If you're a fan of elegant, sophisticated scents, you likely have a bottle from Jo Malone in your collection. The brand is beloved for its clean, fresh fragrances and unique "Fragrance Combining" philosophy, which lets you layer and create a truly personalized scent. Their understated luxury is perfect for everyday wear and special occasions alike.
But for those moments you want to explore new sensory landscapes while sticking to that same principle of quality and refinement, there's a world of incredible fragrance houses waiting. Here are 19 brands like Jo Malone that are worth a spritz.
Le Labo has built a cult following with its artisanal, unisex fragrances housed in minimalist, apothecary-style bottles. Famous for iconic scents like Santal 33, the brand feels personal and unique, often compounding your fragrance to order right in the boutique. Prices for their perfumes generally range from $80 to $200.
While Le Labo shares Jo Malone's focus on quality ingredients and a customizable experience, their scent profiles are often bolder and more complex. If you love the craft of perfumery but are looking for a scent with a bit more edge and presence, Le Labo is the perfect next step. Shop now at lelabofragrances.com.
With its sleek Scandinavian aesthetic, Byredo blends minimalist design with complex, evocative fragrances. Their scents, which range from about $150-$250, often feature unexpected notes that tell a clear story, from the fresh florals of La Tulipe to the warm woodiness of Mojave Ghost. This art-forward approach makes for a truly unique fragrance wardrobe.
Like Jo Malone, Byredo’s creations have a sense of clean elegance, but they push the boundaries with more innovative and distinct scent compositions. It's the perfect choice for someone who appreciates minimalist luxury but craves a fragrance that feels a little more modern and artistic. Shop now at byredo.com.
Maison Francis Kurkdjian is the pinnacle of opulent Parisian perfumery. Home to the legendary Baccarat Rouge 540 and Amyris Femme, the brand creates scents that feel incredibly luxurious and unforgettable, with prices typically starting at $150 and going up to $300 or more. Each fragrance is an exercise in master craftsmanship and sophistication.
While Jo Malone is known for light, layerable scents, Maison Francis Kurkdjian offers richer, more complex compositions that make a statement. It’s for the fragrance lover who wants to graduate from subtle elegance to a scent that has intoxicating depth and presence. Shop now at maisonfranciskurkdjian.com.
Aesop brings its beloved minimalist, wellness-focused aesthetic to the world of fragrance. Their scents are often earthy, botanical, and herbaceous, designed to feel grounding and quietly sophisticated. With perfumes priced around $80-$150, Aesop is perfect for those who prefer understated aromas like Hwyl or Tacit.
The common ground with Jo Malone lies in the appreciation for simplicity and high-quality ingredients, but Aesop leans into a more organic, therapeutic, and unisex vibe. If your daily aesthetic is clean, intellectual, and a bit bohemian, Aesop's fragrances are a perfect match. Shop now at aesop.com.
Synonymous with Parisian chic, Diptyque is famous for its iconic scented candles and equally stunning personal fragrances. Scents like Do Son and Philosykos tell vivid stories, using floral, woody, and fruity notes to transport you. Prices range from around $80 to $180, making them an accessible luxury.
Diptyque and Jo Malone share a DNA of layered, elegant scents and instantly recognizable branding. However, Diptyque often feels a bit more artistic and poetic, creating moods that feel deeply personal and evocative. Their beautiful oval bottles are a collector's dream. Shop now at diptyqueparis.com.
Tom Ford's fragrance line is unapologetically bold, glamorous, and sensual. Scents like Black Orchid, Tobacco Vanille, and F***ing Fabulous are iconic for their rich, warm, and provocative profiles. With perfumes in the $150-$250 price bracket, this is pure decadence in a bottle.
Think of Tom Ford as Jo Malone's alter ego. Where Jo Malone is fresh and subtle for daytime, Tom Ford brings intensity and opulence perfect for the evening. If you want a fragrance that makes an unforgettable entrance, look no further. Shop now at tomford.com.
Frédéric Malle’s brand, Editions de Parfums, acts as a "perfume publisher," giving the world's best "noses" complete creative freedom. The result is a library of artful, complex, and iconic scents like Portrait of a Lady. These are perfumes for the true connoisseur, with prices generally sitting between $180 and $300.
Much like Jo Malone, the emphasis is on artistry and exquisite ingredients. However, Frederic Malle’s creations are often more intricate and nuanced, appealing to those who see fragrance as a form of high art. Shop now at fredericmalle.com.
The House of Creed is legendary, and its most famous creation, Aventus, is an icon in its own right. Known for its powerful and magnetic blend of pineapple, birch, and musk, this fragrance is a symbol of success and prestige. Ringing in at $300-$450, it is a true luxury statement piece.
While Jo Malone offers a versatile, understated fragrance wardrobe, Creed's Aventus provides a singular, signature scent that exudes confidence. It's for the person who wants one unmistakable, high-impact fragrance that is instantly recognizable and always impressive. Shop now at creedboutique.com.
A quintessential British heritage brand, Penhaligon’s creates fragrances inspired by history, literature, and the English landscape. Each scent, housed in a charming bottle with a signature bow, tells a story. Prices range from $100 to $200 for their elegant, classic compositions.
Like Jo Malone, Penhaligon's offers a refined, layerable fragrance experience with roots in British culture. However, Penhaligon’s feels more traditional and opulent, with a whimsical, storytelling quality that transports you to another time and place. Shop now at penhaligons.com.
Juliette Has a Gun is a modern, edgy fragrance brand with a rock 'n' roll romantic soul. Best known for their minimalist, clean scent "Not A Perfume" - made from a single ingredient (Cetalox) - their line is minimalist yet bold. Fragrances typically fall between $70 and $150.
The brand shares Jo Malone's knack for clean, accessible aesthetics but adds a playful, rebellious twist. If you love simple scents but want something that feels contemporary and breaks a few rules, Juliette Has a Gun is your perfect partner in crime. Shop now at juliettehasagun.com.
Acqua di Parma embodies the effortless elegance of the Italian lifestyle. Their fragrances capture the essence of the Mediterranean with bright, sunny notes of citrus and florals, showcased in their signature Art Deco bottles. Prices for their iconic Colonia and other lines range from $150 to $250.
Much like Jo Malone, Acqua di Parma excels at creating refined scents that are perfect for daily wear. The key difference is the vibe: while Jo Malone is British understatement, Acqua di Parma is pure Italian sunshine and timeless sophistication. Shop now at acquadiparma.com.
This London-based niche perfume house is known for its exquisite, globe-trotting fragrances crafted with rare and unusual botanicals. Ormonde Jayne creates complex, elegant, and often unisex scents that stand out for their originality. You can expect prices to be in the $150-$250 neighborhood.
Similar to Jo Malone, there is a deep appreciation for quality and uniqueness at the heart of the brand. However, Ormonde Jayne’s scents are often more eclectic and nuanced, perfect for fragrance lovers who are looking for something truly distinctive and well-traveled. Shop now at ormondejayne.com.
Maison Margiela's Replica collection is built on a brilliant concept: bottling specific moments and memories. From "Bubble Bath" to "By the Fireplace," each fragrance is designed to evoke a familiar, comforting feeling. Most scents are priced accessibly around $100-$150.
Much like Jo Malone's purpose is to help you create your own scent story through layering, the Replica line offers beautifully composed vignettes ready to be worn. They're less about specific notes and more about capturing a mood, making them perfect for anyone who wants their perfume to spark a bit of nostalgia. Shop now at maisonmargiela.com.
Hailing from Oman, Amouage is a luxury house known for its rich, opulent fragrances rooted in Middle Eastern perfumery traditions. Using ingredients like frankincense, oud, and rare spices, their scents are complex, powerful, and truly majestic. With a price point often above $200, this is pure fragrance artistry.
Amouage is a world away from the subtle freshness of Jo Malone, offering an experience of dramatic, long-lasting scent trails. It’s the brand you turn to when you want a show-stopping fragrance that feels like it belongs to royalty. Shop now at amouage.com.
Serge Lutens creates avant-garde, poetic fragrances that are perfect for those who wear perfume as a form of self-expression. Their scents, often rich and resinous, tell intricate stories and defy simple categorization. Priced around $150-$250, these are fragrances for the artist at heart.
While Jo Malone’s appeal lies in its beautiful simplicity, Serge Lutens thrives on complexity and originality. The brand is for the adventurous scent-wearer who appreciates fragrances that are mysterious, unconventional, and a little bit challenging (in the best way). Shop now at sergelutens.com.
A pillar of French luxury, Hermès Parfums are known for their polish, craftsmanship, and timeless elegance. From the citrusy Garden Collection to the iconic Terre d’Hermès, their fragrances feel both classic and effortlessly modern. Prices typically range from $100 to $250.
Both Hermès and Jo Malone share a commitment to understated luxury and high-quality ingredients. However, Hermès fragrances often carry a more formal, polished feel, channeling the brand’s heritage of refined craftsmanship into every bottle. Shop now at hermes.com.
As one of the oldest English perfume houses, Floris London holds Royal Warrants and a rich history stretching back to 1730. Their fragrances are steeped in tradition, favoring classic floral, citrus, and woody compositions that feel timeless and elegant. Their eau de parfums start at around $80 and go up to $180.
Floris shares Jo Malone's British heritage and reputation for quality. But where Jo Malone feels contemporary and fresh, Floris London offers a direct connection to a history of refined English perfumery, making it a wonderful choice for lovers of all things classic. Shop now at florislondon.com.
A contemporary fragrance house inspired by Old Hollywood glamour and travel, Vilhelm Parfumerie creates unique, captivating scents with a storytelling twist. From the fresh and intoxicating "Morning Chess" to the vibrant "Mango Skin," each fragrance feels dynamic and memorable. Prices generally hover around the $150-$200 mark.
Similar to Jo Malone, Vilhelm explores interesting layered combinations, but their perfumes are often more eclectic and vibrant. Packaged in beautifully weighty glass bottles, they are perfect for someone with a modern-meets-vintage sensibility. Shop now at vilhelmparfumerie.com.
As one of the original French niche fragrance houses, L'Artisan Parfumeur is celebrated for its nature-inspired, artistic scents. With icons like Mûre et Musc, a groundbreaking blackberry and musk combination, the brand has always placed creativity at its core. Their perfumes range from $130-$200.
L’Artisan Parfumeur shares Jo Malone's dedication to craftsmanship and unique inspirations. However, their compositions often feel richer and more pastoral, rooted in the poetry of the natural world. It's a fantastic brand for someone seeking a beautiful, thoughtful, and slightly bohemian fragrance. Shop now at lartisanparfumeur.com.
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