If you're a fan of uncomplicated, effective daily rituals, you probably already love Minimalist Skincare. They just get it: skincare should be straightforward, backed by science, and free of unnecessary fluff. Their "less is more" approach is perfect for building a simple yet powerful routine that actually works.
For those of us who appreciate that no-fuss philosophy but love discovering new options, there are plenty of other brands that share a similar spirit. Whether you want to explore different ingredients, find a new price point, or just mix things up, here are 18 brands like Minimalist Skincare to add to your radar.
Known for its lab-inspired aesthetic and shockingly low prices, The Ordinary puts powerful, single-ingredient formulas front and center. Offerings like their Niacinamide and Hyaluronic Acid serums are cult favorites, with most products sitting comfortably in the $5 to $20 range. They share Minimalist Skincare's science-backed, transparent philosophy but allow you to build an even more customized routine with their ingredient-focused treatments.
Shop now at theordinary.com
If you're looking for minimalism with a touch of luxury, meet Drunk Elephant. This brand focuses on creating "biocompatible" products, eliminating what they call the "Suspicious 6" ingredients to avoid irritation. Their chic, colorful packaging holds potent formulas, priced between $34 and $90. It’s a step up in price from Minimalist Skincare, but shares the same commitment to effective, straightforward routines that let your skin thrive.
Shop now at drunkelephant.com
Versed is your go-to for clean, affordable, and results-driven skincare that looks great on your counter. With most products falling between $10 and $30, it’s a budget-friendly way to shop sustainably. Like Minimalist Skincare, Versed delivers uncomplicated formulas with powerhouse ingredients like salicylic acid and niacinamide, but with a special focus on eco-conscious packaging and practices.
Shop now at versedskin.com
Much like The Ordinary, The Inkey List is all about demystifying skincare. Their entire mission is to provide high-quality, single-ingredient-focused products at incredibly accessible prices, usually between $5 and $15. If you love Minimalist Skincare's transparency but want to get even more granular with your routine - or are on a tighter budget - The Inkey List makes it easy to experiment and learn.
Shop now at theinkeylist.com
Aesop combines sophisticated, plant-based formulas with an iconic, apothecary-inspired aesthetic. Their products, which typically range from $40 to $80, are designed to create a sensory experience. While it’s certainly more of a luxury line, Aesop shares a core belief with Minimalist Skincare: use high-quality, effective ingredients to build a simple, enjoyable routine. It’s the perfect choice for someone who values both performance and design.
Shop now at aesop.com
Developed with dermatologists, CeraVe is a drugstore gem celebrated for its focus on restoring the skin barrier. With key ingredients like ceramides and hyaluronic acid, their no-frills lotions and cleansers are perfect for sensitive or compromised skin. CeraVe parallels Minimalist Skincare's science-first approach but at an even more affordable price point, with most products under $20.
Shop now at cerave.com
A true pioneer in ingredient transparency, Paula's Choice offers smart, science-backed skincare that tackles specific concerns. Ranging from $20-$50, their products are famously fragrance-free and non-irritating. You'll find a similar commitment to clinical efficacy as Minimalist Skincare, but with a broader catalog of targeted exfoliants, serums, and treatments for issues like acne, rosacea, and signs of aging.
Shop now at paulaschoice.com
Created by Rihanna, Fenty Skin is all about uncomplicated yet effective skincare for everyone. The line features multi-tasking products designed to streamline your routine, housed in chic, user-friendly packaging. With prices from $20-$50, Fenty Skin champions the minimalist ethos but packages it with a vibrant, trend-forward identity that feels inclusive and modern.
Shop now at fentybeauty.com
Glow Recipe makes skincare fun with its fruit-forward, cruelty-free formulas that deliver a serious glow. Their products, usually $25-$50, feature juicy ingredients like watermelon and plum combined with proven actives like hyaluronic acid. While the vibe is more playful and colorful than Minimalist Skincare, they both champion clean, gentle formulas meant to be layered for a simple, hydrating routine.
Shop now at glowrecipe.com
A longtime veteran of ethical beauty, The Body Shop focuses on natural, sustainably sourced ingredients. With products from $10 to $40, you can build a simple routine centered on fair-trade botanicals like tea tree oil and vitamin E. They share Minimalist Skincare’s passion for ingredient transparency but with a much greater emphasis on global social and environmental activism.
Shop now at thebodyshop.com
Herbivore is where minimalism meets natural, plant-based luxury. Their products are as beautiful as they are effective, featuring clean ingredients in gorgeous, shelfie-worthy packaging. Priced generally from $30 to $70, the line prioritizes natural botanicals for simple skincare rituals. It’s like a more bohemian, crystal-loving cousin to Minimalist Skincare, perfect for anyone who wants their routine to feel indulgent and pure.
Shop now at herbivorebotanicals.com
This California-based brand combines nutrient-dense superfoods (think kale and spinach) with clinical-grade actives to create effective, eco-conscious skincare. Their products, which fall in the $30-$60 range, come in minimalist glass packaging, highlighting their sustainable ethos. It’s similar to Minimalist Skincare in its ingredient-focused approach but appeals specifically to the eco-minded, clean-beauty enthusiast.
Shop now at youthtothepeople.com
Lilah B. delivers a luxurious "less is more" philosophy across both skincare and makeup. Their products, priced between $30 and $60, are clean, cruelty-free, and housed in stunningly sleek, pebble-like packaging designed to declutter your vanity. The aesthetic is pure modern elegance, sharing Minimalist Skincare’s simple approach but blending it beautifully with beauty staples for a truly streamlined ritual.
Shop now at lilahb.com
Eve Lom is centered around the belief that the perfect cleanse is the foundation of glowing skin. This luxury, spa-inspired brand ($40-$80) keeps routines simple, focusing on core products like its iconic cleanser. It has a more classic, premium feel than Minimalist Skincare but retains the essentialist focus on creating a healthy complexion through a short, effective lineup.
Shop now at evelom.com
For those seeking the pinnacle of farm-to-face luxury, there’s Tata Harper. This brand makes 100% natural, non-toxic skincare with ingredients grown on its own Vermont farm. While much pricier ($50-$150), it embodies the minimalist ideal of pure, potent ingredients without any synthetic fillers. It's a high-end alternative for those who prioritize radical transparency and natural purity above all else.
Shop now at tataharper.com
Clean, sustainable, and science-led, Biossance uses a powerful, sugarcane-derived squalane in all its products to deliver intense moisturization. In the $20-$50 price range, the brand is totally aligned with Minimalist Skincare's focus on clinical efficacy and ingredient safety. However, Biossance carves out its niche with a deeper commitment to sustainability and its hero squalane ingredient.
Shop now at biossance.com
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