There's a good reason why almost every high street has a Lush, wafting its signature scent of bath bombs and fresh soap around the corner. Its commitment to handmade, cruelty-free, and ethically sourced goodies has made it a go-to for anyone who wants their beauty routine to feel playful and do good at the same time.
But if you're a fan of Lush's vibrant world and are curious about what other awesome UK brands share that passion for natural ingredients and affordable self-care, you're in luck. Here are 18 similar brands worth exploring for your next beauty haul.
As another titan of ethical British beauty, The Body Shop is an obvious first stop. They offer a huge range of skincare, body care, and makeup rooted in cruelty-free principles and their Community Fair Trade program. Their vibe is a bit more classic and less whimsical than Lush, with iconic products like their Body Butters and Tea Tree Oil line focusing on accessible, natural-inspired care.
Prices are comparable, with moisturisers and masks typically falling between £5 and £30. While Lush champions 'naked' products, The Body Shop focuses on recycled packaging and refill stations, sharing the same eco-conscious heart but with a slightly different approach. If you love Lush's ethics but want a broader, more traditional product range, The Body Shop is your answer.
Shop now at www.thebodyshop.com
Don't sleep on your local high-street hero! Superdrug's own-brand collections are fantastically affordable and almost entirely cruelty-free, with tons of vegan options. From reliable skincare serums in their "Me+" range to fun bath and body treats, you can get your fix for as little as £2 to £15.
While it lacks the handmade, boutique feel of Lush, Superdrug's own brand delivers on the promise of ethical beauty for everyone. It’s perfect for stocking up on everyday essentials that don’t compromise on your values (or your bank account).
Shop now at www.superdrug.com
If your version of self-care is less cartoon-colored bath bomb and more serene spa experience, The White Company's beauty line is for you. Known for its sophisticated minimalism, their range of body lotions, beautiful candles, and shower gels focus on calming, luxurious scents like "Sleep" or "Calm."
It’s a step up in price, typically £10 to £40, and aesthetically the polar opposite of Lush’s vibrant chaos. However, it shares that core idea of transforming your home and routine into a sanctuary, making it a perfect gift or a grown-up treat for yourself.
Shop now at www.thewhitecompany.com
Neal's Yard Remedies is like Lush's chic, herbalist aunt. With a deep focus on certified organic, botanical-based skincare and wellness, this brand is known for its iconic blue bottles and aromatherapy expertise. Their products feel therapeutic, prioritizing powerful natural ingredients to create effective facial oils, moisturisers, and body balms. Expect prices from around £6 to over £30 for their premium sets. For a Lush lover who's interested in holistic wellness and the power of organic botanicals, Neal’s Yard is the perfect next step.
Shop now at www.nealsyardremedies.com
L'Occitane brings a touch of the French countryside to your bathroom, with luxurious products inspired by the ingredients of Provence. Famous for their Shea Butter hand creams and Almond shower oil, their vibe is rustic yet indulgent. Like Lush, they prioritize natural ingredients and have a strong commitment to sustainability and ethical sourcing.
Their formulas are a bit more classic and less experimental than Lush's, catering to someone who loves rich textures and sophisticated, nature-inspired scents. Prices generally sit in the £10 to £50 range, placing it in the affordable luxury category.
Shop now at uk.loccitane.com
Want luxury skincare without the luxury markup? Beauty Pie's membership model is a game-changer. For a monthly fee (starting from £10), you get access to high-end skincare, makeup, and body products at their jaw-droppingly low factory-direct prices. Think of it as getting Lush-level ingredient quality, but with sleek, minimalist packaging.
While you don't get the in-store handmade experience, you do get exceptional value and transparency on ingredients. It’s perfect for the beauty-savvy shopper who values potent formulas over colourful bells and whistles.
Shop now at www.beautypie.com
If it’s the bath bombs you love most about Lush, meet your new best friend. Bomb Cosmetics is all about handmade bath treats that are vibrant, fun, and incredibly fragrant. From glittery fizzers to cute, characterful soaps, their entire range screams personality and joy. Crucially, they’re also incredibly affordable, with most bath bombs costing just £2 to £8.
Their style feels a bit more whimsical and sweet-shop-inspired than Lush, and they share the same dedication to being cruelty-free and using natural butters.
Shop now at bombcosmetics.co.uk
Found exclusively at Boots, Soap & Glory captures the fun of beauty with its punny product names and retro pink packaging. They offer cheerful and effective skincare and body products - like their famous "Righteous Butter" - that smell incredible. Price-wise, they are very accessible, ranging from £5 to £15.
While they don't share Lush’s focus on fresh or all-natural ingredients, they absolutely nail the playful, indulgent vibe. This is the brand you turn to for a fun, bubbly, and affordable pamper session.
Shop now at www.boots.com/soap-glory
Channeling sleek Scandinavian design, L:A Bruket offers organic skincare and body care with a minimal, unisex aesthetic. Instead of an explosion of colour, you get function-driven products made with natural ingredients designed to protect your skin from harsh coastal weather. Think seaweed bath salts and invigorating sage and rosemary body washes.
It shares Lush's commitment to nature, just with a much quieter, spa-like approach. With prices from £10 to £40, it’s for those seeking calm, restorative rituals over colourful fun.
Shop now at la-bruket.com
This brand is all about the power of aromatherapy to enhance your physical and mental wellbeing. While more of a premium investment (prices range from £15 to £50+), their bath and shower oils are world-famous for their quality and therapeutic blends. They’re like the ultimate grown-up alternative to a bath bomb.
Like Lush, they understand that a scent can completely transform your mood and make a bath a true self-care ritual. It’s perfect for when you want to create a truly luxurious spa experience at home.
Shop now at www.aromatherapyassociates.com
As a hub for all things natural and well-being, it's no surprise that Holland & Barrett has a fantastic own-brand beauty range. Focusing on plant-based and cruelty-free ingredients, you can find simple, effective cleansers, Dr. Organic serums, and body lotions for brilliant prices - often between £2 and £12.
This is a practical, no-fuss alternative for shoppers who prioritize natural formulas and affordability. It delivers the same peace of mind about clean ingredients as Lush, but in a much more straightforward, back-to-basics package.
Shop now at www.hollandandbarrett.com
This award-winning brand uses powerful and unique herbs and flowers wild-harvested from the unspoiled landscapes of Siberia. Their entire product line, from shampoos to body scrubs, feels wonderfully exotic and deeply connected to nature, sharing Lush's love for potent botanical extracts. Often priced between £5 and £20, it’s an affordable way to try something completely different.
Shop now at naturasiberica.co.uk
Kiehl's blends an old-world apothecary heritage with modern science. While their packaging is more clinical and unisex than Lush's, they share a commitment to using high-quality, naturally-derived ingredients to create effective formulas. Go-to products like their Ultra Facial Cream or Midnight Recovery anchor their science meets-nature ethos beautifully.
Their products, ranging from £10 to £50, are for those who love nerding out on powerful ingredients in straightforward, results-driven products.
Shop now at www.kiehls.co.uk
Wildsmith is a British brand rooted in the beautiful Hampshire countryside, offering high-performance skincare that uses powerful botanicals. With a more premium price point (£20-£70), this is for the Lush fan who has graduated to targeted, anti-ageing skincare but still craves that connection to natural, potent ingredients. Their aesthetic is minimal and sophisticated, focusing on clinically proven results.
Shop now at wildsmithskin.com
Klarna isn't a brand itself but a shopping platform that's brilliant for discovering up-and-coming and affordable beauty brands. Their beauty section curates deals and highlights popular products, often including cruelty-free and natural options that share the Lush ethos. By browsing their edits, you can find hidden gems and budget-friendly treasures, typically in the £3-£20 range, with the bonus of flexible and easy checkout.
Shop now at www.klarna.com/uk/beauty
A pioneer in the organic beauty world, Green People is passionate about creating clean, effective products that are gentle on you and the planet. With a huge range of certified organic skincare, haircare, and body care, they are an excellent choice for those with sensitive skin or who prioritize certified ingredients. Prices from £8 to £30 make this a solid, trustworthy alternative that goes even deeper on the organic promise.
Shop now at www.greenpeople.co.uk
Born in a spa at Babington House, Cowshed offers indulgent products with an earthy, botanical edge. Their products are made in England using natural ingredients and are known for their mood-based names, like "Active" or "Relax". It’s this connection between scent, nature, and emotion that links them back to Lush. Priced from £10 to £40, Cowshed is a perfect way to bring an indulgent, feel-good spa experience into your own home and is especially great for gifting.
Shop now at cowshed.com
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