If you're a fan of innovative, on-the-go makeup with a playful edge, you probably have a few products from Milk Makeup in your bag right now. The brand is known for its multi-use sticks, clean vegan formulas, and cool-kid aesthetic that makes beauty feel fun and effortless.
But part of the fun is discovering new brands that share that same commitment to bold, cruelty-free beauty. Whether you're looking for more vibrant shades, skincare-infused formulas, or a budget-friendly alternative, here are 17 other brands that deliver on the cool, conscious vibe Milk Makeup is famous for.
Fenty Beauty is a game-changer in a world of cruelty-free, high-impact makeup. It's famous for its inclusive shade ranges and products like the Stunna Lip Paint and Killawatt highlighters that let you create stunning, statement looks. While Milk leans toward minimalist application, Fenty is about high-performance glam that works for every skin tone.
Both brands champion self-expression through clean beauty, but Fenty delivers a wider spectrum of shades and focuses on creating standout, artistic looks. If you love Milk's vibe but need more options in foundation or want bolder color payoff, Fenty is for you.
Shop now at fentybeauty.com
For makeup that's as tattoo-proof as it is vegan, KVD Beauty is a must-try. Known for its intense pigmentation and edgy, gothic-inspired aesthetic, this brand delivers drama. Think a hyper-precise winged eye with their cult-favorite Tattoo Liner or a bold lip that lasts all day with their Everlasting Liquid Lipstick.
While Milk Makeup offers a more laid-back, playful style, KVD has a moodier, more artistic edge. Both are committed to high-performance, cruelty-free formulas, but KVD is your go-to when you want makeup that makes an undeniable statement.
Shop now at kvdbeauty.com
If you want to graduate from everyday bold to editorial glam, welcome to Pat McGrath Labs. This luxury brand is legendary for its opulent eyeshadows, metallic finishes, and transformative textures. It's the kind of high-fashion, artistic makeup you'd see on the runway, with products designed by one of the world's most iconic makeup artists.
While Milk brings accessible, on-the-go boldness, Pat McGrath offers pure, high-end artistry for makeup lovers looking to invest in something truly special. It’s a higher price point, but the quality and color payoff are unmatched.
Shop now at patmcgrath.com
Want to experiment with every color of the rainbow without emptying your wallet? ColourPop is a super affordable, trend-obsessed brand that makes trying new looks easy and fun. They are constantly dropping new collections of vibrant eyeshadows, lipsticks, and liners that keep up with everything happening on TikTok and Instagram.
Unlike Milk’s focus on multi-use, skincare-infused sticks, ColourPop is all about fast, playful, and high-impact color. If you want to build a massive collection of bold, vegan makeup for a fraction of the price, this is where you start.
Shop now at colourpop.com
You probably know Lush for its bath bombs, but their makeup line carries the same fresh, handmade, and eco-conscious ethos. Their cruelty-free and vegan cosmetics feature bold colors with a focus on natural, skin-loving ingredients. It's beauty with a conscience, delivered in a fun, sustainable package.
Milk Makeup’s style is more sleek and modern, while Lush's is artisanal and inspired by nature. Both appeal to shoppers who care about ethical ingredients, just with a different aesthetic.
Shop now at lush.com
If you love Milk's vegan and cruelty-free mission but prefer a more natural, "your-skin-but-better" vibe, Burt's Bees is a perfect fit. Known for its natural, lip-nourishing balms, the brand also offers a line of clean, plant-based makeup that provides a gentle wash of color.
It's definitely more subdued compared to Milk's edgy color pops. Burt’s Bees is for the minimalist who values sustainable, organic ingredients and wants a hint of color for an everyday, effortless look.
Shop now at burtsbees.com
Bite Beauty is all about lips - think nourishing, richly pigmented, and clean formulas. Fueled by food-grade ingredients and antioxidants, their vegan lip crayons, masks, and glosses give you bold color that’s actually good for you. You get high-impact shades with the benefits of a super-hydrating balm.
While Milk masters the multi-use stick for cheeks and lips, Bite's expertise is entirely focused on delivering the perfect pout. For bold beauty lovers who want their lip products to multitask as treatment, Bite is a must-have.
Shop now at bitebeauty.com
e.l.f. proves that amazing, vegan, and cruelty-free makeup doesn't have to be expensive. This budget-friendly powerhouse offers high-quality products that often go viral for being incredible dupes of high-end favorites. Their range is huge, giving you access to everything from vibrant eyeshadow palettes to pigmented primers and setting sprays.
e.l.f brings the same trendy and experimental spirit as Milk but at a much more accessible price point. It’s perfect for playing with trends without the commitment.
Shop now at elfcosmetics.com
Urban Decay has been the go-to for rebellious, edgy beauty for years. They're legendary for their highly pigmented Naked palettes, bold Vice Lipsticks, and unstoppable setting sprays. While not fully vegan, they offer a huge range of vegan products and are completely cruelty-free.
Compared to Milk’s fresh-faced vibe, Urban Decay leans into a grungier, rock-and-roll aesthetic. If you want makeup that’s unapologetically bold and built to last through the night, UD has you covered.
Shop now at urbandecay.com
For those who believe makeup should be magical, Lime Crime is your beauty dreamland. This vibrant, vegan brand is famous for bringing fantastical shades - think unicorn hair dyes and glittery eyeshadows - to life. It's for the fearless makeup lover who isn't afraid to rock shades of neon lime or deep violet.
Milk's aesthetic is cool and modern, while Lime Crime is pure whimsy and fantasy. Both brands cater to bold self-expression, but Lime Crime dives headfirst into the most unconventional, eye-catching hues imaginable.
Shop now at limecrimerevolution.com
The Body Shop is an icon in ethically-sourced, cruelty-free beauty. Their makeup line features natural ingredients and a commitment to sustainability, offering everything from tinted moisturizers to colorful eyeshadows and lip balms that are gentle on your skin and the planet.
While Milk has a trendy, downtown edge, The Body Shop’s vibe is more about eco-conscious, natural beauty. It's a great choice for shoppers who prioritize environmental and social responsibility in their makeup bag.
Shop now at thebodyshop.com
Aveda is a brand rooted in wellness and plant-based science. Their cruelty-free makeup features nourishing ingredients and beautiful earthy tones perfect for creating a polished yet natural look. This is the skincare-lover’s makeup brand.
If you're drawn to Milk's vegan values but want a more sophisticated and minimalist beauty routine, Aveda offers a calm, earth-toned, natural finish that contrasts nicely with Milk's vibrant style.
Shop now at aveda.com
Kosas makes clean, skin-improving makeup that's quick, easy, and comfortable to wear. They perfectly blend potent skincare with beautifully pigmented, buildable color. Their "Revealer" concealer and tinted face oils are cult favorites for a reason: they let your skin shine through while offering great coverage and glow.
Like Milk, Kosas uses minimalist packaging and focuses on user-friendly applications. But Kosas puts a heavier emphasis on active skincare ingredients in its formulas, creating makeup that actively benefits your skin.
Shop now at kosas.com
Ere Perez is a natural, cruelty-free, and vegan brand that harnesses the power of plants to create stunning, skin-friendly makeup. With products like beet-based cheek and lip tints, their line is all about achieving a fresh-faced, healthy glow with nourishing natural ingredients.
While sharing a commitment to clean beauty with Milk, Ere Perez caters to a more understated aesthetic. It's for the person who wants a dewy, gentle wash of color that feels as good as it looks.
Shop now at ereperez.com
Ilia is where skincare and makeup meet. Their motto is skin protection, which is proven by their clean formulas and high-performance, skincare-powered pigments, and their famous SPF-infused skin tint. It's makeup that’s consciously crafted to care for and protect your skin.
Much like Milk, Ilia champions easy, multi-use products like their Multi-Sticks, but with an even stronger focus on skincare benefits. If SPF and active ingredients are your priority, then Ilia should not be missed.
Shop now at iliabeauty.com
As a 100% vegan pioneer brand, Pacifica offers an extensive range of fun and affordable products for skin, makeup, hair, and more. Their youthful makeup range includes vibrant eyeshadows, playful packaging, and amazing fragrances, making their collections great starters if you're looking to explore the bold world of beauty.
Pacifica shares a cruelty-free ethos with Milk, they provide a playful, budget-friendly alternative for those looking to try new looks with their extensive range of makeup that goes beyond staple sticks or brushes.
Shop now at pacificabeauty.com
If you have a sweet spot for whimsical creations, you’ll love this baking-inspired vegan and cruelty-free brand. Everything here is about sweetness, with quirky dessert-themed packaging for products that "bake" rather than just set, to long-lasting wear. They’re known for smudge-proof formulas of their Cake-pops that last from am to pm.
While Milk's aesthetic is urban, cool, and minimalist, Beauty Bakerie offers a more whimsical, fun vibe. Both are cruelty-free and inclusive, making it perfect for anyone looking to experiment, no matter their age.
Shop now at beautybakerie.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
