If you love turning heads with every step, you're probably already a fan of Koi Footwear. Known for its fearless, trend-forward shoes that won't break the bank, the brand delivers bold, statement-making sneakers, boots, and platforms for anyone who sees footwear as a form of self-expression.
For those who love Koi's unique blend of affordability and eye-catching style, here are 17 other brands that serve up equally amazing and trendy shoes:
A true icon in accessible footwear, Steve Madden offers a massive range of on-trend shoes that hit that sweet spot between edgy and chic. You'll find everything from chunky sneakers to killer platform boots that rival designer looks. Like Koi, they keep a close eye on runway trends, but often give them a more classic, mainstream spin that integrates easily into any wardrobe.
Shop now at stevemadden.com
Public Desire is your go-to for unapologetically bold, fast-fashion footwear. If you’re looking for of-the-moment thigh-high boots, vibrant chunky sneakers, or strappy heels for a night out, this is your brand. They share Koi's love for attention-grabbing designs at great prices (often under $100), but lean heavily into sexy, club-ready styles that are sure to make a statement.
Shop now at publicdesire.com
If you think Koi is bold, YRU takes it to the next level. This brand is a playground for experimental, avant-garde footwear, known a mile away by its signature chunky platform soles and futuristic details. Their shoes mix streetwear with something otherworldly, featuring bright neons, holographic finishes, and unconventional shapes. YRU is perfect for fashion rebels who find Koi a bit too tame and want to push their style into a new dimension.
Shop now at yrufootwear.com
For shoes that feel like a piece of art, look no further than Irregular Choice. This brand creates whimsical, quirky footwear that's less about trends and more about telling a story. Think glittery boots with unicorn heels, character-inspired sneakers, and shoes covered in bold, imaginative prints. While Koi is trendy and urban, Irregular Choice is for the creative soul who wants their footwear to spark conversations.
Shop now at irregularchoice.com
Serving the goth, punk, and alternative scenes for decades, Demonia is a haven for dark and rebellious footwear. Famous for their towering platform boots, creepers, and combat shoes, they offer durable, comfortable styles that absolutely scream attitude. Compared to Koi, Demonia is much more niche and unapologetically subculture-focused, but they share a love for high-impact shoes that command attention.
Shop now at demonia.com
If you love the chunky, statement vibe of Koi but are ready to invest in something more luxurious, Naked Wolfe is the answer. This brand crafts high-end sneakers and boots with a fierce, fashion-forward edge, instantly recognizable by their signature wolf head logo and exaggerated soles. Think premium materials and sleek, powerful designs that blend attitude with high-fashion credentials.
Shop now at nakedwolfe.com
Ash merges a rock-chic aesthetic with sophisticated, modern design. The brand is known for its quality craftsmanship and unique details like studs, buckles, and metallic accents on sneakers, boots, and sandals. While sharing Koi's trend-setting spirit, Ash offers a slightly more grown-up, polished take on edgy footwear that is both stylish and built to last.
Shop now at ashfootwear.com
Jeffrey Campbell isn't afraid to get weird in the best way possible. A favorite among fashion lovers for decades, this brand is known for producing innovative, daring, and often architectural footwear. From gravity-defying platforms to unexpectedly modern sneakers, JC always delivers something new. Like Koi, they make statement shoes, but often lean into more experimental, high-concept designs that feel like the next big thing.
Shop now at jeffreycampbell.com
For a different kind of statement, Fiorentini + Baker offers high-end boots and shoes with a rugged, vintage-inspired biker aesthetic. Crafted from premium Italian leather, their shoes have a worn-in, effortlessly cool feel that prioritizes timelessness over trends. While Koi embraces loud, streetwear-centric designs, F+B focuses on artisanal quality and an enduringly tough, rebellious look.
Shop now at fiorentiniandbaker.com
Born from the Myspace era, UNIF embodies a '90s and early '00s alternative spirit. Their shoes are rebellious and edgy, with a heavy emphasis on grunge-inspired platform boots, clunky Mary Janes, and statement sneakers often featuring moto details and distressed finishes. If you love Koi’s boldness but gravitate toward a more punk, thrifted-and-found vibe, UNIF is your perfect match.
Shop now at unifclothing.com
Why shouldn't the younger crowd get in on the action? Steve Madden's kids' line, aptly named Steve Madden Kids, offers pint-sized versions of some of their trendiest adult styles. You’ll find mini platform shoes, flashy sneakers, and chunky boots that let fashion-forward kids emulate the same cool, streetwear aesthetic found at Koi, but designed for smaller feet.
Shop now at kids.stevemadden.com
Camper is known for comfortable, innovative shoes that never sacrifice creative design. Often featuring quirky shapes, unique sole units, and playful color combinations, their styles are distinct and artistic. While Koi focuses purely on bold aesthetics, Camper manages to blend standout design with serious, all-day comfort, making them a great choice for funky yet functional everyday wear.
Shop now at camper.com
Bringing a dose of youthful fun to footwear, Lemon Jelly creates quirky and colorful shoes with a playful spirit. Famous for their scented jelly boots, they also offer styles incorporating glitter, bold prints, and cheerful vegan materials. Where Koi leans into street-style edge, Lemon Jelly is all about whimsical fun and eclectic charm.
Shop now at lemonjelly.com
For a more pared-back approach to trends, this Copenhagen-based brand offers footwear with a sophisticated, Scandinavian edge. Billi Bi focuses on clean lines, high-quality materials, and edgy yet minimalist designs like chunky loafers and sleek combat boots. They capture the contemporary chunkiness popular at Koi but present it with a more refined, understated aesthetic.
Shop now at billi-bi.com
Lamoda is another UK-based brand that's all about delivering high-impact, alternative footwear at an affordable price point. Expect to find a massive selection of gothic platform boots, edgy Mary Janes with buckles and chains, and sky-high heels. They are very similar to Koi in audience and price, but go even further into the festival-ready, alt-girl aesthetic.
Shop now at lamoda.co.uk
Buffalo London is the brand that started the '90s platform sneaker craze, famously worn by the Spice Girls. They remain the undisputed king of chunky, cloud-like sneaker soles. Their iconic styles are all about dramatic height and a bold, retro silhouette. If you love platform sneakers at Koi, Buffalo London is the OG brand that delivers an even bigger, more statement-making lift.
Shop now at buffalo-boots.com
EGO offers trendy, influencer-approved styles that feel incredibly current. They are a one-stop-shop for all things bold, serving up everything from neon pointy-toe boots to embellished heels and chunky sandals season after season. Like Koi and Public Desire, EGO thrives on fast-fashion newness, ensuring you can always find a dupe for the latest runway look or celebrity trend at a really friendly price.
Shop now at ego.co.uk
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
