If you're a fan of Malin and Goetz, you already appreciate the beauty of simplicity. Their high-quality, straightforward skincare essentials are perfect for anyone who wants effective, uncomplicated products that look chic on the bathroom counter without causing irritation.
Their science-backed formulas cater especially to sensitive skin, making luxury skincare feel both accessible and reliable. For those who love Malin and Goetz's minimalist philosophy but want to explore other brands with a similar vibe, here are 19 amazing alternatives to add to your routine.
Drunk Elephant is known for its "biocompatible" skincare, focusing on clean, effective ingredients that your skin can easily absorb and use. Their colorful packaging stands out, but like Malin and Goetz, a serious commitment to non-irritating, potent formulations is at their core. While M+G keeps things minimal, Drunk Elephant often incorporates more active ingredients for targeted results, making it great for anyone looking to step up their routine's intensity without sacrificing a clean ethos.
Shop now at drunkelephant.com
The Ordinary champions transparency and science-backed ingredients at an incredibly affordable price point. Instead of all-in-one solutions, they offer potent, single-ingredient formulas like serums and acids so you can build a customized routine. While Malin and Goetz offers a curated, minimalist luxury experience, The Ordinary provides the building blocks for those who love to play cosmetic chemist at home. It’s perfect if you want to target specific concerns on a budget.
Shop now at theordinary.com
Positioned at the peak of luxury skincare, Augustinus Bader is powered by its proprietary TFC8 technology, designed to support the body’s natural renewal processes. This is skincare for those seeking serious, science-driven anti-aging and regenerative results. M+G focuses on daily essentials for healthy, balanced skin, while Augustinus Bader is an investment in potent, restorative treatments known for their visible effects on skin texture and vitality.
Shop now at augustinusbader.com
La Roche-Posay is the French pharmacy go-to for dermatologist-recommended skincare, especially for sensitive and reactive skin. Like Malin and Goetz, they focus on gentle yet effective formulas backed by science. The primary difference is the price point and accessibility, La Roche-Posay offers high-quality, effective skincare that's more widely available and affordable, making it a dependable choice for everyday concerns without the luxury price tag.
Shop now at laroche-posay.us
Tatcha transforms skincare into a luxurious, mindful ritual inspired by Japanese beauty traditions. With elegant packaging and beautiful textures, their products focus on hydrating and clarifying the skin with ingredients like rice bran and green tea. While Malin and Goetz's vibe is modern, N.Y.C minimalism, Tatcha offers a lush, sensorial experience. Both brands, however, share a deep commitment to high-quality, effective formulations that leave skin feeling amazing.
Shop now at tatcha.com
Dr. Jart+ perfectly merges dermatological science with playful, creative K-beauty innovation. They are famous for their Cicapair line for soothing redness and a fun range of rubber masks that deliver serious results. Like M+G, they have roots in science-driven skincare, but Dr. Jart+ brings a more fun and experimental approach to solving common skin issues like dryness and sensitization.
Shop now at drjart.com
Trusted by dermatologists and estheticians worldwide, SkinCeuticals is a gold standard in clinical, high-performance skincare. They're legendary for their advanced antioxidant serums, like C E Ferulic, designed to protect against environmental damage and signs of aging. If Malin and Goetz offers beautifully formulated essentials for skin maintenance, SkinCeuticals provides the high-potency, targeted treatments for visible skin correction and prevention.
Shop now at skinceuticals.com
Aesop and Malin and Goetz are often seen as aesthetic siblings, thanks to their shared love for minimalist, gender-neutral packaging. However, Aesop leans heavily into botanical ingredients and sophisticated, aromatic scents that create a distinct sensory experience. While M+G formulates to be largely fragrance-free for sensitivity, Aesop makes scent a core part of its luxurious identity. It's the perfect choice if you want effective formulas with an apothecary feel and a beautiful aroma.
Shop now at aesop.com
Biossance centers its entire line around squalane, a powerfully hydrating and sustainably sourced ingredient that mimics your skin's natural oils. Their ethos is "clean science," offering simple, effective formulas with a strong eco-conscious mission. They share Malin and Goetz’s clean, results-oriented approach but with sustainability at the forefront of their brand story, making them ideal for the environmentally aware shopper.
Shop now at biossance.com
Kypris creates luxury, high-performance skincare that merges holistic principles with green science. Their formulas are packed with potent, sustainably sourced botanicals and offer a truly indulgent experience. While M+G’s effectiveness comes from clinical simplicity, Kypris delivers results through rich, nature-forward potions that feel soulful and deeply nourishing. It's perfect for those who want their skincare routine to feel sacred and special.
Shop now at kyprisbeauty.com
Vintner's Daughter is the pinnacle of "fewer but better," a philosophy Malin and Goetz fans can appreciate. Their cult-favorite Active Botanical Serum is a powerhouse of 22 nutrient-rich botanicals. Where M+G offers a full range of minimalist essentials, Vintner's Daughter commits to just two perfect, multi-correctional products. It’s for the true minimalist who wants one or two steps to do it all.
Shop now at vintnersdaughter.com
Tata Harper offers "farm-to-face" skincare, crafting 100% natural and non-toxic products directly on her Vermont farm. Their complex formulas feature a high concentration of botanicals engineered for performance. Unlike Malin and Goetz’s lab-focused minimalism, Tata Harper embodies natural luxury. This brand is for those who prioritize pure, homegrown ingredients without compromising on high-tech efficacy.
Shop now at tataharperskincare.com
Herbivore captures the minimalist aesthetic of Malin and Goetz but with a focus on natural, plant-based ingredients and beautiful textures. Known for their facial oils, clay masks, and dreamy body polishes, their formulas are simple, cruelty-free, and effective. They prioritize the sensory experience with natural scents and gorgeous colors pulled from their ingredients, offering a slightly more bohemian take on modern skincare essentials.
Shop now at herbivorebotanicals.com
Harnessing the mineral-rich healing waters of Budapest, Omorovicza is a luxury skincare brand that feels like a European spa experience in a bottle. Their patented delivery system helps minerals penetrate the skin more deeply for maximum firming and rejuvenation. While M+G’s vibe is cool and clinical, Omorovicza offers Old-World elegance and thermal water science for a truly indulgent routine.
Shop now at omorovicza.com
Rooted in the wellness traditions of the Austrian Alps, Susanne Kaufmann offers natural, results-driven skincare that is both organic and effective. The products are created with locally sourced botanicals and produced sustainably. This brand aligns with Malin and Goetz's quality and precision but draws its philosophy from natural remedies and holistic wellness, making skincare feel like an act of self-care.
Shop now at susannekaufmann.com
Eve Lom is centered around the belief that cleansing is the cornerstone of great skin. Their iconic, award-winning cleansing balm is a luxurious, multi-step ritual in itself. While Malin and Goetz champions a quick and simple routine, Eve Lom invites you to slow down and indulge in the process. It's a great match for someone ready to invest more time in their evening routine for perfectly decongested, glowing skin.
Shop now at evelom.com
Furtuna Skin brings wild-foraged, organic botanicals from a private estate in Sicily and powers them with advanced science. The result is hyper-potent, clean skincare that delivers impressive results, especially for stressed or sensitive skin. It shares Malin and Goetz's focus on efficacy and quality but from a distinctly natural, sustainably sourced, and farm-to-bottle perspective.
Shop now at furtunaskin.com
A beloved heritage brand, Kiehl's started as an old-world apothecary in New York City, much like M+G. They're adored for their no-nonsense, science-backed formulas that just work, like the classic Ultra Facial Cream. Kiehl’s offers a similar price point and dependable essentials but with a more vintage, apothecary aesthetic that appeals to anyone who values reliable skincare with a long history of results.
Shop now at kiehls.com
Youth to the People combines nutrient-dense superfoods like kale and spinach with clinical science to create effective, vegan skincare. Packaged in minimalist glass, the brand has a cool, eco-conscious vibe rooted in California. It shares the same gender-neutral appeal and commitment to clean formulas as Malin and Goetz but targets a modern audience that loves superfoods in their smoothies just as much as in their cleansers.
Shop now at youthtothepeople.com
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