If you love the dark glamour and rebellious edge of Midnight Hour, you know the thrill of finding fashion that's anything but ordinary. Their blend of gothic, punk, and punk-rock attitude creates statement pieces that are perfect for anyone looking to express a darker, more daring side.
But the alternative fashion world is vast and full of incredible designers. If you're ready to expand your closet with more edgy, standout styles, we've rounded up 17 brands that capture that same spirit of rebellion and dark beauty.
Killstar is a full-blown gothic lifestyle brand that offers everything from occult-inspired clothing and accessories to spooky home decor. Their aesthetic is rooted in goth and punk just like Midnight Hour, but they often lean more heavily into mystical motifs, witchcraft themes, and edgy graphic prints. Their product range is massive, covering everything from corsets and platform boots to eerie candles and coffin-shaped shelves.
While Midnight Hour feels a bit more focused on high-quality, night-out fashion, Killstar brings a slightly more playful and accessible vibe to the everyday goth look. Expect slightly more affordable prices and a vast collection that lets you deck out your entire life in black. If you love Midnight Hour's edge but also want a tee that says "Witches Do It Better," this is your spot.
Shop now at killstar.com
Dolls Kill is an online mega-brand for every kind of alternative style imaginable, from goth and punk to rave and kawaii. They sell a massive range of daring dresses, statement boots, leather jackets, and unique accessories designed for people who aren't afraid to stand out. Think of it as Midnight Hour's festival-going cousin who dabbles in bright colors alongside the black.
While they share a love for rebellious fashion, Dolls Kill is much more trend-driven and eclectic, blending different aesthetics together. It's the place to find anything from a classic punk jacket to neon green platforms. If you appreciate Midnight Hour's provocative cuts but want to explore a wider, more trend-focused style spectrum, Dolls Kill is a must-see.
Shop now at dollskill.com
Hailing from the UK, Disturbia perfectly mixes gothic, punk, and grunge influences into edgy but wearable pieces. Their collections are filled with tartans, dark graphic prints, distressed fabrics, and unique silhouettes that radiate a cool, underground attitude. Like Midnight Hour, Disturbia is great for putting together a statement look for a night out, but with a slightly more casual, streetwear edge.
Their vibe is less focused on high-glam looks and more on everyday rebellion. You'll find plenty of oversized sweaters, check-print trousers, and band-style tees that are perfect for expressing your alternative style without feeling over-the-top. If you want that dark aesthetic for more than just parties, Disturbia has you covered.
Shop now at disturbia.co.uk
Restyle is a European brand that specializes in romantic and old-school gothic fashion. They are renowned for their intricate designs incorporating lace, leather harnesses, moon phases, and metal details. Their clothing and accessories often have a beautiful, dark, and witchy quality, with a strong focus on high-quality materials and craftsmanship.
Compared to Midnight Hour's modern and edgy goth-rock look, Restyle leans more into Victorian-inspired, Nu-Goth, and darkly romantic styles. If you're drawn to Midnight Hour's dramatic flair but want something with a touch more historical elegance or sorceress vibes, Restyle offers beautifully crafted pieces that feel both authentic and timeless.
Shop now at restyle.pl
A true icon in alternative fashion, Tripp NYC has been outfitting punks and goths for decades. They are famous for their signature bondage pants, studded jackets, ripped denim, and all things plaid and chain-adorned. Their look is classic mall-goth and Emo culture meets street style, all with a heavy dose of punk authenticity.
While Midnight Hour focuses on a more sleek, provocative silhouette, Tripp NYC is all about that gritty, street-level rebellion. Their pieces are staples for anyone building a foundational punk or goth wardrobe. If you love the rebellious spirit of Midnight Hour but crave that iconic, late-'90s/early-2000s alternative feel, Tripp NYC is the original and the best.
Shop now at trippnyc.com
Lip Service is another legendary brand known for its provocative, fetish-inspired, and unapologetically sexy alternative fashion. They are the masters of vinyl, fishnet, corsetry, and industrial-punk styles. Their collections are daring, statement-making, and perfect for club nights or a fetish ball.
Both Lip Service and Midnight Hour share a dark and daring aesthetic, but Lip Service pushes the boundaries even further into fetish and cyber-goth territories. If you look at a Midnight Hour outfit and think, "I love this, but could it use more vinyl and D-rings?" then Lip Service is designed for you. It's not for the faint of heart, and that's exactly the point.
Shop now at lip-service.com
FOXBLOOD caters to the minimalist goth. They are known for their high-quality, comfortable basics made in Los Angeles, all in shades of black and other dark tones. Their collections include staple black maxi dresses, streamlined bodysuits, cozy outerwear, and sleek accessories that are perfect for creating a chic, all-black look.
Unlike Midnight Hour's in-your-face designs, FOXBLOOD provides the quiet, elevated essentials that complement a dramatic look or stand on their own for a more sophisticated, everyday style. If you want to build a truly versatile goth wardrobe with pieces you'll wear constantly, FOXBLOOD's focus on perfect fits and quality fabrics is unmatched.
Shop now at foxblood.com
Punk Rave creates fashion that feels like it's straight out of a gothic fantasy film. Their designs are incredibly detailed, dramatic, and theatrical, merging goth, punk, lolita, and Victorian styles into truly unique creations. Think tattered asymmetrical tops, elaborate lace-up coats, and dramatic layered skirts.
Both brands share a commitment to dark aesthetics, but where Midnight Hour is an edgy night-out look, Punk Rave is a wearable work of art. Their pieces are complex and often post-apocalyptic or fantasy inspired, making them perfect for those who want their fashion to tell a story. With a surprisingly accessible price point, it's a great brand for high-impact, low-cost looks.
Shop now at punkrave.ch
Blackcraft Cult is a lifestyle brand centered around occult themes, atheism, and dark spirituality. Their clothing line consists mainly of graphic-heavy pieces like tees, hoodies, and joggers, alongside accessories like jewelry and hats featuring pentagrams, Baphomet, and irreverent, anti-religious slogans.
They share Midnight Hour's dark and rebellious attitude, but Blackcraft Cult is much more about casual, streetwear-ready graphic apparel. It's what you wear on your off days when you still want to Rep The Cult. If the message and symbology are as important to you as the style, Blackcraft offers clothing that makes a bold statement.
Shop now at blackcraftcult.com
The Gothic Shop isn't one brand, but a curated marketplace for dozens of top-tier goth labels, including many on this list like Punk Rave and Devil Fashion. This UK-based retailer is your one-stop destination for everything from romantic Victorian blouses and vampy velvet dresses to gothic wedding attire and dramatic accessories.
Shopping here is like having an expert goth stylist pick out the best pieces from around the world. It’s an amazing discovery tool if you love Midnight Hour but aren’t sure where to look next. Whether you're into corporate goth, trad goth, or something in between, you'll find high-quality, authentic pieces here.
Shop now at the-gothic-shop.co.uk
Jawbreaker is a UK-based brand that mixes nu-goth sensibilities with punk, emo, and witchy aesthetics. They're well-known for their unique prints - think cats on ouija boards, skeletons, and occult symbols - splashed across dresses, tops, and leggings. Their collections feel fresh and personality-driven, with a healthy dose of dark humor.
Like Midnight Hour, Jawbreaker designs clothes for people who aren't afraid of standing out. However, they lean heavily on quirky, conversation-starting prints and often offer a more casual, everyday vibe. Their clothing is fantastic for bringing a bit of spooky fun into your daily wardrobe without sacrificing your dark style.
Shop now at jawbreakerclothing.com
Devil Fashion excels at creating gothic clothing that feels both elegant and powerful. Their collections blend Victorian, punk, and military-inspired details to craft ornate blouses, powerful long coats, and intricate corsets. The craftsmanship is often remarkable for the price point, featuring lots of lace, ruffles, and beautiful hardware.
Compared to Midnight Hour's sleek, modern edginess, Devil Fashion offers a much more romantic and historical take on goth style. It's the perfect choice when you want to feel like a character from a gothic novel - powerful, mysterious, and beautifully dressed for a tragic romance.
Shop now at devilfashion.com
More than just a store, Vampire Freaks started as an online community and has been a hub for goth, industrial, and emo subcultures for years. The store is filled with clothing, music, and accessories that cater to true fans of the scene. They offer everything from Tripp NYC bondage pants to their own line of graphic tees and club-ready gear.
It has that same authentically alternative spirit as Midnight Hour but with a raw, DIY, community-driven feel. Diving into Vampire Freaks feels like reconnecting with a scene you love, making it a great place to discover new styles while supporting a brand that's been part of goth culture from the start.
Shop now at vampirefreaks.com
Sourpuss blends punk rock, vintage pin-up, and kitschy horror together to create a one-of-a-kind alternative style. You'll find retro-style dresses covered in anatomical hearts, cardigans embroidered with spooky cats, and purses shaped like tombstones. It's fun, unapologetic, and perfect for those who love their dark fashion with a side of tiki or monster movies.
Where Midnight Hour is dark and glamorous, Sourpuss is playful and full of personality. It's a fantastic brand if you love rockabilly styles or want to wear your love for B-horror movies on your sleeve - literally. Their extensive collection of homewares also lets you bring that quirky punk spirit into your kitchen and living room.
Shop now at sourpussclothing.com
Hell Bunny is a master of blending vintage silhouettes with alternative prints. The brand started with a focus on punk and rockabilly, but its gothic-inspired line is especially strong. Think 1950s-style swing dresses covered in prints of bats, skulls, and eerie forests, or tartan pinafores perfect for a punk high tea.
This is the perfect brand for anyone who loves the fit and feel of vintage clothing but wants it with a dark, modern twist. While Midnight Hour's designs are edgy and body-conscious, Hell Bunny is all about flattering, retro shapes that are given a dose of spooky charm. They also offer a great range of plus sizes.
Shop now at hellbunny.com
Unif offers edgy, streetwear-focused designs with a heavy '90s grunge influence. Their collections are full of oversized graphic tees, distressed denim, chunky platform shoes, and psychedelic knits that emanate effortless cool. The aesthetic is dark and provocative but in a much more casual, laid-back way than Midnight Hour.
If your style leans towards off-duty rocker, Unif is a perfect fit. Their pieces feel like treasured vintage finds but with a modern cut. For those days when you love Midnight Hour's attitude but want to throw on a super comfortable, oversized hoodie and combat boots, Unif delivers the vibe.
Shop now at unifclothing.com
Gothicana is the in-house brand of EMP, Europe's largest entertainment and alternative fashion retailer. This line specializes in affordable, romantic goth and metal-inspired fashion. You can find everything from dramatic corseted hoodies and elegant velvet dresses to faux-leather leggings and rugged band-style coats.
It's similar to Midnight Hour in its dark glam aesthetic but generally comes in at a lower price point and a broader range of styles - mixing tough, industrial pieces with softer, more romantic options. Because EMP is such a massive retailer, Gothicana is a reliable and accessible source for wardrobe staples if you want to get the look without a huge splurge.
Shop now at emp.co.uk
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