Jerry Lorenzo’s Fear Of God has nailed the art of elevated streetwear. It perfectly blends relaxed, oversized fits with luxe materials and a clean, neutral palette, making it the go-to for anyone wanting their casual style to feel incredibly sophisticated.
But if you’ve already got your fill of FOG or are just looking for other brands that share that same high-end, minimalist vibe, you're in the right place. From underground labels to luxury powerhouses, here are 20 similar brands that will help you nail that elevated streetwear look.
Think of Amiri as Fear Of God's rock-and-roll alter ego. Founded in LA, this brand serves up a rebellious yet luxe aesthetic with expertly distressed denim, vintage-inspired graphic tees, and buttery soft leather jackets. While FOG leans into clean, architectural shapes, Amiri masters a more rugged, perfectly thrashed look.
The price point is solidly in the luxury category, often ranging from $200 for a tee to over $2,000 for outerwear. If you love FOG's quality but want a vibe that feels more stage-ready and edgy, Amiri's your brand. It’s for those who want their high-end streetwear with a shot of pure rockstar confidence.
Shop now at amiri.com
Off-White famously blurs the line between the runway and the street corner. Known for its iconic industrial details, bold quotation marks, and diagonal stripes, this brand brings a high-concept, artistic feel to everyday pieces like hoodies, sneakers, and accessories. It shares Fear Of God’s luxury appeal but swaps minimalist subtlety for loud, graphic, and art-world cool.
Pieces generally run from $300 to $1,500, placing it in a similar luxury bracket. If you appreciate FOG’s cultural influence but gravitate toward more conceptual, statement-making fashion, Off-White delivers streetwear that doubles as a conversation starter.
Shop now at off---white.com
Kith is the champion of elevated essentials and hyped sneaker drops. The brand offers super clean, high-quality basics alongside some of the most sought-after collaborations in the game. You'll find premium hoodies, perfectly cut sweatpants, and timeless outerwear that feel refined and wearable.
Kith is similar to Fear Of God in its focus on quality materials and minimalist style but often offers a more classic fit that’s less deliberately oversized. With prices from $50 for tees to $600 for jackets, it provides a slightly more accessible entry into premium streetwear without sacrificing quality.
Shop now at kith.com
Blending luxe fabrics with a vintage, Americana-inspired edge, LA-based Rhude has a unique brand of streetwear cool. The collections are filled with graphic tees that look like prized thrift-store finds, effortlessly cool shirting, and track pants with signature tailored detailing. Rhude shares Fear Of God’s commitment to premium quality but injects a rebellious, sun-faded attitude into its designs.
Expect to spend between $150 and $1,200 for their highly coveted pieces. If you want luxury streetwear with a story and a bit of a rebellious spirit, Rhude is one to watch.
Shop now at rh-ude.com
Alyx is known for its distinct blend of urban subculture and refined technicality. The brand’s signature industrial roller-coaster buckle can be found on everything from belts and bags to chest rigs and jackets. This industrial hardware sits alongside sleek tailoring and innovative materials.
Like Fear Of God, Alyx offers a modern, elevated take on streetwear, but it leans much more into a technical, and utilitarian aesthetic. With prices from $200 up to $2,000, it's a go-to for anyone who loves high fashion with functional, industrial-inspired details.
Shop now at alyxstudio.com
If you love Fear Of God's premium fabrics and subtle color palette but want a slightly more streamlined silhouette, meet your new favorite brand. John Elliott is the master of perfecting staples, from the ideal hoodie fit to the ultimate pair of sweatpants. The focus here is on Japanese fabrics, thoughtful details, and perfectly cut basics.
It’s still relaxed and comfortable but often less aggressively oversized than FOG's signature pieces. With goods ringing in between $100 and $900, John Elliott offers a clean, modern aesthetic that feels luxurious and intentional.
Shop now at johnelliott.com
The long-standing collaboration between Adidas and Japanese designer Yohji Yamamoto, Y-3 is the original pioneer of luxury sportswear. This brand combines the technical innovation of Adidas with Yamamoto's avant-garde, often futuristic design sensibility. Expect dramatically draped silhouettes, innovative tech fabrics, and sharp, monochromatic looks.
Unlike Fear Of God’s laid-back California feel, Y-3 brings a distinctly darker, more technical, and fashion-forward edge to athletic wear. Prices fall in the $200-$1,500 range, making it a great pick for those who want their streetwear to have a sporty, avant-garde vibe.
Shop now at y-3.com
Heron Preston’s signature is blending workwear uniforms and utility themes with a modern streetwear lens. Think high-vis orange accents, heavy-duty fabrics, and bold Cyrillic branding on hoodies, cargo pants, and jackets. It takes the functionality of workwear and makes it high-fashion.
Like Fear Of God, there’s a real appreciation for quality and silhouette, but Heron Preston’s designs are much more graphic and utilitarian. Prices typically range from $150 for accessories to $1,200 for outerwear, perfect for anyone wanting a functional, street-focused look.
Shop now at heronpreston.com
For the BOLD...Rick Owens is streetwear’s dark, avant-garde poet. The brand is famous for its exaggerated, drapey silhouettes, predominantly monochrome color palettes, and luxurious, unconventional materials. Think elongated hoodies, drop-crotch trousers, and gravity-defying platform sneakers.
While Fear Of God keeps luxury grounded and approachable, Rick Owens pushes it to its deconstructed, conceptual limits. With many pieces commanding prices over $1,000, it's for the true fashion risk-taker who views clothing as wearable art.
Shop now at rickowens.eu
Palm Angels captures the rebellious energy of the LA skate scene and packages it in luxury fabrics. The brand is known for its iconic tracksuits, bold Gothic-font logos, and vibrant graphic prints on hoodies, bowling shirts, and tees. It's FOG’s laid-back California vibe, but way louder and more playful.
It's similar to FOG in its comfortable, relaxed approach but stands out with its preppy and sporty meets punk rock skater style. With prices ranging from $150 to $1,200, Palm Angels is for those who like their luxury streetwear to be fun and full of attitude.
Shop now at palmangels.com
A true OG of streetwear, Japanese brand BAPE is iconic for its loud and playful CAMO patterns, shark-face hoodies, and ape head logo. The aesthetic is graphic-heavy, colorful, and heavily branded - a stark contrast to Fear Of God's quiet luxury. But what they share is their cult-like following!
BAPE is less about subtle elegance and more about making a bold, fun, and instantly recognizable statement in the Hypebeast community. Price-wise, you’ll find smaller items for under $100 and statement hoodies going for over $1,000 on the secondary market.
Shop now at bape.com
Kanye West's Yeezy collections and Fear Of God often feel like they were cut from the same cloth. Yeezy pioneered the oversized, comfortable shapes, muted military color palettes, and minimalist branding that has become a modern streetwear uniform. The vibe here is utilitarian, post-apocalyptic comfort.
Yeezy's apparel often leans even further into dystopian athleisure, with a distinct focus on functional, worn-in textures. While it's become harder to purchase new pieces the aesthetic lives on. So whether you’re finding pieces on the aftermarket or pulling style inspiration...it doesn’t hurt to check-out the collections.
Shop now at yeezy.com
Under the direction of Demna, Balenciaga has become a playground for oversized, exaggerated, and often ironic takes on culture. The brand is now a leader in blending haute couture with everyday streetwear staples, giving us everything from chunky Triple S sneakers to high-fashion hoodies and logo-mania tees.
While Fear Of God’s luxury is based on timelessness and restraint, Balenciaga’s is theatrical, statement-making, and totally of-the-moment. It definitely shares FOGs luxury high price point and hype, often ranging from $300 to well over $2,000 for high fashion hype pieces.
Shop now at balenciaga.com
Pacsun has been FOG’s entry-point partner for years and is well known in the community, so we couldn't create a list without mentioning Pacsun. They're a fantastic source of streetwear labels in the same aesthetic vibe and have made that classic laid-back, Cali coolness extremely achievable.
Carrying everything from their FOG Essentials' diffusion line to other brands capturing a similar look. While the quality may not match that of a luxury house, pieces like jackets and hoodies are priced affordably between $20 and $80. It’s perfect for getting the FOG vibe without taking a major hit on your debit card.
Shop now at pacsun.com
This cult-favorite brand is known for its quirky, puff-print graphics, smiley faces, and colorful, almost child-like designs on classic streetwear hoodies and tees. CPFM brings a DIY, artist-driven feel to the scene, and it feels both rare and personal.
There is a stark contrast to Fear Of God’s polished minimalism as Cactus Plant Flea Market is all about messy, joyful, and eccentric expression. Like FOG, their stuff is notoriously hard to get! So get in line when that weekly drop happens because it goes out with the quickness!
Shop now at cactusplantfleamarket.com
French brand Sandro offers a more Parisian, refined take on men's wardrobe staples. You'll find sleek jackets, sharply cut trousers, and elevated knits that borrow from streetwear’s vibe but lean much more towards sharp and tailored.
For lovers of FOG Collections (NOT Essentials) it provides that upscale sophistication but through a lens of classic, French elegance rather than oversized-American cool. With prices in the $100-$900 range, Sandro is an amazing option for elevating your casual look in a more polished, understated way.
Shop now at us.sandro-paris.com/en/us/mens/
Nike’s All Conditions Gear (ACG) line is the sweet spot where technical performance wear and retro streetwear collide. It serves up vibrant color blocking, functional details like cargo pockets and weather-resistant fabrics, and silhouettes designed for outdoor adventures that still look great in the city.
While Fear Of God also experiments with functional pieces, ACG is rooted in Gorpcore! Providing a highly athletic, purpose-built edge rather than an oversized high fashion moment. Prices are very accessible, running $50-$300, making it a great pick for durable, stylish, and functional basics.
Shop now at nike.com/acg
When you're looking for the Fear Of God aesthetic on a more 'fast-fashion' friendly budget, then Zara is a top choice. Their in-house design team has been known to replicate some of FOG's most iconic silhouettes and minimalist, neutral looks, offering them at unbelievable low prices.
Although it can't compete when dealing with the fabrication or the fine-tuned craftsmanship, Zara has always done a decent job in providing an alternative for anyone who wants to replicate high-end designer looks and feel trendy without the financial investment. Prices generally stay under $100.
Shop now at zara.com
The Swoosh has earned its status as a streetwear OG a thousand times over. Through its premium NikeLab and Nike Sportswear collections, the brand consistently delivers iconic essentials - from Tech Fleece joggers and classic Futura logo hoodies to, of course, the most celebrated sneakers on the streets!
If you're into Fear Of God’s sportswear-inspired aesthetic, Nike not only provides this inline but also had a legendary collab with FOG as well! Offering those more accessible staples that form the real-deal core of most people’s casual style fits, plus everything looks good with Nike!
Shop now at nike.com
And of course, we must talk about brands like Fear Of God without actually mentioning Jerry Lorenzo's other genius brand creation: Essentials. It has literally taken off all around the world! This line distills the main collection’s DNA - relaxed-and-roomy silhouettes, signature muted color tones and on-brand, minimalist graphic details - into a far more affordable package.
This really does serve as the official on-ramp into the FOG universe. It offers the exact same aesthetic but with an accessible price point (ranging from $50-$200) making it ideal for everyday super-fan wearability. It’s what you wear to flex when taking a chill pill in style.
Shop now at fearofgod.com/collections/essentials/
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