If you love that effortlessly cool, casual vibe that comes from surf-inspired clothing, there's a good chance Imperial Motion is on your radar. The brand nails the mix of durability and style, making pieces that work just as well for a day at the beach as they do for grabbing a bite with friends.
Their blend of functional activewear, laid-back prints, and comfortable fits captures the essence of coastal living. If you're looking to expand your wardrobe with similar brands that share that same laid-back, rugged feel, here are 16 others you should check out.
RVCA brings an artistic, streetwear edge to the classic surf and skate aesthetic. If Imperial Motion is about laid-back coastal hangs, RVCA is the edgy creative of the group. You'll find a ton of graphic tees, shorts, and outerwear, often featuring collaborations with artists, that blend creativity with a relaxed vibe. Prices generally fall in the $30-$80 range, aligning closely with Imperial Motion, but with a more distinct, art-driven feel.
Shop now at rvca.com
A true titan of the surf world, Billabong is known for high-performance boardshorts and wetsuits but also has a massive collection of casual wear. With pieces typically running from $20-$80, they offer that quintessential, sun-soaked surf style with vibrant prints and durable fabrics. While Imperial Motion focuses on versatile lifestyle wear, Billabong also has you completely covered with more technical, water-specific gear. Both brands, however, share that core commitment to comfortable, surf-centric clothing.
Shop now at billabong.com
Quiksilver is an iconic brand that practically defines the surf lifestyle. Their gear, from boardshorts to hoodies, has a timeless, relaxed-fit feel that’s perfect for casual beach days. With a price point usually between $25 and $70, they're right in line with Imperial Motion. The key difference is Quiksilver’s a bit more of a mainstream, G-rated classic, ideal for anyone looking for that iconic, accessible beach style.
Shop now at quiksilver.com
As Quiksilver’s sister brand, Roxy delivers that same surf spirit specifically for women. It’s all about vibrant colors, playful prints, and cuts that are both stylish and functional for an active lifestyle. If you love the casual, coastal feel of Imperial Motion but want something with a more feminine and fashion-forward approach, Roxy is the perfect alternative. Expect swimwear, tees, and dresses in the $20-$70 range.
Shop now at roxy.com
Hurley sits at the intersection of performance and laid-back style. Known for their technical boardshorts and innovative fabrics, they infuse a modern, sporty energy into all their apparel. Priced comparably to Imperial Motion from $30-$80, Hurley often leans more into performance-driven features for those who are serious about their water sports but still want to look good kicking back on the sand.
Shop now at hurley.com
Embracing a "True To This" ethos, Volcom fuses surf, skate, and snow cultures with a rebellious streak. Their collections are defined by bold graphics, edgy designs, and a youthful vibe that's a bit more street-inspired than Imperial Motion. For $25-$70, you can grab graphic tees, hoodies, and boardshorts that carry a strong sense of personality and attitude perfect for going from the skatepark to the surf.
Shop now at volcom.com
O’Neill is a legendary surf brand credited with inventing the wetsuit, so you know their roots run deep in performance. Alongside their top-tier technical gear, they offer a full range of casual apparel like shorts, tees, and flannels that embody a classic coastal style. Similar to Imperial Motion in its relaxed, beachy aesthetic, O’Neill is a reliable choice for authentic, well-made surf wear, typically costing between $20 and $70.
Shop now at oneill.com
While known more broadly for its outdoor and adventure gear, Patagonia’s ethos of quality and sustainability crosses over beautifully into the surf world. Their boardshorts (especially the minimal 'Baggies') and casual layers have a relaxed, functional aesthetic perfect for anyone who loves the Imperial Motion vibe but wants to invest in eco-friendly pieces. The price point is higher, around $40-$150, but it comes with a commitment to environmental responsibility.
Shop now at patagonia.com
As one of California’s original surf shops, Katin has a cool, heritage feel that’s hard to replicate. They are celebrated for their incredibly durable, vintage-inspired canvas boardshorts and a range of timeless casualwear. Priced from $40-$80, Katin offers a more classic, traditional take on surf style compared to Imperial Motion's modern prints, appealing to those who appreciate a good story and quality craftsmanship.
Shop now at katinsurf.com
Rooted in skate culture but with a strong connection to nature and a clean aesthetic, Element offers a more streamlined alternative. Their clothing often features simple designs, earthy tones, and subtle branding, making it incredibly versatile. If you appreciate the effortless vibe of Imperial Motion but prefer a slightly more understated style, Element is a great choice, with items generally costing between $30 and $70.
Shop now at elementbrand.com
Rusty brings a youthful, energetic flair to surfwear. Famous for its bold logo and vibrant, sometimes quirky prints, the brand is all about having fun in the sun. Think relaxed-fit tees and colorful boardshorts that feel exciting and fresh. Their price point of $20-$70 is on par with Imperial Motion, but Rusty definitely leans into a more playful and colorful aesthetic that doesn't take itself too seriously.
Shop now at rusty.com
While FCS is globally famous for its high-performance surfboard fins, they also carry a pared-back line of apparel for hardcore surf enthusiasts. Their clothing is simple, functional, and gets straight to the point - no extra frills, just quality basics like tees, hats, and boardshorts. At $20-$50, it’s a more minimalist and affordable option for those who want gear that quietly nods to a life spent chasing waves.
Shop now at fcs.com
Taking inspiration from the golden era of longboarding, Toes on the Nose offers a refined, slightly preppy take on surf style. Their focus is on classic comfort, with high-quality fabrics, relaxed button-downs, and tasteful graphic tees. It shares Imperial Motion's casual coastal vibe but feels a bit more grown-up and nostalgic. Prices are a bit higher, typically in the $40-$100 range.
Shop now at toesonthenose.com
Co-founded by surf legend Kelly Slater, Outerknown is built on the promise of sustainability without sacrificing style. The brand offers exceptionally made casual and coastal pieces, from their famous recycled-fiber Blanket Shirts to versatile boardshorts. The aesthetic is clean, modern, and understated. Expect to pay more ($50-$150), but for those who value ethical manufacturing and premium, eco-friendly materials, it’s a perfect match for Imperial Motion’s spirit of quality.
Shop now at outerknown.com
Faherty delivers an elevated version of the casual, beach-inspired lifestyle. This family-owned brand is obsessed with creating ultra-comfortable clothing from premium, sustainable fabrics. Their vibe is effortlessly polished - think super-soft flannels, sun-faded hoodies, and perfectly cut basics. While pricier than Imperial Motion ($50-$150), Faherty is ideal if you're looking for a more refined, high-quality take on everyday coastal comfort.
Shop now at fahertybrand.com
For a surf vibe with a unique, patriotic twist, check out Bars & Stripes. The brand blends vintage Americana themes with a bit of a rebellious streetwear feel, creating graphic tees, comfortable shorts, and casual accessories that stand out from the crowd. Priced from $30-$70, it aligns with Imperial Motion’s laid-back ethos but injects it with bold, Americana-inspired graphics that feel both classic and rugged.
Shop now at barsandstripes.com
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