If you're a parent who loves dressing your kids in clothes that are as fun and imaginative as they are, you're probably already a fan of Jelly the Pug. The brand's whimsical designs, vibrant prints, and playful pug illustrations make every outfit feel like its own little storybook adventure.
For those who adore Jelly the Pug's unique blend of quirky fun, character-driven storytelling, and everyday comfort, we've rounded up a list of similar brands that capture that same joyful spirit. Here are 19 amazing kids' fashion brands to check out next.
Mini Rodini is a Swedish brand that proves sustainable fashion can be seriously fun. Known for its bold colors and quirky animal illustrations, their collections feature everything from T-shirts and leggings to outerwear, all made with organic, eco-friendly materials. While Jelly the Pug focuses on character-driven humor, Mini Rodini offers a similar artistic and expressive vibe with an eco-conscious ethos.
Shop now at minirodini.com
If you love the comfort and quality of Jelly the Pug but are looking for something a bit more understated, Burt's Bees Baby is your answer. Specializing in incredibly soft organic cotton basics for babies and toddlers, their pieces feature gentle, nature-inspired prints. It’s a calmer, more minimalist take on kids' fashion that prioritizes natural materials and sensitive skin without sacrificing charm.
Shop now at burtsbeesbaby.com
Oeuf delivers chic, modern, and minimalist apparel with an emphasis on clean designs and high-quality organic fabrics. While Jelly the Pug goes all-in on playful, vibrant patterns, Oeuf caters to parents with a more neutral, sophisticated aesthetic. Their timeless sweaters, dresses, and accessories are designed to be durable, versatile, and effortlessly stylish for everyday wear.
Shop now at oeufnyc.com
Rylee + Cru captures a playful, whimsical spirit with a slightly more boho-chic feel. Founded by an illustrator, the brand is known for its beautiful, artistic prints and dreamy, nature-inspired motifs on comfortable, high-quality fabrics. If you love the imagination of Jelly the Pug but want a style that feels a little more relaxed and artistic, Rylee + Cru is a perfect match.
Shop now at ryleeandcru.com
Famous for its globally inspired designs, Tea Collection tells a cultural story with every collection. Their clothes are packed with vibrant, eclectic patterns that bring a worldly twist to your child's wardrobe. Much like Jelly the Pug, their pieces are full of character and color, making them a fantastic choice for parents who want unique, expressive clothing that sparks curiosity.
Shop now at teacollection.com
For trendy and affordable styles, Zara Kids is an unbeatable source. They are masters at creating playful, fashion-forward pieces that don’t break the bank, offering everything from bold graphic tees to statement dresses. While Jelly the Pug has a more consistent character aesthetic, Zara delivers that same sense of fun through runway-inspired trends that change season to season.
Shop now at zara.com
Joules Kids combines classic British country charm with cheerful, sunny prints that are perfect for outdoor adventures. You'll find whimsical motifs on everything from their famous printed raincoats to cozy sweaters and colorful dresses. The style is a bit more traditional than Jelly the Pug but shares the same joyful, playful energy that makes dressing up fun.
Shop now at joules.com
If you're looking for something incredibly soft and sweet, Magnolia Baby is a dream. Their baby and toddler clothing is known for its cozy feel, gentle colors, and delicate prints. It’s a much more subtle and delicate alternative to Jelly the Pug’s bold aesthetic, ideal for parents who want charming, plush basics that still have a touch of whimsy.
Shop now at magnoliababy.com
For parents who view kids' clothes as wearable art, Bobo Choses is the ultimate find. This creative Spanish brand offers eclectic collections with quirky motifs, bold graphics, and an amazing storytelling spirit. While Jelly the Pug is all about cute characters, Bobo Choses leans into an artsier, more abstract vibe that celebrates individuality and imagination in a big way.
Shop now at bobochoses.com
Hanna Andersson is a go-to for colorful, durable, and comfortable kids' clothing made from super-soft organic fabrics. Known for their timeless stripes and cheerful prints, their pieces are designed to handle endless play and wash cycles. Though less character-focused than Jelly the Pug, Hanna Andersson offers that same happy, vibrant feel in high-quality basics you can rely on.
Shop now at hannaandersson.com
Louise Misha channels a dreamy, romantic vibe that is an absolute bohemian fantasy. This French brand is filled with soft pastel hues, delicate floral prints, and intricate details like lace and embroidery. While Jelly the Pug's whimsy is playful and cartoonish, Louise Misha's is more ethereal and artistic, perfect for creating truly magical, fairy-tale moments.
Shop now at louise-misha.com
Based in Barcelona, Tinycottons blends modern, minimalist aesthetics with a splash of humor and bright color. Their designs are known for being quirky, stylish, and made from exceptionally high-quality materials like pima cotton. If you like Jelly the Pug’s playful sensibility but prefer a more contemporary, graphic look, you’ll love their cool and comfy collections.
Shop now at tinycottons.com
While Milk Snob first became famous for its versatile multi-use covers for car seats and nursing, their apparel and accessories line is just as irresistible. Featuring playful, modern prints on soft, stretchy fabrics, their clothing has the same cute, characterful feel as Jelly the Pug. They perfectly blend stylish design with everyday practicality for both moms and little ones.
Shop now at milksnob.com
The Animals Observatory is for seriously cool kids with an edgy, artistic sense of style. With abstract patterns, bold typography, and contemporary silhouettes, their collections are fashion-forward and statement-making. It’s a more avant-garde alternative to Jelly the Pug, designed for parents who want their kids to wear clothing that feels like true modern art.
Shop now at theanimalsobservatory.com
Specializing in vintage-inspired designs and cozy, handmade knitwear, Misha & Puff creates pieces that feel like future heirlooms. Their clothing has a charming, artisanal quality, with a focus on soft textures and playful patterns. It has a nostalgic, whimsical feel that is much more textured and gentle than Jelly the Pug's bright, modern cartoon style.
Shop now at mishaandpuff.com
Catimini is a French brand that delivers vibrant, eclectic energy with a touch of European sophistication. Their collections are known for layering bold, imaginative prints and textures to create a look that feels both daring and chic. It captures the same whimsical fun as Jelly the Pug but presents it with a more fashion-forward, runway-ready flair.
Shop now at catimini.com
Famous for its buttery-soft pima cotton, Kissy Kissy is all about luxurious comfort for babies and toddlers. Their aesthetic is sweet and gentle, featuring delicate prints, sweet appliques, and subtle, classic details. In contrast to Jelly the Pug's energetic style, Kissy Kissy offers understated elegance for parents who prioritize supreme softness and timeless designs.
Shop now at kisseykissy.com
Little Cotton Clothes brings a touch of cozy nostalgia to children's fashion with its charming, vintage-inspired designs. Focusing on soft fabrics, timeless silhouettes, and delicate prints, their pieces radiate a warm, storybook feel. It’s a wonderful alternative to Jelly the Pug for those who prefer their whimsy to be a bit more classic, gentle, and refined.
Shop now at littlecottonclothes.com
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