If you're obsessed with all things cute, colorful, and playful, you’re probably already a huge fan of Japan LA. The L.A.-based boutique is a paradise of kawaii culture, blending Japanese street style with pop art and beloved characters to create a fun, vibrant world you can wear.
From whimsical dresses to adorable accessories and super-cute plushies, Japan LA has mastered the art of playful fashion. If your wardrobe is calling for more of that energetic, colorful aesthetic, here are 18 similar brands that capture the same irresistibly cute spirit.
Sanrio is the original home of kawaii, bringing iconic characters like Hello Kitty, My Melody, and Gudetama to life. While Japan LA offers a curated selection of character-based fashion, Sanrio is the source, offering a massive world of official apparel, accessories, stationery, and collectibles. It's the ultimate destination for anyone who wants to fully embrace their love for these legendary cute figures.
Shop now at sanrio.com
For a kawaii look with a bit more edge, Kawaii.i.am is the perfect fit. This brand channels Japanese street fashion, anime, and pop culture into oversized hoodies, bold graphic tees, and quirky jewelry. Think of it as Japan LA's streetwear-focused sibling - it shares the same fun, playful spirit but dialed up with an edgier, contemporary twist perfect for making a statement.
Shop now at kawaii.i.am
Chibi Samurai offers an adorable blend of Japanese pop culture and modern streetwear. Their collections are filled with apparel and accessories featuring chibi-style characters and anime-inspired graphics that are both cute and stylish. If you love Japan LA's collectible vibe but are especially into manga and anime-specific aesthetics, Chibi Samurai lets you wear your fandom proudly with cool, unique designs.
Shop now at chibisamurai.com
Dedicated entirely to the internet's favorite chubby gray cat, Pusheen Shop is your go-to for all things cute and cozy. From cuddly plushies to soft apparel and charming accessories, every item captures Pusheen's lovable charm. While Japan LA offers a broader range of characters and styles, Pusheen Shop provides a focused dose of comfort-first cuteness for fans of the iconic cat.
Shop now at pusheen.com
Lush Sushi delivers kawaii-inspired looks at a fast-fashion pace, making cute style super accessible. Their collections are packed with pastel colors, sweet prints featuring things like cherries and sushi, and playful dresses and skirts. It shares Japan LA's fun energy but with a focus on affordable, on-trend pieces that make it easy to experiment with a fun, girly aesthetic.
Shop now at lushsushi.com
A true icon in the Lolita fashion world, Angelic Pretty creates elaborate, fairy-tale-inspired dresses and accessories. With its focus on intricate lace, bows, and whimsical prints, this brand offers a more elegant and sophisticated take on cute fashion. If you love the femininity of kawaii but want a more opulent, doll-like look, Angelic Pretty is the luxurious, dreamy alternative to Japan LA's more casual styles.
Shop now at angelicpretty.com
Tokyo Otaku Mode is a massive hub for all things Japanese pop culture, with a heavy focus on officially licensed anime and manga merchandise. You’ll find character-themed apparel, collectibles, and accessories that celebrate your favorite fandoms. While Japan LA has a boutique feel, Tokyo Otaku Mode is like a hyper-focused superstore, perfect for finding specific, authentic gear for dedicated fans.
Shop now at otakumode.com
Q-pot. blends high-end craftsmanship with delightful sweetness, creating luxury jewelry inspired by desserts like candy, macarons, and chocolate. Their pieces are whimsical yet refined, offering a sophisticated way to wear kawaii style. While Japan LA's accessories are fun and playful, Q-pot. elevates the aesthetic, making their high-quality rings, necklaces, and charms feel like collectible works of art.
Shop now at q-pot.jp
Milklim is a Japanese brand known for its dreamy, pastel-heavy style that feels ultra-sweet and girly. Their clothing features soft "fairy kei" aesthetics with adorable motifs like bears, stars, and bows. It's a brand for those who love the classic, ultra-feminine side of Harajuku fashion, offering a more focused pastel fantasy compared to Japan LA's broader pop culture mix.
Shop now at milklim.com
Another beloved Sanrio creation, Little Twin Stars offers a dreamy, celestial vibe with its soft pastel color palettes and whimsical cloud motifs. Everything from their plushies to apparel radiates a gentle, fantasy-inspired cuteness. If you are drawn to the softer, more enchanting side of Japan LA's product selection, diving into the world of Kiki and Lala will feel like a perfect fit.
Shop now at sanrio.com
Angel’s Heart mixes sweet kawaii details with a touch of vintage charm. The brand leans into romantic and nostalgic aesthetics with dresses, skirts, and accessories adorned with lace, soft pastels, and delicate prints. It captures the feminine energy of Japan LA but filters it through a softer, more timeless lens for a fairy-tale vibe that feels both cute and classic.
Shop now at angelsheart.jp
Kawaii Box delivers a dose of cuteness straight to your door every month. This subscription service curates a surprise box filled with cute stationery, accessories, small plushes, and snacks. While not a fashion brand, it complements a kawaii wardrobe perfectly by bringing an ever-changing assortment of charming items. It's an exciting way to discover new bits of cuteness you'd normally find on the shelves at Japan LA.
Shop now at kawaiibox.com
AmiAmi is a major Japanese retailer specializing in anime figures, collectibles, and fandom merchandise. Alongside its incredible selection of toys, you can find a solid array of cute apparel and accessories featuring characters from popular series. It's the ideal spot if your love for kawaii overlaps with a passion for collecting, offering a deep library of authentic goods straight from Japan.
Shop now at amiami.com
With a name that says it all, Sweet & Cute is a boutique full of kawaii-inspired clothing and jewelry. The vibe is sugary sweet, with a collection dominated by pastel colors, girly motifs, and fun patterns on dresses and skirts. It captures the youthful, playful spirit of Japan LA's fashion, offering fun and accessible pieces designed to make you smile.
Shop now at sweetandcute.com
QooQoo is all about making a vibrant statement with ultra-cute accessories, plush characters, and stationery. The designs are bold, colorful, and playful, perfect for adding a pop of personality to your space or outfit. While Japan LA covers a mix of fashion and collectibles, QooQoo hones in on eye-catching statement pieces that pack a big punch of fun.
Shop now at qooqoo.com
As sweet and soft as the name suggests, Marshmello offers candy-inspired fashion with a big focus on cozy, plush textures. Think fluffy backpacks, pastel jewelry, and comfy clothing that feels as cute as it looks. Similar to Japan LA's adorable aesthetic, Marshmello leans heavily into the soft and cuddly side of kawaii, making it perfect for anyone who loves touchable textures and sweet style.
Shop now at marshmellobrand.com
From the iconic French patisserie, Laduree Couture brings a touch of Parisian luxury to kawaii fashion. Inspired by beautiful macarons and elegant pastries, this brand offers refined handbags, accessories, and jewelry in soft pastel hues. It’s a sophisticated, high-end take on the cute aesthetic - perfect for when you want your playful style to feel polished and chic.
Shop now at ladureecouture.com
Kawaii Factory is an online destination that curates a huge variety of cute fashion, accessories, and lifestyle goods from various Japanese brands. It acts as a one-stop-shop where you can find everything from printed dresses and adorable phone cases to funky jewelry all in one place. It shares Japan LA's eclectic, treasure-hunt vibe, making it a great place to discover your next favorite piece.
Shop now at kawaiifactory.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
