If you're a fan of street style, you're definitely familiar with LRG (Lifted Research Group). The brand is a titan in the scene, known for its bold graphics, logo-heavy designs, and an authentic vibe rooted deep in skate and hip-hop culture. It perfectly nails the balance of comfort and attitude with its iconic tees, hoodies, and joggers.
For those who love LRG’s blend of urban style and cultural credibility, there’s a whole world of similar brands out there to explore. Here are 20 other streetwear brands you should check out.
Founded by artist Shepard Fairey, Obey is a streetwear staple known for clothing with a message. The brand’s designs are built on activism, punk, and street art, which you’ll see in their provocative graphic tees, hoodies, and jackets. Like LRG, it has massive street cred, but Obey leans more into artistic and political commentary, giving its edgy look a deeper layer.
Shop now at obeyclothing.com
As one of the originators of the streetwear movement, Stussy blends laid-back California surf culture with an urban edge. While LRG often goes for loud, intricate graphics, Stussy is known for its iconic, clean logo and a more understated-cool aesthetic. If you're looking for that same street and skate-inspired feel but with a slightly more minimalist and timeless vibe, Stussy is a must-have.
Shop now at stussy.com
Arguably the most famous streetwear brand in the world, Supreme thrives on hype, limited-edition drops, and its iconic red box logo. It shares LRG's roots in skate culture and its appeal to a youthful, street-savvy audience. The main difference is the exclusivity - Supreme pieces are collector's items and sell out in seconds, making it the holy grail for many streetwear enthusiasts.
Shop now at supremenewyork.com
The Hundreds is all about community, combining skate, punk, and hip-hop influences into a distinct California streetwear identity. Their designs often feature playful, cartoon-inspired graphics and bold storytelling. It resonates with LRG’s emphasis on subculture and authenticity but packs its own unique, energetic, and colorful punch.
Shop now at thehundreds.com
Started by skater Keith Hufnagel, HUF is streetwear for skaters, by skaters. The brand offers well-made apparel, accessories, and signature sneakers that are built for the streets. Like LRG, HUF is deeply and authentically embedded in skate culture, but its aesthetic is often more streamlined and subtle, focusing on clean logos and classic silhouettes.
Shop now at hufworldwide.com
Hailing from Japan, Bape is synonymous with its iconic camo patterns, shark hoodies, and vibrant graphics. It's a high-end streetwear force with a cult-like following. While Bape is significantly more expensive than LRG, it shares the same energetic, graphic-heavy approach to urban fashion and a legendary status among style collectors and hypebeasts.
Shop now at bape.com
KITH sits at the intersection of streetwear and contemporary luxury. Known for its premium materials, sharp designs, and killer collaborations with brands like Nike and Coca-Cola, it offers a more sophisticated take on urban style. If you love LRG's street feel but are looking for something more polished and high-end, KITH’s collections are a perfect next step.
Shop now at kith.com
Another brand with deep roots in California skate culture, Diamond Supply Co. is famous for its bold graphic apparel, sneakers, and accessories. It channels a confident, rebellious attitude that makes it a favorite in the scene. It aligns with LRG’s skate-inspired style but puts a bigger emphasis on its distinct "diamond" branding and hardware.
Shop now at diamondsupplyco.com
Drawing inspiration from the "villains" of street lore, Crooks & Castles offers designs for the independent and ambitious. Their graphic tees and hoodies often feature aggressive prints and an edgy vibe. It shares LRG's rebellious spirit but pushes it further, creating pieces that are unapologetically bold and built to make a statement.
Shop now at crooksandcastles.com
Nike's skateboarding division, Nike SB, combines the brand's legendary footwear technology with an authentic skate culture aesthetic. Beyond the coveted sneakers, its apparel line of hoodies, tees, and caps is designed with both performance and street style in mind. It's the perfect brand for anyone who loves LRG’s connection to skating but wants gear backed by Nike’s innovation.
Shop now at sneakersnike.com
Known for its ironic slogans, hype-driven limited releases, and wavy logo, Anti Social Social Club captured the mood of a generation. The brand’s aesthetic is minimal but impactful, focusing on bold statements printed across hoodies and tees. ASSC channels a similar kind of rebellious energy to LRG, but through a much more minimalist and hype-focused lens.
Shop now at antisocialsocialclub.com
With its roots in sneaker culture, Undefeated has grown into a streetwear powerhouse with its iconic five-strike logo and sports-inspired aesthetic. Their collections often feel like high-end athletic gear designed for the streets. If you appreciate the sportier side of LRG's catalog, Undefeated offers a streamlined, cool alternative focused on a winning mentality.
Shop now at undefeated.com
While Pacsun is a retailer, not a single brand, it’s a key destination for fans of LRG’s style. It offers a curated lineup of affordable, on-trend streetwear essentials, including great graphic tees, hoodies, and denim from their in-house labels and other popular brands. It's a one-stop-shop for achieving that cool, casual, urban look without a huge price tag.
Shop now at pacsun.com
Nike Sportswear excels at creating comfortable, stylish pieces that live at the intersection of athletics and everyday life. The line features street-ready apparel, sneakers, and accessories that are perfect for a modern urban uniform. It shares LRG's broad appeal and focus on wearable comfort but with a globally recognized athletic twist.
Shop now at nike.com
Though not a brand itself, Hypebeast's online store, HBX, is a crucial shopping destination for any streetwear enthusiast. It's a platform that curates exclusive drops, emerging designers, and established staples that define urban fashion. If you love finding new brands that fit the LRG vibe, this is your place to discover what's next in the scene.
Shop now at hypebeast.com
This iconic Italian sportswear brand has become a massive favorite in modern streetwear. Kappa is instantly recognizable for its "Omini" logo taping on tracksuits, tees, and jerseys. It brings a retro, sporty feel to the table, aligning with LRG's casual, athletic-inspired side while offering a distinct European flair.
Shop now at kappa.com
Another legacy sportswear brand enjoying a streetwear revival, FILA captures a vintage athletic aesthetic perfectly. Known for its bold logos, chunky sneakers, and comfortable basics, FILA has a fun, retro-cool energy. It offers the same casual, street-ready appeal as LRG, but with a nostalgic '90s twist.
Shop now at fila.com
For those who love outdoor-inspired techwear, Nike's ACG line is the perfect fit. It offers functional jackets, cargo pants, and footwear designed to handle the elements while still looking fresh on city streets. ACG shares LRG’s affinity for practical, comfortable clothing, but with a focus on rugged performance and gorpcore aesthetics.
Shop now at nike.com
Carhartt WIP (Work In Progress) takes the brand's classic, durable workwear and reworks it for a more fashion-forward, urban audience. Known for its rugged canvas jackets, utilitarian pants, and minimalist beanies, it’s a favorite in both skate and streetwear circles. It shares LRG's sense of authenticity but expresses it through timeless quality and toughness instead of loud graphics.
Shop now at carhartt-wip.com
Founded by Pharrell Williams and Nigo, Billionaire Boys Club offers luxury streetwear with a playful, space-age theme. The brand is known for its astronaut logo, colorful graphics, and high-quality materials. It's a more premium and exclusive alternative to LRG but shares the same DNA of bold, graphic-driven streetwear rooted in hip-hop culture.
Shop now at bbcicecream.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
