16 Brands Like Old South for Southern Style Apparel
If you're a fan of the classic Southern charm found in Old South's preppy sundresses and gingham tops, you're in the right place. Their style perfectly captures that blend of polished comfort and timeless tradition that defines Southern fashion, all at a price point that makes building a dream wardrobe feel easy and fun.
But when you're ready to expand your closet with even more Southern-inspired pieces, there are plenty of other brands that hit that same sweet spot. From coastal preppy to romantic florals, here are 16 amazing brands like Old South that you'll absolutely want to check out.
1. Southern Tide
Southern Tide is all about that coastal, preppy lifestyle. Their collection is filled with classic polo shirts, sundresses, and resort wear made from high-quality fabrics that feel both relaxed and refined. While they share Old South's love for Southern aesthetics, Southern Tide leans more into sporty and nautical themes. Think of them as the perfect brand for a weekend on the coast.
2. Lilly Pulitzer
When you want to turn up the color, Lilly Pulitzer is your go-to. Famous for its vibrant, cheerful prints, this resort wear brand is perfect for garden parties, beach days, and anywhere you want to make a statement. Compared to Old South’s more traditional and subdued style, Lilly Pulitzer is luxe, eye-catching, and unapologetically bold, catering to a trend-setter who loves color.
3. Southern Proper
Southern Proper offers classic Southern style with a more tailored, polished finish. You'll find lots of gingham, florals, and pastels in their collections of casual dresses and blouses. Where Old South adds a relaxed, sometimes boho touch, Southern Proper is a bit more refined and dressy. It’s an ideal choice for church, weddings, or a polished brunch look.
4. Pink Lily
Pink Lily is a trendy and affordable hotspot for women who want stylish, Southern-inspired fashion for everyday life. They offer a huge range of on-trend dresses, tops, and accessories with flattering fits. While Old South has a distinctly classic aesthetic, Pink Lily is slightly more youthful and fashion-forward, making it perfect for finding cute, modern pieces without a huge splurge.
5. Southern Grace
Southern Grace is all about vintage-inspired clothing dripping with nostalgic Southern charm. Their collection is full of flowy dresses, delicate florals, and ruffled details that feel romantic and timeless. Like Old South, they evoke an old-fashioned elegance, but Southern Grace often incorporates more distinct boho elements for a beautifully feminine and relaxed feel.
6. J.Crew
J.Crew is the master of timeless, preppy staples that fit perfectly into a Southern wardrobe. Items like their classic chinos, breezy button-downs, and simple dresses are effortlessly chic and endlessly versatile. While Old South focuses on distinct Southern pieces, J.Crew's aesthetic is more East Coast minimalist. However, both brands share a deep love for classic, polished, and effortless style.
7. Tuckernuck
Walking the line between classic shapes and modern fun, Tuckernuck feels like discovering a fabulous boutique. They specialize in coastal preppy styles, offering easy-to-wear dresses, tops, and accessories that are perfect for life in the South. They share Old South’s Southern coastal aesthetic but with a touch more luxe flair and a more modern, preppy sensibility.
8. Sea & Swell
Sea & Swell creates feminine, vintage-inspired clothing with beautiful floral prints, soft ruffles, and gentle fabrics that give off a romantic Southern energy. Their pieces are gorgeous for garden parties or casual weekend get-togethers. Like Old South, they have a nostalgic vibe, but Sea & Swell adds stronger boho and eclectic influences for a look that's a bit more free-spirited.
9. Grace & Lace
Grace & Lace is your destination for comfortable, incredibly wearable basics with a touch of Southern charm. They focus on versatile dresses, skirts, tanks, and loungewear made from cozy fabrics with flattering silhouettes. While Old South is great for specific seasonal pieces, Grace & Lace excels at creating core wardrobe staples you can easily dress up or down.
10. The Southern Shirt Co.
True to its name, The Southern Shirt Co. is all about casual, comfortable apparel that celebrates laid-back Southern living. You'll find fun graphic tees, easy-going dresses, and accessories that channel pure weekend vibes. Compared to Old South’s more vintage and feminine aesthetic, this brand has a more playful and youthful style that prioritizes comfort and Southern pride.
11. Vineyard Vines
Recognizable by its smiling whale logo, Vineyard Vines is a cornerstone of preppy, coastal style. They offer everything from classic polo shirts to casual dresses perfect for weekends on the boat or family photos by the beach. Their vibe is similarly Southern coastal to Old South's, but Vineyard Vines is more focused on classic American sportswear with a polished, preppy finish.
12. Southern Fried Chics
Southern Fried Chics delivers fun, playful Southern style with extra personality. Their sundresses, skirts, and tops are often packed with florals, gingham, ruffles, and other lively details perfect for festive occasions. While sharing Old South's feminine aesthetic, this brand loves more bold prints and playful silhouettes that embody a high-energy Southern spirit.
13. Ralph Lauren (Polo Line)
For a more elevated take on preppy fashion, Ralph Lauren’s Polo line is unmatched. Think high-quality polo shirts, refined casual dresses, and iconic accessories that scream timeless elegance. While Old South leans more casual and vintage-inspired, Ralph Lauren offers luxury, sophistication, and an upscale feel rooted in classic Americana style - perfect for investment pieces.
14. Tara Grinna
If your Southern lifestyle involves plenty of sun and water, Tara Grinna is a must-know. The brand specializes in swimwear and gorgeous resort wear with a distinctly feminine, Southern touch. You'll find flattering swimsuits, flowy cover-ups, and lightweight dresses in beautiful pastels and tropical prints. It's the perfect brand for styling your next warm-weather vacation.
15. Gilli
Gilli brings a trendy, affordable flair to Southern-inspired style. Their collection is full of flirty dresses, cute rompers, and darling tops often featuring ruffles and floral prints. Gilli is similar to Old South in its feminine vibe but skews younger and more toward fast fashion, making it a great place to pick up of-the-moment pieces for brunch, festivals, or a casual date night.
16. SOULE
SOULE captures coastal living perfectly with its boho-chic apparel. Known for flowy dresses, embroidered tops, and accessories made from natural fibers, its style is breezy, relaxed, and effortlessly cool. While sharing Old South's relaxed femininity, SOULE leans heavily into bohemian elements like beautiful embroidery, making it a go-to for the more free-spirited style lover.
Written by
Ash Read
