If you love streetwear that’s bold, artistic, and unapologetically different, you’re probably a fan of OHTNYC. The brand has made a name for itself with eclectic, statement-making pieces that feel both edgy and forward-thinking, capturing the energy of street culture with a unique, avant-garde flair.
For those who vibe with OHTNYC’s blend of rebellious spirit and creativity, there are plenty of other labels pushing the boundaries of streetwear. From legendary hype brands to luxury newcomers, here are 18 similar brands worth adding to your rotation.
No streetwear list is complete without the legend itself. Supreme is the king of hype, known for its iconic box logo, limited-edition drops, and sought-after collaborations. Their collections cover everything from graphic tees and hoodies to skate decks and accessories, all infused with a rebellious attitude.
While both brands cater to streetwear lovers, Supreme's appeal is heavily driven by exclusivity and its status as a collector's item. OHTNYC, on the other hand, centers more on bold, artistic expression and experimental designs. If you love the hype culture of streetwear, Supreme is essential, if you're more about the avant-garde aesthetic, OHTNYC remains your go-to.
Shop now at supremenewyork.com
Mixing street aesthetics with high-fashion sensibilities, Heron Preston delivers edgy, utilitarian-inspired pieces that feel elevated and modern. The brand is known for its signature orange accents, Cyrillic script, and industrial graphics on everything from heavy-duty hoodies to technical nylon separates. Its price point sits in the luxury streetwear space, with items typically costing between $100 and $400.
While OHTNYC has a raw, eclectic energy, Heron Preston offers a more polished and refined take on streetwear. It’s for the person who loves the culture but wants designs with a cleaner, more fashion-forward finish. Both brands are for boundary-pushers, but Preston’s work feels more industrial and sleek.
Shop now at heronpreston.com
Founded by the late Virgil Abloh, Off-White brilliantly blurred the lines between luxury and streetwear. Instantly recognizable by its quotation marks, zip-ties, and diagonal arrow logos, the brand offers high-concept pieces that are part fashion, part art. With prices leaning heavily into luxury territory ($200 to over $1,000), it's a true statement investment.
Off-White provides a sophisticated, almost architectural take on streetwear that OHTNYC’s followers will appreciate. Where OHTNYC feels more underground and rebellious, Off-White feels more gallery-ready and conceptual. It's for the person who sees street style as a form of high art.
Shop now at off---white.com
KITH stands as a modern streetwear staple, blending comfort and style with a focus on premium basics, must-have sneakers, and high-profile collaborations. Helmed by Ronnie Fieg, the brand's aesthetic is clean yet impactful, creating pieces that are effortlessly cool. Prices for their in-house apparel line generally fall between $50 and $150.
Compared to OHTNYC's avant-garde edge, KITH’s offerings are more refined and versatile for everyday wear. It’s the perfect brand for building a solid foundation of high-quality streetwear essentials that still feel current and stylish, while OHTNYC provides the louder, more experimental hero pieces.
Shop now at kith.com
Inspired by Los Angeles skate culture but filtered through a luxury Italian lens, Palm Angels is known for its rebellious, high-fashion tracksuits, graffiti-style graphics, and edgy-yet-polished vibe. Their clothes make a bold statement, often featuring oversized logos and vibrant prints. Pricing is firmly in the luxury camp, with pieces usually ranging from $200-$600.
Like OHTNYC, Palm Angels is for making a statement loud and clear. However, Palm Angels leans heavily into a well-defined skate-meets-luxury aesthetic, complete with a more polished finish. If you love OHTNYC’s loudness but want something with a refined, high-end feel, Palm Angels is a perfect fit.
Shop now at palmangels.com
A true titan of Japanese streetwear, BAPE is famous for its iconic camo print, full-zip shark hoodies, and playful "Ape Head" logo. The brand radiates a youthful, pop-art energy that has influenced street culture for decades. Most pieces are priced between $50 and $300, making them a fixture in many enthusiasts' collections.
BAPE shares OHTNYC's love for eye-catching graphics but from a different cultural perspective. While OHTNYC is driven by a chaotic, artistic vibe, BAPE’s style is more iconic, graphic-driven, and rooted in the foundations of Harajuku street style. Both are fun, rebellious, and unapologetically bold.
Shop now at bape.com
Hailing from Poland, Misbhv delivers edgy, urban fashion with a distinctly European, club-inspired aesthetic. The brand favors oversized fits, experimental fabrications, and bold yet minimal graphics. Its collections often feel dark, sleek, and futuristic, with prices typically between $80 and $300.
While OHTNYC embraces artistic messiness, Misbhv offers a more streamlined and monochromatic approach to rebellion. It captures a similar moody energy but with a sleeker, more refined execution. It’s for those who love their streetwear dark, sharp, and ready for a night out.
Shop now at misbhv.com
Fear of God Essentials perfects the art of elevated basics. The line focuses on minimalist branding, neutral color palettes, and impeccably cut hoodies, sweatshirts, tees, and joggers. Created by Jerry Lorenzo, Essentials brings a sense of quiet luxury to everyday wear, priced accessibly between $50 and $150.
Essentials is essentially the stylistic opposite of OHTNYC’s graphic-heavy approach. However, it appeals to the same audience looking for high-quality, thoughtfully designed streetwear. If you need understated, perfectly fitted pieces to complement OHTNYC’s louder statement items, Essentials is your brand.
Shop now at fearofgod.com
Cactus Plant Flea Market (CPFM) is known for its quirky, DIY-inspired aesthetic, featuring playful graphics, puffy prints, and eccentric typography. The brand has a whimsical, almost hallucinatory style that feels deeply personal and unapologetically weird. Its unique pieces usually range from $50 to $300.
CPFM and OHTNYC both celebrate creative individuality. While OHTNYC’s style is more artistically raw and edgy, CPFM leans into a smiley, pop-culture-infused world of humor and fun. Both are perfect for anyone whose style is a form of self-expression.
Shop now at cactusplantflea.com
A mainstay for skate- and street-inspired fashion, Pacsun offers a huge variety of casual looks from both in-house lines and external brand collaborations. It's a goldmine for accessible streetwear, including graphic tees, comfy hoodies, and trendy denim, almost all priced under $80.
Pacsun presents a mainstream, entry-level version of the styles explored by niche brands like OHTNYC. It's a great option if you're looking for everyday wearable pieces that share a similar vibe but at a much more affordable price point. Look for their exclusive collaborations to find unique, limited-run gems.
Shop now at pacsun.com
Started by Yoon Ahn, Ambush began as a high-concept jewelry line before expanding into ready-to-wear. The brand’s aesthetic is futuristic and architectural, blending high-fashion polish with streetwear's bold energy. Their standout jewelry is iconic, but their clothing (from statement jackets to graphic tees) is just as compelling, though pricey at $100-$400+.
Ambush and OHTNYC share a common DNA of artistic experimentation. While OHTNYC focuses more on graphic print and texture, Ambush stands out with its sharp, structural silhouettes and inventive, often sculptural accessories. It's a great step up for OHTNYC fans who want to play with more structural and futuristic forms.
Shop now at ambushdesign.com
One of the true OGs of the streetwear world, Stüssy has been defining laid-back California cool since the 1980s. Born from surf culture, the brand is celebrated for its signature scrawled logo, casual fits, and effortlessly trendy graphics. Price-wise, it remains accessible, with tees, hoodies, and hats costing between $40 and $150.
While both brands are rooted in street culture, Stüssy has a relaxed, sun-soaked feel, whereas OHTNYC has a more intense, urban edge. Stüssy is your go-to for foundational streetwear pieces with a timeless vibe, perfectly balancing OHTNYC's more current and experimental styles.
Shop now at stussy.com
Based in Amsterdam, Daily Paper infuses contemporary streetwear with African cultural influences. The brand is known for its vibrant prints, bold color stories, and thought-provoking graphics on hoodies, tracksuits, and outerwear. Expect prices to range from about $80 to $300.
Daily Paper offers a globally inspired perspective that complements OHTNYC's artistic rebelliousness. Where OHTNYC might channel raw, abstract energy, Daily Paper celebrates heritage with rich patterns and motifs. Both are for those who want their clothing to carry a powerful visual message.
Shop now at dailypaperclothing.com
Anti Social Social Club (ASSC) built its entire brand on a single, evocative wavy logo. Known for its minimalist yet emotionally charged hoodies, tees, and hats, ASSC captures a feeling of moody rebellion and digital-age angst. The brand’s limited, unpredictable drops keep the hype alive, with items usually priced from $50–$150.
While OHTNYC expresses itself through complex, maximalist visuals, ASSC accomplishes a similar emotional impact through pure, simple branding. Both appeal to buyers who wear their feelings on their sleeve - it's just a matter of whether you prefer a chaotic art piece or a clean, ironic statement.
Shop now at asosclothing.com
Zoe Karssen blends easy-to-wear comfort with a rebellious rock-and-roll attitude. The brand specializes in high-quality tees, sweaters, and sweatpants adorned with playful bold graphics, tongue-in-cheek slogans, and an overall edgy, dark romanticism. Price points usually fall between $80 and $200.
This brand will appeal to OHTNYC fans who appreciate a more toned-down, poetically moody rebellion. While OHTNYC screams, Zoe Karssen smirks. It's chic, comfortable, and perfect for when you want your attitude to be a bit more of an inside joke.
Shop now at zoe-karssen.com
Founded by skater Keith Hufnagel, HUF is deeply rooted in skate culture, providing quality apparel, footwear, and hard goods for the community. The brand is known for its classic skate silhouettes, fun Plantlife sock print, and bold graphics that resonate with urban creativity. Products are affordable, falling mainly in the $30-$100 range.
HUF represents a more traditional take on street and skate style compared to OHTNYC’s fashion-forward experimentation. It's the authentic, OG choice for those who still draw inspiration from street skating's pivot, offering pieces that are built to be worn hard without sacrificing style.
Shop now at hufworldwide.com
Maharishi masters the art of military-inspired streetwear with a peaceful, utilitarian twist. The brand is revered for its use of hemp, organic cotton, and recycled materials, along with its intricate embroidered tour jackets and signature "pacifist military design" aesthetic. These technical, high-quality pieces are priced between $100 and $400.
This is a pick for the OHTNYC fan who appreciates functional design and high-quality fabrication. Where OHTNYC is loudly expressive, Maharishi is quietly impressive, focusing on durability, thoughtful details, and earthy textures. Both are for those who believe strong visuals and practicality can coexist.
Shop now at maharishi.com
Pyrex Vision was Virgil Abloh's art-project-turned-fashion-label that pre-dated Off-White. Its signature look involved screen-printing "PYREX 23" onto basics and Champion flannels, repositioning everyday items as high-concept streetwear. As now-defunct collector's items, they are only available secondhand at a high price point.
For die-hard fans of streetwear history, Pyrex Vision represents a similar spirit of rebellion and re-appropriation seen in OHTNYC’s work. The brand was all about transforming the ordinary into something extraordinary through a simple, bold graphic - a concept that streetwear experimentalists will forever appreciate.
Shop now at pyrexvision.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
