If you're a fan of buttery-soft leggings and comfortable, easy-to-wear dresses, you're probably already well-acquainted with LuLaRoe. The brand won a loyal following for its focus on relaxed-fit clothes, bold patterns, and styles that make you feel good without trying too hard.
For those who love that blend of comfort, trendy prints, and everyday versatility, there's a whole world of similar brands out there waiting to be discovered. Here are 18 amazing brands like LuLaRoe to check out for your next wardrobe refresh.
Ashley Stewart delivers trendy, curve-friendly fashion with a strong focus on comfortable basics like leggings, tunics, and dresses. Much like LuLaRoe, they embrace bold prints and vibrant colors, all with an empowering, body-positive philosophy. Their pieces are designed to flatter your figure while keeping you comfortable all day long.
With prices mostly in the $20-$60 range, it’s an affordable alternative for stylish everyday wear. While LuLaRoe channels a more boho-casual feel, Ashley Stewart brings a bit more urban chic to the table, making it perfect for anyone who loves easy styles with an inclusive, fashion-forward edge.
Shop now at ashleystewart.com
Torrid offers stylish plus-size clothing, from comfortable leggings and joggers to loose blouses and casual dresses. Their price range of $30-$70 is highly comparable to LuLaRoe, and they share a commitment to trendy, body-positive fashion. If you love LuLaRoe for its relaxed wardrobe essentials, you’ll appreciate Torrid’s curated collection.
The main difference is that Torrid adds a few more fashion-forward, on-trend pieces to its lineup. However, both brands champion inclusivity and comfort, making them fantastic choices for creating laid-back, stylish outfits for any day of the week.
Shop now at torrid.com
Old Navy is a go-to for affordable and reliable casualwear for the whole family. You’ll find everything from ultra-comfortable leggings and tunics to a huge variety of casual dresses, many priced under $30. It's an incredibly accessible option for building a comfortable wardrobe on a budget.
Similar to LuLaRoe, Old Navy prioritizes practical, easy-to-wear styles that don’t sacrifice comfort. While LuLaRoe is known for its unique prints, Old Navy offers a broader array of solid basics mixed with fun, seasonal trends, making it a perfect one-stop-shop.
Shop now at oldnavy.gap.com
Zulily isn’t a single brand but a flash sale site that's a treasure trove for comfy and chic clothing. You can often find boutique brands with relaxed-fit dresses, vibrant leggings, and flowy tops that give off a strong LuLaRoe vibe. The prices are a huge draw, with discounts often hitting 30-70% off retail.
The fun of Zulily is the discovery - its constantly changing selection means you get access to unique prints and styles you might not find elsewhere. If you love the thrill of finding a unique patterned piece, browsing Zulily’s daily deals is a must.
Shop now at zulily.com
Famous for its stylish activewear and athleisure essentials, Fabletics offers high-quality leggings, joggers, and comfortable tops that easily transition from a workout to daily errands. Their pieces, typically priced from $30-$70, are known for their trendy designs and flattering fits.
While Fabletics leans more into performance fabrics and athletic cuts, it shares LuLaRoe’s dedication to comfortable, versatile clothing. If your favorite part of LuLaRoe is the "buttery soft" feel of their leggings, you’ll love the fabrics and fit of Fabletics’ collections.
Shop now at fabletics.com
Chico’s offers relaxed, sophisticated clothing with a boho-inspired touch that’s perfect for everyday comfort. You'll find a focus on quality fabrics and unique, artful prints across their collections of tops, pants, and dresses. The price point is a bit higher, with most items falling between $50 and $150.
Like LuLaRoe, Chico’s designs emphasize easy-to-wear style. However, Chico's is geared toward shoppers looking for more elevated, layered looks that feel chic and polished while remaining incredibly comfortable. It's a great option for a more refined take on casual dressing.
Shop now at chicos.com
Eloquii is all about trendy plus-size fashion that doesn’t compromise on a great fit or comfort. They offer everything from casual dresses and jumpsuits to relaxed tops, often featuring bold prints and bright colors in the $50-$100 price range.
While LuLaRoe focuses on super-soft basics with playful patterns, Eloquii brings a contemporary, fashion-forward edge to its designs. If you love the relaxed feel of LuLaRoe but want something a bit more trend-driven and statement-making, Eloquii is the perfect next stop.
Shop now at eloquii.com
ModCloth stands out for its vintage-inspired clothing and quirky, fun prints. With prices generally between $40 and $80, it's a great place to find cheerful dresses, tops, and skirts that are both comfortable and full of personality. This is the brand for wearing your creativity on your sleeve.
Similar to LuLaRoe, ModCloth’s biggest draw is its unique patterns and laid-back vibe. ModCloth, however, fully commits to a retro aesthetic, appealing to anyone who loves playful, twee, and nostalgic styles that still feel modern and easy to wear.
Shop now at modcloth.com
Burlington is a discount lover’s dream, offering a huge selection of comfortable, casual clothing at deeply affordable prices. It’s the perfect place to hunt for deals on leggings, tunics, comfy dresses, and loungewear, with many items available for under $40.
If you shop at LuLaRoe for affordability and variety, Burlington delivers on both fronts. While it features tons of different brands instead of a single in-house style, it excels at providing value-focused options for shoppers who prioritize comfort without a big price tag.
Shop now at burlington.com
While Fashion Nova is best known for its sexy, trend-driven styles, it also has a massive collection of comfortable options like joggers, leggings, biker shorts, and loose-fit tops. With most pieces priced between $20 and $50, it aligns with LuLaRoe's mission of making trendy fashion accessible to everyone.
Fashion Nova is definitely edgier and more body-conscious than LuLaRoe, but it’s a brilliant option if you want to mix comfy, casual basics with club-ready looks. It provides that same easy comfort but with a decidedly more modern, streetwear-inspired vibe.
Shop now at fashionnova.com
Cato Fashions creates budget-friendly, relaxed clothing that’s ideal for everyday life. Shop here for easy-to-style leggings, practical tops, and comfortable maxi dresses, with most items priced below the $40 mark. The overall aesthetic is classic, comfortable, and feminine.
Much like LuLaRoe, Cato is all about providing trendy pieces that are accessible and easy on the wallet. Cato’s styles generally lean more traditional and are less focused on quirky patterns, making it a great destination for timeless, comfortable wardrobe staples.
Shop now at cato.com
As a global fast-fashion leader, Shein offers an almost endless inventory of casual clothing, including leggings, oversized tops, and relaxed-fit dresses at unbelievably low prices, often under $20. If you love keeping up with trends, Shein gives you the ability to do so without a major investment.
Shein shares LuLaRoe’s affordable price point and casual approach, but what makes it stand out is its massive variety and rapid turnover of new styles. For shoppers who love endless scrolling and discovering something new every day, Shein is an addictive alternative.
Shop now at shein.com
VICI offers trendy, casual styles that feel both modern and effortless. Known for its breezy dresses, versatile tops, and must-have loungewear, the brand captures a cool, boho-chic aesthetic. Prices typically fall within the $50-$100 range, reflecting a focus on current trends and quality.
Compared to LuLaRoe’s focus on playful basics, VICI provides more curated, fashion-forward pieces that you’d see on your favorite style influencers. But both brands deliver on the promise of comfortable, easy dressing that makes you look put-together instantly.
Shop now at vici.com
Lulus strikes a beautiful balance between casual and elevated styles, offering a wide array of dresses, tops, and loungewear. Priced mainly from $40-$100, their pieces are known for their trendy and feminine aesthetic, perfect for everyday wear and special occasions alike.
Where LuLaRoe is your go-to for comfy basics and bright patterns, Lulus provides slightly more polished alternatives that retain a comfortable feel. It's a great choice when you want the relaxed vibe of LuLaRoe but with a more sophisticated, event-ready finish.
Shop now at lulus.com
Pink Lily is an online boutique brimming with casual, trendy styles designed for effortless everyday wear. You can easily find comfortable leggings, graphic tees, oversized tops, and cute day dresses within its accessible $30-$70 price point. The vibe is fresh, youthful, and unapologetically feminine.
Like LuLaRoe, Pink Lily zeroes in on fun prints and comfortable silhouettes. Pink Lily's aesthetic, however, often feels a touch more polished and preppy, with a focus on seasonal trends and youthful color palettes, making it perfect for your everyday stylish looks.
Shop now at pinklily.com
Cabi offers high-quality, chic casualwear that feels both versatile and timeless. Their collections feature flowy skirts, incredibly soft leggings, and expertly tailored tops that are designed for real life. The price point is higher, usually between $70 and $150, reflecting their focus on sophisticated designs and premium fabrics.
Similar to LuLaRoe, Cabi utilizes a personal stylist model to create a connected shopping experience. While LuLaRoe leans into playful patterns, Cabi’s pieces are modern classics - still supremely comfortable, but with a more elevated and cosmopolitan flair.
Shop now at cabi.com
Known for its commitment to ethical manufacturing and high-quality basics, Everlane is a prime destination for minimalist comfort. Their collection includes soft tees, relaxed-fit dresses, and essentials made from premium materials, typically priced in the $50-$100 range.
While LuLaRoe is loved for its vibrant personality and bold prints, Everlane masters the art of pared-down, timeless comfort. If you want to build a wardrobe of versatile, long-lasting basics with a clean and modern aesthetic, Everlane offers a more refined approach to comfortable dressing.
Shop now at everlane.com
Torrid is renowned for its commitment to comfort and style in plus-size fashion. Their collection of casual essentials - from buttery-soft sleep leggings to oversized tunics perfect for layering - prioritizes an excellent fit without ever sacrificing on-trend designs.
At a similar $30-$70 price point, shoppers appreciate their focus on flattering silhouettes and inclusive sizing. If you love LuLaRoe’s simple, stylish, and comfortable ethos but want a brand that specializes in fits for curves, Torrid is an unmatched option.
Shop now at torrid.com
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