If you're anything like us, you love the feeling of finding trendy, cute pieces that are also easy on the planet and your wallet. That's exactly why Nu In has become such a go-to, perfectly blending fast-fashion trends with a serious commitment to sustainability and affordability.
The good news is, they aren't the only ones making eco-conscious style accessible. Whether you’re looking for minimalist basics to build your wardrobe or a statement dress with a story, we’ve found some amazing alternatives. For those who love Nu In’s vibe, here are 17 similar brands you need to check out.
Everlane is the master of modern minimalism and a perfect next stop if you're building a capsule wardrobe. They offer high-quality wardrobe staples like crisp tees, perfectly cut denim, and versatile dresses, mostly priced between $40-$150. Known for their "radical transparency," they show you the true cost behind every product.
While Nu In delivers on the latest micro-trends, Everlane focuses on creating timeless, durable pieces you'll wear for years, making it an ideal choice for investing in essentials that are both ethical and stylish. Think of them as the elevated, long-lasting basics to mix with your trendier Nu In finds.
Shop now at www.everlane.com
A true pioneer in ethical fashion, People Tree has been creating fair trade and organic clothing since before it was cool. Their aesthetic is a beautiful blend of boho-chic and classic femininity, featuring everything from printed dresses to cozy knitwear, typically priced between $50-$150. Every piece is made with respect for both people and the planet.
Unlike Nu In’s quick-turnaround trends, People Tree champions slow fashion. They offer styles that feel both current and timeless, focusing on artisan craftsmanship you can feel good about. It's the perfect brand for when you want a piece with a little more soul.
Shop now at www.peopletree.co.uk
For those times you want to be sustainable but also feel incredibly chic, Reformation is the answer. Their pieces scream "cool girl," with a collection of slinky dresses, flattering jumpsuits, and perfect-fitting tops made from rescued deadstock fabrics and eco-friendly materials. Prices are a bit higher, ranging from $100 to $300.
Reformation shares Nu In's love for what's trendy, but elevates it with a focus on feminine silhouettes and higher-quality, sustainable production. It's where you go for *that* perfect wedding guest dress or a statement piece that makes you feel amazing and has a lower environmental impact.
Shop now at www.thereformation.com
Patagonia might be famous for outdoor gear, but their commitment to the planet makes their casual wear a perfect fit for any eco-conscious wardrobe. They offer hoodies, tees, and cozy fleeces made from recycled materials, built to last a lifetime. Prices are generally in the $30-$150 range.
While Nu In aces forward-fashion, Patagonia focuses on durability and environmental action. It's the ideal brand for reliable, versatile basics that support a bigger cause. They are all about creating products that require less-frequent replacement, an important part of the sustainability puzzle.
Shop now at www.patagonia.com
UK-based brand Thought creates easy-to-wear pieces from incredibly comfortable, eco-friendly fabrics like hemp, organic cotton, and Tencel. Their collection is full of relaxed casualwear, versatile dresses, and fun accessories with prices falling between $40-$120. Thought is all about creating clothing that is considered in its design and environmental footprint.
Differing from Nu In's fast-fashion vibe, Thought focuses on timeless pieces you can easily mix and match. Their unique prints and soft, natural fabrics make sustainable style feel effortless and comfortable for everyday wear.
Shop now at www.wearethought.com
Feminine, sophisticated, and deeply rooted in sustainability, Amour Vert offers gorgeous styles made with non-toxic dyes and sustainable fibers like Tencel and organic cotton. They also plant a tree for every tee purchased. Their pieces, ranging from $80-$250, lean toward an elegant and polished aesthetic.
Where Nu In is edgy and on-trend, Amour Vert is about understated, Parisian-inspired chic. If your style leans a little more romantic and refined, this is the eco-friendly brand for you.
Shop now at www.amourvert.com
When it comes to luxury that doesn't compromise on ethics, Stella McCartney is in a league of her own. As a lifelong vegetarian, she uses no leather or fur, pioneering the use of innovative materials like mushroom leather and recycled fabrics. Her collections are a masterclass in sharp tailoring and effortless style, but come with a luxury price tag of $500 and up.
While obviously a big jump in price from Nu In, Stella McCartney is an aspirational benchmark in the sustainable fashion world, proving that eco-friendly design can be incredibly high-fashion and desirable.
Shop now at www.stellamccartney.com
PACT is your go-to for incredibly soft and affordable basics that are good for everyone involved in making them. They specialize in essentials like organic cotton underwear, tees, hoodies, and loungewear, with most items priced between $15 and $70. It’s accessible sustainability you can wear every single day.
Like Nu In, PACT is easy on the wallet, but their core focus is on super-ethical, simple basics rather than fashion trends. It's the perfect place to stock up on the foundational pieces of a conscious wardrobe.
Shop now at www.wearpact.com
Known for its chic activewear made from recycled materials (like plastic water bottles), Girlfriend Collective makes getting dressed for the gym or a coffee run feel eco-friendly and stylish. They offer leggings, bras, and loungewear from $30-$100 in an inclusive range of sizes.
If you love Nu In’s commitment to recycled fabrics, you’ll appreciate Girlfriend Collective’s laser focus on turning waste into workout wins. They specialize in a single category but do it with incredible transparency and quality.
Shop now at www.girlfriend.com
Yes, they make the famous comfy shoes, but don't sleep on their apparel! Allbirds applies the same eco-conscious principles to a line of casual staples. Their tees, sweats, and shorts are made from materials like wool, crab shells, and tree fibers, priced mostly between $30-$100.
Allbirds stands out by focusing on carbon footprint reduction and material innovation. If Nu In satisfies your fashion cravings, think of Allbirds as the source for your supremely comfortable, super-sustainable weekend uniform.
Shop now at www.allbirds.com
As their name suggests, Tentree plants ten trees for every item purchased - how cool is that? Their clothing line of hoodies, joggers, and tees has a relaxed, Earth-inspired feel, made from sustainable fabrics like Tencel, organic cotton, and recycled polyester, priced from $30-$100.
Much like Nu In, Tentree makes sustainability a core part of its mission, but with an added, direct-impact model that lets you see your contribution to reforestation. It’s perfect for casual, everyday wear with a measurable positive impact.
Shop now at www.tentree.com
Hailing from Denmark, Organic Basics is all about what their name says: high-quality, long-lasting essentials made responsibly. They focus on underwear, activewear, and simple basics, using eco-friendly materials like organic cotton and recycled nylon. Prices hover between $50-$150.
Organic Basics veers away from Nu In's trend-driven approach, instead putting quality and durability first. This is where you go to build a sustainable foundation for your wardrobe with pieces designed to be worn again and again.
Shop now at www.organicsbasics.com
If you're ready to invest in some luxurious, ultra-cozy knitwear, Naadam is the name to know. They create incredibly soft cashmere pieces - from the perfect $75 sweater to luxe loungewear sets - sourced directly and sustainably from herders in Mongolia. Prices start around $100.
Naadam is much more focused on timeless, premium knitwear compared to Nu In’s broad and trendy selection. It's the perfect choice for an ethical investment piece that feels like an absolute dream to wear.
Shop now at naadam.co
Kotn is an amazing brand for beautifully made, ethically sourced closet staples. Using direct-trade, GOTS-certified Egyptian cotton, they create minimalist tees, classic sweatshirts, and perfectly cut trousers. Their price point of $20-$80 is incredibly comparable to Nu In, making them a fantastic direct alternative.
Where Nu In chases fleeting trends, Kotn crafts enduring styles. They invest in the communities that grow their cotton, building schools in rural Egypt. It's shopping that not only feels good on your skin but also does good in the world.
Shop now at kotn.com
Looking for something bold, vibrant, and totally unique? Diarrablu is a must-see. This brand is led by artisans and focuses on vivacious African prints, convertible silhouettes, and natural fibers, producing stunning dresses and separates priced from $50-$150. Many pieces are designed to be worn in multiple ways, extending their life in your closet.
Diarrablu offers a powerful contrast to the accessible Scandi-minimalism of Nu In. It’s for the shopper who wants their sustainable fashion to make a statement, packed with color, culture, and incredible craftsmanship.
Shop now at diarrablu.com
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