If you love blending traditional Indian styles with modern, trendy silhouettes, you're probably already a fan of Indya. They have a fantastic way of creating vibrant, fashion-forward ethnic wear that’s perfect for weddings, festivals, and everything in between, without a crazy price tag.
For anyone looking to expand their ethnic wardrobe with similar vibes, we’ve found some amazing alternatives. From artisanal handcrafted pieces to breezy everyday kurtas, here are 16 brands like Indya that offer a fresh take on modern ethnic fashion.
Aaradhya Creations offers a beautiful collection of sarees, kurtas, and lehengas that stand out for their intricate embroidery and vibrant prints. With price points between $60-$180, it caters to shoppers looking for stylish yet affordable ethnic outfits. While Indya goes big on bold, contemporary prints, Aaradhya Creations often leans into handcrafted embroidery and subtle elegance, making their pieces perfect for festive gatherings and semi-formal events.
Shop now at aaradhyacreations.com
Fabindia is a go-to for authentic ethnic wear crafted from natural fabrics like cotton, silk, and khadi. Their collection of kurtas, dupattas, and casual ensembles ranges from about $20 to $150. What truly sets Fabindia apart is its commitment to sustainable, handcrafted textiles that support rural artisans. If Indya is your choice for trendy, youthful styles, Fabindia is where you go for timeless, earthy pieces with a bohemian vibe, perfect for an understated and chic ethnic look.
Shop now at fabindia.com
Jaypore is a curated marketplace for artisanal, handcrafted ethnic fashion, from gorgeous kurtas and sarees to unique jewelry pieces that celebrate Indian craftsmanship. Prices can range from $50 to $300, reflecting the exclusivity and skill behind each design. Unlike Indya's fast-fashion approach to trends, Jaypore focuses on heritage textiles and artisanal techniques, making it an excellent choice for finding a special, statement piece for a big event.
Shop now at jaypore.com
Biba is beloved for its vibrant, ready-to-wear ethnic outfits, including salwar suits, kurtis, and dupattas, all at a super accessible price point of $20-$80. The brand is known for its colorful, trendy prints and comfortable fits that work perfectly for everyday wear. While Indya brings the fusion and contemporary silhouettes, Biba nails the classic, cheerful ethnic designs that make getting dressed up easy and fun.
Shop now at biba.in
While known for its stunning jewelry, Tanishq is the perfect companion brand to your Indya outfits. Their exquisite collections of ethnic jewelry are designed to complement modern Indian fashion, with pieces ranging from $50 to over $500. Where Indya provides the dress, Tanishq delivers the sparkling finishing touch. Their craftsmanship and versatile designs can elevate any ethnic look, making them a must for wedding and festival season.
Shop now at tanishq.co.in
Nayna’s offers contemporary ethnic fashion with a minimalist twist, focusing on elegant kurtas, dresses, and fusion wear priced between $40-$150. Their signature style includes clean cuts, sophisticated color palettes, and subtle embroidery that feels both modern and timeless. If you find Indya’s prints a bit too bold for everyday, Nayna’s understated chic is perfect for office wear or refined semi-formal looks that transition easily from day to night.
Shop now at naynas.com
Manyavar is synonymous with men's festive and wedding celebrations, specializing in sherwanis, kurta sets, and accessories. With prices from $30 to $300, it's known for its regal styles and luxurious craftsmanship. While they cater to a different audience than Indya, Manyavar shares the same passion for celebrating Indian heritage through fashion, making it a definitive go-to for special occasions for the guys in your life.
Shop now at manyavar.com
If your style leans a little more boho-chic, look no further than Global Desi. Their kurti collection, priced from $20-$70, is filled with eclectic, colorful prints, flowy embroidery, and relaxed fits. While Indya’s look is more polished and put-together, Global Desi vibes with a more free-spirited, street-style energy, blending Indian motifs with a Western sense of ease that’s perfect for festivals and casual outings.
Shop now at globaldesi.in
W for Woman excels at creating ethnic ensembles with a contemporary street-style edge. Their collection of kurtas, dresses, and skirts is affordably priced ($30-$100) and defined by vibrant prints and comfortable fabrics. Compared to Indya's more festive and occasion-focused designs, W’s pieces are incredibly versatile and casual, making them a perfect choice for adding a modern ethnic twist to your everyday wardrobe.
Shop now at wforwoman.com
For when you want to truly splurge, Ritu Kumar is a legendary designer brand celebrated for its luxurious, heritage-inspired ethnic collections. Prices start around $150 and go up into couture territory. Her designs feature stunning embroidery, rich fabrics, and traditional motifs that create timeless, heirloom-quality pieces. While Indya makes trends accessible, Ritu Kumar offers a regal, sophisticated alternative for major events like weddings.
Shop now at ritukumar.com
Aurelia combines comfort and style with its modern ethnic wear, focusing on minimalist designs and sustainable fabrics. With kurtas, dresses, and fusion pieces priced from $50-$180, it's an excellent choice for the eco-conscious shopper. Unlike Indya's bright and bold aesthetic, Aurelia favors muted tones and simple, elegant silhouettes that appeal to anyone with a more minimalist sense of style.
Shop now at aureliastudio.in
As Biba’s premium contemporary line, Anouk offers stylish, modern ethnic wear that feels a step up from the mainline. Priced from $30-$120, its collection of kurtas and indo-western dresses features quality fabrics and trend-aware cuts. If you like Indya's youthful energy but are looking for silhouettes that feel a bit more polished and sophisticated, Anouk is a fantastic choice for semi-formal events.
Shop now at biba.in/anouk
Think of Craftsvilla as an online treasure trove of ethnic wear from countless artisans and small brands, with something for every budget ($10-$200). Its main pull is the sheer variety - you can find everything from boho-chic styles to heavily embroidered traditional pieces. While Indya provides a well-edited, on-trend collection, Craftsvilla is where you go to discover something completely unique and handcrafted.
Shop now at craftsvilla.com
Libas is known for its super affordable and cheerful everyday ethnic wear. With kurta sets and salwar suits mostly falling in the $15-$60 range, it's perfect for building a collection without breaking the bank. Their style is casual, colorful, and comfortable. Where Indya brings the glam for special occasions, Libas delivers practical and easy-to-wear pieces perfect for daily life, college, or casual catch-ups.
Shop now at libas.co.in
Soch creates trendy ethnic wear that hits the sweet spot between traditional motifs and contemporary cuts. At a price range of $20-$80, their collections are full of bright, cheerful prints and fusion styles that appeal to a young audience. Soch is great for adding vibrant energy to your wardrobe for everyday celebrations and casual get-togethers, offering a different flavor of fun compared to Indya’s more statement-driven pieces.
Shop now at soch.in
Instantly recognizable for its bold, artistic, and quirky prints, House of Masaba is a high-fashion label that makes a serious statement. With prices starting over $200, these are investment pieces. The brand stands out with striking graphic prints and innovative silhouettes rooted in Indian aesthetics. While Indya captures trends for day-to-day wear, House of Masaba offers exclusive, runway-worthy pieces that are guaranteed to turn heads at any fashion-forward event.
Shop now at houseofmasaba.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
