If you're a fan of the effortless, surf-inspired style of O'Neill, you know that nothing beats its authentic California vibe. The brand perfectly balances high-performance surf gear with the kind of laid-back, comfortable clothes you want to live in all weekend. It's the ultimate go-to for durable boardshorts, functional wetsuits, and casual tees that feel like they belong on the coast.
For those times you want to expand your closet but keep that same beachy, relaxed feel, we've rounded up some amazing alternatives. Whether you’re looking for something more trend-focused, sustainable, or performance-driven, here are 17 brands like O'Neill that nail surf-inspired casual style.
As one of the original giants of surf culture, Billabong is a natural alternative to O'Neill. It offers a massive range of wetsuits, swimwear, and casual apparel with a similarly laid-back feel. Where Billabong stands out is with its slightly more trend-driven edge and bold, colorful prints that appeal to surfers and streetwear lovers alike. If you love O'Neill's heritage but want more eye-catching graphics, Billabong is your perfect match.
Shop now at billabong.com
The sister brand of Quiksilver, Roxy is entirely dedicated to women's surfwear and beach-ready fashion. It captures the same spirit as O'Neill but with a distinctly feminine, vibrant, and youthful touch. Roxy is known for its flattering swimwear cuts, fun prints, and activewear that transitions from the sand to the street. It’s perfect for anyone seeking that surf-inspired lifestyle with a more playful and fashion-forward aesthetic.
Shop now at roxy.com
Another iconic name in the surf world, Quiksilver shares O'Neill's deep heritage. While both brands are rooted in surf culture, Quiksilver often blends its beachy vibe with elements of skate and street style. Expect to find classic boardshorts and high-quality wetsuits right alongside graphic tees and hoodies that feel perfectly at home in the city. Their iconic logo and effortlessly cool look have made them a long-standing favorite.
Shop now at quiksilver.com
Hurley blends high-performance surf technology with a distinctly modern and sporty aesthetic. Like O'Neill, they're serious about creating functional and durable surf gear, including innovative wetsuits. However, Hurley's style brings a bit more of a streetwear edge, often featuring bold graphics and athletic-inspired cuts. If your style leans a little more edgy and modern but you still need gear that performs, Hurley delivers.
Shop now at hurley.com
For the surfer who prioritizes function above all else, Rip Curl is a top contender. This Australian brand is legendary for its high-performance, technical wetsuits and gear designed for serious waves. While they offer a great line of casual beachwear with a relaxed vibe, their core focus is on creating innovative and durable products for dedicated athletes. It’s a great O'Neill alternative for those who need their gear to be as tough as it is stylish.
Shop now at ripcurl.com
Volcom brings a rebellious, skate-inspired attitude to surfwear. Pushing boundaries with edgy graphics and forward-thinking designs, the brand appeals to a younger crowd that blends surf, skate, and street culture. While O'Neill captures a more classic, timeless surf aesthetic, Volcom is louder and more avant-garde. It’s the brand you turn to when you want your beachwear to make a statement.
Shop now at volcom.com
While known as an all-around outdoor brand, Patagonia has deep roots in surf culture and offers some of the best sustainable surfwear on the market. Their boardshorts and wetsuits are built for durability and performance, while their casual wear is perfect for everyday adventures. They share O'Neill's commitment to quality but with an unparalleled focus on environmental activism and eco-friendly materials, appealing to the conscious consumer.
Shop now at patagonia.com
Though not a clothing brand, Rastaclat encapsulates the surf and skate vibe in its accessories. Known for their colorful braided bracelets, they offer the perfect finishing touch to any beach-ready outfit. Their designs symbolize positivity and mindfulness, making them a popular way to wear your personality on your sleeve. They are a great complement to the surf aesthetic of brands like O’Neill.
Shop now at rastaclat.com
Vissla represents the new school of surf brands, placing a heavy emphasis on sustainability, creativity, and craftsmanship. Their aesthetic feels more modern and artistic, championing an indie vibe over mainstream trends. You'll find wetsuits made from eco-friendly materials and boardshorts with unique, stylish prints. Vissla is ideal for the surfer who cares about the environment and wants their gear to reflect a creative, conscious mindset.
Shop now at visslasurf.com
Best known for its revolutionary surfboard fins, FCS is a powerhouse in high-performance surf hardware. While apparel isn't their primary focus, their range of accessories, like board bags, leashes, and hats, is designed with the serious surfer in mind. Like O'Neill, they are authentic to the core and trusted by professionals. Their gear is a must-have for anyone looking to complement their surf wardrobe with truly functional pieces.
Shop now at fcs.com
For a more fashion-forward, luxurious take on beachwear, look no further than L*Space. Known for its impeccable fits, chic silhouettes, and high-quality fabrics, this brand elevates swimwear to a new level. While O’Neill is geared towards active surfing, L*Space is perfect for stylish poolside lounging and picture-perfect beach vacations. If you seek surf-inspired elegance over sporty function, L*Space is the ultimate destination.
Shop now at lspace.com
Fun, vibrant, and full of vintage energy, Maui and Sons captures the carefree spirit of the '80s surf scene. The brand is known for its bright colors, playful shark logo, and nostalgic prints across its collection of T-shirts, boardshorts, and accessories. It shares O'Neill's beachy feel but with a much more playful, less-serious attitude, making it perfect for those who want their clothes to feel like a permanent vacation.
Shop now at mauiance.com
Cali Dreaming infuses the classic surf aesthetic with a dose of bohemian chic. This boutique brand offers beautifully crafted swimwear, flowy dresses, and relaxed tops in earthy tones and vintage-inspired silhouettes. While O’Neill leans sporty, Cali Dreaming is all about effortless, feminine style. It's the perfect brand for achieving that laid-back, sun-drenched look that feels both comfortable and put-together.
Shop now at calidreaming.com
Designed in the heart of Los Angeles, Saltwater Luxe offers an elevated and sophisticated take on California cool. Their collection includes everything from chic cover-ups to effortless day dresses and cozy knits, all in high-quality fabrics. Compared to O'Neill’s casual vibe, Saltwater Luxe is more versatile for dressing up, making it perfect for beachside dinners or resort getaways where you want a refined yet relaxed style.
Shop now at saltwaterluxe.com
Tallow is a contemporary brand that combines surf culture with a modern, design-focused aesthetic. With a commitment to sustainability, their collections feature swimwear and resortwear made from eco-conscious fabrics in clean silhouettes and neutral color palettes. Where O'Neill feels classic and mainstream, Tallow offers a more minimalist and niche option for the environmentally aware shopper seeking understated style.
Shop now at tallow.co
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