If you love the bold, whimsical, and over-the-top world of fashion, then you're probably a fan of Betsey Johnson. Known for her colorful prints, playful embellishments, and a vibrant sense of fun that refuses to take itself too seriously, the brand is a go-to for anyone wanting to make a statement.
Her designs are all about embracing individuality with a wink and a smile. For those who adore that fearless, fun-loving aesthetic and are looking for more brands to fill their closet with personality, here are 17 similar brands that capture that same bold spirit.
Iron Fist serves up a rebellious, streetwear-focused take on bold fashion. Famous for its wild graphics, colorful prints, and unapologetic punk-rock attitude, this brand is for those who like their fun with a side of edge. While Betsey Johnson's vibe is often girly and whimsical, Iron Fist shares that love for loud designs but channels it into a tougher, more alternative aesthetic that's perfect for standing out.
Shop now at ironfistclothing.com
For a more glamorous and polished take on playful style, look no further than Betsy & Adam. This brand specializes in fun, flirty cocktail dresses and eveningwear that are heavy on the sequins, luxurious fabrics, and head-turning cuts. Think of it as Betsey Johnson's sophisticated older sister - fun and feminine, but channeled into elegant, event-ready looks perfect for special occasions.
Shop now at betsyandadam.com
Sourpuss offers kitschy, vintage-inspired fashion with a delightfully dark and punky twist. Their collections are filled with quirky printed dresses, unique accessories, and edgy home goods that blend retro charm with a rebellious spirit. If you love Betsey's offbeat approach to design but wish it had a little more rock-and-roll attitude, Sourpuss is your brand.
Shop now at sourpussclothing.com
Specializing in vintage goth and rockabilly styles, Hell Bunny is all about fun with an edge. Their pieces are known for playful prints featuring skulls, polka dots, and florals on classic retro silhouettes like swing dresses and pencil skirts. It shares Betsey Johnson's passion for bold, expressive fashion, but with a darker, more alternative lens.
Shop now at hellbunny.com
If the "cute" and "quirky" aspects of Betsey Johnson are what you love most about the brand, Kawaii International is where you need to be shopping next. This brand dives deep into the vibrant and playful world of Japanese street fashion, embracing bright colors, adorable prints, and exaggerated silhouettes. Similar to Betsey Johnson, it's all about having fun with fashion and celebrating joyful self-expression.
Shop now at kawaiiclothing.com
LuLaRoe is famous for its ultra-comfortable leggings, dresses, and tops that come in an endless variety of fun, eye-catching prints. While the vibe is much more casual and focused on everyday comfort than Betsey Johnson's party-ready pieces, they both share a core philosophy: life's too short to wear boring clothes! If you're looking for that splash of cheerful color and pattern for your daily wardrobe, LuLaRoe is your go-to.
Shop now at lularoe.com
Dolls Kill is an online retailer that serves as a playground for rebellious, edgy fashion, featuring punk, goth, rave, and grunge styles. It shares Betsey Johnson's fearless attitude and love for making a scene, but pushes the boundaries much further with provocative cuts, leather, and over-the-top, festival-ready accessories. While both brands are a bit rebellious in spirit, Dolls Kill is where you go when you want to take your bold style to an 11 out of 10.
Shop now at dollskill.com
Unique Vintage celebrates the glamour of bygone eras, offering retro-inspired clothing with a modern, playful spin. From flirty 1950s swing dresses to vibrant 1920s flapper styles, their collections are packed with personality and charm. Like Betsey Johnson, they have a deep appreciation for vintage silhouettes and a flair for fun, feminine designs that feel both classic and completely fresh.
Shop now at unique-vintage.com
Coming straight from the UK, Motel Rocks brings a trendy, youthful energy to bold fashion. The brand is known for its standout prints, figure-hugging bodycon styles, and edgy partywear that’s popular among the festival and street-style sets. Motel Rocks shares Betsey's love for head-turning, statement-making pieces, but with a more current, Gen Z-focused aesthetic that feels right for right now.
Shop now at motelrocks.com
While Yandy is best known for its playful lingerie and wild selection of costumes, the brand embodies Betsey Johnson's commitment to fun, flirty, and confident self-expression through its entire lineup. Their designs are made to be noticed, featuring bold colors, daring details, and an unapologetically sexy vibe. This is another brand to check out if you're not trying to take yourself too seriously when you dress up.
Shop now at yandy.com
For those who love Betsey Johnson's quirky bags and accessories, Loungefly is a must-see. As the go-to brand for high-quality, pop culture-inspired purses, mini backpacks, and wallets (especially for Disney and Marvel fans), Loungefly knows how to make an accessory the star of the show. It shares Betsey's belief that playful, eye-catching details are what make an outfit unforgettable.
Shop now at loungefly.com
Lulu's offers a wide range of trendy, affordable fashion that’s consistently fun, flirty, and feminine. They’re a go-to spot for everything from perfect party dresses to cute, statement-making separates for every day. While a bit more mainstream than Betsey Johnson, Lulu’s captures a similar joyful spirit with its focus on modern pieces that are designed for celebrating and having a good time.
Shop now at lulus.com
Don’t let the name fool you - Trashy Diva is all about beautiful, vintage-inspired clothing with a retro flair. The brand creates dresses in a wide variety of flattering and unique prints. Just like Betsey Johnson's creations, there is a special, keepsake quality to them that transcends the fast fashion market. If you love the retro silhouettes and amazing patterns that can be found in Betsey's archives, you'll love Trashy Diva's offerings.
Shop now at trashydiva.com
As the in-house label for the massive online retailer, ASOS DESIGN is a treasure trove of bold, trendy, and expressive fashion that is typically quite budget-friendly. Their massive collections include everything from vibrant suiting and statement dresses to quirky accessories and playful shoes. They match Betsey Johnson's eclecticism through their extensive product catalog and a commitment to helping you create any look you're searching for.
Shop now at asos.com
Fashion Nova is renowned for sexy, on-trend styles that are made to be seen. Known for its body-hugging silhouettes, bold colors, and daring cut-outs, the brand offers unapologetically confident fashion at a very affordable price point. In the same way that Betsey does, Fashion Nova loves an attention-grabbing design.
Shop now at fashionnova.com
Nasty Gal serves up edgy women's fashion with a vintage-inspired twist. They offer colorful dresses, statement prints, quirky knits, and rock-and-roll-ready accessories. Akin to the Queen of Fun, Betsey Johnson, it’s all about a fearless approach to fashion that empowers the wearer to dress for themselves, no matter who is watching.
Shop now at nastygal.com
Sundance captures a bohemian, artistic side reminiscent of Betsey's spirit, making her aesthetic feel more accessible to everyone. Their catalog offers vibrant jewelry, patterned dresses, and embroidered details that celebrate free-spirited style and a love of color. This is another brand focused on making fun, free-spirited fashion accessible.
Shop now at sundancecatalog.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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