If you're obsessed with finding the latest makeup drops, vibrant eyeshadow palettes, and incredible dupes without spending a fortune, you probably have a stash of Makeup Revolution products in your collection. Known for its super-affordable prices and trend-focused formulas, the brand makes it easy to experiment with new looks on a budget.
For beauty lovers who feel that same thrill of discovering high-quality makeup at drugstore prices, there are plenty of other brands serving up similar vibes. Here are 19 brands like Makeup Revolution to check out for your next affordable beauty haul.
A true powerhouse in affordable beauty, e.l.f. Cosmetics (which stands for eyes, lips, face) offers viral makeup, skincare, and tools, with most items priced between $3 and $15. The brand is known for dropping trendy products that rival luxury formulas, like their beloved Poreless Putty Primer. Like Makeup Revolution, e.l.f. is on top of every trend, but it places a stronger emphasis on being 100% cruelty-free, vegan, and clean.
Shop now at elfcosmetics.com
ColourPop is an internet-famous brand that built its reputation on highly pigmented, fun, and wallet-friendly makeup. With prices generally in the $5 to $20 range, they're famous for their buttery Super Shock Shadows, colorful themed palettes, and comfortable liquid lipsticks. They share Makeup Revolution's passion for trend-driven collections and constant new releases, but with a distinctly playful, California-cool aesthetic that’s impossible to resist.
Shop now at colourpop.com
If vibrant, high-impact eyeshadow is your thing, BH Cosmetics needs to be on your radar. Famous for its large, versatile palettes and professional brush sets, this brand delivers bold, colorful, and highly pigmented products, mostly between $10 and $20. Similar to Makeup Revolution, they offer trendy, influencer-inspired sets that encourage creativity, but they put a special emphasis on eye-catching color stories perfect for creating statement looks.
Shop now at bhcosmetics.com
Wet n Wild has been a drugstore staple for decades, consistently delivering trendy products at unbelievably low prices, often from $2 to $10. From their iconic Photo Focus foundation to their cult-favorite MegaGlo Highlighting Powder, this brand proves that you don't need to spend much for great quality. They are a direct competitor to Makeup Revolution in their commitment to being both budget-friendly and on-trend while being completely cruelty-free.
Shop now at wetnwild.com
Juvia's Place is celebrated for its incredibly rich and pigmented eyeshadow palettes inspired by African culture. With most palettes priced between $20 and $30, they're slightly more expensive than Makeup Revolution but deliver an unbeatable color payoff and quality. Known for vibrant shades that pop on all skin tones, this brand is perfect for anyone who loves Makeup Revolution’s bold side but wants something even more opulent and powerful.
Shop now at juviasplace.com
It's no surprise that Revolution Beauty, the parent company of Makeup Revolution, is a perfect alternative. It offers an even broader range of makeup, skincare, and accessories at the same student-friendly price points of $5 to $20. You'll find a similar focus on fun collaborations, innovative formulas, and trendy collections, but with even more variety to explore, from their popular skincare lines to hairstyling products.
Shop now at revolutionbeauty.com
Milani brings Italian-inspired luxury to the drugstore with high-performance formulas and chic packaging, mostly in the $8 to $15 range. Famous for its Baked Blushes and Conceal + Perfect 2-in-1 Foundation, Milani offers staples that feel much more expensive than they are. They share Makeup Revolution’s trend-aware approach but lean toward creating polished, timeless looks perfect for everyday wear.
Shop now at milanicosmetics.com
Available exclusively inside Primark stores, the Colour Studio line is a treasure trove of ultra-affordable makeup that’s impossible to miss. With most products under $10, their focus is on fun, simple, and trendy makeup staples like eyeshadow quads, lip glosses, and shimmer highlighters. It shares Makeup Revolution's impulse-buy appeal, offering the perfect opportunity to try a new trend or pick up a last-minute essential on the fly.
Shop now at primark.com
Kiko Milano delivers stylish, Italian-made makeup and skincare with innovative textures and modern packaging, typically between $10 and $20. While they offer a wide range of everyday essentials, they are known for trendy, limited-edition collections that feel high-end. They offer a similar on-trend product pipeline to Makeup Revolution but with a more sophisticated, European feel that stands out in any makeup bag.
Shop now at kikocosmetics.com
Best known for its fan-favorite Pro Conceal HD Concealer, L.A. Girl is an expert at creating high-quality, professional-level makeup that is still very affordable. Products range from just $4 to $12 and are praised for their inclusive shade ranges and long-lasting formulas. While Makeup Revolution is often about bold experimentation, L.A. Girl excels at providing the reliable, high-performance staples you need to build any look.
Shop now at lagirlusa.com
A cult favorite for both makeup artists and beauty beginners, NYX offers a massive selection of professional-quality products without the pro-level prices ($5-$20). From their iconic Butter Glosses to gravity-defying mascaras and brow pencils, there's something for everyone. NYX rivals Makeup Revolution in product range and trend focus, but brings a slightly more edgy, artistic vibe to the drugstore aisle.
Shop now at nyxcosmetics.com
Beauty Bakerie serves up cruelty-free makeup with an adorable bakery-themed twist. Priced generally between $10 and $20, the brand is known for its cute packaging and quality, long-lasting formulas, like their famous Lip Whip liquid lipsticks. If you love the fun and youthful energy of Makeup Revolution but want it with a sweet, playful aesthetic, Beauty Bakerie’s charming products are a perfect fit.
Shop now at beautybakerie.com
A sister brand to Makeup Revolution sold primarily in the UK's Superdrug, Makeup Obsession delivers cheeky, trend-led makeup for the social media generation. Their collections, usually priced from $5 to $15, are filled with witty product names, customizable palettes, and fun-loving shades. They share the same core DNA as Makeup Revolution: affordable, trendy, and made for experimentation.
Shop now at superdrug.com
Jordana is one of the original wallet-friendly makeup brands, offering reliable essentials like eyeliners, lipsticks, and blushes for under $10. While not as trend-focused as Makeup Revolution, it's a hidden gem for solid, dependable basics that perform well without the hype. If you need a great black eyeliner or a perfect nude lipstick and don't want to spend much, Jordana is a fantastic choice.
Shop now at jordanacosmetics.com
Originating from Australia, BYS (Be Your Self) Cosmetics offers a wide range of colorful makeup and accessories priced under $10. Their bright eyeshadow palettes and playful collections appeal to a younger crowd who love to experiment with bold looks. BYS captures the same fun, youthful spirit as Makeup Revolution, offering a ton of colors to play with at a seriously low price point.
Shop now at bysbeauty.com
L.A. Colors is the go-to for super-affordable makeup thrills, with the vast majority of its products costing less than $5. Whether you're grabbing a bright nail polish, a glittery gloss, or a simple eyeshadow quint, this brand makes it easy to try something new with zero financial risk. It's similar to Makeup Revolution in its mission to make beauty accessible but targets shoppers on an even tighter budget.
Shop now at lacolors.com
Hailing from the UK, Sleek MakeUP is famous for its high-pigment products that are specifically formulated to look amazing on a wide range of skin tones. Their i-Divine eyeshadow palettes and Solstice Highlighting Palette are cult classics, offering professional results for around $5 to $15. Sleek shares Makeup Revolution's focus on bold color payoff and trendy collections, all from an inclusive point of view.
Shop now at sleekmakeup.com
For those who are serious about their eyeshadow, Makeup Geek offers professional-grade formulas renowned for their incredible pigmentation and blendability. While their range includes face and lip products, they're most famous for their eyeshadow singles (around $6-$10), which let you build your perfect custom palette. It’s a step up in quality from a typical drugstore brand but maintains an accessible price point for makeup enthusiasts who want performance without luxury pricing.
Shop now at makeupgeek.com
Essence brings a dose of European fun to the drugstore with its rock-bottom prices and surprisingly effective formulas. Products like their Lash Princess False Lash Effect Mascara are viral sensations for a reason, often costing less than $5. The brand is cruelty-free and focuses on providing enjoyable, easy-to-use makeup for everyday looks. It competes with Makeup Revolution on price but shines with its simple, high-performing staples.
Shop now at essencemakeup.com
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