If you're obsessed with Mochipan's uniquely charming mix of playful prints, pastel colors, and cute streetwear, you're in the right place. Their ability to blend whimsical fantasy with everyday fashion has created a style that’s both joyful and coolly individual.
For those times you want to expand your wardrobe but keep that same sweet, imaginative spirit, discovering similar brands can feel like finding hidden treasure. We’ve done the digging for you and found 18 other brands that capture that magical, cute, and whimsical vibe we all love about Mochipan.
Sanrio is the undisputed original of all things kawaii. Home to iconic characters like Hello Kitty, My Melody, and Gudetama, they offer a universe of cute apparel, accessories, and lifestyle goods. While Mochipan blends kawaii with a streetwear edge, Sanrio delivers the classic, pure character-driven cuteness that started it all.
Expect to find everything from simple graphic tees to adorable bags and plushes, with prices spanning from $10 for small accessories up to $80 for hoodies and jackets. If you love Mochipan's character art, Sanrio is an essential brand for building a wardrobe centered on pure, cheerful nostalgia. Shop now at sanrio.com
Angel Blue offers a dreamy, fairy-tale take on whimsical fashion with a Japanese-inspired aesthetic. This brand is all about soft-girl romanticism, seen in their delicate dresses, lace-trimmed tops, and pastel accessories. Think of it as Mochipan's softer, vintage-loving sister.
Prices typically fall between $50 and $150, making it a bit more premium. While Mochipan’s vibe is more playful and modern, Angel Blue is perfect for when you want a whimsical style that feels more elegant and enchanted. Shop now at angelblue.jp
While primarily a beauty brand, Lime Crime's fantasy-inspired aesthetic is a perfect match for Mochipan lovers. Known for vibrant, glittery makeup that embodies a mythical mood, they also offer quirky accessories and occasional apparel collabs. Their visual world is filled with unicorns, fairies, and super-saturated colors.
Their accessories and merch deliver that whimsical pop that complements a Mochipan-centric wardrobe flawlessly. If you want your style to scream magic from your makeup to your clothes, Lime Crime connects those worlds. Shop now at limecrime.com
Chuu delivers the cute, youthful energy of Korean fashion with a focus on trendy, wearable streetwear. Famous for its fun graphic tees, cozy oversized sweaters, and sweet pastel color palettes, Chuu is ideal for anyone who likes their outfits to feel fun and playful. Their price point of $30-$100 is very comparable to Mochipan.
Where Mochipan leans into fantasy themes, Chuu gives you that K-pop-inspired cuteness that's a bit more grounded in modern street style. It's a go-to for cheerful staples that make a statement. Shop now at chuu.co.kr
If your favorite part of Mochipan is the adorable animal characters, the Pusheen Shop is your happy place. Centered entirely around the charmingly chubby gray cat, this brand offers ultra-cute apparel like hoodies, pajamas, and accessories that are impossible to resist.
Affordably priced between $15 and $70, Pusheen’s aesthetic is simple, sweet, and instantly recognizable. It captures that same feeling of whimsical joy as Mochipan but through the lens of one iconic, lovable character. Shop now at pusheen.com
For those who love Mochipan but want to dial the "whimsical" setting up to 100, look no further than Kawaii Monster Cafe. This Harajuku-based brand offers wild, surreal, and wonderfully eccentric fashion with neon colors, exaggerated silhouettes, and fantastical patterns.
This is the bolder, edgier side of kawaii culture. While Mochipan often feels sweet and innocent, Kawaii Monster Cafe proves that cute can also be wonderfully weird and chaotic. It's perfect for making an unforgettable style statement. Shop now at kawaiimonster.jp
Embracing a "relax bear" attitude, Rilakkuma combines comfort and cuteness in one charming package. This brand is perfect for anyone who loves whimsical style but prioritizes coziness. Think oversized hoodies, soft pajamas, and adorable bags featuring the beloved lazy bear and friends.
With most items priced between $20 and $70, it’s an affordable way to add some laid-back charm to your look. If Mochipan is for magical adventures, Rilakkuma is for magical nap times and cozy days in. Shop now at rilakkuma.com
An icon of quirky fashion, Betsey Johnson has been creating bold, fun, and over-the-top pieces for decades. Her work is famous for its playful prints, bright colors, punk-rock influences, and celebratory embellishments. It's whimsical fashion with a signature rock-and-roll edge.
While the price point is higher (starting around $50 for accessories and going up for dresses), her standout designs are well worth it for a statement piece. Betsey Johnson is for the person who loves Mochipan's fun spirit but wants something with a little more attitude and glitter. Shop now at betseyjohnson.com
Ba&sh offers a more sophisticated, grown-up approach to whimsical style. This Parisian brand blends romantic, bohemian sensibilities with feminine details, resulting in flowy dresses, soft knits, and delicate prints. It’s dreamy and enchanting without being overtly cartoonish.
As a more premium brand, expect pieces to start around $100. If you’ve graduated from cute motifs but still want your clothes to feel magical and free-spirited, Ba&sh provides that effortless, romantic whimsy. Shop now at ba-sh.com
Lazy Oaf is the cool, sarcastic, and slightly rebellious cousin to Mochipan's sweeter aesthetic. This London-based streetwear brand is known for its quirky graphics, bold colors, and an irreverent sense of humor. They release awesome collabs, including ones with model Lottie Moss.
Similar to Mochipan, they aren't afraid of statement pieces and whimsical designs, but Lazy Oaf injects a healthy dose of '90s nostalgia and weirdness. With prices from $40-$150, it's perfect for anyone whose style is equal parts cute and weird. Shop now at lazyoaf.com
Mingo & Grace creates a world of vintage-inspired whimsy perfect for romantic dreamers. Their pastel-hued dresses, sweet floral prints, and charming accessories feel like they’re lifted straight from a modern fairy-tale. The vibe is sugary sweet but with a sophisticated, timeless quality.
Prices generally land in the $50 to $150 range. This brand is a fantastic alternative if you love the magical feeling of Mochipan but prefer a style that leans more toward classic, romantic silhouettes over streetwear. Shop now at mingoandgrace.com
As the name suggests, Kawaii Factory is a one-stop-shop for all things cute. Deeply rooted in Japanese pop culture, the brand offers oversized hoodies, character-adorned tees, and playful accessories that are a dead ringer for Mochipan's streetwear-meets-fantasy aesthetic.
With an accessible price point similar to Mochipan ($20-$80), it's a great place to find new pieces to mix and match. Their focus is on creating fun, youthful looks that are expressive and unapologetically cute. Shop now at kawaiifactory.com
For those who adore the ultimate fairy-tale aesthetic, Lolitashop specializes in the Japanese Lolita fashion subculture. This highly detailed, doll-like style is all about ruffles, bows, lace, and voluminous silhouettes, often in delicate pastel color palettes. It's a formal and elaborate interpretation of "cute."
These intricate pieces tend to range from $70-$200. While Lolita is a specific style, its whimsical, fantasy-driven look directly aligns with the core spirit of Mochipan, perfect for lovers of beautiful, storybook fashion. Shop now at lolitashop.com
Dolls Kill is where cute meets rebellious. This alternative fashion powerhouse offers clothing for various subcultures, but its collections are always packed with fun, fierce, and playful items. Expect to find graphic tees, platform shoes, and bold accessories in bright colors and with edgy graphics.
This brand is ideal for someone who loves Mochipan’s whimsical side but wants to pair it with a tougher, more assertive street style. It's a great resource for finding pieces that are both cute *and* badass. Shop now at dollskill.com
Artist-driven brand Valfré combines a whimsical, illustrated world with a noticeable dose of sass and LA cool. Created by artist Ilse Valfré, the brand is known for its uniquely artistic prints on dresses and tops, as well as quirky and clever accessories from phone cases to bags.
With prices from $30-$120, it’s a direct competitor that offers a different flavor of fun. If you want character-driven designs that feel a little more artistic, indie, and edgy, Valfré is the perfect fit. Shop now at valfre.com
Sweet & Spark acts as a beautifully curated boutique for kawaii and fairy-tale fashion lovers. Their selection includes frilly dresses, pastel sweaters, and tons of printed tops that check all the whimsical boxes. The vibe feels both magical and a touch nostalgic.
Pieces generally run from $50 up to $180, reflecting their curated, high-quality approach. This is an excellent choice if you admire Mochipan's aesthetic but want something with a refined, vintage-inspired finish. Shop now at sweetandspark.com
Inspired by the iconic Blythe dolls, this brand delivers playful, doll-like fashion that's overflowing with imaginative charm. Their colorful clothing and accessories have a distinct, toy-like quality, making them perfect for building a fun, fantasy-forward wardrobe.
Like Mochipan, the designs from Blythe & Friends are created to be expressive and lighthearted. If the collectible, cute-critter part of Mochipan is your favorite, you'll love the aesthetic here. Shop now at blytheandfriends.com
Etsy isn't a single brand, but a massive online marketplace filled with independent designers creating unique, handmade, and customizable fashion. It's a treasure trove for anyone looking for whimsical and cute items that no one else has.
From fairy-tale inspired dresses and hand-painted shoes to kawaii jewelry, the options are limitless and often surprisingly affordable. For a style as unique as Mochipan's, Etsy allows you to find or commission pieces that are truly one-of-a-kind. Shop now at etsy.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
