by the celebrated hairstylist of the same name, the Vernon François collection is a luxurious love letter to textured and curly hair. From nourishing shampoos and conditioners to defining creams and moisturizing sprays, it is a one-stop shop with easy-to-use products to celebrate your best curl life.
Unlike Ouai, which caters to sleek or 'it girl' waves, Vernon François focuses specifically on enhancing natural curls, coils, and waves. It’s a great brand for anyone with textured hair looking for high-end products to make their hair shine.
Shop now at vernonfrancois.com
Straight from the Parisian runways, Balmain Hair Couture offers high fashion for your hair. Inspired by the legendary fashion house, this line includes luxurious silk perfumes and texturing styling products designed to create polished, glamorous looks with the brand's signature argan moisturizer.
Where Ouai gives you a more laid-back aesthetic, Balmain is more opulent and fashion-forward. The price makes it easy to add some high fashion flair to your haircare routine.
Shop now at balmainhaircouture.com
This specialized line within the Kérastase family focuses purely on providing a luxurious styling experience. From high-hold hairsprays to heat protectants and finishing creams, Kérastase Couture Styling combines powerful formulation science with refined textures and sophisticated scents for a flawless finish.
Where Ouai's styling products are intuitive and user-friendly for everyday looks, this range offers more professional-grade specialization. Ranging from $30-$60, it's for the person who demands absolute perfection from their styling routine.
Shop now at kerastase.com
As a heritage haircare brand, Fekkai has perfected the blend of classic elegance with modern performance. Their shampoos, conditioners, and treatments have received rave reviews. They restore shine, softness, and vitality.
While Ouai feels contemporary with a minimalist vibe, Fekkai gives off more timeless sophistication with a slightly higher price point. Both deliver salon-quality results, so if you want to choose a refined aesthetic, Fekkai is a great choice.
Shop now at fekkai.com
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